Students at a table talking

BA(Hons)

Business Management with Marketing

This course is open for applications.

About this course

Entry year:
2018/19
Course code:
N1N5
Applications:
UCAS
Level:
Undergraduate
Tariff points:
120
Department:
Bristol Business School
Campus:
Frenchay
Duration:
Three years full-time; Four years sandwich
Delivery:
Full-time, sandwich
Study abroad:
Yes
Programme leader:
Dr Sara Spear
Key fact:
We work closely with the Chartered Institute of Marketing (CIM) and the Institute of Directors for networking, accessing events and exploring future career options.

Page last updated 10 November 2017

Introduction

Why study business management with marketing?

Marketing is crucial to any business and one of the most exciting sectors in a fast-paced global economy.

Studying both subjects gives you an understanding of organisations and their management, and the diverse ways marketing is used to demonstrate the quality and usefulness of products, brands and services.

These skills in combination lead to a diverse range of careers in both fields.

Why UWE Bristol?

BA(Hons) Business Management with Marketing provides a solid foundation in both business and marketing, allowing you to experience a range of business disciplines and choose your career path as you develop. This is the only degree programme in Bristol that unites business management with marketing.

You could specialise in global marketing, business innovation and growth, brand management, events and festivals management or digital marketing communication.

Analyse real business issues and learn about the market process, consumer behaviour, the lucrative business-to-business environment, traditional and digital marketing methods and global marketing.

Apply marketing theory to real businesses and develop crucial skills expected by employers.

Be part of a lively community of students, enthusiastic and experienced tutors and an enterprising university with a reputation for producing 'work ready' graduates. 

Bristol is recognised as one of the UK's leading marketing hubs with a strong employer network and diverse graduate opportunities.

Guest speakers, paid placements and internships, competitions and an active Marketing Society ensure you have regular access to industry and the latest developments in the field.

We work closely with the Chartered Institute of Marketing (CIM), the Chartered Institute of Public Relations (CIPR) and the Institute of Directors (IOD) who offer you opportunities to network, access events and gain valuable accreditations. 

Where can it take me?

The broad nature of this degree means diverse career pathways. Career prospects are excellent with many graduates going on to marketing or management roles.

Typical roles include product manager, brand manager, sales executive or market researcher and roles in management, recruitment or HR. 

Our students have secured placements and graduate roles with companies such as GlaxoSmithKline, Intel, The Guardian, John Lewis, Disney, Coca Cola and the Rugby Football Union, as well a range of SMEs.

Watch: The learning and teaching experience

Accreditations and partnerships:

Structure

Content

The optional modules listed are those that are most likely to be available, but they may be subject to change.

Year one

You will study:

  • Introduction to Management
  • Economics for Events and Marketing
  • Understanding Business and Financial Information (Marketing, Events and Tourism)
  • Understanding the Principles of Marketing (Marketing, Events and Tourism)
  • Business Decision Making for Marketing and Events
  • Enterprise and Entrepreneurship
  • Marketing in Society
  • Understanding Organisations and People (Marketing, Events and Tourism).

Year two

You will study:

  • Managing People
  • Management Skills (Marketing and Events)
  • Research Methods for Events and Marketing
  • Applied Marketing Practice
  • Introductory Research Project (Marketing and Events)
  • Financial Aspects for Marketing, Events and Tourism
  • Managing Business Processes (Marketing, Events and Tourism)
  • Integrated Marketing Communications.

Placement year (if applicable)

If you study on the four year (sandwich) course, you'll spend a year away from the University on a work or study placement after Year two.

Depending on which you choose, you'll either complete a placement learning or learning and development module.

See the Placements and Fees sections for more information.

Final year

You will study:

  • Strategic Management (Marketing, Events and Tourism)
  • Managing Organisational Change
  • Integrated Business Simulation.

Plus two optional modules (one if you've studied abroad or completed a placement year) from:

  • Marketing Services
  • Digital Marketing Communication
  • Big Data for Marketing
  • Global Marketing Management
  • Key Account Management
  • Brand Management
  • Public Relations
  • Events and Festivals Management.

And a major final year project from:

  • Critical Business Enquiry Project
  • Enterprise Project
  • Work-based Enquiry Project
  • Applied Business Project
  • Business Project (international direct entrants only).

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.

Learning and Teaching

Our approach to learning is student-focused, with emphasis on helping you find things out for yourself.

Lectures, workshops/seminars, tutorials and group work make up 12 hours of contact time each week and you'll spend at least as much time again studying independently.

This can involve preparing for classes, reviewing lectures, online working, reading, conducting research, preparing assessed work and revising for exams.

You'll develop your communication and presentation skills and IT and numeracy skills, with a strong focus on data interpretation and analysis. Your improved problem solving, critical thinking, analysis, evaluation and innovation skills will help you stand out as a graduate.

You'll be expected to apply theory to practice, so you can appreciate the relevance and application of the concepts you learn.

The placement or study year abroad helps with this. You can also gain experience as a Student Ambassador or a PAL (Peer Assisted Learning) Leader, or through volunteering.

See our full glossary of learning and teaching terms

Percentage of time you'll spend in different learning activities, each year: 

YearScheduled learning and teaching studyIndependent studyPlacement study% check
124%76%0%100%
224%76%0%100%
321%79%0%100%

Assessment

You'll be assessed through a mix of coursework and examinations to assess what you know and can do and help you develop the confidence and skills that employers value.

You'll complete essays and reports, business plans and applied research projects, portfolios and weekly notes, and assessed group and individual presentations and posters. You'll also reflect and comment on your own learning and personal development.

See our full glossary of assessment terms.

Percentage of time you'll spend on different assessment methods, each year: 

YearWritten exam assessmentCoursework assessmentPractical exam assessment% check
122%53%25%100%
229%51%20%100%
332%44%24%100%

Features

Placements

We encourage you to do a 40-week paid sandwich placement after your second year of study. It can be in the UK or abroad.

Employers highly rate this real-world experience.

UWE Bristol has strong links with employers, including large multinationals like Mini, Disney, Microsoft, Intel and Warner Brothers. We also have links with smaller local enterprises, charities and agencies.

These roles sit across marketing and business disciplines such as advertising, PR, event management and agency account handling.

You'll get help to find your placement and support throughout from your department and the careers service.

Study year abroad

You'll also have opportunities to study overseas on courses that are taught in English and relevant to your degree. The study year abroad is not a paid placement.

Study facilities

In our new £55m Bristol Business School, you'll have access to cutting-edge learning spaces like the Bloomberg financial trading room. Training in this state-of-the-art financial platform will give you a commanding view of global finance.

Designed with student input, the Business School offers learning spaces for individual and group study plus conference rooms you can book. It's a space for students and businesses to come together, collaborate and form new partnerships.

In our specialist library, business librarians manage vast collections to support your research. Attend workshops to develop your information skills or visit Study Skills.  

You'll have access to books, trade press, academic journals, and industry databases including MINTEL, Marketline Advantage, Passport and WARC both on and off campus.

Learn more about UWE Bristol's facilities and resources.

UWE Bristol Marketing Society

Join our lively UWE Marketing Society, which brings students from all our marketing degrees together socially and academically.

The society provides a local business network for employees and students, organises regular events and a programme of guest speakers.

In the past, it's received UWE Bristol grants to run marketing workshops for local businesses, including a re-branding project with the UWE Students' Union.

Careers

Careers / Further study

This broad business degree with a marketing specialism gives you diverse career pathways to choose from. These include client side and agency side positions, including marketing executive, account executive and trainee management roles.

Bristol has a strong labour market and employers highly value our course and students. We have good links with organisations and past graduates have secured roles with large multinationals, small to medium enterprises and charities.

Many students take up graduate management schemes, go on to further study or progress to teaching or research careers. Your career options are truly limitless - one of the benefits of a practical degree with a strong focus on employability. 

Get inspired

Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.

We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events.

Visit our employability pages to learn more about careers, employers and what our students are doing six months after graduating.

Fees

Full Time course

FeesAmount (£)
International-Full Time-Annual (Per Year) Fee13000
International-Full Time-Module Fee (15 Credit)1625

Full time course with placement year

FeesAmount (£)
International-Sandwich-Annual (Per Year) Fee13000
International-Sandwich-Full Annual Fee Following Placement Year13000
International-Sandwich-Module Fee (15 Credit)1625
International-Sandwich-Placement Year Fee1625
International-Sandwich-Reduced Annual Fee Following Placement Year11375
Offshore-Sandwich-Placement Year Fee1156

Indicative Additional Costs

FeesAmount (£)
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Over 3 years900
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Over 3 Years with Placement1200
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Per year300

Supplementary fee information

Your overall entitlement to funding is based on how long the course is that you're registered on. Standard funding is allocated based on the standard number of years that your course lasts, plus one additional year.

You'll apply for funding each year that you study and Student Finance will take into account how long the course is in each year that you apply. So if you register for the four year course and then transfer to the three year course, the number of years you can apply for funding will change. Student Finance will reassess your funding based on how many years you have been in study, not just those years for which you received student finance.

Always seek advice before taking any action that may have implications for your funding.

Learn more about funding.

Additional costs

This refers to items you could need during your studies that aren't covered by the standard tuition fee. These could be materials, textbooks, travel, clothing, software or printing.

Learn more about costs.

Entry

Typical offers

  • Tariff points: 120
  • GCSE: For all applicants, Grade C or above, or Grade 4 under newly reformed GCSE grading, in English Language and Mathematics, or equivalent. We don't accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as alternatives to GCSEs.
  • English Language Requirement:

    If English isn't your first language, you'll need to meet the UK Border Agency's and the University's minimum English language requirements such as the International English Language Test (IELTS) overall score of 6.0 with 5.5 in each component.

  • A-level subjects: No specific subjects required. You can include points from A-Level General Studies and AS-Level subjects (not taken onto full A-Level) towards overall tariff. You must have at least two A-Levels.
  • Relevant subjects: Business, Management, Economics, Leisure and Tourism, Media, Psychology, Maths, History and English Language and Literature.
  • EDEXCEL (BTEC) Diploma: No specific subjects required.
  • Access: Achievement of the Access to HE Diploma; to include 30 level 3 credits at merit.
  • Baccalaureate IB: No specific subjects required.

Entry requirements

If you do not think you will be able to meet the entry requirements for entry into Year 1 of this course, you can consider applying for the Foundation Year of this or related degree courses.

If you have completed your qualifications and do not meet the normal entry requirements, but you can show us that you have relevant experience and capabilities that make you suited to this course, we will be pleased to consider your application. Please make sure your application form includes details of your experience and capabilities. If you would like to discuss this before formally applying, please talk to us at an open day or contact the course leader (details above).

Read more about entry requirements.

UWE Bristol's International College    

If you don't meet the academic or English language requirements to study this course, you can qualify by completing preparatory study at our International College.

How to apply

Read more about undergraduate applications.

For further information

Unistats

UWE Main Campus

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