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Business Management with Marketing

Please note the tariff points stated for this course are indicative. The tariff points for 2018 will be published by August 2017.

About this course

Entry year:
Course code:
Tariff points:
Bristol Business School
Three years full-time; Four years sandwich
Full-time, sandwich
Study abroad:
Programme leader:
Dr Yvette Morey

Page last updated 3 March 2017


Why BA(Hons) Business Management with Marketing?

Marketing is crucial to any business and one of the most exciting and dynamic sectors in a fast-paced, ever-changing global economy. United with a broader understanding of business, this course prepares you for the complexities of marketing management across stakeholders in the modern and complex business environment.

Why study our course?

This broad based, contemporary business degree allows you to study marketing in depth, underpinned by a solid grounding in all business functions and an understanding of business law, finance, organisational behaviour and people management.  

You will analyse real business issues and gain an understanding of the market process, consumer behaviour, the lucrative business-to-business environment, traditional and digital marketing methods and global marketing.

You will be part of a lively community of students, enthusiastic and experienced tutors and an enterprising university with a strong reputation for producing employable and 'work ready' graduates.  Bristol is recognised as one of the UK's leading marketing hubs with a strong employer network and diverse graduate opportunities.

Real world experience

You will regularly apply marketing theory to real businesses and develop the crucial skills required by employers. Guest speakers and case studies from industry, paid placements and internships, competitions and an active Marketing Society ensure you have regular access to industry and the latest developments in the field in addition to valuable contacts with local employers.

We work closely with the Chartered Institute of Marketing (CIM), the Chartered Institute of Public Relations (CIPR) and the Institute of Directors (IOD) who offer you opportunities to network, access events and gain valuable accreditations. 

Where it can take you

Career prospects are excellent and diverse with graduates securing predominantly marketing or management roles although due to the broad nature of this degree the possibilities are limitless. We have strong links with large multinationals, small to medium enterprises and charities and past students have secured placement and graduate opportunities with employers such as Intel and Mini.

Watch: The learning and teaching experience

Accreditations and partnerships:



In your first year, you will study modules which are common across a number of Business and Management courses. This offers you the flexibility to switch between courses at the end of the first year as your interests develop and change.

Year one

The first year provides a foundation for the development of the knowledge, skills and attributes necessary for future success.

You will study the following compulsory modules:

  • Introduction to Management
  • Economics for Events and Marketing
  • Understanding Business and Financial Information (Marketing, Events and Tourism)
  • Understanding the Principles of Marketing (Marketing, Events and Tourism)
  • Business Decision Making for Marketing and Events
  • Enterprise and Entrepreneurship
  • Marketing in Society
  • Understanding Organisations and People (Marketing, Events and Tourism).

Year two

In the second year, you will study modules relating to the main functional areas of business, including a range of specialist module options, and you will develop your research and enquiry skills.

You will study the following compulsory modules:

  • Managing People
  • Management Skills (Marketing and Events)
  • Research Methods for Events and Marketing
  • Applied Marketing Practice
  • Introductory Research Project (Marketing and Events)
  • Financial Aspects for Marketing, Events and Tourism
  • Managing Business Processes (Marketing, Events and Tourism)
  • Integrated Marketing Communications.

All students are encouraged to spend their third year on placement and the curriculum in the second year provides support in securing this placement.

Final year

The final year will include a major project, modules which require the integration of the knowledge gained in the earlier years of study and a number of advanced business module options which allow you to further develop your specific interests. The final year curriculum also includes a focus on managing change, both in organisational terms and in terms of your own career.

You will study one of the following major final year projects:

  • Critical Business Enquiry Project
  • Enterprise Project
  • Work-based Enquiry Project
  • Applied Business Project
  • Business Project (International direct entrants only).

In addition, you will study the following compulsory modules:

  • Strategic Management (Marketing, Events and Tourism)
  • Managing Organisational Change
  • Integrated Business Simulation.

In addition, yo uwill study two optional modules from the list below OR one if a Study Year Abroad (SYA) or Placement Year has been completed:

Optional modules

  • Marketing Services
  • Digital Marketing Communication
  • Big Data for Marketing
  • Global Marketing Management
  • Key Account Management
  • Brand Management
  • Public Relations
  • Events and Festivals Management

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved we will inform you.

Learning and Teaching

The course is taught through a blend of learning activities - some tutor-led and face-to-face, some student-led and independent, some online, some in groups and some which require students to support each others' learning.

Lectures, workshops and seminars, group project working and tutoring account for 12 hours of contact per week. However you will be expected to spend at least as much time again in essential independent study, for example, in preparing for workshops and seminars, reviewing lectures, online working through the university's 'virtual learning environment', reading, conducting research, preparing assessed work and revising for end of module exams.

For more details see our full glossary of learning and teaching terms.

Our learning and teaching approaches are student focused with the emphasis on helping you to actively find out things for yourself. You will be expected to work with a mix of theory and practice, academic rigour and a practical approach, so that you can appreciate the relevance and application of concepts learnt. To help in this, you will be expected to gain high quality work experience, ideally through the 40-week placement but if not, then through short term internships or paid work as a Student Ambassador, Peer Assisted Learning Leader or through volunteering.


You will be assessed through a mix of coursework and examinations, all of which aim to assess not only what you know and can do, but also to develop the graduate attributes that are valued by employers. These attributes include communication and presentation skills, IT and numeracy skills, team work, project and time management skills as well as the intellectual skills of problem solving, critical thinking, analysis and evaluation, creativity and innovation.

Coursework comes in many different forms: essays and reports; business plans and applied research projects; portfolios and weekly notes; assessed group and individual presentations and posters. You will also be required to reflect and comment on your own learning and personal development.

For more details see our full glossary of assessment terms.



You are encouraged to undertake a 40-week paid sandwich placement, relevant to your degree. Placements are taken after the second year of study and could be based in the UK or internationally.

This is a valuable and rewarding aspect of your course allowing you to gain real-world experience, develop key skills and increase your employability on graduation.

UWE has established strong links with employers offering placements including large multinationals such as Mini, Disney, Microsoft, Intel and Warner Brothers in addition to local small to medium sized enterprises, charities and agencies. Roles are across marketing and business disciplines such as advertising, PR, event management and agency account handlers.

Employers highly rate this experience, with one third of students on placement re-employed by placement employers on graduation.

You will receive support in finding a placement and guidance throughout from our award-winning Careers and Employability service and departmental staff.

Study year abroad

As an alternative to a sandwich placement, there may be opportunities to undertake a study year abroad where courses are taught in English. Students are selected for this through a competitive process. Employers look favourably upon graduates who have studied overseas on account of them having acquired a global perspective (which is becoming even more valuable with increasingly globalised markets).

Study facilities

Your learning is supported through the provision of high quality study facilities and an excellent library. Dedicated Business Librarians manage vast collections of materials to support all your curriculum subjects and independent research through information skills sessions and the University's Study Skills website. There is also an extensive programme of regular workshops including referencing management. 

The library offers zoned space from silent to group study and student bookable rooms. You will benefit from direct access to electronic databases on and off campus including books, trade press, academic journals, and industry databases including MINTEL, Marketline Advantage, Passport and WARC.  The Business School also provides flexible learning spaces with wireless internet access and study areas, complete with sofas and areas for group work.

Find out more about the facilities and resources UWE Bristol has to offer.

UWE Marketing Society

You can opt to form part of the lively and hugely active UWE Marketing Society which is made up of students from all marketing degrees and brings members together both socially and academically. It has established great connections with local businesses and organises regular events and a programme of guest speakers.

The society exists to provide a well-utilised local business network for employees and students and recently received a UWE grant to run workshops for local businesses to help improve their marketing, including a re-branding project with the UWE Students' Union.


Careers / Further study

Due to the broad degree and marketing specialism you will benefit from diverse career pathways in a range of business roles both client side and agency side including marketing executive, account executive and trainee management roles.

Bristol has a strong local labour market and employers highly value and recognise our course and students. UWE has established good links with organisations and as a result past graduates have secured roles with large multinationals, small to medium enterprises and charities.

Many students also take up graduate management schemes in both public and private sector, go onto further study or progress to teaching or research careers. Your career options are truly limitless - one of the benefits of such a broad and practical degree with a strong focus on employability. 

Award-winning Careers Service

Our award-winning careers service helps you develop your employment potential through career coaching, a vacancy service for internships, placements, jobs, global opportunities, volunteering and community activity plus support for entrepreneurial activity, and access to employer events.

Creating employable students

UWE Bristol places strong emphasis on employability and skills development at every level. Through work placements, volunteering, study abroad and initiatives nurturing talent and innovation, you will have opportunities to gain valuable real world experience, allowing you to graduate with diverse career opportunities and a competitive place in the job market.

Visit our Employability pages to find out about careers, employers, real world experience and what our students are doing six months after graduating.


Full Time course

FeesAmount (£)
International-Full Time-Annual (Per Year) Fee13000
International-Full Time-Module Fee (15 Credit)1625

Full time course with placement year

FeesAmount (£)
International-Sandwich-Annual (Per Year) Fee13000
International-Sandwich-Full Annual Fee Following Placement Year13000
International-Sandwich-Module Fee (15 Credit)1625
International-Sandwich-Placement Year Fee1625
International-Sandwich-Reduced Annual Fee Following Placement Year11375

Indicative Additional Costs

FeesAmount (£)
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Over 3 years900
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Over 3 Years with Placement1200
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Per year300

Supplementary fee information

The additional costs listed are those that students could reasonably expect to incur during their studies and are for items not covered by the standard tuition fee. These could be materials, text books, travel, clothing, software or printing.

For information about funding for undergraduate courses see our funding pages.


Typical offers

  • Tariff points: 120
  • GCSE: For all applicants, Grade C or above, or Grade 4 under newly reformed GCSE grading, in English Language and Mathematics, or equivalent. Please note the University does not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as suitable alternatives to GCSEs.
  • English Language Requirement:

    If English is not your first language, you will be required to meet the UK Border Agency and Universities minimum English Language requirements such as the International English Language Test (IELTS) overall score of 6.0 with 5.5 in each component.

    Our preferred tests are International English Language Tests (IELTS), however we will consider applicants with alternative English language qualifications.

  • A-level subjects: No specific subjects required. Points from A-Level General Studies and AS-Level subjects (not taken onto full A-Level) can be included towards overall tariff. You must have a minimum of two A-Levels.
  • Relevant subjects: Business, Management, Economics, Leisure and Tourism
  • EDEXCEL (BTEC) Diploma: No specific subjects required.
  • Access: Achievement of the Access to HE Diploma; to include 30 level 3 credits at merit.
  • Baccalaureate IB: No specific subjects required.

Entry requirements

If you don't meet the entry requirements of this course, you may be eligible for Foundation Year entry into this or other related degree courses.

Please read the general information about entry requirements.

UWE Bristol's International College
International students who do not meet the academic or English language requirements to study this course can qualify by completing preparatory study at our International College.

How to apply

Please see the general information about applications.

For further information


UWE Main Campus

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