Two walking students talking

BA(Hons)

Marketing

This course is open for applications.

About this course

Entry year:
2018/19
Course code:
N500
Applications:
UCAS
Level:
Undergraduate
Tariff points:
120
Department:
Bristol Business School
Campus:
Frenchay
Duration:
Three years; Four years sandwich
Delivery:
Full-time, Sandwich
Study abroad:
Yes
Programme leader:
Tracy Hunt-Fraisse
Key fact:
This course is accredited by the Chartered Institute of Marketing (CIM), giving you valuable exemptions from professional exams, access to the CIM network and extra value for your CV.

Page last updated 29 September 2017

Introduction

Why study marketing?

Consumers are confronted with thousands of brands every day. The challenge for businesses is to find ways to cut through the noise and stand out in a fast-moving global economy.

Marketing is a vital component in any business, enabling brands to communicate the quality and usefulness of a product or service to potential and existing customers.

It's a creative, competitive industry that offers diverse career paths across multiple sectors. Studying marketing gives you a skillset that will always be in demand.

Why UWE Bristol?

BA(Hons) Marketing is written and delivered by industry experts and delivers a balance of academic rigour and practical learning.

We connect with practitioners across the industry to ensure we keep teaching relevant and useful for our students.

Study specialist marketing modules in the key areas of branding, global marketing, big data and digital marketing. Learn how to create a brand, undertake market research and respond to briefs.

Develop your ability to communicate in a compelling way, understand consumers, and co-ordinate and manage projects from start to end in line with financial targets.

The flexibility of the course allows you to hone your interests and skills, while valuable Chartered Institute of Marketing (CIM) accreditations increase employability.

Be part of a lively community of students and research-active tutors in a city recognised as a leading marketing hub.

Guest speakers from industry, placements and internships, competitions and case studies present regular opportunities to access industry and gain real-world insight.

Employability is central to the course and ensures you graduate 'work ready', with the skills and experience to succeed in your career.

Guest speakers from industry, placements and internships, competitions and case studies present regular opportunities to access industry and gain real-world insight.

Where can it take me?

Career options are as diverse as the course itself. Emphasis on skills development and real experience ensures you develop attributes valuable to any business.

Go into roles within a marketing team for a brand or organization, such as brand or product manager, business analyst, campaign manager, customer relationship manager or digital marketer. Some graduates find careers in management and recruitment.

Use your skills in the world of big business, or for charities, social enterprise or government. There are roles to suit all personality types whether you love to network, or prefer a more 'behind the scenes' role such as digital marketing analytics.

Our students have secured placements and graduate roles with companies such as GlaxoSmithKline, Intel, The Guardian, John Lewis, Disney, Coca Cola and the Rugby Football Union, as well a range of SMEs.

Watch: The learning and teaching experience

Accreditations and partnerships:

Structure

Content

The optional modules listed are those that are most likely to be available, but they may be subject to change.

Year one

You will study:

  • Introduction to Management
  • Economics for Events and Marketing
  • Understanding Business and Financial Information (Marketing, Events and Tourism)
  • Understanding the Principles of Marketing
  • Business Decision Making for Marketing and Events
  • Enterprise and Entrepreneurship
  • Marketing in Society
  • Understanding Organisations and People (Marketing, Events and Tourism).

Year two

You will study:

  • Consumer Behaviour
  • Management Skills (Marketing and Events)
  • Research Methods for Events and Marketing
  • Applied Marketing Practice
  • Introductory Research Project (Marketing and Events)
  • Financial Aspects for Marketing, Events and Tourism
  • Managing Business Processes (Marketing, Events and Tourism)
  • Integrated Marketing Communications.

Placement year (if applicable)

If you study on the four year (sandwich) course, you'll spend a year away from the University on a work placement after year two. You'll complete a placement learning module during this time.

See the Placements and Fees sections for more information.

Final year

You will study:

  • Specialised Marketing Practice
  • Contemporary Issues in Marketing
  • Brand Management.

Plus three optional modules (two if you've studied abroad or completed a placement year) from:

  • Digital Marketing Communication
  • Public Relations
  • Key Account Management
  • Strategic Management
  • Global Marketing Management
  • Events and Festivals Management
  • Marketing Services
  • Big Data for Marketing
  • Work Integrated Learning.

And a major project from:

  • Applied Business Project
  • Critical Business Enquiry Project
  • Enterprise Project
  • Work-based Enquiry Project
  • Business Project.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.

Learning and Teaching

Our approach to learning is student-focused, with emphasis on helping you to find things out for yourself.

You'll be expected to balance academic rigour and a practical approach to your work, so you can appreciate the relevance and application of the concepts you learn.

You'll learn through a blend of activities - some tutor-led and face-to-face, some student-led and independent, some online and some in groups. Some involve students supporting each others' learning.

Lectures, workshops/seminars, tutorials and group work make up 12 hours of contact time each week and you'll spend at least as much time again studying independently.

This can involve preparing for classes, reviewing lectures, online working, reading, conducting research, preparing assessed work and revising for exams.

You'll develop your communication and presentation skills and IT and numeracy skills, with a strong focus on data interpretation and analysis. Your improved problem solving, critical thinking, analysis, evaluation and innovation skills will help you stand out as a graduate.

You can also gain work experience through short-term internships, paid work as a Student Ambassador or Peer Assisted Learning Leader, or through volunteering.

See our full glossary of learning and teaching terms.

Percentage of time spend in different learning activities, per year.

YearScheduled learning and teaching studyIndependent studyPlacement study% check
124%76%0%100%
224%76%0%100%
318%69%13%100%

Assessment

You'll be assessed through a mix of coursework and examinations to assess what you know and can do and help you develop the confidence and skills that employers value.

You'll complete essays and reports, business plans and applied research projects, portfolios and weekly notes, and assessed group and individual presentations and posters. You'll also reflect and comment on your own learning and personal development.

See our full glossary of assessment terms.

Percentage of time spend in different assessment methods, per year.

YearWritten exam assessmentCoursework assessmentPractical exam assessment% check
116%54%30%100%
223%61%16%100%
316%68%16%100%

Features

Professional accreditation

This course is accredited by the Chartered Institute of Marketing(CIM). Parts of the course are also accredited by the Institute of Direct Marketing.

When you complete this course, you'll be able to claim exemptions in some of CIM's professional exams. Employers highly value CIM's internationally-recognised qualifications.

Placements

We encourage you to do a 40-week paid sandwich placement after your second year of study. It can be in the UK or abroad.

Your placement is valuable because it allows you to gain real-world experience and skills that increase your employability.

UWE Bristol has strong links with employers, including large multinationals like Disney, Intel and GlaxoSmithKline. We also have links with smaller local enterprises, charities and agencies.

You'll get help to find your placement and support throughout from your department and the careers service.

Find out how Charlotte's placement at Coco-Cola helped her confidence grow.

Study facilities

In our new £55m Bristol Business School, you'll have access to cutting-edge learning spaces.

Designed with student input, the Business School offers learning spaces for individual and group study, interactive learning environments and conference rooms you can book. It's a space for students and businesses to come together, collaborate and form new partnerships.

In our specialist library, business librarians manage vast collections to support your research. Attend workshops to develop your information skills or use our Study Skills website

You'll have access to books, trade press, academic journals, and industry databases including FAME, MINTEL, Marketline Advantage, Passport and WARC both on and off campus.

Learn more about UWE Bristol's facilities and resources.

UWE Bristol Marketing Society

Join our lively UWE Marketing Society, which brings students from all our marketing degrees together socially and academically.

The society provides a local business network for employees and students, organises regular events and a programme of guest speakers.

In the past, it's received UWE Bristol grants to run marketing workshops for local businesses, including a re-branding project with the UWE Students' Union.

Careers

Careers / Further study

This broad degree gives you diverse career pathways to choose from. These include client side and agency side positions, such as marketing executive, account executive and trainee management roles.

Bristol has a vibrant and growing marketing sector and employers highly value our course and students. Our graduates have secured brand management, advertising and marketing roles with multinationals such as the Rugby Football Union, Intel and GlaxoSmithKline.

Many students take up graduate management schemes in the public and private sector, or set up their own business. Others go on to further study and teaching or research careers.

Get inspired

Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.

We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events.

Visit our employability pages to learn more about careers, employers and what our students are doing six months after graduating.

See also:
The Guardian - what to do with a degree in marketing

Fees

Full time course with placement year

FeesAmount (£)
International-Sandwich-Annual (Per Year) Fee13000
International-Sandwich-Full Annual Fee Following Placement Year13000
International-Sandwich-Module Fee (15 Credit)1625
International-Sandwich-Placement Year Fee1625
International-Sandwich-Reduced Annual Fee Following Placement Year11375

Full Time course

FeesAmount (£)
International-Full Time-Annual (Per Year) Fee13000
International-Full Time-Module Fee (15 Credit)1625

Indicative Additional Costs

FeesAmount (£)
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Over 3 years900
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Over 3 Years with Placement1200
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Per year300

Supplementary fee information

Your overall entitlement to funding is based on how long the course is that you're registered on. Standard funding is allocated based on the standard number of years that your course lasts, plus one additional year.

You'll apply for funding each year that you study and Student Finance will take into account how long the course is in each year that you apply. So if you register for the four year course and then transfer to the three year course, the number of years you can apply for funding will change. Student Finance will reassess your funding based on how many years you have been in study, not just those years for which you received student finance.

Always seek advice before taking any action that may have implications for your funding.

Learn more about funding.

Additional costs

This refers to items you could need during your studies that aren't covered by the standard tuition fee. These could be materials, textbooks, travel, clothing, software or printing.

Learn more about costs.

Entry

Typical offers

  • Tariff points: 120
  • GCSE: For all applicants, Grade C or above, or Grade 4 under newly reformed GCSE grading, in English Language and Mathematics, or equivalent. We don't accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as alternatives to GCSEs.
  • English Language Requirement:

    If English is not your first language, you'll be required to meet the UK Border Agency and Universities minimum English Language Requirements such as the International English Language Test (IELTS) overall score of 6.0 with 5.5 in each component.

  • A-level subjects: No specific subjects required. You can include points from A-Level General Studies and AS-Level subjects (not taken onto full A-Level) towards the overall tariff. You must have a minimum of two A-Levels.
  • EDEXCEL (BTEC) Diploma: No specific subjects required.
  • Access: Achievement of the Access to HE Diploma; to include 30 level 3 credits at merit.
  • Baccalaureate IB: No specific subjects required.

Entry requirements

If you do not think you will be able to meet the entry requirements for entry into Year 1 of this course, you can consider applying for the Foundation Year of this or related degree courses.

If you have completed your qualifications and do not meet the normal entry requirements, but you can show us that you have relevant experience and capabilities that make you suited to this course, we will be pleased to consider your application. Please make sure your application form includes details of your experience and capabilities. If you would like to discuss this before formally applying, please talk to us at an open day or contact the course leader (details above).

Read more about undergraduate entry requirements.

UWE Bristol's International College    

If you don't meet the academic or English language requirements to study this course, you can qualify by completing preparatory study at our International College.

How to apply

Please see the general information about applications.

For further information

Unistats

UWE Main Campus

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