MSc/Postgraduate Diploma/Postgraduate Certificate

Marketing Communications

This course is open for applications.

About this course

Entry year:
2016/17
Course code:
N50212
Applications:
University
Level:
Postgraduate
Department:
Bristol Business School
Campus:
Frenchay
Duration:
One year full-time, with the option to submit your Dissertation in August or December, part-time
Delivery:
Full-time, or part-time, block release, starts September
Programme leader:
Dr Ed Little
Key fact:
This course develops thinking skills required for a career in marketing. Intended to give you a general introduction to marketing with a focus on marketing communications, it is suitable for students wishing to work in a marketing communications agency or as a communications specialist.

Page last updated 1 August 2016

Introduction

The digital revolution has resulted in a widening of the number and types of organisations involved in communications. Previously advertising was often confined to larger commercial organisations, however, there is now a need to have a strong web presence. Organisations of all kinds have had to become far more professional in how they communicate with customers, the public and other audiences.

The MSc in Marketing Communications will give you a solid grounding in marketing, while also allowing you to position yourself as a marketing communications specialist. Whether you choose to go on to work in an agency, in house as part of a communications team, or as a freelance consultant, the course will help you gain the skills and insight needed to establish yourself confidently in this field.

Flexible study options

This course can be taken as a one-year full-time programme, which is ideal if you are at the start of your marketing career. It is also of particular interest to professionals in the creative sector, who can choose to take the flexible part-time route, if they wish to study without taking a career break.

The skills you need to succeed

We take a structured approach to developing the professional skills you need to be successful in this field. This includes both intellectual skills exploring different ways of thinking; and practical skills, such as communication, numerical and presentation capabilities.

A real-world focus

The course draws heavily on real-world issues, so you will learn the theory but also how to apply it to real-life situations. You will also have plenty of opportunity to engage with employers, with guest lecturers from industry, and research opportunities where you can work on real marketing problems.

Watch: The learning and teaching experience

Structure

Content

You will study the following core modules:

  • Contemporary Marketing Practice - This module introduces you to the theory and practice of marketing. It begins by looking at the traditional target marketing approach before looking at more recent developments in marketing thought. This module will also introduce the idea of thinking skills, encouraging you to take a systematic approach to the way you tackle business problems, using theory to structure your approach.
  • Strategic Marketing Planning - In this module, you will learn how to analyse an organisation's environment, making decisions on how it can deploy its resources for maximum advantage. The module will review a number of different tools and techniques which aid strategic analysis, strategy development and implementation.
  • Principles of Marketing Communications - This module takes an in-depth look at the tools and techniques of promotion. As well as looking at the strengths of weaknesses of different communications media, you will learn the more fundamental principles of message development, framing and delivery, ensuring that communications media are used as effectively as possible.
  • Marketing Analytics - Marketing depends on good information about the organisation, its customers and its competitors. In Marketing Analytics, you will learn how to design and implement systems for monitoring marketing activities, integrating financial and non-financial information to support organisational learning.
  • Research Methods for Marketing - This module builds on the learning from the Marketing Analytics module.  As well as learning how to define and plan research projects, you will develop skills in gathering data, whether from focus groups, surveys or observation. The focus on this module is primarily on marketing research, but we will also look at the similarities to and differences from academic research.
  • Digital Marketing - Digital marketing is integral to marketing in any context, so most modules will contain a substantial element of digital marketing. This module focuses on the planning and execution of digital marketing campaigns, focusing on the practical skills that need to be developed to maximise the benefit derived from digital marketing channels.
  • Corporate Communications - This module will help you to understand the practices and processes by which an organisation communicates with its internal and external stakeholders. Building on the Principles of Marketing Communications Module, you will take a more specialist look at topics such as media relations, crisis management and building an internet presence, as well as the principles and practices of internal communications to staff.
  • Dissertation Research Methods

You will choose one additional subject from the optional modules* below:

  • Customer Relationship Management
  • Social Marketing Principles and Policy
  • Promotion and Society

* The availability of optional modules is subject to demand.

Dissertation

In addition to these modules, your dissertation gives you the chance to research an area of marketing communications that is of particular interest to you and of relevance to your career or company. You will have the choice of working on an academic-type dissertation or a work-based one, where you will work on a live communications project.

You will attend a number of dissertation workshops to provide you with the research training sufficient to produce a quality dissertation.

Previous dissertation topics include:

  • A cross-cultural research: Investigating the role of Cultural Masculinity on Consumers' Buyer Behaviour of Luxury Goods
  • Love at the core: the influence of brand-love on consumer outcomes
  • A research of how celebrity endorsement influences on environmental behavioural intention of young people in Vietnam
  • The influence of cosmetic advertising on the body image of West African students at UWE

Please also note this structure is for the full-time course delivery only. For part-time delivery, the same modules will be studied. However, the structure will differ.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.

Learning and Teaching

This is a 'conversion' Masters course, and we assume no prior study of marketing communications. You'll learn though formal classes and seminar sessions, as well as through group work and independent study. The work will include assignments, exercises, case studies and presentations with an emphasis on independent learning to develop your problem-solving skills.

You will also have access to a range of study materials online through our virtual learning environment. This includes online lectures, five-minute 'talking head' discussions and other syllabus-related material to support your learning.

For more details see our glossary of teaching and learning terms.

Study time

This is a full-time course, so you will attend the Business School for one year and submit your dissertation in September. You can, however, choose to submit your dissertation in December, therefore taking 18 months to complete the course.

Study support

If you have been out of higher education for a while, we provide skills sessions to help prepare you for studying again, as well as sessions for non-native English speakers.

Assessment

Assessment is through supervised mini-projects, presentations, time-constrained assignments and examinations.

For more details, see our full glossary of assessment terms.

Features

Study facilities

While you are studying with us, you will have access to a range of facilities to enhance your learning experience. This includes the University library, which is open 24 hours a day and includes computer facilities. The library is well stocked with electronic and print books, newspapers, journals, government publications, statistics, encyclopaedias, dictionaries, company information, market reports and DVDs.

The University is also currently investing in new facilities, including a £50m project to build the new Faculty of Business and Law building. This will provide a state-of-the-art teaching and learning environment for business and law students.

Find out more about the facilities and resources UWE has to offer.

Integrity Research Scheme

As a student on this course, you will be able to apply to take part in the Integrity Research Scheme. This gives you the chance to gain practical market research experience, where you will work with a client on a real research project and gain valuable insight into what it's like to work as a market research consultant. 

Meet leaders of industry

As a student at Bristol Business School, you will have the opportunity to hear about the challenges, issues and decisions being made at the highest level of strategic leadership. Our inspirational line up of speakers has included Will King, CEO of King of Shaves who spoke on 'The Power of Social Media'. Read more about the speakers you can hear from at the Business School.

Careers

Careers / Further study

Getting the right message across to the right people is fundamental to business success and those with expertise in marketing communications are always going to be in demand in roles such as advertising copywriter, PR manager, direct marketing executive, senior brand manager, account manager and marketing communications manager.

If you are already working in the sector, the course will help you take that vital step up the ladder or move into a more specialist role. Graduates of this course have gone on to work with employers such as Creative England, SCISYS and Telefónica UK. Many of our graduates also go on to further academic study by embarking on a PhD.

You will have access to careers support while you are studying with us (and for three years after you graduate). Our award-winning careers service helps you develop your employment potential through career coaching, a vacancy service for internships, placements, jobs, global opportunities, volunteering and community activity plus support for entrepreneurial activity, and access to employer events.

Fees

Full Time Course

FeesAmount (£)
Home/EU-Full Time-Award Fee8585
Home/EU-Full Time-Module Fee (15 Credit)715
International - Full Time - Module Fee (15 Credit)979
International-Full Time-Award Fee11750

Part Time Course

FeesAmount (£)
Home/EU-Part Time - Module Fee (15 Credit)715

Supplementary fee information

More information on fees can be found on our tuition fees pages.

For funding options, please see our funding and scholarships information.

Entry

Students starting this course in September 2016 should follow this link to view their joining instructions.

We automatically send a message via your Welcome website plus an email to notify you once your joining instructions are available. It is important that you regularly check your Welcome website for new messages about your Registration and Enrolment. If you have not received the email please contact our Applicant Experience Team by email at admissions@uwe.ac.uk so we may check that we have the correct address.

For more information about joining the University, please see our New Students pages.

Entry requirements

You will need:

  • A good honours degree (minimum 2:2) from a recognised Higher Education institution or equivalent from a recognised overseas institution, or
  • Have a qualification such as the Advanced Certificate in Marketing, a BTEC or HND and have three years' management experience.

English Language
If English is not your first language, you will be required to meet the UK Border Agency and Universities minimum English Language requirements such as the International English Language Test (IELTS) overall score of 6.5 with 5.5 in each component.
Further details of our English Language requirements can be found here.

UWE Bristol's International College
International students who do not meet the academic or English language requirements to study this course can qualify by completing preparatory study at our International College.

How to apply

Deadline for application:
The deadline for applying for this course is three weeks before the start date.

For further information

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