close up of a student in a class environment.


Marketing (with Foundation Year)

Please note the tariff points stated for this course are indicative. The tariff points for 2018 will be published by August 2017.

About this course

Entry year:
Course code:
Tariff points:
Bristol Business School
Four years full-time; five years sandwich
Full-time; sandwich
Study abroad:
Programme leader:
Tracy Hunt-Fraisse
Key fact:
Guest speakers from industry, opportunities for placements and internships, competitions, case studies and strong connections with local businesses present regular opportunities to access industry and gain real-world insight.

Page last updated 4 April 2017


Why BA(Hons) Marketing?

In any given day consumers are confronted with thousands of brands. The challenge for business is to find ways to cut through the noise and stand out in a fast-moving global economy where consumers lead the way.

Marketing is a dynamic, creative and competitive industry with diverse sectors, roles and careers and is central to any successful business. 

Why study our course?

This engaging, academically rigorous course provides a solid foundation in business and a focus on Marketing for students keen to enter marketing or brand management careers. The flexible and practical nature of the course allows you to hone interests and skills whilst expanding your knowledge and increasing your employability.

Core business themes and an understanding of business functions underpin specialist marketing modules in the key areas of branding, public relations, research, global marketing and digital marketing. You will learn how to create a brand, pitch your ideas, undertake market research and respond to briefs.

Engaged tutors with a wealth of real-world experience deliver cutting-edge teaching informed by the latest research. You will form part of a lively and active community of students in a city recognised as a leading marketing hub.

Real-world experience

Guest speakers from industry, opportunities for placements and internships, competitions, case studies and strong connections with local businesses present regular opportunities to access industry and gain real-world insight.

Employability is a core element of the course and ensures you graduate 'work ready' with crucial skills, cutting-edge knowledge and practical experience to succeed in your career.

Where it can take you

Career options are as diverse and broad as the course itself. Emphasis on skills development and practical elements ensure you develop a skillset relevant to any business. UWE Bristol has established strong links with large multinationals, SMEs and charities and students have secured marketing and brand management placements and/or graduate roles with such organisations as GlaxoSmithKilne, Intel and the RFU.

Watch: The learning and teaching experience

Accreditations and partnerships:



In the Foundation year (Year zero), the content is designed to develop your academic skills. It also raises awareness of the relevance law, economics, accounting, plus business and management, will play in your future, professional lives.

You are encouraged to develop as reflective learners and will gain an understanding of the attributes that graduates of UWE Bristol attain, such as being self-reliant, enterprising, future-facing, collaborative and globally responsible citizens.

Much of the scheduled class time will be spent in rooms equipped for technology-supported work in groups. Teaching methods will be engaging as staff use the latest techniques and technologies to enhance the learning experience.

The four modules will have three hours of teaching each week (12 hours of scheduled class time in total). On four occasions during the year, the whole 12 hours will be spent team-working on a joint project. One of the weeks will result in an exhibition of assessed group posters, another will produce individual personal development plans.

Foundation year (Year zero)

You will study the following compulsory modules:

  • Becoming a Professional
  • Introduction to Organisations, Enterprise and Management 
  • Economics and Accounting for the Real World
  • Introduction to Law in a Social, Business and Global Context.

You will study the Foundation year alongside students from other business and law courses and so you may transfer to another course in one of these areas at the end of a successful Foundation year. The normal expectation is that you must pass all Year zero modules before progressing to Year one. Students seeking transfer to BA(Hons) Business (Team Entrepreneurship) would be required to pass an interview process. Transfer to BSc(Hons) Economics (as distinct from BA(Hons)Economics)  would require an A level in Mathematics.

Year one

The first year provides a foundation for the development of the knowledge, skills and attributes necessary for your future success.

You will study the following compulsory modules:

  • Introduction to Management
  • Economics for Events and Marketing
  • Understanding Business and Financial Information (Marketing, Events and Tourism)
  • Understanding the Principles of Marketing (Marketing, Events and Tourism)
  • Business Decision Making for Marketing and Events
  • Enterprise and Entrepreneurship
  • Marketing in Society
  • Understanding Organisations and People (Marketing, Events and Tourism)

Year two

In the second year, you will study core marketing modules and you will develop your research and enquiry skills.

You will study the following the compulsory modules:

  • Consumer Behaviour
  • Management Skills (Marketing and Events)
  • Research Methods for Events and Marketing
  • Applied Marketing Practice
  • Introductory Research Project (Marketing and Events)
  • Financial Aspects for Marketing, Events and Tourism
  • Managing Business Processes (Marketing, Events and Tourism)
  • Integrated Marketing Communications

All students are encouraged to spend their third year on placement and the curriculum in the second year provides support for the process of securing the marketing related placement.

Final year

The final year will include a major project, modules which require the integration of the knowledge gained in the earlier years of study and the ability, through choice of optional modules, to focus on particular areas of interest. The final year curriculum also includes a focus on managing change, both in organisational terms and in terms of your own career.

You will study the following compulsory modules:

  • Final Year Project: choice of Applied Business Project or Critical Business Enquiry Project or Enterprise Project or Work-based Enquiry Project or Business Project
  • Specialised Marketing Practice
  • Contemporary Issues in Marketing
  • Brand Management

In addition, you still study three optional modules from the list below OR two if a Study Year Abroad (SYA) or Placement Year has been completed:

  • Digital Marketing Communication
  • Public Relations
  • Key Account Management
  • Strategic Management (Marketing, Events and Tourism)
  • Global Marketing Management
  • Events and Festivals Management
  • Marketing Services
  • Big Data for Marketing
  • Work Integrated Marketing

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.

Learning and Teaching

The course is taught through a blend of learning activities which include tutor-led and face-to-face, student-led and independent, online, group projects and students supporting each others' learning.

Lectures, workshops/seminars, group project work, and tutoring account for 12 hours of contact time per week. However, you will be expected to spend at least as much time again in essential independent study: preparation for workshops/seminars study, reviewing lectures, online work,  reading and other research activity, as well as in the preparation of assessed work and revision for end of module exams.

For more details see our full glossary of learning and teaching terms.

Study time

Our learning and teaching approaches are student focused, with the emphasis on helping you to actively find out things for yourself. You will be expected to work with a mix of theory and practice, academic rigour and a practical approach, so that you can appreciate the relevance and application of concepts learnt. To help in this, you will be expected to gain high-quality work experience, ideally through the 40-week placement but if not, then through short-term internships, paid work e.g. as a Student Ambassador or as a Peer Assisted Learning Leader; or through volunteering.


You will be assessed through a mix of coursework and examinations, all of which aim to assess not only what you know and can do but also develop the graduate attributes that are valued by employers. These attributes include communication and presentation skills, IT and numeracy skills, team work, project and time management skills, as well as the intellectual skills of problem solving, critical thinking, analysis and evaluation, creativity and innovation.

Coursework comes in many different forms: essays and reports; business plans and applied research projects; portfolios and weekly notes; assessed group and individual presentations and posters. You will also be required to reflect and comment on your own learning and personal development.

For more details see our full glossary of assessment terms.


Professional accreditation

We are currently seeking accreditation from The Chartered Institute of Marketing (CIM).


You are encouraged to undertake a 40-week paid sandwich placement, relevant to your degree. Placements are taken after the second year of study and could be based in the UK or internationally.

This is a valuable and rewarding aspect of your course allowing you to gain real-world experience, develop key skills and increase your employability on graduation.

UWE Bristol has a strong and growing network of placement organisations and, to date, students have secured marketing and business-related placements in a variety of organisations including Mini, Disney, Coca Cola, Intel, GlaxoSmithKline and other small, medium and multi-national organisations. There are also opportunities and support to set up your own business.

You will receive support in finding a placement and guidance throughout from our award-winning Careers and Employability service and departmental staff.

Read about Charlotte's experience of undertaking a placement at Coco-Cola.

Study year abroad

As an alternative to a sandwich placement, there may be opportunities to undertake a study year abroad where courses are taught in English. Employers look favourably upon graduates who have studied overseas on account of them having acquired a global perspective which is becoming even more valuable with increasingly globalised markets.

Study facilities

Your learning is supported through the provision of high-quality study facilities and an excellent library. Dedicated Business Librarians manage vast collections of materials to support all your curriculum subjects and independent research through information skills sessions and the University's Study Skills pages. There is also an extensive programme of regular workshops including referencing management. 

The library offers zoned space from silent to group study and student bookable rooms. You will benefit from direct access to electronic databases on and off campus including books, trade press, academic journals, and industry databases including MINTEL, Marketline Advantage, Passport and WARC. The Business School also provides flexible learning spaces with wireless internet access and study areas, complete with sofas and areas for group work.

Find out more about the facilities and resources UWE Bristol has to offer.

Marketing Society

You can opt to form part of the lively and active Marketing Society which is made up of students with an interest in marketing studying on any UWE Bristol degree. It brings members together both socially and academically and has established great connections with local businesses organising regular events and a programme of guest speakers.

The society has received a UWE Bristol grant to run workshops for local businesses to help improve their marketing, including a re-branding project with the UWE Bristol Students' Union.


Careers / Further study

Due to the broad degree and marketing specialism you will benefit from diverse career pathways in a range of Marketing roles both client side and agency side, including Marketing Executive, Account Executive and trainee management roles.

Bristol has a vibrant and growing marketing sector and employers highly value and recognise our course and students. UWE Bristol has established good links with organisations and, as a result, past graduates have secured roles in brand management, market research, direct marketing, social marketing, advertising and sports marketing with multinationals and SMEs such as the RFU, Intel and GlaxoSmithKline.

Many students also take up graduate management schemes in both public and private sector, go onto further study, set up their own business or progress to teaching or research careers.

Award-winning Careers Service

Our award-winning careers service helps you develop your employment potential through career coaching, a vacancy service for internships, placements, jobs, global opportunities, volunteering and community activity plus support for entrepreneurial activity, and access to employer events.

Creating employable students

UWE Bristol places strong emphasis on employability and skills development at every level. Through work placements, volunteering, study abroad and initiatives nurturing talent and innovation, you will have opportunities to gain valuable real-world experience, allowing you to graduate with diverse career opportunities and a competitive place in the job market.

Visit our Employability pages to find out about careers, employers, real world experience and what our students are doing six months after graduating.

Useful links

UWE career resources and downloads

Guardian - what to do with a degree in marketing


Full time course

FeesAmount (£)
International-Full Time-Annual (Per Year) Fee13000
International-Full Time-Module Fee (15 Credit)1625

Indicative Additional Costs

FeesAmount (£)
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Over 4 years1200
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Over 4 years with placement1500
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Per year300

Supplementary fee information

The additional costs listed are those that students could reasonably expect to incur during their studies and are for items not covered by the standard tuition fee. These could be materials, text books, travel, clothing, software or printing.

For information about funding for undergraduate courses see our funding pages.


Typical offers

  • Tariff points: 48
  • GCSE: For all applicants, Grade C or above, or Grade 4 under newly reformed GCSE grading, in English Language and Mathematics, or equivalent. Please note the University does not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as suitable alternatives to GCSEs.
  • A-level subjects: No specific subjects required. Points from General Studies and AS-Level subjects (not taken onto full A-Level) can be included towards overall tariff. You must have a minimum of one A-Level.
  • EDEXCEL (BTEC) Diploma: No specific subjects required.
  • Access: Achievement of the Access to HE Diploma; no specific subjects required.
  • Baccalaureate IB: No specific subjects required.

Entry requirements

Students who expect to achieve a higher tariff score may also be interested in our BA(Hons) Marketing course.

How to apply

Please see the general information about applications.

For further information


UWE Main Campus

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