Students reacting to a lecture


Marketing Communication Management (with Foundation Year)

Please note the tariff points stated for this course are indicative. The tariff points for 2018 will be published by August 2017.

About this course

Entry year:
Course code:
Tariff points:
Bristol Business School
Four years full-time; five years sandwich
Full-time; sandwich
Study abroad:
Programme leader:
Tracy Hunt-Fraisse

Page last updated 4 April 2017


Why study BA(Hons) Marketing Communication Management?

Marketing communication management is at the core of any organisation in an increasingly global, competitive and dynamic industry where understanding consumer behaviour has never been so important.

You will most likely specialise in making sure the marketing 'message' is heard and seen by the target audience through media communications and campaigns.  

Why study our course?

This current and applied course provides a solid foundation in business, with a focus on marketing communication management from Year two, and is ideal for those seeking a career in communications, particularly in an agency environment.

You will explore the functions and theories of marketing communication management, particularly consumer behaviour and key contemporary marketing issues facing business. You will investigate areas such as political marketing (around elections), sports marketing and social marketing through cutting-edge modules and expert-led teaching in key areas of advertising, key account management, market research, digital marketing and direct marketing.

You will form part of a lively and active community of students and staff in a city recognised as one of the UK's leading marketing hubs.

Real-world experience

A strong emphasis on developing real-world skills and gaining valuable industry experience ensures you graduate 'work ready' with skills to succeed in your career. Competitions, guest speakers, enterprising projects and a paid work-placement year give you regular access to industry and the latest developments in marketing. Experienced tutors and a strong local business network also bring insightful business knowledge to teaching and a wealth of real and relevant case studies.

Where it can take you

Career options in the field of marketing communication management are diverse and exciting with roles in direct marketing, social marketing, advertising and agency account management and broader marketing and management roles within large multinationals or smaller businesses.

Watch: The learning and teaching experience

Accreditations and partnerships:



In the Foundation year (Year zero), the content is designed to develop your academic skills. It also raises awareness of the relevance law, economics, accounting, plus business and management, will play in your future professional lives.

You are encouraged to develop as reflective learners and will gain an understanding of the attributes that graduates of UWE Bristol attain, such as being self-reliant, enterprising, future-facing, collaborative and globally responsible citizens.

Much of the scheduled class time will be spent in rooms equipped for technology-supported work in groups.Teaching methods will be engaging, as staff use the latest techniques and technologies to enhance the learning experience.

The four modules will have three hours of teaching each week (12 hours of scheduled class time in total). On four occasions during the year, the whole 12 hours will be spent team-working on a joint project. One of the weeks will result in an exhibition of assessed group posters and another will produce individual personal development plans.

Foundation year (Year zero)

You will study the following compulsory modules:

  • Becoming a Professional
  • Introduction to Organisations, Enterprise and Management 
  • Economics and Accounting for the Real World
  • Introduction to Law in a Social, Business and Global Context.

You will study the Foundation year alongside students from other business and law courses and so you may transfer to another course in one of these areas at the end of a successful Foundation year. The normal expectation is that you must pass all Year zero modules before progressing to Year one. If you are seeking to transfer to BA(Hons) Business (Team Entrepreneurship) you will be required to pass an interview process. Transfer to BSc(Hons)Economics (as distinct from BA(Hons) Economics) would require an A level in Mathematics.

Year one

The first year provides a foundation for the development of the knowledge, skills and attributes necessary for your future success.

You will study the following compulsory modules:

  • Introduction to Marketing
  • Analysing Markets and Marketing
  • Applied Marketing Communications
  • Marketing and the Regulatory Environment
  • Project Management in a Marketing Context
  • Building a Marketing Business
  • Academic and Management Skills 1
  • Practical Marketing Skills 1.

Year two

In the second year, you will study core marketing modules and you will develop your research and enquiry skills.

You will study the following compulsory modules:

  • Integrated Marketing Communications
  • Market Research and Analytics
  • Market Insight for Maximum Effectiveness
  • Managing Business Services
  • Managing Marketing Teams
  • Real Live Case
  • Academic and Management Skills 2
  • Practical Marketing Skills 2.

All students are encouraged to spend their third year on placement and the curriculum in the second year provides support for the process of securing this.

Final year

The final year will include a major project, modules which require the integration of the knowledge gained in the earlier years of study and the ability, through choice of optional modules, to focus on particular areas of interest. The final year curriculum also includes a focus on managing change, both in organisational terms and in terms of your own career.

You will study the following compulsory modules:

  • Strategic Communications Management
  • International and Intercultural Communications
  • Critical Approaches to Communications Strategy
  • Achieving Growth and Managing Organisational Change
  • Business to Business Communication
  • Creating a Professional Profile*

In addition, you will study one of the following major final year projects:

  • Work-based Enquiry Project
  • Enterprise Project
  • Critical Business Enquiry Project
  • Applied Business Project.

* To be taken if have not completed a Placement or Study Year Abroad module.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.

Learning and Teaching

The course is taught through a blend of learning activities which include tutor-led and face-to-face, student-led and independent, online, group projects and students supporting each others' learning.

Lectures, workshops/seminars, group project work, and tutoring account for 12 hours of contact time per week. However, you will be expected to spend at least as much time again in essential independent study: preparation for workshops/seminars study; reviewing lectures; online work;  reading and other research activity, as well as in the preparation of assessed work and revision for end of module exams.

For more details see our full glossary of learning and teaching terms.

Study time

Our learning and teaching approaches are student focused with the emphasis on helping you to actively find out things for yourself. You will be expected to work with a mix of theory and practice, academic rigour and a practical approach, so that you can appreciate the relevance and application of concepts learnt. To help in this, you will be expected to gain high-quality work experience, ideally through the 40-week placement but if not, then through short-term internships, paid work e.g. as a Student Ambassador or as a Peer Assisted Learning Leader; or through volunteering.


You will be assessed through a mix of coursework and examinations, all of which aim to assess not only what you know and can do but also develop the graduate attributes that are valued by employers. These attributes include communication and presentation skills, IT and numeracy skills, team work, project and time management skills as well as the intellectual skills of problem solving, critical thinking, analysis and evaluation, creativity and innovation.

Coursework comes in many different forms: essays and reports; business plans and applied research projects; portfolios and weekly notes; assessed group and individual presentations and posters. You will also be required to reflect and comment on your own learning and personal development.

For more details see our full glossary of assessment terms.


Professional accreditation

We are currently seeking accreditation from The Chartered Institute of Marketing (CIM).


You are encouraged to undertake a 40-week paid sandwich placement, relevant to your degree. Placements are taken after the second year of study and could be based in the UK or internationally.

This is a valuable and rewarding aspect of your course allowing you to gain real-world experience, develop key skills and increase your employability on graduation.

UWE Bristol has a strong and growing network of placement organisations and, to date, students have secured marketing and business-related placements in a variety of organisations including Mini, Disney, Coca Cola, Intel, GlaxoSmithKline and other small, medium and multi-national organisations. There are also opportunities and support to set up your own business.

You will receive support in finding a placement and guidance throughout from our award-winning Careers and Employability service and departmental staff.

Read about Charlotte's experience of undertaking a placement at Coco-Cola.

Study abroad year

As an alternative to a sandwich placement, there may be opportunities to undertake a study year abroad where courses are taught in English. Employers look favourably upon graduates who have studied overseas on account of them having acquired a global perspective, which is becoming even more valuable with increasingly globalised markets.

Study facilities

Your learning is supported through the provision of high-quality study facilities and an excellent library. Dedicated Business Librarians manage vast collections of materials and support all your curriculum subjects and independent research through information skills sessions, the University's Study Skills pages and regular workshops including referencing management. 

The library offers zoned space from silent to group study and student bookable rooms. You will benefit from direct access to electronic databases on and off campus, including books, trade press, academic journals, and industry databases including MINTEL, Marketline Advantage, Passport and WARC. The Business School also provides flexible learning spaces with wireless internet access and study areas.

Find out more about the facilities and resources UWE Bristol has to offer.

Marketing Society

You can opt to form part of the lively and active UWE Marketing Society which is made up of students with an interest in Marketing from all UWE degrees. It brings members together socially and academically and has established great connections with local businesses, organising regular events and a programme of guest speakers.

The society has also received a UWE grant to run workshops for local businesses to help improve their marketing, including a re-branding project with the UWE Students' Union.


Careers / Further study

Due to the broad degree and marketing communications specialism you will have the skillset and knowledge to enter diverse careers in direct marketing, social marketing, advertising, agency account management and broader marketing and business management roles.

Bristol has a vibrant and growing marketing sector and employers highly value and recognise our course and students. UWE has established good links with organisations and, as a result, past graduates have secured roles in both large multi-nationals and small marketing communications agencies.

Many students also take up graduate management schemes in both public and private sector, go onto further study, set up their own business or progress to teaching or research careers.

Award-winning Careers Service

Our award-winning careers service helps you develop your employment potential through career coaching, a vacancy service for internships, placements, jobs, global opportunities, volunteering and community activity plus support for entrepreneurial activity, and access to employer events.

Creating employable students

UWE Bristol places strong emphasis on employability and skills development at every level. Through work placements, volunteering, study abroad and initiatives nurturing talent and innovation, you will have opportunities to gain valuable real-world experience, allowing you to graduate with diverse career opportunities and a competitive place in the job market.

Visit our Employability pages to find out about careers, employers, real-world experience and what our students are doing six months after graduating.

Useful links

UWE career resources and downloads

Guardian - what to do with a degree in marketing


Full time course

FeesAmount (£)
International-Full Time-Annual (Per Year) Fee13000
International-Full Time-Module Fee (15 Credit)1625

Indicative Additional Costs

FeesAmount (£)
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Over 4 years1200
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Over 4 years with placement1500
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Per year300

Indicative additional costs

FeesAmount (£)
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Over 4 years1200
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Over 4 years with placement1500
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Per year300

Supplementary fee information

The additional costs listed are those that students could reasonably expect to incur during their studies and are for items not covered by the standard tuition fee. These could be materials, text books, travel, clothing, software or printing.

Further information about fees and funding.


Typical offers

  • Tariff points: 48
  • GCSE: For all applicants Grade C or above, or Grade 4 under newly reformed GCSE grading, in English Language and Mathematics, or equivalent. Please note the University does not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as suitable alternatives to GCSEs.
  • A-level subjects: No specific subjects required. Points from General Studies and AS-Level subjects (not taken onto full A-Level) can be included towards overall tariff. You must have a minimum of one A-Level.
  • EDEXCEL (BTEC) Diploma: No specific subjects required.
  • Access: Achievement of the Access to HE Diploma; no specific subjects required.
  • Baccalaureate IB: No specific subjects required.

Entry requirements

Students who expect to achieve a higher tariff score may also be interested in our BA(Hons) Marketing Communication Management course.

For further information


UWE Main Campus

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