Students reacting to a lecture

BA(Hons)

Marketing Communication Management (with Foundation Year)

This course is open for applications.

About this course

Entry year:
2018/19
Course code:
N51F
Applications:
UCAS
Level:
Undergraduate
Tariff points:
48
Department:
Bristol Business School
Campus:
Frenchay
Duration:
Four years full-time; five years sandwich
Delivery:
Full-time; sandwich
Study abroad:
Yes
Programme leader:
Tracy Hunt-Fraisse
Key fact:
This innovative, hands-on course was developed with industry professionals to make sure you gain practical experience and the skills you need to succeed in your career.

Page last updated 3 November 2017

Introduction

Why study marketing communication management?

Marketing communication management is a dynamic field that includes a range of disciplines.

On and off-line channels include advertising, digital marketing, public relations, direct marketing, design and sales promotion.  Businesses need managers with a broad understanding of these fields, who can co-ordinate them on a strategic level.

To be successful in this field, you must be analytical yet highly creative. You should be a strategic thinker with the ability to communicate ideas to clients and colleagues.

Why UWE Bristol?

BA(Hons) Marketing Communication Management is for self-motivated individuals keen for a career in an agency or in-house communications.

In your first year, you'll develop a mini agency with its own brand, digital media presence, print materials and strategy based on what you've learned in tutorials.

Class-based activities focus on developing your marketing knowledge through real challenges and problem-solving. You prepare for these sessions using videos, case studies, quizzes and research, so your contact time is always interactive and engaging.

You'll work in small groups with academics and employer mentors who will set challenges, provide feedback and guide your learning.

You'll address real-world issues from the start, using your new skills to address case studies and support local organisations with their marketing challenges. You'll graduate with professional experience and useful contacts to help kick-start your career.

There are also options to study abroad with one of our partner universities or complete a work placement before your final year.

Where can it take me?

When you graduate you'll have the skills to go into a wide range of stimulating careers.

You might work for a multinational 'through-the-line' agency or a small 'hotshop'. You could choose to work in-house or even start your own business.

Watch: The learning and teaching experience

Accreditations and partnerships:

Structure

Content

You normally need to pass all modules in your foundation year before going into year one.

The optional modules listed are those that are most likely to be available, but they may be subject to change.

Year zero (foundation year)

You will study:

  • Becoming a Professional
  • Introduction to Organisations, Enterprise and Management 
  • Economics and Accounting for the Real World
  • Introduction to Law in a Social, Business and Global Context

Year one

You will study:

  • Introduction to Marketing
  • Analysing Markets and Marketing
  • Applied Marketing Communications
  • Marketing and the Regulatory Environment
  • Project Management in a Marketing Context
  • Building a Marketing Business
  • Academic and Management Skills 1
  • Practical Marketing Skills 1.

Year two

You will study:

  • Integrated Marketing Communications
  • Market Research and Analytics
  • Market Insight for Maximum Effectiveness
  • Managing Business Services
  • Managing Marketing Teams
  • Real Live Case
  • Academic and Management Skills 2
  • Practical Marketing Skills 2.

Placement year (if applicable)

If you study on the five year (sandwich) course, you'll spend a year away from the University on a work or study placement after year two.

Depending on which you choose, you'll either complete a placement learning or learning and development module.

See the Placements and Fees sections for more information.

Final year

You will study:

  • Strategic Communications Management
  • International and Intercultural Communications
  • Critical Approaches to Communications Strategy
  • Achieving Growth and Managing Organisational Change
  • Business to Business Communication
  • Creating a Professional Profile*

Plus one major final year project from:

  • Critical Business Enquiry Project
  • Enterprise Project
  • Work-based Enquiry Project
  • Applied Business Project.

* You'll take this module if you haven't completed a placement or study year abroad module.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.

Learning and Teaching

To ensure your class-based activities are interactive and engaging, you'll prepare in your own time using a combination of videos, case studies, quizzes and research.

You'll then apply this learning in small group sessions, solving real industry challenges with the support of academic staff.

You'll become a reflective learner and develop a strong set of skills for your career, including self reliance and collaboration.

See our full glossary of learning and teaching terms.

Percentage of time spend in different learning activities, per year.

YearScheduled learning and teaching studyIndependent studyPlacement study% check
024%76%0%100%
124%76%0%100%
224%76%0%100%
321%79%0%100%

Assessment

Where possible, we make assessment resemble the processes and practices you find in industry.

You'll be assessed through exams and by the proposals, reports, presentations, exhibitions and posters you produce.

You'll also take on an independent project in an area of marketing communication management that interests you.

See our full glossary of assessment terms.

Percentage of time spend in different assessment methods, per year.

YearWritten exam assessmentCoursework assessmentPractical exam assessment% check
036%41%23%100%
125%45%30%100%
213%61%26%100%
312%79%9%100%

Features

Professional accreditation

We are currently seeking accreditation from The Chartered Institute of Marketing (CIM).

Placements

We encourage you to do a 40-week paid sandwich placement after your second year of study. It can be in the UK or abroad.

Your placement is valuable because it allows you to gain real-world experience and skills that increase your employability.

UWE Bristol has a growing network of placement organisations and students have secured marketing and business-related placements with Mini, Disney, Coca Cola, Intel and GlaxoSmithKline. There are also opportunities and support to set up your own business.

You'll get help to find your placement and support throughout from your department and the careers service.

Find out how Charlotte's placement at Coco-Cola helped her confidence grow.

Study year abroad

You'll also have opportunities to study overseas on courses that are taught in English and relevant to your degree. The study year abroad is not a paid placement.

Study facilities

In the new £55m Bristol Business School, you'll have access to modern learning spaces and facilities. In our specialist library, a dedicated business librarian will support your curriculum subjects and independent research.

Our Study Skills website and regular workshops will help you develop information literacy and referencing skills. 

The library and Business School both offer spaces for silent and group study and rooms you can book. 

You'll have access to books, trade press, academic journals, and industry databases including MINTEL, Marketline Advantage, Passport and WARC both on and off campus.

Learn more about UWE Bristol's facilities and resources.

UWE Bristol Marketing Society

Join our lively UWE Marketing Society, which brings students from all our marketing degrees together socially and academically.

The society provides a local business network for employees and students, organises regular events and a programme of guest speakers.

It recently received a UWE Bristol grant to run marketing workshops for local businesses, including a re-branding project with the UWE Students' Union.

Careers

Careers / Further study

When you graduate you'll have the skills to go into a wide range of stimulating careers.

You might work for a multinational 'through-the-line' agency or a small 'hotshop'. You may choose to work in-house or start your own business.

Whatever you decide, you'll be equipped with management, leadership and organisational skills that will make you attractive to employers from a variety of industries.

Get inspired

Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.

We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events.

Visit our employability pages to learn more about careers, employers and what our students are doing six months after graduating.

Fees

Full time course

FeesAmount (£)
International-Full Time-Annual (Per Year) Fee13000
International-Full Time-Module Fee (15 Credit)1625

Indicative Additional Costs

FeesAmount (£)
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Over 4 years1200
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Over 4 years with placement1500
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Per year300

Indicative additional costs

FeesAmount (£)
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Over 4 years1200
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Over 4 years with placement1500
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Per year300

Supplementary fee information

Your overall entitlement to funding is based on how long the course is that you're registered on. Standard funding is allocated based on the standard number of years that your course lasts, plus one additional year.

You'll apply for funding each year that you study and Student Finance will take into account how long the course is in each year that you apply. So if you register for the five year course and then transfer to the four year course, the number of years you can apply for funding will change. Student Finance will reassess your funding based on how many years you have been in study, not just those years for which you received student finance.

Always seek advice before taking any action that may have implications for your funding.

Learn more about funding.

Additional costs

This refers to items you could need during your studies that aren't covered by the standard tuition fee. These could be materials, textbooks, travel, clothing, software or printing.

Learn more about costs.

Entry

Typical offers

  • Tariff points: 48
  • GCSE: For all applicants, Grade C or above, or Grade 4 under newly reformed GCSE grading, in English Language and Mathematics, or equivalent. We don't accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as suitable alternatives to GCSEs.
  • A-level subjects: No specific subjects needed. You can include points from A-Level General Studies and AS-Level subjects (not taken onto full A-Level) towards overall tariff. You must have at least one A-Level.
  • EDEXCEL (BTEC) Diploma: No specific subjects required.
  • Access: Achievement of the Access to HE Diploma; no specific subjects required.
  • Baccalaureate IB: No specific subjects required.

Entry requirements

We welcome applications from students who don't have the entry requirements outlined. The University will consider your application based on evidence of personal, professional and educational experience that shows your ability to meet the demands of the degree.

If you think you'll achieve a higher tariff score, you may be interested in our BA(Hons) Marketing Communication Management course.

Read more about undergraduate entry requirements.

How to apply

Read more about undergraduate applications.

For further information

Unistats

UWE Main Campus

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