group of people in suits discussing documents around a round table.

BA(Hons)

Marketing Communication Management

This course is open for applications

About this course

Entry year:
2017/18
Course code:
N591
Applications:
UCAS
Level:
Undergraduate
Tariff points:
120
Department:
Bristol Business School
Campus:
Frenchay
Duration:
Three years full- time; Four years sandwich
Delivery:
Full-time; Sandwich
Programme leader:
Tracy Hunt-Fraisse
Key fact:
Developed in consultation with industry professionals, this course’s innovative, ‘hands on’ delivery and real world challenges will equip you with practical experience and academic knowledge of marketing communication management.

Page last updated 7 March 2017

Introduction

Why study BA(Hons) Marketing Communication Management?

Marketing communication management is a dynamic field encompassing a broad range of disciplines. On and off-line channels include advertising, digital marketing, public relations, direct marketing, design and sales promotion. These all require a strong understanding and co-ordination from a strategic level.

To be successful in this field, you must have a diverse skill set. You need to be analytical yet highly creative. You should also be a strategic thinker with the ability to communicate ideas to clients and colleagues.

Why study our course?

If you are self-motivated and keen to move into a career in an agency or in-house communications, this course will help you get there.

Your class-based activities focus on testing and developing your marketing knowledge through real world challenges and problem-solving. You prepare for these sessions by using videos, case studies, quizzes and research, ensuring every moment of your contact time is interactive and engaging. You will work in small groups with academic guidance and employer mentors to set challenges, provide feedback on your individual progress and guide your learning.

During your first year, you develop a 'mini-agency' with your own brand, digital media presence, print materials and strategy based upon the academic learning in tutorials, and with employer guidance. As you progress, you use these skills to address case studies, and support local businesses and not-for-profit organisations with their marketing challenges. You go on to study market research, global and intercultural marketing, and business-to-business communication. There are also options to study abroad for a year with one of our partner universities

Real world experience

You address real world issues from the outset. You will learn from visiting professionals and meeting local businesses, enabling you to network and gain valuable real-world insight. You are also strongly encouraged to do a year-long work placement before your final year.

Where it can take you

On graduation, you will have the skills to go into a wide range of stimulating careers. This might be working for communications agencies ranging from multi-national 'through-the-line' agencies to small 'hotshops'. Alternatively, you may choose to work in-house or start your own business.

Watch: The learning and teaching experience

Accreditations and partnerships:

Structure

Content

Year one

You will study the following compulsory modules:

  • Introduction to Marketing
  • Analysing Markets and Marketing
  • Applied Marketing Communications
  • Marketing and the Regulatory Environment
  • Project Management in a Marketing Context
  • Building a Marketing Business
  • Academic and Management Skills 1
  • Practical Marketing Skills 1.

Year two

You will study the following compulsory modules:

  • Integrated Marketing Communications
  • Market Research and Analytics
  • Market Insight for Maximum Effectiveness
  • Managing Business Services
  • Managing Marketing Teams
  • Real Live Case
  • Academic and Management Skills 2
  • Practical Marketing Skills 2.

Final year

You will study the following compulsory modules:

  • Strategic Communications Management
  • International and Intercultural Communications
  • Critical Approaches to Communications Strategy
  • Achieving Growth and Managing Organisational Change
  • Business to Business Communication
  • Creating a Professional Profile*

In addition, you will study one of the following major final year projects:

  • Critical Business Enquiry Project
  • Enterprise Project
  • Work-based Enquiry Project
  • Applied Business Project.

*To be taken if have not completed a Placement or Study Year Abroad (SYA) module.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.

Learning and Teaching

To ensure your class-based activities are interactive and engaging, you prepare for these sessions in your own time using a combination of videos, case studies, quizzes and research. You will then apply this in small group sessions, solving real-world industry challenges with the support of academic staff.

For more details see our full glossary of learning and teaching terms.

Assessment

Where possible, assessment is designed to resemble processes and practices commonly found in industry. You will be assessed through a variety of techniques and methods, which include examinations, proposals, reports, presentations, exhibitions and posters.

You will also undertake an independent project on an area of personal interest in the field of marketing communication management.

For more details see our full glossary of assessment terms.

Features

Placements

You are encouraged to undertake a 40-week paid sandwich placement, relevant to your degree. Placements are taken after the second year of study and could be based in the UK or internationally.

This is a valuable and rewarding aspect of your course allowing you to gain real-world experience, develop key skills and increase your employability on graduation.

UWE Bristol has a strong and growing network of placement organisations and, to date, students have secured marketing and business-related placements in a variety of organisations including Mini, Disney, Coca Cola, Intel, GlaxoSmithKline and other small, medium and multi-national organisations. There are also opportunities and support to set up your own business.

You will receive support in finding a placement and guidance throughout from our award-winning Careers and Employability service and departmental staff.

Read about Charlotte's experience of undertaking a placement at Coco-Cola.

Study year abroad

As an alternative to a sandwich placement, there may be opportunities to undertake a study year abroad where courses are taught in English. Employers look favourably upon graduates who have studied overseas on account of them having acquired a global perspective which is becoming even more valuable with increasingly globalised markets.

Study facilities

Study and learn using our well-equipped facilities and library

  • Access electronic databases on and off campus including books, trade press, academic journals, and industry databases such as MINTEL, Marketline Advantage, Passport and WARC. 
  • Carry out independent or group study in the library and Business School's flexible learning spaces with WiFi.
  • Access a wealth of on and offline materials for independent research with help from our dedicated business librarians.
  • Attend information skills sessions and workshops on subjects including referencing management. 

Find out more about the facilities and resources UWE Bristol has to offer.

Network and learn

Our Marketing Society is made up of students studying on any UWE Bristol degree. Members have strong connections with local businesses and organise regular events and guest speakers. The society received a UWE Bristol grant to run workshops for local businesses to help improve their marketing. This includes a re-branding project with the UWE Bristol Students' Union.

Careers

Careers / Further study

On graduation, you will have the skills to go into a wide range of stimulating careers. This might be working for communications agencies ranging from multi-national 'through-the-line' agencies, to small 'hotshops'. Alternatively, you may choose to work in-house or start your own business.

If, by graduation, you decide that marketing communications is not your career choice, you will be equipped with management, leadership and organisational skills that will be attractive to employers from a wide variety of industries.

Award-winning careers service

Our award-winning careers service helps you develop your graduate employment potential through career coaching, a vacancy service for internships, placements, graduate jobs, global opportunities, volunteering and community activity plus support for entrepreneurs and access to employer events.

Graduate destinations

Find out what our graduates are doing six months after graduating- includes examples of careers, employers and further study. Download a PDF from graduate destinations.

See great graduate prospects for further information.

Creating employable students

UWE places strong emphasis on employability and skills development at every level. Through work placements, volunteering, study abroad and UWE initiatives which nurture talent and encourage innovation, students gain valuable real world experience and graduate with diverse career opportunities and a competitive place in the job market.

Fees

Full time course

FeesAmount (£)
Home/EU-Full Time-Annual (Per Year) Fee9250
Home/EU-Full Time-Module Fee (15 Credit)1156
International-Full Time-Annual (Per Year) Fee12500
International-Full Time-Module Fee (15 Credit)1563
Offshore-Full Time-Annual (Per Year) Fee9250
Offshore-Full Time-Module Fee (15 Credit) 1156

Full time course with placement year

FeesAmount (£)
Home/EU-Sandwich-Annual (Per Year) Fee9250
Home/EU-Sandwich-Full Annual Fee Following Placement Year9250
Home/EU-Sandwich-Module Fee (15 Credit)1156
Home/EU-Sandwich-Placement Year Fee1156
Home/EU-Sandwich-Reduced Annual Fee Following Placement Year8094
International-Sandwich-Annual (Per Year) Fee12500
International-Sandwich-Full Annual Fee Following Placement Year12500
International-Sandwich-Module Fee (15 Credit)1563
International-Sandwich-Placement Year Fee1563
International-Sandwich-Reduced Annual Fee Following Placement Year10937
Offshore-Sandwich Module Fee (15 Credit)1156
Offshore-Sandwich-Annual (Per Year) Fee9250
Offshore-Sandwich-Full Annual Fee Following Placement Year9250
Offshore-Sandwich-Placement Year Fee1156
Offshore-Sandwich-Reduced Annual Fee Following Placement Year8094

Indicative Additional Costs

FeesAmount (£)
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Per year300

Supplementary fee information

The additional costs listed are those that students could reasonably expect to incur during their studies and are for items not covered by the standard tuition fee.

These could be materials, text books, travel, clothing, software or printing.

Further information about fees and funding.

Entry

Typical offers

  • Tariff points: 120
  • GCSE: Grade C or above, or Grade 4 under newly reformed GCSE grading, in English Language and Mathematics, or equivalent.Please note the University does not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as suitable alternatives to GCSEs.
  • English Language Requirement:

    If English is not your first language, you will be required to meet the UK Border Agency and Universities minimum English Language requirements such as the International English Language Test (IELTS) overall score of 6.0 with 5.5 in each component.

    Our preferred tests are International English Language Tests (IELTS), however we will consider applicants with alternative English language qualifications.

  • A-level subjects: No specific subjects required. Points from A-Level General Studies and AS-Level subjects (not taken onto full A-Level) can be included towards overall tariff. You must have a minimum of two A-Levels.
  • EDEXCEL (BTEC) Diploma: A minimum of DDM from the BTEC Diploma
  • Access: Achievement of the HE Diploma; achievement of 30 L3 credits at merit; achievement of Level 2 credits giving GCSE equivalency (where appropriate) in English Language and Mathematics
  • Baccalaureate IB: 26 points

Entry requirements

If you don't meet the entry requirements of this course, you may be eligible for Foundation Year entry into this or other related degree courses.

We welcome applications from students who do not have the entry requirements outlined. The university will consider applications on the basis of evidence of personal, professional and educational experience which indicates an applicant's ability to meet the demands of the degree.

UWE Bristol's International College
International students who do not meet the academic or English language requirements to study this course can qualify by completing preparatory study at our International College.

How to apply

UCAS Extra: We welcome applications through UCAS Extra for this programme from 25 February until 4 July 2017. Responses to UCAS Extra applications will be given within 14 working days.

Please see the general information about applications.

For further information

Key information sets

UWE Main Campus

You might also like

Back to top