MSc/Postgraduate Diploma/Postgraduate Certificate Events Management

Content

The optional modules listed are those that are most likely to be available, but they may be subject to change.

You'll study the theories and practice of events management, which is an inter-disciplinary subject area underpinned by a variety of disciplines including economics, management, and psychology.

Develop knowledge of contemporary issues within events management and the expertise required to strategically plan, manage and evaluate responsible events to generate positive impacts and legacies. You'll also have the opportunity to personalise your studies to suit your interests and professional aspirations.

You'll study:

• Contemporary Issues in Events - introduces you to the core concepts that underpin event studies within the context of contemporary issues in events. You'll have the opportunity to explore the influence of one of the foundational disciplines of events management in practice and evaluate a live event. 
• Strategic Event Creation - contributes to your development as a reflective events practitioner. You'll develop the knowledge, understanding and skills required to work as part of a team to strategically design, plan, stage and evaluate an ethical and accessible event.
• Event Marketing - prepares you to conduct market analysis, identify your target market, and develop your marketing communications plan and materials for your own live event.
• Managing Risk in Events - builds on the knowledge, understanding and skills you develop in Strategic Event Creation to broaden and deepen your knowledge and understanding of managing risk in events. 
• 21st Century Experiences - focuses on technologically produced and enhanced experiences. Building on your knowledge from Strategic Event Creation, you'll work as part of a team to design, plan, market, stage and evaluate a virtual event.
• Events Professional Practice - provides you with an opportunity to develop your skills, professional network, and employability through gaining experience within the events industry.

Plus:

• Developing Thought Leadership in Events - allows you to conduct a sustained enquiry on an events topic of your choice to develop thought leadership within the field of events.

Or

• Enterprise Project New Business Plan - provides you with the opportunity to conceptualise, research, and develop a business plan for a new or existing business.

Plus, one of the following optional modules (subject to availability or change):

• Corporate Communications - is an important tool for communicating to internal and external stakeholders to manage relationships and an organisation's image. This module equips you with the knowledge and skills required to develop a corporate communications marketing campaign and associated materials for a real-world organisation.
• Customer Relationship Marketing - explores the contribution of changes in marketing theory to a more relationship-based approach to dealing with customers in business-to-business and consumer contexts. There's a focus on the processes of strategy development and the design of customer relationship management programmes that reflect customer behaviour.
• Digital Marketing - is integral to the marketing of events. This module focuses on the planning and execution of digital marketing campaigns, developing the practical skills needed to maximise the benefit of digital marketing channels.
• International Project Management - these tools are frequently used within events management. This module will provide you with in-depth insight into project management through applying your knowledge of the critical success factors required for the successful management of projects.
• Marketing and Sustainability - equips you with critical understanding of how private, public, and not-for-profit organisations use marketing principles and techniques to influence behaviours for social and environmental good. You'll also learn how to apply these techniques in the real world.
• Marketing Events and Tourism Destinations - focuses on the role of events within destination marketing, where you'll apply your learning to the development of a destination marketing campaign.
• Social Marketing - is increasingly adopted by values-led events organisations to encourage positive social change. This module provides you with the opportunity to create a proposal for a social marketing campaign designed to influence behaviour change.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we'll inform you.

Learning and Teaching

Teaching is informed by research and practice, based on international published literature and the academic and professional knowledge and experience of specialist staff who are thought leaders in their field.

You'll learn through a combination of lectorials and coaching style seminars, as well as through authentic and experiential learning, teamwork, and independent study.

The work will include discussion, case studies, designing, planning, marketing, staging and evaluating a live and virtual event, conducting a skills audit and producing a personal development plan, and a variety of other evaluative and applied activities.

Outside of the classroom, you'll have access to the latest research, publications and intelligence on events and business/management.

See our full glossary of learning and teaching terms.

Study time

Full-time

For the full-time course, you'll attend the University for 12 months with scheduled classes taking place for an average of 12 hours per week during term time.

Assessment

To allow you to learn from your own and others' experiences, your learning will be assessed through a range of evaluative, reflective and applied methods. These include case study evaluations of events, oral examinations, your event planning and evaluation, and your critical reflections and evaluations of your performance as a team player.

Depending on the optional modules you choose, you may engage with various other forms of assessment.

See our full glossary of assessment terms.