About this course
- Entry year: 2012/13
- Course code: N8321
- Applications: University
- Level: Postgraduate
- Department: Bristol Business School
- Campus: Frenchay
- Duration: Full-time: 12-18 months
Part-time: 24-36 months
- Delivery: Full-time, Part-time
- Course director: Dr Fiona Jordan
Introduction
Tourism is now one of the world's biggest and fastest-growing industries and spans a broad range of activities from tour operations, travel agencies and tourist attractions, to destination marketing, place promotion and tourism development and policy functions. Tourism therefore plays a key role in generating investment and employment and promoting destinations both nationally and internationally.
By undertaking this course you will gain knowledge and understanding of tourism systems and management strategies in a global context. You will also benefit from the development of your management and strategic business skills to enable you to work in a variety of organisations, from transnational corporations to small- and medium-sized enterprises and organisations involved in policy-making and tourism development.
One of the distinctive features of this programme is that it offers you the opportunity to get involved in real-world tourism projects and includes a work-based learning module which provides an ideal opportunity for you to gain valuable relevant work experience to enhance your knowledge and skills.
Find out more about studying Tourism at UWE.
Structure
Content
You will study the theories and practice of international tourism management which will be underpinned by marketing, project management and financial management modules. As part of this course you will also gain knowledge of different types of tourism activity and explore issues of globalisation and tourism development.
Students will then gain experience of working in organisations with the Work-based Learning in Events and Tourism module.
The work-based learning module requires students to undertake a short work placement volunteering for tourism organisations as part of their studies. These placements are organised with the help of the university through its external local and regional partnerships and networks.
Content
The Postgraduate Certificate is made up of the following four modules.
Core modules
- Critical Issues in Tourism and Events Management
- Managing Tourism in Global Contexts
- Meeting Customer Needs
- Research for Policy and Management
The Postgraduate Diploma is made up of the remaining core modules.
- International Destination Planning and Development
- Managing Finance and Information
- Project Management
- Work-based Learning in Events and Tourism*
*You will be required to undertake a short work placement volunteering within the area of tourism as part of this module. These placements are organised with the help of the university and provide an ideal opportunity for you to gain valuable relevant work experience to enhance your knowledge and skills.
Dissertation
In addition to these modules, your dissertation gives you the chance to research an issue of academic, management or policy relevance in the subject field of International Tourism Management or to undertake a significant work-based project. You can focus on an issue of particular interest to you and of relevance to your career or organisation. You must complete the dissertation in order to achieve the full Masters qualification. Ideally, this will be in an area designed to open up attractive employment opportunities.
Full-time attendance
If you opt for the full-time course you’ll attend the university for 12-18 months
Part-time attendance
The part-time route lets you fit study around work and family commitments. It runs over 24 or 36 months, during which you will attend the university one day a week.
Teaching and learning
You'll learn though formal classes and seminar sessions, as well as through group work and independent study. The work will include assignments, exercises and presentations with an emphasis on independent learning to develop your problem-solving skills. Within the course staff research in the area of international tourism provides exciting case study material for you to work with.
Assessment
Assessment is mostly through written coursework, such as essays, reports, mini-projects, or case-study analysis but also includes presentations and an examination.
Special Features
Placements
Real world experience
As part of this course you will be given the opportunity to put your learning into practice by being involved in real-world-projects within the university and/or the local business community.
Meet leaders of industry
As a student at Bristol Business School, you will have the unique opportunity to hear about the challenges, issues and decisions being made at the highest level of strategic leadership. Our inspirational line up of speakers has included Dame Fiona Reynolds, Director-General of the National Trust who spoke on 'The National Trust - the Business of Conservation’. For more information, visit the Business School website.
Careers/further study
The course will give you the knowledge to work as a manager in a variety of private or public sector tourism organisations, carrying out roles that involve tourism marketing, planning, research or tourism consultancy. The work-based learning module will help you prepare for further employment through providing you with up-to-date and relevant work experience.
Entry
Entry requirements
You will need:
- An honours degree (minimum 2.2) from a recognised Higher Education institution or equivalent from a recognised overseas institution.
or
- At least two years with international tourism management responsibility or as a consultant/sole practitioner.
Applicants may be interviewed prior to being accepted onto the course.
If English is not your first language you will also need to demonstrate your English Language proficiency. For example, you should have either:
- A minimum grade of 6.5 overall on the British Council International English Language Test (IELTS)
- A TOEFL score of at least 600 (written scale) or 250 (computer scale)
Deadline for application:
- The deadline for applying for this course is three weeks before the start date.
Fees
Full details of fees for this course can be found on our postgraduate fees pages.
For funding options, please see our funding and scholarship information.
How to apply
Apply for this course online or download an application by clicking on the link in the top right corner of this page, under 'next steps'.
For further information
Page last updated 14 December 2011