students around a table in a classroom

BA(Hons)

Business and Events Management

This course is open for applications.

About this course

Entry year:
2018/19
Course code:
NN21
Applications:
UCAS
Level:
Undergraduate
Tariff points:
120
Department:
Bristol Business School
Campus:
Frenchay
Duration:
Three years full-time; sandwich four years
Delivery:
Full-time, sandwich
Study abroad:
Yes
Programme leader:
Sarah Page
Key fact:
Get involved in projects and activities with our partners Macmillan Cancer Care, Glastonbury Festival and our Exhibition and Conference Centre.

Page last updated 21 September 2017

Introduction

Why study business and events management?

The event industry has seen significant growth and is now worth £42.3 billion in the UK alone. It offers diverse and exciting career opportunities around the world.

Events play an important role in economic development and social well-being, and can help achieve other business objectives like community cohesion.

Why UWE Bristol?

BA(Hons) Business and Events Management brings together UWE Bristol's recognised expertise in event studies and business management. It's ideal whether you want to specialise in the business of events, or events in business.

Study the main disciplines and operational areas of business alongside specialist modules on event management functions, processes and values. Plan events from inception through to closure and evaluation. Explore areas of the industry including concerts and festivals, conferences and meetings, sporting events, weddings and celebrations.

Bristol is a natural place to study events, with a thriving visitor economy and many businesses involved in event and festival management. Engaging with the local area is an integral part of the learning, teaching and assessment programme.

Event organisations, suppliers and venues provide guest talks, placements, voluntary work and internships. An optional placement year allows you to build contacts and experience, and you'll get a taste of running your own event in a collaborative project in your final year.

Where can it take me?

Career options are diverse and include event project manager, contracts manager, event marketing manager and event experience officer. Some graduates use their business and management skills to start their own events businesses.

The solid grounding in business and management ensures you have a broad range of career paths to choose from, and a skillset relevant to many other careers.

Watch: The learning and teaching experience

Structure

Content

The optional modules listed are those that are most likely to be available, but they may be subject to change.

Year one

You will study:

  • Introduction to Management
  • Economics for Events and Marketing
  • Understanding Business and Financial Information (Marketing, Events and Tourism)
  • Understanding the Principles of Marketing (Marketing, Events and Tourism)
  • Business Decision Making for Marketing and Events
  • Enterprise and Entrepreneurship
  • Events in Society
  • Understanding Organisations and People (Marketing, Events and Tourism).

Year two

You will study:

  • Managing People
  • Management Skills (Marketing and Events)
  • Research Methods for Events and Marketing
  • Planning and Managing Events
  • Introductory Research Project (Marketing and Events)
  • The Business of Events
  • Financial Aspects for Marketing, Events and Tourism.

Plus one optional module from:

  • Good Business, Bad Business and Sustainability
  • Integrated Marketing Communications
  • Entrepreneurship and Small Business.

Placement year (if applicable)

If you study on the four year (sandwich) course, you'll spend a year away from the University on a work or study placement after year two.

Depending on which you choose, you'll either complete a placement learning or learning and development module.

See the Placements and Fees sections for more information.

Final year

You will study:

  • Professional Practice in Events
  • Contemporary Issues in Events
  • Strategic Management (Marketing, Events and Tourism)
  • Staging and Evaluating Events.

Plus two optional modules (one if you've studied abroad or done a placement year) from:

  • Marketing Services
  • Organisational Leadership
  • Project Management
  • Entrepreneurship: Ideas and Practices
  • Work-Integrated Learning Project.

And a major final year project from:

  • Critical Business Enquiry Project
  • Enterprise Project
  • Work-based Enquiry Project
  • Applied Business Project
  • Business Project.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.

Learning and Teaching

Our approach to learning is student-focused, with emphasis on helping you find things out for yourself.

Lectures, workshops/seminars, tutorials and group work make up 12 hours of contact time each week and you'll spend at least as much time again studying independently.

This can involve essential reading, preparing for classes and presentations, reviewing lecture content, completing written work and revising for end-of-module exams.

In your first year you'll get support with important academic skills, and you'll be assigned an academic tutor to support you throughout your degree.

You'll develop your academic skills and your understanding of law, economics, accounting, business and management.

In year two, you'll study modules on specialist areas of events and business studies, plus a major enquiry or work-based project.

The final year course focuses on learning through reflection and managing complexity and change. You'll also gain the vital experience of staging and evaluating a live event.

Become a reflective learner and develop skills you'll need in your career, such as self reliance and collaboration.

Study thought-provoking modules led by well-connected staff and engage with ongoing events that reinforce what you've learned in class.

Apply theory to practice, so you can appreciate the relevance, applications and limitations of the concepts you learn.

The placement or study year abroad helps with this. You can also gain experience as a Student Ambassador or a PAL (Peer Assisted Learning) Leader, or through volunteering.

See our full glossary of learning and teaching terms.

Percentage of time spend in different learning activities, per year.

YearScheduled learning and teaching studyIndependent studyPlacement study% check
124%76%0%100%
224%76%0%100%
321%79%0%100%

Assessment

You'll be assessed through a mix of coursework and examinations to assess what you know and can do and help you develop the confidence and skills that employers value.

You'll complete essays and reports, business plans and applied research projects, portfolios and weekly notes, and assessed group and individual presentations and posters. You'll also reflect and comment on your own learning and personal development.

For more details see our full glossary of assessment terms.

Percentage of time spend in different assessment methods, per year.

YearWritten exam assessmentCoursework assessmentPractical exam assessment% check
116%54%30%100%
226%48%26%100%
320%76%4%100%

Features

Placements

We encourage you to do a 40-week paid sandwich placement after your second year of study. It can be in the UK or abroad.

Your placement is valuable because it allows you to gain real-world experience and skills that increase your employability.

UWE Bristol has strong links with employers who highly rate this experience. One third of students on placement are re-employed by placement employers on graduation.

You'll get help to find your placement and support throughout from your department and the careers service.

Study year abroad

You'll also have opportunities to study overseas on courses that are taught in English and relevant to your degree. The study year abroad is not a paid placement.

Students are selected for this through a competitive process.

Study facilities

In our new £55m Bristol Business School, you'll have access to cutting-edge learning spaces.

Designed with student input, the Bristol Business School offers learning spaces for individual and group study, interactive learning spaces and conference rooms you can book. It's a space for students and businesses to come together, collaborate and form new partnerships.

In our specialist library, business librarians manage vast collections to support your research. Attend workshops to develop your information skills or visit Study Skills

You'll have access to books, trade press, academic journals, and industry databases including FAME, MINTEL, Marketline Advantage and Passport both on and off campus.

Learn more about UWE Bristol's facilities and resources.

Careers

Careers / Further study

You'll graduate with an understanding of businesses and organisations in the event industry, their management and the dynamic environment they operate in. And you'll have all the attributes and skills you need for graduate careers in events.

Your foundation in business and management and specialism in events means a variety of career options spanning the private, public and voluntary sectors will be available to you.

Get inspired

Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.

We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events.

Visit our employability pages to find out about careers, employers and what our students are doing six months after graduating.

Fees

Full Time course

FeesAmount (£)
International-Full Time-Annual (Per Year) Fee13000
International-Full Time-Module Fee (15 Credit)1625

Full time course with placement year

FeesAmount (£)
International-Sandwich-Annual (Per Year) Fee13000
International-Sandwich-Full Annual Fee Following Placement Year13000
International-Sandwich-Module Fee (15 Credit)1625
International-Sandwich-Placement Year Fee1625
International-Sandwich-Reduced Annual Fee Following Placement Year11375

Indicative Additional Costs

FeesAmount (£)
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Over 3 years900
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Over 3 Years with Placement1200
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Per year300

Supplementary fee information

Your overall entitlement to funding is based on how long the course is that you're registered on. Standard funding is allocated based on the standard number of years that your course lasts, plus one additional year.

You'll apply for funding each year that you study and Student Finance will take into account how long the course is in each year that you apply. So if you register for the four year course and then transfer to the three year course, the number of years you can apply for funding will change. Student Finance will reassess your funding based on how many years you have been in study, not just those years for which you received student finance.

Always seek advice before taking any action that may have implications for your funding.

Learn more about funding.

Additional costs

This refers to items you could need during your studies that aren't covered by the standard tuition fee. These could be materials, textbooks, travel, clothing, software or printing.

Learn more about costs.

Entry

Typical offers

  • Tariff points: 120
  • GCSE: For all applicants, Grade C/4 or above in English Language and Mathematics, or equivalent. We don't accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as suitable alternatives to GCSEs.
  • A-level subjects: No specific subjects required. You can include points from A-Level General Studies and AS-Level subjects (not taken onto full A-Level) towards overall tariff. You must have at least two A-Levels.
  • Relevant subjects: Business
  • EDEXCEL (BTEC) Diploma: No specific subjects required.
  • Access: Achievement of the Access to HE Diploma; to include 30 level 3 credits at merit.
  • Baccalaureate IB: No specific subjects required.

Entry requirements

If you do not think you will be able to meet the entry requirements for entry into Year 1 of this course, you can consider applying for the Foundation Year of this or related degree courses.

If you have completed your qualifications and do not meet the normal entry requirements, but you can show us that you have relevant experience and capabilities that make you suited to this course, we will be pleased to consider your application. Please make sure your application form includes details of your experience and capabilities. If you would like to discuss this before formally applying, please talk to us at an open day or contact the course leader (details above).

Read more about undergraduate entry requirements.

UWE Bristol's International College    

If you don't meet the academic or English language requirements to study this course, you can qualify by completing preparatory study at our International College.

How to apply

Read more about undergraduate applications.

For further information

Unistats

UWE Main Campus

You might also like

Back to top