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Business and Events Management

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About this course

Entry year:
Course code:
Tariff points:
Bristol Business School
Three years full-time; sandwich four years
Full-time, sandwich
Study abroad:
Programme leader:
Sarah Page
Key fact:
We work with a range of partners to provide opportunities for our students to get involved in events and projects, including Macmillan Cancer Care, Glastonbury Festival, and our in-house Exhibition and Conference Centre.

Page last updated 4 July 2017


Why BA(Hons) Business and Events Management?

The event industry has seen significant growth in recent years, and is worth £39.1 billion in the UK alone. Events play a key role in economic development and social well-being, and can be used to help achieve business objectives and other goals such as community cohesion. They can, however, also impact negatively on quality of life and the environment.

Why study our course?

This exciting and vocationally-relevant degree brings together UWE Bristol's recognised expertise in event studies, management and tourism, and is primarily for those wishing to specialise in the business of events and events in business.

You will study the main disciplines and operational areas of business alongside specialist modules focusing on management functions, processes and values in events - from inception through to closure and evaluation. You will also explore diverse parts of the industry such as music concerts and festivals, conferences and meetings, sporting events, and weddings and celebrations.

Course content is continually refreshed and connected to the real-world, and is delivered by experienced, research-active professionals in a city region with a national and increasingly international reputation for its events and festivals.

Real-world experience

Our connections with event organisations, management companies, suppliers and venues add value to the degree, bringing opportunities for guest talks, site visits, placements and voluntary work. An optional placement year allows you to build contacts and networks, and every student gets a taste of running an event by collaborating on a 'live', team-based project in their final year.

Where it can take you

If you are looking for a career in event management or in a business or organisation where running events forms a major part of your role, then this is the degree for you. Careers are diverse, and roles include working as an event organiser, conference centre manager or event marketing executive. The solid grounding in business and management ensures you have a broad range of career paths to choose from, and a skillset relevant to many other careers.

Watch: The learning and teaching experience



Year one

In the first year of the course, you will be introduced to events and key business functions, and develop the intellectual and practical skills associated with making the transition from studying at school or college to studying at university.

You will study the following compulsory modules:

  • Introduction to Management
  • Economics for Events and Marketing
  • Understanding Business and Financial Information (Marketing, Events and Tourism)
  • Understanding the Principles of Marketing (Marketing, Events and Tourism)
  • Business Decision Making for Marketing and Events
  • Enterprise and Entrepreneurship
  • Events in Society
  • Understanding Organisations and People (Marketing, Events and Tourism).

Year two

In the second year of the course, you will be exposed to more specialist knowledge within the fields of events (planning and management) and business studies. You will also develop higher order academic and professional skills through research enquiry and the following compulsory professional practice modules.

You will study the following compulsory modules:

  • Managing People
  • Management Skills (Marketing and Events)
  • Research Methods for Events and Marketing
  • Planning and Managing Events
  • Introductory Research Project (Marketing and Events)
  • The Business of Events
  • Financial Aspects for Marketing, Events and Tourism.

Plus one of the following optional modules:

  • Good Business, Bad Business and Sustainability
  • Integrated Marketing Communications
  • Entrepreneurship and Small Business.

All students are encouraged to spend their third year on placement. The curriculum in the second year provides support for the process of securing this in a business and events related context.

Final Year

In your final year, you will complete a major enquiry or work-based project, testing your ability to independently produce a substantial piece of research work. You will also specialise in modules and elements within modules in accordance with your interests and career aspirations, with a particular emphasis on learning through reflection and managing complexity and change. Additionally, you will acquire the knowledge and vital experience of staging and evaluating a live event.

You will study one of the following major final year projects:

  • Critical Business Enquiry Project
  • Enterprise Project
  • Work-based Enquiry Project
  • Applied Business Project
  • Business Project.

In addition, you will study the following compulsory modules:

  • Professional Practice in Events
  • Contemporary Issues in Events
  • Strategic Management (Marketing, Events and Tourism)
  • Staging and Evaluating Events.

In addition, you will study two optional modules from the list below OR one if a Study Year Abroad (SYA) or Placement Year has been completed:

  • Marketing Services
  • Organisational Leadership
  • Project Management
  • Entrepreneurship: Ideas and Practices
  • Work-Integrated Learning Project.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.

Learning and Teaching

As a student on this course, you'll get the opportunity to study thought-provoking and topical modules led by well-connected and research active staff, take part in field trips and site visits designed to reinforce what you've learnt in class and, if you wish, undertake a year-long placement in industry or a study year abroad.

Our teaching and learning approaches are student-focused, with the emphasis on helping you to pro-actively find things out for yourself. You'll be expected to apply theory to practice, so that you can appreciate the relevance, applications and limitations of the concepts you have learnt. The placement or study year abroad can assist with this; there are also other personal development opportunities, for example becoming a Student Ambassador or a PAL (Peer Assisted Learning) Leader, or volunteering.

For more details see our full glossary of learning and teaching terms.

Study time

Independent learning is a key aim. Lectures, seminars and workshops, and tutorials account for 12 hours class contact per week (some of which may be facilitated in an online environment). You are expected to spend at least as much time again undertaking essential reading, preparing for classes, reviewing lecture content, completing written work and revising for end-of-module examinations.


You will be assessed through a combination of coursework and examination, designed to test not only what you know but also your ability to evidence graduate attributes that employers are looking for.

Coursework comes in many different forms, including essays and reports, business plans and applied research projects, portfolios and weekly diaries, group and individual presentations, and posters. You will also be required to reflect and comment on your own learning and personal development.

For more details see our full glossary of assessment terms.



You are encouraged to undertake a 40-week paid sandwich placement, relevant to your degree. Placements are taken after the second year of study and could be based in the UK or internationally.

This is a valuable and rewarding aspect of your course allowing you to gain real-world experience, develop key skills and increase your employability on graduation.

Placements are most commonly linked to corporate, sporting or cultural events in the Bristol area and beyond. Also, we are regularly approached by suppliers and organisers of local events and festivals who require volunteers and 'crew' for more specialised roles.

You will receive support in finding a placement and guidance throughout from our award-winning Careers and Employability service and departmental staff.

Study year abroad

As an alternative to a sandwich placement, there may be opportunities to undertake a study year abroad where courses are taught in English. Students are selected for this through a competitive process. Employers look favourably upon graduates who have studied overseas on account of them having acquired a global perspective (which is becoming even more valuable with increasingly globalised markets).

Study facilities

Your learning is supported through the provision of high quality study facilities: an excellent library, with a dedicated Business Librarian, and access to trade press, academic journals, industry databases and reports. We also have flexible learning spaces in the Business School with wireless internet access and study areas, complete with 'breakout' areas for group working.

Find out more about the facilities and resources UWE Bristol has to offer.

'Learning from the locality'

Bristol is a natural place to study events, with a thriving visitor economy and many businesses and organisations involved in event and festival management on our doorstep. Opportunities to engage with the local area and all it has to offer is an integral part of the learning, teaching and assessment programme.


Careers / Further study

You will graduate with an understanding of businesses and organisations in the event industry, their management and the dynamic environment in which they operate, and be equipped with the employability attributes and skills necessary for graduate careers in/related to events. The foundation in business and management alongside the events specialism means that a variety of career options will be available to you, spanning the private, public and voluntary sectors.

Award-winning Careers Service

Our award-winning careers service helps you develop your employment potential through career coaching, a vacancy service for internships, placements, jobs, global opportunities, volunteering and community activity plus support for entrepreneurial activity, and access to employer events.

Creating employable students

UWE Bristol places strong emphasis on employability and skills development at every level. Through work placements, volunteering, study abroad and initiatives nurturing talent and innovation, you will have opportunities to gain valuable real world experience, allowing you to graduate with diverse career opportunities and a competitive place in the job market.

Visit our Employability pages to find out about careers, employers, real world experience and what our students are doing six months after graduating.


Full Time course

FeesAmount (£)
Home/EU-Full Time-Annual (Per Year) Fee9250
Home/EU-Full Time-Module Fee (15 Credit)1156
International-Full Time-Annual (Per Year) Fee12500
International-Full Time-Module Fee (15 Credit)1563

Full time course with placement year

FeesAmount (£)
Home/EU-Sandwich-Annual (Per Year) Fee9250
Home/EU-Sandwich-Annual Full Final Year Fee9250
Home/EU-Sandwich-Annual Reduced Final Year Fee8094
Home/EU-Sandwich-Module Fee (15 Credit)1156
Home/EU-Sandwich-Placement Year Fee1156
International-Sandwich-Annual (Per Year) Fee12500
International-Sandwich-Full Annual Fee Following Placement Year12500
International-Sandwich-Module Fee (15 Credit)1563
International-Sandwich-Placement Year Fee1563
International-Sandwich-Reduced Annual Fee Following Placement Year10937

Indicative Additional Costs

FeesAmount (£)
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Over 3 years900
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Over 3 Years with Placement1200
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Per year300

Supplementary fee information

The additional costs listed are those that students could reasonably expect to incur during their studies and are for items not covered by the standard tuition fee. These could be materials, text books, travel, clothing, software or printing.

For information about funding for undergraduate courses see our funding pages.


Typical offers

  • Tariff points: 120
  • GCSE: For all applicants, Grade C or above, or Grade 4 under newly reformed GCSE grading, in English Language and Mathematics, or equivalent. Please note the University does not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as suitable alternatives to GCSEs.
  • English Language Requirement:

    If English is not your first language, you will be required to meet the UK Border Agency and Universities minimum English Language requirements such as the International English Language Test (IELTS) overall score of 6.0 with 5.5 in each component. For further details visit our English Language requirements page.

  • A-level subjects: No specific subjects required. Points from A-Level General Studies and AS-Level subjects (not taken onto full A-Level) can be included towards overall tariff. You must have a minimum of two A-Levels.
  • Relevant subjects: Business
  • EDEXCEL (BTEC) Diploma: No specific subjects required.
  • Access: Achievement of the Access to HE Diploma; to include 30 level 3 credits at merit.
  • Baccalaureate IB: No specific subjects required.

Entry requirements

If you don't meet the entry requirements of this course, you may be eligible for Foundation Year entry into this or other related degree courses.

Please read the general information about entry requirements.

UWE Bristol's International College
International students who do not meet the academic or English language requirements to study this course can qualify by completing preparatory study at our International College.

How to apply

Please see the general information about applications.

For further information


UWE Main Campus

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