Two students looking down at the table.


Journalism and Public Relations

This course is open for applications.

About this course

Entry year:
Course code:
Tariff points:
Film and Journalism
City Campus
Three years
Full-time; Part-time
Programme leader:
Dr Sally Reardon
Key fact:
BA(Hons) Journalism and Public Relations combines traditional, hands-on skills with exciting new media opportunities, making you highly employable in a range of communications careers.

Page last updated 29 September 2017


Why BA(Hons) Journalism and Public Relations?

Our new BA(Hons) Journalism and Public Relations will give you skills in writing, marketing communications and media strategy across print, screen and internet platforms, making you employable in a range of communications industries. In addition to learning the hands-on craft of traditional reporting and PR, you will produce compelling stories using technologies such as blogs, content marketing, digital and social media. The course will give you an in-depth understanding of the political, economic and media contexts in which both industries work, locally, nationally and internationally.

In a changing media landscape, with the future of newsprint and the traditional press office uncertain, you have the potential to turn your skills into a rewarding, well-paid career.

Why study this course?

Journalism and public relations is based at Bower Ashton Campus, part of the City Campus. Exceptional facilities and resources include state-of-the-art digital media studios and production and fabrication workshops offer a combination of traditional tools and the latest technology.

This course is taught by experienced journalists, public relations professionals and academic researchers from around the world and adds to our existing strengths in journalism.

Our professional-standard facilities and resources will allow you to experience today's fast-moving media environment in a realistic setting. Working individually and as part of a team, you will manage projects to briefs and deliver to tight deadlines, using your problem-solving and entrepreneurial skills to meet the needs of diverse audiences, clients, consumers and markets.

Real-world experience

Our strong industry links with Bristol's cultural scene ensures regular input from journalists and PR professionals. You will benefit from regular guest lecturers, while agencies and consultancies help us set briefs, assess student work and will invite you to pitch. Work placements in broadcasting, print, digital media and local public relations are available, including with the BBC, the Bristol Post and Bristol City Council.

Where it can take you

Your advanced knowledge of communications and the changing face of global media will equip you for a career in a growing sector.

Watch: The learning and teaching experience



Year one

You will study the following compulsory modules:

  • Newsgathering
  • Introduction to Journalism and Public Communication
  • Civic Journalism
  • Public Relations Skills

Year two

You will study the following compulsory modules:

  • Visual Journalism
  • Reputation Management
  • Researching Journalism and Public Communication
  • Digital Communication Management

Final year

You will study the following compulsory modules:

  • PR Consultancy Skills

Plus three optional modules from the list below:

  • Independant Project OR Journalism Dissertation
  • Journalism Innovations
  • Activism and the Media
  • Advanced Feature Writing
  • Work Experience

The final year of this course can also be studied at Taylors University, Malaysia where content and modules will vary from that listed above.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved we will inform you.

Learning and Teaching

All our modules offer a range of learning and teaching methods, including practical workshops, lectures, seminars, and individual tutorials.

For more details see our full glossary of learning and teaching terms.

Percentage of time spend in different learning activities, per year.

YearScheduled learning and teaching studyIndependent studyPlacement study% check


Assessment methods include journalism and public relations writing and production projects, essays, group presentations, textual analyses, research reports, extended projects and examinations.

For more details see our full glossary of assessment terms.

Percentage of time spend in different assessment methods, per year.

YearWritten exam assessmentCoursework assessmentPractical exam assessment% check


Professional accreditation

The course will be seeking accreditation with the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA).


We encourage and support work placements, internships and volunteering opportunities, which will enhance your future career prospects. Our strong industry links include the BBC, the National Union of Journalists, the Bristol Post, M Shed, the Tobacco Factory Theatres and a range of regional media and PR companies.

International study in Malaysia is an option in your final year.


Fieldwork includes trips to Westminster and visits to newspaper, magazine and press and PR companies.

Study facilities

Journalism and Public Relations is based at Bower Ashton Campus. You will have access to unrivalled department facilities and resources, including our state-of-the-art media studios and resources for laser cutting, plasterwork, ceramics, metalwork, woodwork, textile and print. Friendly technical support is always on hand.

Studying at Bower Ashton offers an excellent base for you within the exciting City Campus, connecting teaching and learning with some of the best creative and cultural organisations in Bristol.  Bower Ashton houses the main library supporting the creative and cultural industries as well as student support services.

You will have the opportunity of studying and accessing facilities at other sites within City Campus.  This may include attending lectures, including guest lectures, and seminars at the City Campus at Arnolfini and City Campus at Watershed in Bristol city centre.

Find out more about UWE Bristol's facilities and resources.

Extracurricular activities

You can strengthen your writing skills in UWE Bristol student media such as the Western Eye newspaper and supplement Westworld and numerous blogs such as UWE Bristol Lingo and Behind the Spin.

You will be encouraged and helped to set up your own blog or website.


Careers / Further study

A broad range of organisations and brands are looking for the skills you will gain on this degree. In addition to classic journalism or PR posts, you will be well placed for a career as part of a communications team in the cultural industries, national and local government, charities or private business. Some graduates go on to further study.

Award-winning careers service

Our award-winning careers service helps you develop your employment potential through career coaching, a vacancy service for internships, placements, jobs, global opportunities, volunteering and community activity plus support for entrepreneurial activity, and access to employer events.

Creating employable students

UWE Bristol places strong emphasis on employability and skills development at every level. Through work placements, volunteering, study abroad and initiatives nurturing talent and innovation, you will have opportunities to gain valuable real world experience, allowing you to graduate with diverse career opportunities and a competitive place in the job market.

Visit our Employability pages to find out about careers, employers, real world experience and what our students are doing six months after graduating.

Useful links

Prospects - careers in marketing, advertising and PR


Full Time Course

FeesAmount (£)
Home/EU-Full Time-Annual (Per Year) Fee9250
Home/EU-Full Time-Module Fee (15 Credit)1156
International-Full Time-Annual (Per Year) Fee12500
International-Full Time-Module Fee (15 Credit)1563
Offshore-Full Time-Annual (Per Year) Fee9250
Offshore-Full Time-Module Fee (15 Credit) 1156

Part Time Course

FeesAmount (£)
Home/EU-Part Time-Module Fee (15 Credit)1156
Offshore-Part Time-Module Fee (15 Credit)1156

Indicative Additional Costs

FeesAmount (£)
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Per year250

Supplementary fee information

The additional costs listed are those that students could reasonably expect to incur during their studies and are for items not covered by the standard tuition fee. These could be materials, text books, travel, clothing, software or printing.

For information about funding for undergraduate courses see our funding pages.


Typical offers

  • Tariff points: 120
  • GCSE: For all applicants, Grade C/4 or above in English Language, or equivalent. Please note the University does not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as suitable alternatives to GCSEs.
  • English Language Requirement:

    You will require a minimum overall IELTS score of 7.0, with 6.0 in each component.

  • A-level subjects: No specific subjects required. Points from A-Level General Studies and AS-Level subjects (not taken onto full A-Level) can be included towards overall tariff. You must have a minimum of two A-Levels.
  • Relevant subjects: Humanities, Media, English, Social Sciences
  • EDEXCEL (BTEC) Diploma: No specific subjects required.
  • Access: Achievement of the Access to HE Diploma; to include 30 level 3 credits at merit.
  • Baccalaureate IB: No specific subjects required.

Entry requirements

Please read the general information about entry requirements.

Suitability for the course is assessed on the basis of qualifications and personal statement. Those not in possession of the minimum entry requirements who are able to demonstrate aptitude, enthusiasm and motivation through nonacademic achievements will be considered on an individual basis and may be admitted subject to satisfactory interview.

Successful applicants will use their personal statement to show a genuine interest in a career in journalism or the communications and media industries. You should demonstrate or show potential to develop the qualities which are essential to be a successful journalist, PR or communications professional; creative thinking, team working, communication, people skills, confidence and IT skills. Applicants are able to submit a separate document to UWE to provide a more tailored statement if desired.

Applicant days for all take place in January, February and March. You will experience what it's like to study Journalism at UWE, take part in a group activity, view the facilities, resources, support and meet fellow applicants. Teaching staff will outline the course and be available for one to one discussions. The applicant day is a really important part of your journey to ensure it's the right course for you.

UWE Bristol's International College
International students who do not meet the academic or English language requirements to study this course can qualify by completing preparatory study at our International College.

If you don't meet the entry requirements of this course, you may be eligible for Foundation Year entry into this or other related degree courses.

How to apply

Please see the general information about applications.

For further information


UWE Main Campus

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