Two students looking down at the table.

BA(Hons)

Journalism and Public Relations (with Foundation Year)

This course is open for applications.

About this course

Entry year:
2018/19
Course code:
PP5F
Applications:
UCAS
Level:
Undergraduate
Tariff points:
64
Department:
Film and Journalism
Campus:
Foundation Year: Frenchay and Years one to three: City Campus
Duration:
Four years
Delivery:
Full-time
Programme leader:
Richard Bailey
Key fact:
BA(Hons) Journalism and Public Relations combines traditional, hands-on skills with exciting new media opportunities, making you highly employable in a range of communications careers.

Page last updated 29 September 2017

Introduction

Why BA(Hons) Journalism and Public Relations?

Our new BA(Hons) Journalism and Public Relations will give you skills in writing, marketing communications and media strategy across print, screen and internet platforms, making you employable in a range of communications industries. In addition to learning the hands-on craft of traditional reporting and PR, you will produce compelling stories using technologies such as blogs, content marketing, digital and social media. The course will give you an in-depth understanding of the political, economic and media contexts in which both industries work, locally, nationally and internationally.

In a changing media landscape, with the future of newsprint and the traditional press office uncertain, you have the potential to turn your skills into a rewarding, well-paid career.

Why study this course?

During the first year of this course, you'll study at UWE Bristol's Frenchay Campus. From the second year of your course onwards, you'll be based at Bower Ashton Campus, part of UWE Bristol's City Campus. Exceptional facilities and resources include state-of-the-art digital media studios and production and fabrication workshops offer a combination of traditional tools and the latest technology.

This course is taught by experienced journalists, public relations professionals and academic researchers from around the world and adds to our existing strengths in journalism.

Our professional-standard facilities and resources will allow you to experience today's fast-moving media environment in a realistic setting. Working individually and as part of a team, you will manage projects to briefs and deliver to tight deadlines, using your problem-solving and entrepreneurial skills to meet the needs of diverse audiences, clients, consumers and markets.

Real-world experience

Our strong industry links with Bristol's cultural scene ensures regular input from journalists and PR professionals. You will benefit from regular guest lecturers, while agencies and consultancies help us set briefs, assess student work and will invite you to pitch. Work placements in broadcasting, print, digital media and local public relations are available, including with the BBC, the Bristol Post and Bristol City Council.

Where it can take you

Your advanced knowledge of communications and the changing face of global media will equip you for a career in a growing sector.

Watch: The learning and teaching experience

Structure

Content

In the Foundation year (Year zero), the content is designed to develop your academic skills. It also raises awareness of the relevance the disciplines which span the arts, creative and cultural industries will play in your future, professional lives.

The four modules will have three hours of teaching each week (12 hours of scheduled class time in total). A unique feature of the offer is the focus on Bristol as a centre of arts and culture you will be testing concepts, theories and ideas within the city as a living brief.

Foundation year (Year zero)

You will study the following compulsory modules:

  • Academic Skills for Arts and Humanities
  • Thought, Ideas and Myths: past, present and future
  • Bristol, Arts and Culture
  • Extended Project.

You will study the Foundation year alongside students from other Arts, Creative Industries and Education courses, and so you may transfer to another course in one of these areas at the end of a successful Foundation year.

The normal expectation is that you must pass all Year zero modules before progressing to Year one.

Year one

You will study the following compulsory modules:

  • Newsgathering
  • Introduction to Journalism and Public Communication
  • Civic Journalism
  • Public Relations Skills.

Year two

You will study the following compulsory modules:

  • Visual Journalism
  • Reputation Management
  • Researching Journalism and Public Communication
  • Digital Communication Management.

Final year

You will study the following compulsory modules:

  • PR Consultancy Skills.

Plus three optional modules from the list below:

  • Independant Project OR Journalism Dissertation
  • Journalism Innovations
  • Activism and the Media
  • Advanced Feature Writing
  • Work Experience.

The final year of this course can also be studied at Taylors University, Malaysia where content and modules will vary from that listed above.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up-to-date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.

Learning and Teaching

All our modules offer a range of learning and teaching methods, including practical workshops, lectures, seminars, and individual tutorials.

For more details see our full glossary of learning and teaching terms.

Percentage of time spend in different learning activities, per year.

YearScheduled learning and teaching studyIndependent studyPlacement study% check
024%76%0%100%
124%76%0%100%
224%76%0%100%
324%76%0%100%

Assessment

Assessment methods include journalism and public relations writing and production projects, essays, group presentations, textual analyses, research reports, extended projects and examinations.

For more details see our full glossary of assessment terms.

Percentage of time spend in different assessment methods, per year.

YearWritten exam assessmentCoursework assessmentPractical exam assessment% check
00%60%40%100%
16%74%20%100%
20%94%6%100%
30%94%6%100%

Features

Placements

We encourage and support work placements, internships and volunteering opportunities, which will enhance your future career prospects. Our strong industry links include the BBC, the National Union of Journalists, the Bristol PostM Shed, the Tobacco Factory Theatres and a range of regional media and PR companies.

International study in Malaysia is an option in your final year.

Fieldwork

Fieldwork includes trips to Westminster and visits to newspaper, magazine and press and PR companies.

Study facilities

During your initial year, you'll be studying at UWE Bristol's Frenchay campus, which has the latest industry standard software. During this year you'll have access to all the facilities and accommodation available to UWE Bristol students.

From the next year of your course you'll be based at Bower Ashton Campus. You will have access to unrivalled department facilities and resources, including our state-of-the-art media studios. Friendly technical support is always on hand.

Studying at Bower Ashton offers an excellent base for you within the exciting City Campus, connecting teaching and learning with some of the best creative and cultural organisations in Bristol.  Bower Ashton houses the main library supporting the creative and cultural industries as well as student support services.

You will have the opportunity of studying and accessing facilities at other sites within City Campus.  This may include attending lectures, including guest lectures, and seminars at the City Campus at Arnolfini and City Campus at Watershed in Bristol city centre.

Find out more about UWE Bristol's facilities and resources.

Extracurricular activities

You can strengthen your writing skills in UWE Bristol student media such as the Western Eye newspaper and supplement Westworld and numerous blogs such as UWE Bristol Lingo and Behind the Spin.

You will be encouraged and helped to set up your own blog or website.

Careers

Careers / Further study

A broad range of organisations and brands are looking for the skills you will gain on this degree. In addition to classic journalism or PR posts, you will be well placed for a career as part of a communications team in the cultural industries, national and local government, charities or private business. Some graduates go on to further study.

Award-winning careers service

Our award-winning careers service helps you develop your employment potential through career coaching, a vacancy service for internships, placements, jobs, global opportunities, volunteering and community activity plus support for entrepreneurial activity, and access to employer events.

Creating employable students

UWE Bristol places strong emphasis on employability and skills development at every level. Through work placements, volunteering, study abroad and initiatives nurturing talent and innovation, you will have opportunities to gain valuable real world experience, allowing you to graduate with diverse career opportunities and a competitive place in the job market.

Visit our Employability pages to find out about careers, employers, real world experience and what our students are doing six months after graduating.

Useful links

Prospects - careers in marketing, advertising and PR

Fees

Full Time Course

FeesAmount (£)
International-Full Time-Annual (Per Year) Fee12500
International-Full Time-Module Fee (15 Credit)1563

Indicative Additional Costs

FeesAmount (£)
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Per year250

Supplementary fee information

Further information about fees and funding.

Entry

Typical offers

  • Tariff points: 64
  • GCSE: For all applicants, Grade C/4 or above in English Language, or equivalent. Please note the University does not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as suitable alternatives to GCSEs.
  • English Language Requirement:

    You will require a minimum overall IELTS score of 7.0, with 6.0 in each component.

  • A-level subjects: No specific subjects required. Points from A-Level General Studies and AS-Level subjects (not taken onto full A-Level) can be included towards overall tariff. You must have a minimum of two A-Levels.
  • Relevant subjects: Humanities, Media, English, Social Sciences.
  • EDEXCEL (BTEC) Diploma: No specific subjects required.
  • Access: Achievement of the Access to HE Diploma; no specific subjects required.
  • Baccalaureate IB: No specific subjects required.

Entry requirements

Students who expect to achieve a higher tariff score may also be interested in our BA(Hons) Journalism and Public Relations course.

Please read the general information about entry requirements.

We recognise the individual nature of each application and the standard offer should be viewed as a guide. We will consider applications on the basis of evidence of personal, professional and educational experience which indicates an applicant's ability to meet the demands of the degree.

UWE Bristol's International College
If you do not meet the academic or English language requirements to study this course you can qualify by completing preparatory study at our International College.

How to apply

Please apply through UCAS.

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Please see the general information about applications.

For further information

Unistats

UWE Main Campus

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