Display of students' fashion designs

BA(Hons)

Fashion Communication (with Foundation Year)

Please note the tariff points stated for this course are indicative. The tariff points for 2018 will be published by August 2017.

About this course

Entry year:
2018/19
Course code:
W2PF
Applications:
UCAS
Level:
Undergraduate
Tariff points:
48
Department:
Art and Design
Campus:
Year zero: Frenchay; Year one to three: City campus
Duration:
Four years
Delivery:
Full-time
Programme leader:
Anthony Wilkins
Key fact:
Explore fashion and its communication on this inspiring course, which is developed alongside industry experts and has bred Graduate Fashion Week award-winners across several categories.

Page last updated 12 June 2017

Introduction

Why BA(Hons) Fashion Communication?

The fashion industry employs over 80,000 people in the UK alone, and excites and inspires global audiences through an increasingly diverse range of media. Alongside print and film, brands use installations, events and online and mobile platforms to communicate their message. To do this well they must have a solid understanding of popular culture, contemporary fashion and how best to apply these to their chosen outlet.

Why study this course?

During the first year of this course, you'll study at UWE Bristol's Frenchay Campus. From the second year of your course onwards, you'll be based at Bower Ashton Campus, part of the City Campus. Exceptional facilities and resources include state-of-the-art digital media studios and our production and fabrication workshops offer a combination of traditional tools and the latest technology.

On this creative interdisciplinary course, you will explore approaches towards communicating and promoting fashion. Working primarily with photography, drawing, digital media and film you will explore ideas around fashion and its global dissemination. You will study and apply branding, market analysis and PR to your creative work.

As you progress, you will explore the use of digital marketing strategies, future trends and technology's role in fashion. This is applied through project development, which can include online marketing campaigns, web development, promotional films or publications. During your final year, you will showcase your creativity and fashion knowledge through an extended independent design project.

Real world experience

We work closely with industry specialists to keep the curriculum current and relevant to industry. You will develop professional and entrepreneurial skills throughout the course and participate in live briefs and collaborative projects some with industry professionals. You will gain valuable experience through professional practice and internships. You will also go on visits to events, design studios, factories and events where you will see the fashion industry in action.

Where it can take you

On graduation, you can work in a variety of inspiring professions across the fashion industry. Potential careers include photographer, stylist, trend forecaster, fashion editor, web-developer, online marketing, online visual merchandiser and events management.

Watch: The learning and teaching experience

Structure

Content

In the Foundation year (Year zero), the content is designed to develop your academic skills. It also raises awareness of the relevance the disciplines which span the arts, creative and cultural industries will play in your future, professional lives.

The four modules will have three hours of teaching each week (12 hours of scheduled class time in total), and focus on developing students as creative practitioners across the spectrum of art and design disciplines.

Foundation year (Year zero)

You will study the following compulsory modules:

  • Drawing and Making
  • Developmental Projects
  • Foundation Project
  • Academic Skills.

You will study the Foundation year alongside students from other Arts, Creative Industries and Education courses and so you may transfer to another course in one of these areas at the end of a successful Foundation year.

The normal expectation is that you must pass all Year zero modules before progressing to Year one.

Year one

You will study the following compulsory modules:

  • Introduction to Fashion Communication
  • Exploring Practice in Fashion Communication
  • Professional Practice and Work Experience in Fashion Communication 1
  • Critical Perspectives.

Year two

You will study the following compulsory modules:

  • Developing Practice in Fashion Communication
  • Professional Practice and Work Experience in Fashion Communication 2
  • Creative Analysis.

In addition, you will select optional modules (according to credit requirements):

  • Developing Practice in Fashion Communication 2
  • International Exchange
  • Professional Practice
  • Negotiated Presentation 2.

Final year

  • Preparation for Extended Study in Fashion Communication
  • Extended Study in Fashion Communication
  • Professional Practice and Work Experience in Fashion Communication 3
  • Independent Research Project.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.

Learning and Teaching

Projects are fast-paced and experimental. You will be encouraged to develop your individual strengths and interests.You will learn through a combination of taught, independent and collaborative learning. This includes lectures, seminars, technical workshops, tutorials, presentations, critiques and external visits. You will visit design studios and be taught by industry professionals.

For more details see our glossary of learning and teaching terms.

Study time

You can expect to be taught for a minimum of three days per week. You will be required to work in the studios and workshops outside of teaching time. In the final year 3 you will have evening access to the studios and workshops.

Assessment

We use various methods of assessment so you can develop a range of critical, creative and practical skills. Assessment types include portfolio assessments, presentations or exhibitions.

You will receive written and verbal feedback on all work submitted. You are also required to engage in peer assessment as part of the formative assessment process.

All assessments are 100% coursework.

For more details see our full glossary of assessment terms.

Features

Placements

Work experience is vitally important within this fashion course and its role in the success of our graduates is unquestionable. Professional Practice and Work Experience modules are integrated across all years, enabling you to find and negotiate work experience which fits with your career ambitions. UWE Bristol has an excellent record of finding exciting opportunities for students. Past students have worked with well-known brands including Storm, Selfridges, Love Mag, Harvey Nichols and fashion labels such as House of Holland and Natalie Coleman.

Fieldwork

Throughout the course, you will go behind the scenes at the fashion industry at trips to agencies, factories and events. We also arrange optional visits to events such as Fashion Week at cities including London, Paris or Milan.

Study facilities

During your initial year, you'll be studying at UWE Bristol's Frenchay campus. During this year you'll have access to all the facilities and accommodation available to UWE Bristol students.

From the next year of your course you will be based at our Bower Ashton Campus and will have access to unrivalled facilities and resources. You will have the opportunity to:

  • Collaborate on inspiring projects with students, alumni and industry professionals.
  • Develop skills in photography, filmmaking and digital media in our state-of-the-art technical resource centres.
  • Bring your ideas to life using a range of diverse media.

Studying at Bower Ashton offers an excellent base for you within the exciting City Campus, connecting teaching and learning with some of the best creative and cultural organisations in Bristol. Bower Ashton houses the main library supporting the creative and cultural industries as well as student support services.

You will have the opportunity of studying and accessing facilities at other sites within City Campus. This may include attending lectures, including guest lectures, and seminars at the Ciity Campus at Arnolfini and City Campus at Watershed in Bristol city centre.

Find out more about the facilities and resources UWE Bristol has to offer.

Learn from industry

Our staff are industry experts and have strong relationships with the fashion industry so you will benefit from regular input from fashion professionals. As well as making sure the course reflects the latest industry developments, industry experts come in to deliver collaborative and live briefs. Past speakers include established designers, label managers, sales directors, fashion historians, PR and marketing professionals, and freelance consultants. We currently offer live projects in association with Next, G F Smith papers, Collective Apparel and Bostik, as well as participating in national and international design competitions.

Showcase your work

You are encouraged to showcase your work externally via multiple platforms at every level of the course and will be supported to develop the skills to do this.

Take a look at some of our students' exhibits on Tumblr.

Useful links

The fashion film 2015

The UWE Fashion blog

Follow us on Twitter: @UWE_Fashion and Instagram: uwe_fashion.

Careers

Careers / Further study

On graduation, there are opportunities to work in a variety of inspiring professions across the fashion industry. Potential careers could span the following areas:

  • Fashion photography
  • Styling
  • Web-development
  • Trend forecasting
  • Fashion journalism
  • Merchandising
  • Photography
  • Brand development
  • Social media
  • Events
  • Marketing management
  • E-commerce

Previous graduates from UWE Bristol have gone on to work for brands including:

  • COS
  • Crack and i-D magazines
  • Company magazine
  • Vintaged
  • Vogue
  • Hobbs

Award-winning Careers Service

Our award-winning careers service helps you develop your employment potential through career coaching, a vacancy service for internships, placements, jobs, global opportunities, volunteering and community activity plus support for entrepreneurial activity, and access to employer events.

Creating employable students

UWE Bristol places strong emphasis on employability and skills development at every level. Through work placements, volunteering, study abroad and initiatives nurturing talent and innovation, you will have opportunities to gain valuable real world experience, allowing you to graduate with diverse career opportunities and a competitive place in the job market.

Visit our Employability pages to find out about careers, employers, real world experience and what our students are doing six months after graduating.

Fees

Supplementary fee information

Further information about fees and funding.

Entry

Typical offers

  • Tariff points: 48
  • GCSE: For all applicants, Grade C or above, or Grade 4 under newly reformed GCSE grading, in English Language, or equivalent. Please note the University does not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as suitable alternatives to GCSEs.
  • A-level subjects: No specific subjects required. Points from A-Level General Studies and AS-Level subjects (not taken onto full A-Level) can be included towards overall tariff. You must have a minimum of one A-Level.
  • EDEXCEL (BTEC) Diploma: No specific subjects required.
  • Access: Achievement of the Access to HE Diploma; no specific subjects required.
  • Baccalaureate IB: No specific subjects required.

Entry requirements

Applicants will be invited to submit a digital portfolio for review.  We are interested in your creative ideas, skills and ability.

Due to the creative nature of the course, you will be considered on your own individual merit and potential to succeed. We may make different offers where appropriate to candidates who have a strong portfolio, or substantial relevant work/other experience and whose motivation and skills would enable them to succeed on the course. In your application, please give full details of any relevant work experience and qualifications (including modules and units).

Students who expect to achieve a higher tariff score may also be interested in our BA(Hons) Fashion Communication course.

Please read the general information about entry requirements.

UWE Bristol's International College
If you do not meet the academic or English language requirements to study this course you can qualify by completing preparatory study at our International College.

How to apply

Please apply through UCAS.

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Please see the general information about applications.

For further information

Unistats

UWE Main Campus

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