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Professional course

Marketing Communications: An Introduction

About this course

Course code:
Professional/Short Course
Bristol Business School
Two days
Course director:
Dr. Janet Carruthers

Page last updated 12 April 2017


This course is designed to provide you with an understanding and practical application of the role of marketing communication in today's business environment.

The course will cover the major components of brand equity enhancement and management.

Concepts covered include:

  • Management of the promotional mix
  • Analysis and application of advertising
  • Sales promotion methods
  • How to measure the effectiveness of your marketing communications

By the end of this course you should have a good working knowledge of the range of communications tools and options available for marketers.

Who is it for?

Anyone with an interest in marketing and communications.

Careers / Further study

This open course (with assessment) contributes towards our ILM Level 5 Award and Certificate in Leadership and Management.

Accreditations and partnerships:



The course will:

  • Explain how effective marketing communications and brand management influences brand image and enhances brand equity.
  • Analyse the communication process and understand the objectives that marketing communications efforts attempt to accomplish.
  • Review the fundamentals of buyer behaviour and how these are integrated into the planning and execution of marketing communications.
  • Appreciate the impact of consumer diversity and the importance of targeting marketing communications to specific consumer groups.
  • Describe the different components of the communications mix and understand how the mix interacts.
  • Develop an Integrated Communications Plan.
  • Measure the effectiveness of a communications programme.
  • Explain perspectives concerning the social, ethical and economic aspects of marketing communications.
  • Cover the role of regulation in governing communications practice.


There are no formal entry requirements for this open course, however if you wish to archive the ILM qualification must have either completed an ILM 3 leadership or management qualification or equivalent, be working at a middle management/ leadership role in their organisation and be prepared to learn through working on real organisational and management issues.

Prices and dates

Supplementary fee information

Full fee: £450

20% early bird discount fee: £360 (for bookings paid in full 8 weeks or more in advance)

15% UWE Alumni Discount fee: £382.50 (available until the course start date)

Please note that discounts cannot be used in conjunction with each other. The greatest discount available will be applied at your booking confirmation.

(Fees include car parking, lunch and refreshments)

For participants wishing to attend this course as part of your ILM level 5 Award or Certificate in Leadership and Management, please contact your course administrator directly.

Course dates

There are currently no dates available for this course. Please complete the enquiry form below to be added to our mailing list for future dates.

How to apply

How to apply

For all enquiries please complete our online enquiry form or contact us on the number below.

For further information

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