Communications Campaigns: Creative Approaches and Tools
About this course
Page last updated 30 January 2017
The Department of Geography and Environmental Management offers a portfolio of short courses that focus on the urgent challenges faced by organisations, communities and government in effecting sustainable change in individual behaviour, business practice and wider society.
This course is suitable for professionals in an existing communications, campaigning or sustainability role who need to update their knowledge and skills as well as career changers and recent graduates who are looking to build and differentiate their CV in the highly competitive sustainability sector.
This course is designed to enable you to develop and evaluate a communication strategy aimed at changing cultural understanding, attitudes and behaviours in regard to sustainable development. The course will introduce you to a range of historically significant campaigns and social movements and it will support you to examine the various ways in which the issue and proposed change is presented across a range of different media forms.You will also be introduced to a range of contemporary case studies which make innovative use of social media in the dissemination of information and in the planning and implementation of significant events and demonstrations.
This course forms one module of the MSc Sustainable Development in Practice. They may be taken separately or combined to build towards a Postgraduate Certificate, Postgraduate Diploma or MSc if desired.
Overseas students need to have, in advance of application, either a valid student visa or evidence of residency status in the UK.
Participants will engage with a very wide range of resources and examples - from philosophical materials, critical theory, film and documentary photography, manifesto and campaigning handbooks, reports and evaluation materials. You will work in a group with other course participants to research and devise a campaign strategy with a specific focus on identifying and critically evaluating persuasive techniques and approaches.
On successful completion of this course you will be able to:
- identify the rhetorical strategies and tactics used in successful social movements and processes of cultural change;
- critically evaluate the role of the media (print, image, broadcast and online) in the processes of communication and persuasion;
- demonstrate an awareness of the ethical and political issues that arise in the use of persuasive communication and their rhetorical strategies;
- devise and evaluate a campaign strategy aimed at changing cultural attitudes and behaviours that addresses a significant contemporary issue in sustainable development;
- communicate complex material in a range of visual, written and oral forms;
- situate your work within broader theoretical contexts and conceptual frameworks relevant to an understanding of processes of pro sustainability cultural change.
Learning and Teaching
The courses are taught through a mixture of face-to-face and independent learning comprising lectures, workshops and group discussion. Each course culminates with the completion of a project that can be undertaken to gain UWE masters level credit if desired. The pattern of contact sessions is highly accessible for those who wish to study part-time.
The course is delivered through a combination of intensive three one day workshops, online resources and facilitated discussion. You will be given access to orientation materials with links to a range of resources, archives a nd potential examples and case studies.
Some initial exercises will be set in preparation for the first workshop. Workshop one will immerse you in a range of historical and contemporary case studies of cultural change through a combination of talks, practical exercises and workshop activities.
Workshops two and three will support you to engage in connecting theories and practices of communicating for pro-sustainability change. Through practical exercise you will develop a campaign brief and begin the development of your portfolio and campaign materials.
Workshop three will be based around further practical exercises through which you will finalise campaign materials and devise a presentation. Assessed group presentations will take place three weeks after this.
You will be sharing resources, skills, aptitudes and perspectives with fellow course participants throughout. Staff will be monitoring the progress of the group project through group and individual online tutorials. There will be further opportunities for face to face tutorial support during the scheduled workshops.
The course is structured around four contact days. Students undertake a significant amount of directed and independent study between and after the contact sessions. To complete the module and assessment (if taken), we recommend students allocate approximately 150 hours including taught sessions and personal study time. This is only a guideline and will depend on the participants' motivation and learning abilities.
Participants who wish to receive credit for their learning can undertake the assessed project at the end of the course. On successful completion, the module credits may then be used towards the Masters qualification in Sustainable Development in Practice or to UWE's range of postgraduate qualification in Integrated Professional Development.
Supplementary fee information
£483 (includes assessment)
Please note parking and refreshments are not provided as part of your course fee, however the university campus has parking available (at a small charge) and numerous catering outlets.
Teaching dates: 17, 24 February 2017 and 10, 17 March 2017
Assessed Presentation: 28 April 2017
How to apply
For general enquiries, please complete and submit the online enquiry form.
For bookings, please complete and submit the online booking form.
If you would like further information about this course or about the postgraduate qualifications in Sustainable Development in Practice, please email Dr Sarah Hills or telephone +44(0)117 32 86449.
For further information
- Email: For all course queries, please complete the online enquiry form above.
+44(0)117 32 87166