About this course
- Entry year: 2012/13
- Course code: N50012
- Applications: University
- Level: Postgraduate
- Department: Bristol Business School
- Campus: Frenchay
- Duration: 12 months full-time; 24 months part-time
- Delivery: Full-time (starts in September), (part-time negotiable)
- Study Abroad: No
- Programme leader: Dr Ebi Marandi
Introduction
The MSc Marketing at Bristol Business School will give you the skills and insight needed for a successful career in marketing, as well as the qualifications to lift you above other candidates in the job market. This well-established and highly respected course will give you a thorough academic grounding in the subject as well as developing your knowledge, experience and skills. It will also develop your problem-solving abilities and will give extensive opportunities for further personal development.
Take your marketing career to the next level
The course is kept constantly updated and relevant to the latest developments in business practice. It will help you to develop a comprehensive grounding in:
- Planning, strategy development and implementation
- Analysis of customers, markets and industry
- Marketing communications
- Research, investigations and data analysis
This course is ideal if you are at the start of your marketing career.
Find out more about studying Marketing at UWE.
Student's view
"I really enjoyed studying in such an intellectually stimulating atmosphere."
Zhihua, MSc Marketing
Structure
Content
The Postgraduate Certificate is made up of four of the five core modules detailed below.
Core modules:
- Marketing Strategy - understand and critically evaluate how the marketing function contributes to the identification, development, implementation and monitoring of organisational strategy.
- Principles of Marketing Communication Strategy - understand the concept and practice of persuasive communications as a vital and dynamic component of today's marketing mix, with particular focus on advertising and campaign evaluation.
- Business Information for Marketing - provide a greater appreciation of the role of management accounting information within organisations and how it can be used to assist marketing managers with planning and decision-making.
- Buyer Behaviour - understand and apply behavioural theories and concepts and evaluate the contributions of the behavioural sciences to choice behaviour.
- Marketing Research - to develop your knowledge of marketing research theory and practice and to develop their abilities to design and undertake relevant and appropriate research activity in pursuit of answers to marketing problems.
The Postgraduate Diploma is made up of the remaining core module and three additional option modules.
Option modules:
Choose three additional subjects from the option modules* below; allowing you to specialise in areas relevant to your chosen career path:
- Global Marketing - applying marketing management skills to marketing problem solving in a variety of international and global contexts.
- Social Marketing Principles and Policy - exploring the fundamental principles of social marketing, and to gain or improve skills relating to the design and implementation of social marketing interventions.
- Public Relations - understanding the challenges and approaches to managing Public Relations and organisational communication campaigns in the context of a constantly evolving communications environment.
- Customer Relationship Management - providing specialist knowledge required for the effective management of important customer relationships and to integrate this knowledge in the solution of relevant problems.
- Interactive Marketing - providing a framework for implementing interactive marketing in a marketing management context, reflecting changes in the traditional marketing paradigm.
*The availability of option modules is subject to demand.
Masters
Dissertation:
In addition to these modules, your dissertation gives you the chance to research an area of marketing of particular interest to you and of relevance to your career or company. You will attend a number of dissertation workshops to provide you with the research training sufficient to produce a quality dissertation. Previous dissertation topics include:
- From Bond to Beckham - the evolution of male grooming
- Success factors in Capital and Revenue projects within Bristol Parks
- What influences pre adolescent girls to buy in a social network
Teaching and learning
You'll learn though formal classes and seminar sessions, as well as through group work and independent study. The work will include assignments, exercises, case studies and presentations with an emphasis on independent learning to develop your problem-solving skills.
Full-time attendance
If you opt for the full-time course, you'll attend the Business School for one year.
Assessment
Assessment is through supervised mini-projects, presentations, time-constrained assignments and examinations.
Special Features
Study facilities
Meet leaders of industry
As a student at Bristol Business School, you will have the unique opportunity to hear about the challenges, issues and decisions being made at the highest level of strategic leadership. Our inspirational line up of speakers has included Will King, CEO of King of Shaves who spoke on 'The Power of Social Media'. For more information, visit the Business School website.
Careers/further study
Marketing is central to success in modern business. The professional skills of the marketing expert are increasingly a passport through to the most senior positions in companies, which include roles such as a Digital Marketing Manager, Commercial Director, Marketing and Development Manger, Head of Business Development and Marketing, and Senior Direct Marketing Manager.
Entry
Entry requirements
You'll need:
- a good honours degree (minimum 2:2) from a recognised Higher Education institution or equivalent from a recognised overseas institution, or
- several years marketing or general business experience.
If English is not your first language, you will be required to meet the UK Border Agency and Universities minimum English Language requirements, such as:
- the International English Language Test (IELTS) 6.5 overall with a minimum of 5.5 in all components
Further details of our English Language requirements can be found here.
Deadline for application:
The deadline for applying for this course is three weeks before the start date.
Fees
Information on fees is available on the Business School website.
How to apply
Apply for this course online or download an application by clicking on the link in the top right corner of this page, under 'next steps'.
For further information
Page last updated 14 December 2011