About this course
- Entry year: 2012/13
- Course code: N50212
- Applications: University
- Level: Postgraduate
- Department: Bristol Business School
- Campus: Frenchay
- Duration: One year full-time, flexible, part-time
- Delivery: Full-time, or part-time, block release
- Programme leader: Dr Ebi Marandi
Introduction
Get noticed
The digital revolution has resulted in a widening of the number and types of organisations involved in communications. Whereas previously advertising was often confined to larger organisations in the commercial sector, the simultaneous presence of websites in particular has meant that most organisations, including those in the public sector, have to become far more professional in how they communicate with customers, the public and other stakeholders.
This course will give you a core grounding in marketing whilst developing a marketing communications specialism and is of particular interest to professionals in the creative sector.
This course can be taken as a one year full-time, which is ideal if you are at the start of your marketing career. You can also choose to take the flexible part-time course, if you wish to study without taking a career break. Designed for those already working in marketing, this course will help you gain the skills and insight needed to take that vital step up the ladder or move into a specialist role.
Find out more about studying Marketing at UWE.
Structure
Content
The Postgraduate Certificate is made up of four of the seven core modules detailed below.
Core modules:
- Marketing Strategy - understand and critically evaluate how the marketing function contributes to the identification, development, implementation and monitoring of organisational strategy.
- Principles of Marketing Communication Strategy - understand the concept and practice of persuasive communications as a vital and dynamic component of today's marketing mix, with particular focus on advertising and campaign evaluation.
- Buyer Behaviour - understand and apply behavioural theories and concepts and evaluate the contributions of the behavioural sciences to choice behaviour.
- Marketing Research - to develop your knowledge of marketing research theory and practice and to develop their abilities to design and undertake relevant and appropriate research activity in pursuit of answers to marketing problems.
- Implementing Integrated Marketing Communications - understanding the challenges and complexities of briefing, managing and delivering integrated campaigns across the whole spectrum of media and channels available in today's constantly-changing communications environment in which digital marketing plays an increasingly significant role.
- Business Information for Marketing - provide a greater appreciation of the role of management accounting information within organisations and how it can be used to assist marketing managers with planning and decision-making.
The Postgraduate Diploma is made up of the remaining core module and one additional option module.
Choose one option module from*:
- Customer Relationship Management - providing specialist knowledge required for the effective management of important customer relationships and to integrate this knowledge in the solution of relevant problems.
- Global Marketing - applying marketing management skills to marketing problem solving in a variety of international and global contexts.
- Interactive Marketing - providing a framework for implementing interactive marketing in a marketing management context, reflecting changes in the traditional marketing paradigm.
- Public Relations - understanding the challenges and approaches to managing Public Relations and organisational communication campaigns in the context of a constantly evolving communications environment.
*The availability of option modules is subject to demand.
Masters
Dissertation:
In addition to these modules, your dissertation gives you the chance to research an area of marketing of particular interest to you and of relevance to your career or organisation.
You will have a number of dissertation workshops to provide you with the research training sufficient to produce a quality dissertation.
Teaching and learning
You'll learn though formal classes and seminar sessions, as well as through group work and independent study. The work will include assignments, exercises, case studies and presentations with an emphasis on independent learning to develop your problem solving skills.
Assessment
Assessment is through supervised mini-projects, presentations, time-constrained assignments and examinations.
Special Features
Study facilities
Meet leaders of industry
As a student at Bristol Business School, you will have the unique opportunity to hear about the challenges, issues and decisions being made at the highest level of strategic leadership. Our inspirational line up of speakers has included Will King, CEO of King of Shaves who spoke on 'The Power of Social Media'. For more information, visit the Business School website.
Careers/further study
Getting the right message across to the right people is fundamental to business success and those with expertise in marketing communications are always going to be in demand in roles such as an Advertising Copywriter, PR Manager, Direct Marketing Executive, Senior Brand Manager, Account Manager and Marketing Communications Manager.
Entry
Entry requirements
You will need:
- A good honours degree (minimum 2:2) from a recognised Higher Education institution or equivalent from a recognised overseas institution, or
- Have a qualification such as the Advanced Certificate in Marketing, a BTEC or HND and have three years' management experience.
If English is not your first language, you will be required to meet the UK Border Agency and Universities minimum English Language requirements, such as:
- the International English Language Test (IELTS) 6.5 overall with a minimum of 5.5 in all components
Further details of our English Language requirements can be found here.
Deadline for application:
The deadline for applying for this course is three weeks before the start date.
Fees
Information on fees is available on the Bristol Business school webpages.
How to apply
Apply for this course online or download an application by clicking on the link in the top right corner of this page, under 'next steps'.
For further information
Page last updated 14 December 2011