
BA(Hons) Sports Business and Entrepreneurship
This course is open for applications
100% of BA(Hons) Sports Business and Entrepreneurship students are positive about the academic support on their course.National Student Survey, 2026.
BA(Hons) Sports Business and Entrepreneurship teaches you how to start and manage a sport-related business while you study, giving you valuable hands-on entrepreneurial experience.
About
Why study Sports, Business and Entrepreneurship?
What makes a successful entrepreneur, in sport or business generally? Research and experience suggest it comes down to resilience, the creativity of a team with shared goals, aspirations and values, and an unwavering passion to succeed.
Why study at UWE Bristol?
BA(Hons) Sports, Business and Entrepreneurship is a radically different degree for those looking to study entrepreneurship in a leading sports business environment.
If you love sport, and want to learn more about setting up and running your own projects and ventures, this course is ideal.
You'll be based at the Bristol City Football ground at Ashton Gate, with access to the stadium's impressive facilities, staff, coaching and networking.
Inspired by the pioneering Finnish 'Team Academy' approach, UWE Bristol was among the first to introduce this type of course to the UK. It's particularly relevant if you're looking for a practical, hands-on approach, and the chance to take charge of your own studies.
In the first few weeks you'll form a team company of up to 20 students, and work on real projects, with support from leading experts at the club and Bristol City Robins Foundation.
Based in your own office environment at Ashton Gate, you'll attend meetings, manage budgets and build useful skills and contacts.
You'll gain first-hand insight into how a leading sports business operates, and get to address real challenges and pursue your own ventures, with the possibility of earning your own income alongside gaining valuable experience.
Your team company will run its own training sessions with support from an experienced team coach. You'll also have access to mentors and other professionals at the club, as well as internship opportunities, workshops and personal development sessions to develop your ideas and potential.
Run in partnership with Sports Business and Entrepreneurship (SBE), BA(Hons) Sports, Business and Entrepreneurship is a radically different degree for those looking to study entrepreneurship in a leading sports business environment.
Where can it take me?
This applied course prepares you for work in the same way a graduate development programme does, ensuring you'll be a confident, motivated and resilient graduate.
You'll know your strengths, interests and aspirations. You'll have key skills and valuable contacts to hit the ground running in your career.
You'll graduate with diverse and exciting career options. You could set up your own sports-related venture or apply what you've learnt to another kind of business start-up.
There could also be opportunities to work at the football club itself.
Alternatively, you could also move into mainstream employment in areas such as marketing, HR, coaching, education or development.
Entry
Typical offers
You will need to meet the following Level 2 requirements:
- GCSE: Grade C/4 in English and Mathematics, or equivalent.
In addition to the above Level 2 qualifications, you'll need to achieve the published tariff points from your Level 3 studies prior to entry. Below is an indicative list of the main qualification types. However, we will consider any Level 3 qualifications towards meeting our entry requirements.
- Tariff points: 112
- English Language Requirement:
If English isn't your first language, you will need to meet the UK Border Agency's and the University's minimum English language requirements such as the International English Language Test (IELTS) overall score of 6.0 with 5.5 in each component.
- A-level subjects: No specific subjects required.
- BTEC: No specific subjects required.
For information on required Guided Learning Hours please see our minimum entry requirements page.
- Access:
No specific subjects required.
- Baccalaureate IB:
No specific subjects required. We accept the IB Career-related Programme in conjunction with other Level 3 qualifications.
- Irish Highers: No specific subjects required.
- Welsh Baccalaureate: We accept tariff points achieved from the Advanced Skills Baccalaureate Wales in conjunction with other Level 3 qualifications.
- Cambridge Technical: No specific subjects required.
- T Levels: No specific subjects required.
Entry requirements
We won't be able to accept your application for this course if you require the Student Route visa.
Read more about entry requirements.
How to apply
Read more about undergraduate applications.
For further information
- Email:
UK applicants
Admissions@uwe.ac.uk
International/EU applicants
International@uwe.ac.uk - Telephone:
UK applicants
+44 (0)117 32 83333
International/EU applicants
+44 (0)117 32 86644
Structure
Content
You'll study:
Foundations of Working in Teams
This module will help you understand how teams work by drawing on your experience within a Team Company. You'll explore team dynamics, team roles, communication and the processes that enable groups to operate effectively and sustainably. Reflection on practical projects and ventures will help you develop self-awareness and recognise how individual contributions can influence team performance. Supported by team coaching, you'll learn how to set shared goals, review progress, give and receive feedback and support others' learning. You'll also build confidence in collaborative, self-managed and team-based ways of working.
Planning My Learning and Development
This module will focus on self-leadership, helping you mobilise yourself towards agreed and self-defined goals. You'll develop and maintain a Learning Contract that records your goals, planned activities, achievements and reflections. Through projects, ventures, feedback and team coaching, you'll explore goal setting, self-management, personal values, ethics and professional behaviours. The module will support you to identify the habits and learning needed to make progress, gather evidence of your development and review your achievements with others. Along the way, you'll strengthen your self-awareness, reflective practice and capacity for independent learning.
Fundamentals of Entrepreneurial Practice
This practice-led module will introduce you to entrepreneurial activity through learning by doing. You'll identify, create, evaluate and explore opportunities while developing a project or business idea and considering the steps needed to bring it to life. Topics may include opportunity recognition, venture creation, sales, operations, finance and innovation in start-up or established business contexts. Through projects, ventures, reflection and team coaching, you'll build a portfolio of practice that evidences your developing knowledge and skills. You'll strengthen your confidence, self-management and ability to turn ideas into practical action.
Exploring Sports Business
This module will explore the wider context in which sports organisations and industries operate. Through practical opportunities, investigations, projects and reflection, you'll develop knowledge of sports business and apply it to your own learning. Topics will include governance, operations, marketing, fan engagement, digital media, commercial activity, sponsorship and technology. Working within a Team Company and supported by team coaching, you'll build enterprising and entrepreneurial capabilities while connecting with real-life challenges where appropriate. You'll strengthen your self-directed learning, contextual awareness and ability to reflect on a particular aspect of sports business.
You'll study:
Developing Performance in Teams
This module will develop your ability to work with others as you run your Team Company and strengthen it as a learning organisation. You'll help create and maintain a Team Company Strategy that sets out the team's mission, vision and values, while reviewing achievements, capability and performance. Using the Team Company Framework, you'll identify expectations for your second year, support the learning of others and contribute to the wider programme community. Reflection and shared practice will help you understand how effective teams learn and develop together.
Managing My Learning And Development
In this module, you'll focus on self-leadership and your ability to work towards self-defined, agreed and required goals. You'll continue maintaining a Learning Contract, setting increasingly ambitious activities as your specialist interests become clearer. By recording achievements, using feedback and reflecting on experience, you'll review your progress with your Team Company. The Learning Contract Framework will help you evaluate the standards expected in your second year and show how engagement in practice and enquiry supports your personal, professional and entrepreneurial development.
Developing Entrepreneurial Practice
This module will extend your enterprising and entrepreneurial practice through active projects and ventures. You'll develop ideas, test opportunities and apply your learning in practical contexts, building confidence in taking initiative and creating value. Working with others will strengthen your communication, collaboration and decision-making, while reflection and feedback will help you evaluate your contribution and progress. You'll continue developing the knowledge, skills and behaviours needed to undertake increasingly ambitious enterprise activity and connect your practical experience with your evolving professional and entrepreneurial goals.
Investigating Sports Business
In this module, you'll explore the wider business context in which sport operates and develop an understanding of the factors that influence sporting organisations. Through practical enquiry and reflection, you'll investigate topics such as governance, operations, marketing, fan engagement, digital media, sponsorship, technology and commercial activity. Working within a Team Company, you'll build a portfolio that demonstrates your learning and professional development while drawing connections between different sporting environments. Along the way, you'll develop the knowledge, networks and enterprising mindset needed to succeed in sport and related industries.
You'll study:
Leading Teams
In this module, you'll work with others to run and develop your Team Company as a high-performing team and learning organisation. You'll update a shared strategy that expresses the team's mission, vision and values, and use a Team Company Framework to understand final-year expectations. Through projects and ventures initiated by the programme, your team or individual members, you'll build advanced teamwork capability. You'll also learn how to support the development of others, including people outside the Team Company, and reflect on the team's contribution to wider society.
Developing Professional Knowledge and Skills
This module will focus on self-leadership and your ability to move towards self-defined, agreed and required goals. You'll continue to maintain a learning portfolio that demonstrates your progress, capabilities and development. Through reflection and planning, you'll evaluate your learning, identify priorities and take responsibility for actions that support your personal and professional goals. The module will help you understand how self-management influences performance, decision-making and continued development, enabling you to present evidence of your achievements and areas for further growth.
Embedding Entrepreneurial Practice
In this module, you'll develop enterprising and entrepreneurial practice through active engagement with projects, ventures and opportunities. You'll apply ideas from across your programme to recognise possibilities, mobilise resources and take purposeful action in uncertain situations. Working independently and with others, you'll strengthen your creativity, initiative, decision-making and ability to learn from experience. The module will encourage you to evaluate the value created through your activity, reflect on your development and demonstrate increasingly confident practice in enterprise and entrepreneurship.
Strategic Sports Business
In this module, you'll develop a deeper understanding of the complex business environments in which sporting organisations operate. Through enquiry, practical experience and reflection, you'll explore topics such as governance, operations, marketing, fan engagement, digital media, sponsorship, technology and commercial activity. Working as part of a Team Company, you'll build and maintain a portfolio that demonstrates your developing knowledge and professional capabilities. As your understanding grows, you'll learn how to compare different sporting contexts, evaluate their influence on strategy, and apply your insights to a range of sport business settings.
The University continually enhances its offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we'll inform you.
Learning and Teaching
On this course you'll train on the job, writing reports, delivering presentations, and managing cash flow. By joining this with academic work, you'll develop the habits of a lifelong learner.
Throughout the course, you'll provide evidence of how you have learned from your projects and your study. You'll work within your own team company, supported by your team coach, to share and develop your learning.
Get used to keeping work hours, managing day-to-day challenges, dealing with customers and clients, and learn how a real business works. Learn by doing real work on real projects, alongside other members of your team company.
You'll be provided with an extensive list of relevant books and journals. Read up on topics such as sales and marketing, leadership and entrepreneurship so you can apply these skills to your own projects. Develop insight into how these ideas work in practice.
Join professional workshops and mentoring sessions as you explore the issues involved with setting up and running your own ventures. There are no lectures on this course, though you can attend selected lectures offered on other courses.
Your team coaches will support and guide your team company through the duration of the course. Where you need more specialist guidance, your coach will help you find a suitable source.
You'll demonstrate your learning by completing projects and project reports, making presentations and by undertaking research and writing reflective essays.
Your learning will be enhanced by giving and receiving feedback with fellow team entrepreneurs and your team coach.
See our full glossary of learning and teaching terms.
Study time
You'll be expected to attend eight hours of team coaching each week for 36 weeks of the year.
As well as these sessions, there will be a range of workshops, tutorials and collaborative sessions to attend so that you fully benefit from the course.
You and your team mates will be running your own company and you should expect this course to be a full-time commitment.
Assessment
You'll be assessed through your learning portfolio and written coursework assignments. There are no exams.
You'll show the knowledge you've gained, and the application of that knowledge, through your learning portfolios, which typically include:
- pre- and post-project reports
- research
- activity logs
- reflections on your learning
- reflections on feedback from team coaches and peers.
See our full glossary of assessment terms.
Fees
Full-time
Supplementary fee information
The above tuition fees for home students are charged in the first academic year of study but may increase in subsequent years for both new and continuing students. This increase will track the tuition fee cap which is determined by government and is expected to increase in line with inflation. UWE Bristol will likely maintain its fees for new and returning home students at the maximum permitted level for each year of study.
The placement year fee will also increase when the fee cap changes so please use the above placement year fee for indication purposes only.
Students who are ordinarily resident in Wales are not currently able to apply for statutory student funding support from the Welsh Government, via Student Finance Wales, for this course if they are joining it for the first time on or after the 1 January 2026.
Learn more about fees and funding.
Additional costs
This refers to items you could need during your studies that aren't covered by the standard tuition fee. These could be materials, textbooks, travel, clothing, software or printing.
Features
Fieldwork
We are part of the Team Academy Learning Network, a group of universities offering similar courses in Europe, China and South America. With this comes the opportunity to attend network meetings or arrange a short exchange.
Study facilities
You'll be based at Ashton Gate, Bristol City Football Club's stadium, which has recently undergone £45 million of redevelopment.
Your team company will have its own open-plan office space, giving you experience of running an office while you study. It's well equipped with networked PCs, phones and presentation facilities.
You'll have access to other impressive facilities at the stadium as well, including corporate boxes for welcoming clients.
Occasionally, you'll also attend the Bristol Business School at Frenchay Campus to use the University's cutting-edge learning spaces and conference rooms.
As a UWE Bristol student you'll have access to specialist library facilities, recommended books, trade press, academic journals and industry databases on and off campus.
Learn more about UWE Bristol's facilities and resources.
Take a Virtual Tour of the Business Management facilities and see what's on offer here for you.
This course offers inspiring sessions with industry experts, business and social entrepreneurs who share their experience and answer questions.
These include:
- entrepreneurs and founders of successful start-ups
- recruitment consultants
- professional business coaches, educators and mentors
- specialists in the fields of design, marketing, finance, operations and technology
- venture capitalists and angel investors
With guests from such diverse backgrounds, you'll be able to speed up your own development through the real-life experiences of others.
Personalised virtual tour
There's no need to visit us in person to explore our facilities and campuses. Take a personalised virtual tour and discover it all for yourself from wherever you are.
Take a virtual tourCareers
Careers / Further study
This applied course gives you a thorough preparation for setting up your own venture in sport or another field, or for working in an existing start-up or established business. You could also go into mainstream employment in an area such as marketing, HR, coaching, education or development. Whichever path you choose, you'll graduate with excellent and diverse career prospects.
Get inspired
Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.
We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events.
Visit our employability pages to learn more about careers, employers and what our students are doing six months after graduating.
Life
Accommodation
An excellent range of options for all of the Bristol campuses and the city centre.
Bristol
A stunning city for student living with all the qualities to make you want to stay.
Sports, societies and activities
There is more to your experience here than study. Choose to make the most of it and try new things.
Health and Wellbeing
We provide support in the way you need it.
Campus and facilities
Discover our campuses and the wealth of facilities provided for our students.