A group in a meeting around a desk with sports stadium stands visible in the background through a window.

BA(Hons) Sports Business and Entrepreneurship

Entry year
Course code
Bristol Business School
Tariff points
Bristol City Football Club, Ashton Gate
Three years
Programme leader
Ruth Davies -
+44 (0)117 963 0636
Email: Ruth.Davies@bcfc.co.uk

Clearing applicants who do not meet the standard requirements as specified on the Entry tab may be considered.

Please call our Clearing helpline on +44 (0)117 32 83333 for further advice or you can apply online.

Page last updated 10 July 2024


This is a ground-breaking course run by Bristol City Robins Foundation based at Bristol City Football Club that gives you three years of hands-on experience of setting up and running your own business alongside your studies.

Why study Sports, Business and Entrepreneurship?

What makes a successful entrepreneur, in sport or business generally? Research and experience suggest it comes down to resilience, the creativity of a team with shared goals, aspirations and values, and an unwavering passion to succeed.

Why study at UWE Bristol?

BA(Hons) Sports, Business and Entrepreneurship is a radically different degree for those looking to study entrepreneurship in a leading sports business environment.

If you love sport, and want to learn more about setting up and running your own projects and ventures, this course is ideal.

You'll be based at the Bristol City Football ground at Ashton Gate, with access to the stadium's impressive facilities, staff, coaching and networking.

Inspired by the pioneering Finnish 'Team Academy' approach, UWE Bristol was among the first to introduce this type of course to the UK. It's particularly relevant if you're looking for a practical, hands-on approach, and the chance to take charge of your own studies.

In the first few weeks you'll form a team company of up to 20 students, and work on real projects, with support from leading experts at the club and Bristol City Robins Foundation.

Based in your own office environment at Ashton Gate, you'll attend meetings, manage budgets and build useful skills and contacts.

You'll gain first-hand insight into how a leading sports business operates, and get to address real challenges and pursue your own ventures, with the possibility of earning your own income alongside gaining valuable experience.

Your team company will run its own training sessions with support from an experienced team coach. You'll also have access to mentors and other professionals at the club, as well as internship opportunities, workshops and personal development sessions to develop your ideas and potential.

Where can it take me?

This applied course prepares you for work in the same way a graduate development programme does, ensuring you'll be a confident, motivated and resilient graduate.

You'll know your strengths, interests and aspirations. You'll have key skills and valuable contacts to hit the ground running in your career.

You'll graduate with diverse and exciting career options. You could set up your own sports-related venture or apply what you've learnt to another kind of business start-up.

There could also be opportunities to work at the football club itself.

Alternatively, you could also move into mainstream employment in areas such as marketing, HR, coaching, education or development.



Year one

You will study:

  • Running a Learning Organisation 1
  • Managing My Learning and Development 1
  • Enterprising and Entrepreneurial Practice 1
  • Enquiry into Enterprise and Entrepreneurship 1.

Year two:

You will study:

  • Running a Learning Organisation 2
  • Managing My Learning and Development 2
  • Enterprising and Entrepreneurial Practice 2
  • Enquiry into Enterprise and Entrepreneurship 2.

Final year

You will study:

  • Running a Learning Organisation 3
  • Managing My Learning and Development 3
  • Enterprising and Entrepreneurial Practice 3
  • Enquiry into Enterprise and Entrepreneurship 3.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.

Learning and Teaching

On this course you'll train on the job, writing reports, delivering presentations, and managing cash flow. By joining this with academic work, you'll develop the habits of a lifelong learner.

Throughout the course, you'll provide evidence of how you have learned from your projects and your study. You'll work within your own team company, supported by your team coach, to share and develop your learning.

Get used to keeping work hours, managing day-to-day challenges, dealing with customers and clients, and learn how a real business works. Learn by doing real work on real projects, alongside other members of your team company.

You'll be provided with an extensive list of relevant books and journals. Read up on topics such as sales and marketing, leadership and entrepreneurship so you can apply these skills to your own projects. Develop insight into how these ideas work in practice.

Join professional workshops and mentoring sessions as you explore the issues involved with setting up and running your own ventures. There are no lectures on this course, though you can attend selected lectures offered on other courses.  

Your team coaches will support and guide your team company through the duration of the course. Where you need more specialist guidance, your coach will help you find a suitable source.

You'll demonstrate your learning by completing projects and project reports, making presentations and by undertaking research and writing reflective essays.

Your learning will be enhanced by giving and receiving feedback with fellow team entrepreneurs and your team coach.

See our full glossary of learning and teaching terms.

Approximate percentage of time you'll spend in different learning activities*:

YearScheduled learning and teaching studyIndependent studyPlacement study

*calculated from compulsory and optional modules (where applicable) each year

Study time

You'll be expected to attend eight hours of team coaching each week for 36 weeks of the year.

As well as these sessions, there will be a range of workshops, tutorials and collaborative sessions to attend so that you fully benefit from the course.

You and your team mates will be running your own company and you should expect this course to be a full-time commitment.


You'll be assessed through your learning portfolio and written coursework assignments. There are no exams.

You'll show the knowledge you've gained, and the application of that knowledge, through your learning portfolios, which typically include:

  • pre- and post-project reports
  • research
  • activity logs
  • reflections on your learning
  • reflections on feedback from team coaches and peers.

See our full glossary of assessment terms.

Approximate percentage of marks awarded by each assessment method*:

YearWritten exam assessmentCoursework assessmentPractical exam assessment

*calculated from compulsory and optional modules (where applicable) each year.



We are part of the Team Academy Learning Network, a group of universities offering similar courses in Europe, China and South America. With this comes the opportunity to attend network meetings, or arrange a short exchange.

Study facilities

You'll be based at Ashton Gate, Bristol City Football Club's stadium, which has recently undergone £45 million of redevelopment.

Your team company will have its own open-plan office space, giving you experience of running an office while you study. It's well-equipped with networked PCs, phones and presentation facilities.

You'll have access to other impressive facilities at the stadium as well, including corporate boxes for welcoming clients.

Occasionally, you'll also attend the £55m Bristol Business School at Frenchay Campus, to use the University's cutting-edge learning spaces and conference rooms.

As a UWE Bristol student, you'll have access to specialist library facilities, recommended books, trade press, academic journals and industry databases on and off campus.

Learn more about UWE Bristol's facilities and resources.

Take a Virtual Tour of the Business Management facilities and see what's on offer here for you.

This course offers inspiring sessions with industry experts, business and social entrepreneurs who share their experience and answer questions.

These include:

  • entrepreneurs and founders of successful start-ups
  • recruitment consultants
  • professional business coaches, educators and mentors
  • specialists in the fields of design, marketing, finance, operations and technology
  • venture capitalists and angel investors.

With guests from such diverse backgrounds, you'll be able to speed up your own development through the real-life experiences of others.



An excellent range of options for all of the Bristol campuses and the city centre.


A stunning city for student living with all the qualities to make you want to stay.

Sports, societies and activities

There is more to your experience here than study. Choose to make the most of it and try new things.

Health and Wellbeing

We provide support in the way you need it.

Campus and facilities

Discover our campuses and the wealth of facilities provided for our students.


Careers / Further study

This applied course gives you a thorough preparation for setting up your own venture in sport or another field, or for working in an existing start-up or established business. You could also go into mainstream employment in an area such as marketing, HR, coaching, education or development. Whichever path you choose, you'll graduate with excellent and diverse career prospects.

Get inspired

Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.

We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events.

Visit our employability pages to learn more about careers, employers and what our students are doing six months after graduating.


Supplementary fee information

Learn more about fees and funding.

Additional costs

This refers to items you could need during your studies that aren't covered by the standard tuition fee. These could be materials, textbooks, travel, clothing, software or printing.

Learn more about costs.


Typical offers

  • Tariff points: 112
  • GCSE: Grade C/4 in English and Mathematics, or equivalent.
  • English Language Requirement:

    If English isn't your first language, you will need to meet the UK Border Agency's and the University's minimum English language requirements such as the International English Language Test (IELTS) overall score of 6.0 with 5.5 in each component.

  • A-level subjects: No specific subjects required.
  • EDEXCEL (BTEC) Diploma: No specific subjects required.

    For information on required Guided Learning Hours please see our minimum entry requirements page.

  • Access: No specific subjects required.
  • Baccalaureate IB: No specific subjects required.
  • Irish Highers: No specific subjects required.
  • T Levels: No specific subjects required.

Entry requirements

We won't be able to accept your application for this course if you require the Student Route visa.

Read more about entry requirements.

How to apply

Read more about undergraduate applications.

For further information

Email: Admissions@uwe.ac.uk

Telephone: +44(0)117 32 83333

For further information


UWE Main Campus