BA(Hons) Business Management with Marketing (Top Up)
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Page last updated 4 July 2022
Top up your existing qualifications to an honours degree. This top-up degree is equivalent to the final year of undergraduate study, and is aimed at students who have previously completed a relevant qualification, such as a Higher National Diploma or equivalent.
Why study business management with marketing?
Marketing is crucial to any business and one of the most exciting sectors in a fast-paced global economy.
Studying both subjects gives you an understanding of organisations and their management, and the diverse ways marketing is used to demonstrate the quality and usefulness of products, brands and services.
These skills in combination lead to a diverse range of careers in both fields.
Why UWE Bristol?
Our BA(Hons) Business Management with Marketing top-up course provides a solid foundation in both business and marketing, allowing you to experience a range of business disciplines and choose your career path as you develop. This one-year course is one of the only degree courses in Bristol that unites business management with marketing. On successful completion you will be awarded a full BA(Hons) degree.
Analyse real business issues and learn about the market process, the business-to-business environment, traditional and digital marketing methods and global marketing.
Apply marketing theory to real businesses and develop crucial skills expected by employers.
Be part of a lively community of students, enthusiastic and experienced tutors and an enterprising university with a reputation for producing 'work ready' graduates.
Bristol is recognised as one of the UK's leading marketing hubs with a strong employer network and diverse graduate opportunities.
Guest speakers, internships, competitions and an active Marketing Society ensure you have regular access to industry and the latest developments in the field.
We work closely with the Chartered Institute of Marketing (CIM), the Chartered Institute of Public Relations (CIPR) and the Institute of Directors (IOD) who offer you opportunities to network, access events and gain valuable accreditations.
Where can it take me?
The broad nature of this degree means diverse career pathways. Career prospects are excellent with many graduates going on to marketing or management roles.
Typical roles include product manager, brand manager, sales executive or market researcher and roles in management, recruitment or HR.
Our students have secured graduate roles with companies such as GlaxoSmithKline, Intel, The Guardian, John Lewis, Disney, Coca Cola and the Rugby Football Union, as well a range of SMEs.
The optional modules listed are those that are most likely to be available, but they may be subject to change.
You will study:
- Enterprise Project or Business Project and Business project in Theory
- Academic and Professional Development
- Business Strategy
- Integrated Business Management Simulation
- Managing Organisational Change
plus, two optional modules from:
- Brand Management
- Digital Marketing Communication
- Doing Business in Asia
- Events and Festivals Management
- International Marketing Communications
- Managing Tourism Experiences
- Marketing Services and the Customer Experience
- Public Relations
- Retail Marketing and Management
- Virtual Business.
The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.
Learning and Teaching
Our approach to learning is student-focused, with emphasis on helping you find things out for yourself.
Lectures, workshops/seminars, tutorials and group work make up 12 hours of contact time each week and you'll spend at least as much time again studying independently.
This can involve preparing for classes, reviewing lectures, online working, reading, conducting research, preparing assessed work and revising for exams.
You'll develop your communication and presentation skills and IT and numeracy skills, with a strong focus on data interpretation and analysis. Your improved problem solving, critical thinking, analysis, evaluation and innovation skills will help you stand out as a graduate.
You'll be expected to apply theory to practice, so you can appreciate the relevance and application of the concepts you learn.
See our full glossary of learning and teaching terms.
You'll be assessed through a mix of coursework and examinations to assess what you know and can do, and help you develop the confidence and skills that employers value.
You'll complete essays and reports, business plans and applied research projects, portfolios and weekly notes, and assessed group and individual presentations and posters. You'll also reflect and comment on your own learning and personal development.
See our full glossary of assessment terms.
In our new £55m Bristol Business School, you'll have access to cutting-edge learning spaces like the Bloomberg financial trading room. Training in this state-of-the-art financial platform will give you a commanding view of global finance.
Designed with student input, the Business School offers learning spaces for individual and group study plus conference rooms you can book. It's a space for students and businesses to come together, collaborate and form new partnerships.
You'll have access to books, trade press, academic journals, and industry databases including MINTEL, Marketline Advantage, Passport and WARC both on and off campus.
Learn more about UWE Bristol's facilities and resources.
Careers / Further study
This broad business degree with a marketing specialism gives you diverse career pathways to choose from. These include client side and agency side positions, including marketing executive, account executive and trainee management roles.
Bristol has a strong labour market and employers highly value our course and students. We have good links with organisations and past graduates have secured roles with large multinationals, small to medium enterprises and charities.
Many students take up graduate management schemes, go on to further study or progress to teaching or research careers. Your career options are truly limitless - one of the benefits of a practical degree with a strong focus on employability.
Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.
We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events.
Visit our employability pages to learn more about careers, employers and what our students are doing six months after graduating.
Supplementary fee information
This refers to items you could need during your studies that aren't covered by the standard tuition fee. These could be materials, textbooks, travel, clothing, software or printing.
- GCSE: Grade C/4 in English Literature or Language and Mathematics, or equivalent. We do not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as alternatives to GCSEs.
- English Language Requirement:
If English is not your first language, you will need to meet the UK Border Agency's and the University's minimum English language requirements such as the International English Language Test (IELTS) overall score of 6.0 with 5.5 in each component.
You should normally hold an HND or Foundation Degree (or equivalent), or have successfully completed the equivalent of 240 UK credit points (120 ECTS credits) in a related subject discipline.
For country specific entry requirements please find your country on the Country Informationpages. If you are an international student and do not meet the academic requirements to study this course, you can qualify by completing preparatory study at our International College.
If you are applying to study at UWE Bristol and require additional support to meet our English language requirements, you may be able to attend one of our pre-sessional English courses. Read more about our Pre-Sessional English Programme.