MSc Business with Digital Management
This course is open for applications.
Page last updated 13 April 2021
Whatever your background or undergraduate degree subject area, this course will equip you with a wide range of practical business skills ,with a particular focus on digital management, including business information systems and digital marketing.
The manager's role has become increasingly challenging with intense competition, increasing expectations, sustainability, innovation, technology change and alliances all making managers tasks ever more complex and demanding. Yet with the ability to deal confidently with challenges like these, you can look forward to a rewarding future in virtually any organisation.
The MSc Business with Digital Management will give you the skills and insight needed for a successful business career in a variety of different industry sectors, as well as the qualifications and confidence to lift you above other candidates in the job market, whatever your background or undergraduate degree subject area.
This course will provide you with solid grounding across all the main business disciplines with additional knowledge and skills in digital management.
The optional modules listed are those that are most likely to be available, but they may be subject to change.
You will study:
- Digital Marketing will help you to understand digital media from a marketer's perspective. Whether simply placing an online advert, creating a website or creating a comprehensive online engagement strategy, most marketing campaigns today involve digital platforms.
- Digital Business Information Systems will help develop your understanding of the significance of information systems. It will foster your critical appreciation of the operations and organizing logics of e-businesses, the emergence of new business models driving these new business forms, and of the challenges of managing in the digital age.
- People and Organisations provides you with a critical and enquiring understanding to be able to deploy a variety of perspectives for analysing organisations and people.
- Strategic Analysis introduces you to the terminology of economics and strategy to develop your understanding of strategic analysis and practice.
- Meeting Customer Needs introduces you to how organisations are transformed to better identify and satisfy the needs of their customers.
- Managing Finance covers the principles and techniques of information management and looks at how to manage finance to support decision making in a global context.
- Personal and Professional Development (Business and Management) is a spine module that applies a practice-focused teaching and learning approach. Emphasis is placed on the relevance and applicability of knowledge to your own individual professional and academic development with respect to your future career. You will also develop your interpersonal and communication.
- Management Dissertation and Research Methods or Consultancy Project Dissertation provides the option to choose between a traditional dissertation or consultancy/client-based project (subject to project availability and meeting client needs). The dissertation gives you the chance to research an area of digital management of particular interest to you and of relevance to your career or company.
Plus, one optional module from:
- Managing Change
- International Project Management
- Innovation, Creativity and Enterprise
- Customer Relationship Management
- Global Marketing
- Management Consultancy
- Sustainable Procurement
- Emerging Markets: The New World Order.
The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved we will inform you.
Learning and Teaching
Many of our tutors have worked in industry, as well as being active researchers in the field of business and management. This combination of practitioner-led teaching, backed by the latest research, means you can look forward to insightful, up-to-the-minute teaching that will equip you to take your management career to the next level.
You'll learn through formal classes and seminar sessions, with a focus also on group work and independent study. Our diverse cohort means you will be able to work with, and learn from, students from many different countries and backgrounds. The work will include assignments, exercises, case studies and presentations, with an emphasis on independent learning to develop your problem-solving skills.
For more details see our glossary of teaching and learning terms.
You'll attend the University for 12 months, with between eight and twelve hours of teaching scheduled a week during both teaching terms and supervised study during the dissertation term.
If you have been out of higher education for a while, we provide skills sessions to help prepare you for studying again as well as sessions for non-native English speakers.
The course primarily uses continuous assessment through marked assignments, which are either organisation or role-focused, and of great practical benefit to you as an individual and to your organisation. You will typically have one shorter assessment during the module and a longer assessment at the end.
For more details see our full glossary of assessment terms.
Students who opt to take the Management Consulting module will engage in a team-based 'live' consulting project conducting fieldwork with a local organisation. Subject to project availability and meeting client needs.
Meet leaders of industry
As a student at Bristol Business School, you will have the opportunity to hear about the challenges, issues and decisions being made at the highest level of strategic leadership. Our inspirational line up of speakers has included Lisa Opie, Managing Director of BBC Studios UK Production, and Dr Bevis Watts, Chief Executive of Triodos Bank UK. Read more about the speakers you can hear from at the Business School.
While you are studying with us, you will have access to a wide range of facilities to enhance your learning experience. This includes:
- facilities at Bristol Business School, including our collaborative learning rooms, computer labs, and Bloomberg trading room (the same trading platform used by the city investment banks)
- the University library which is accessible 24 hours a day
- access to specialist business software in areas such as finance and project management.
Find out more about the facilities and resources UWE Bristol has to offer.
Careers / Further study
The MSc Business with Digital Management at Bristol Business School will give you the skills and insight needed for a successful career in business and digital management, with the opportunity to work anywhere in the world, and in any sector.
You will have access to careers support while you are studying with us (and for three years after you graduate) through the University's careers service.
Our award-winning careers service helps you develop your employment potential through career coaching, a vacancy service for internships, placements, jobs, global opportunities, volunteering and community activity plus support for entrepreneurial activity, and access to employer events.
You will need:
- A good honours degree (normally minimum 2.2) in any subject, or equivalent business professional qualification
- An HND in Business Studies or equivalent business professional award at NVQ 4, plus sufficient appropriate work experience. It is unlikely that anyone with less than two years' work experience will be able to demonstrate sufficient appropriate work experience. You may be interviewed prior to acceptance.
UWE Bristol's International College
International students who do not meet the academic or English language requirements to study this course can qualify by completing preparatory study at our International College.
English language support
If you meet the academic requirements but require additional support to take your language skills to the required level, you may be able to attend one of our pre-sessional English courses. Students who successfully complete the pre-sessional course can progress onto their chosen degree course without retaking an IELTS or equivalent.
Read more about our Pre-Sessional English Programme.
English Language Requirement
If English is not your first language, you will be required to meet the UK Border Agency and Universities minimum English Language requirements such as the International English Language Test (IELTS) overall score of 6.5 with 5.5 in each component.
For further details please see our English Language requirements pages.
For further information
- Email: Admissions@uwe.ac.uk
- Telephone: +44 (0)117 32 83333