MSc Business with Digital Management

Content

The optional modules listed are those that are most likely to be available, but they may be subject to change.

You'll study:

• Digital Marketing - will help you to understand digital media from a marketer's perspective. Whether simply placing an online advert, creating a website or creating a comprehensive online engagement strategy, most marketing campaigns today involve digital platforms.
• Digital Business Information Systems - will help develop your understanding of the significance of information systems. It will foster your critical appreciation of the operations and organizing logics of e-businesses, the emergence of new business models driving these new business forms, and of the challenges of managing in the digital age.
• People and Organisations - provides you with a critical and enquiring understanding to be able to deploy a variety of perspectives for analysing organisations and people.
• Strategic Analysis - introduces you to the terminology of economics and strategy to develop your understanding of strategic analysis and practice.
• Meeting Customer Needs - introduces you to how organisations are transformed to better identify and satisfy the needs of their customers.
• Managing Finance - covers the principles and techniques of information management and looks at how to manage finance to support decision making in a global context.
• Personal and Professional Development (Business and Management) - is a spine module that applies a practice-focused teaching and learning approach. Emphasis is placed on the relevance and applicability of knowledge to your own individual professional and academic development with respect to your future career. You will also develop your interpersonal and communication.
• Management Project and Research Methods - involves developing your own academic research project and gives you the opportunity to investigate an area of particular interest to you and of relevance to your career.

Plus, one optional module from:

• Leadership
• Managing Change
• International Project Management
• Innovation, Creativity and Enterprise
• Customer Relationship Marketing
• Global Marketing
• Management Consultancy
• Sustainable Procurement
• Emerging Markets: The New World Order.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved we will inform you.

Learning and Teaching

Many of our tutors have worked in industry, as well as being active researchers in the field of business and management. This combination of practitioner-led teaching, backed by the latest research, means you can look forward to insightful, up-to-the-minute teaching that will equip you to take your management career to the next level.

You'll learn through formal classes and seminar sessions, with a focus also on group work and independent study. Our diverse cohort means you will be able to work with, and learn from, students from many different countries and backgrounds. The work will include assignments, exercises, case studies and presentations, with an emphasis on independent learning to develop your problem-solving skills.

For more details see our glossary of teaching and learning terms.

Study time

You'll attend the University for 12 months, with between eight and twelve hours of teaching scheduled a week during both teaching terms and mentored study during the final project term.

Study support

If you've been out of higher education for a while, we provide skills sessions to help prepare you for studying again as well as sessions for non-native English speakers.

Assessment

The course primarily uses continuous assessment through marked assignments, which are either organisation or role-focused, and of great practical benefit to you as an individual and to your organisation. You will typically have one shorter assessment during the module and a longer assessment at the end.

For more details see our full glossary of assessment terms.