MSc/Postgraduate Diploma/Postgraduate Certificate Marketing Communications

Entry year
2023/24
Course code
N50212
Application
University
Level
Postgraduate
Department
Bristol Business School
Campus
Frenchay
Duration
One year
Delivery
Full-time: September start
Programme leader
Sion Scott-Wilson

This course is open for applications

Page last updated 15 November 2022

Introduction

This course develops thinking skills and will give you a general introduction to marketing with a focus on marketing communications. It is suitable for students wishing to work in a marketing communications agency or as a communications specialist, whatever your background or UG degree subject area.

The digital revolution has resulted in a widening of the number and types of organisations involved in communications. Previously advertising was often confined to larger commercial organisations, however, there is now a need to have a strong web presence. Organisations of all kinds have had to become far more professional in how they communicate with customers, the public and other audiences.

The MSc in Marketing Communications will give you a solid grounding in marketing, while also allowing you to position yourself as a marketing communications specialist. Whether you choose to go on to work in an agency, in house as part of a communications team, or as a freelance consultant, the course will help you gain the skills and insight needed to establish yourself confidently in this field.

The skills you need to succeed

We take a structured approach to developing the professional skills you need to be successful in this field. This includes both intellectual skills exploring different ways of thinking; and practical skills, such as communication, numerical and presentation capabilities.

A real-world focus

The course draws heavily on real-world issues, so you will learn the theory but also how to apply it to real-life situations. You will also have plenty of opportunity to engage with employers, with guest lecturers from industry, and research opportunities where you can work on real marketing problems.

Structure

Content

The department is currently reviewing the curriculum for this course. The following areas of study are indicative of the course structure but the final module titles are subject to university approval:

  • Consumer Behaviour
  • Marketing Strategy
  • Data-driven Marketing
  • Marketing Communication
  • Creative Marketing Methods
  • Social media Marketing
  • Corporate Communications.

You will also be able to choose an option from a wide range of additional marketing modules, including specialist areas of digital marketing.

Dissertation

In addition to these modules, your dissertation gives you the chance to research an area of marketing communications that is of particular interest to you and of relevance to your career or company. You will have the choice of working on an academic-type dissertation or a work-based one, where you will work on a live communications project.

You will attend a number of dissertation workshops to provide you with the research training sufficient to produce a quality dissertation.

Previous dissertation topics include:

  • A cross-cultural research: Investigating the role of Cultural Masculinity on Consumers' Buyer Behaviour of Luxury Goods.
  • Love at the core: the influence of brand-love on consumer outcomes.
  • A research of how celebrity endorsement influences on environmental behavioural intention of young people in Vietnam.
  • The influence of cosmetic advertising on the body image of West African students at UWE Bristol.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.

Learning and Teaching

We assume no prior study of marketing communications. You'll learn though formal classes and seminar sessions, as well as through group work and independent study. The work will include assignments, exercises, case studies and presentations with an emphasis on independent learning to develop your problem-solving skills.

You will also have access to a range of study materials online through our virtual learning environment. This includes online lectures, five-minute 'talking head' discussions and other syllabus-related material to support your learning.

For more details see our glossary of teaching and learning terms.

Study time

You will attend the Business School for one year, study two to three days per week, and submit your dissertation in September. You can, however, choose to submit your dissertation in December, therefore taking 15 months to complete the course.

Study support

If you have been out of higher education for a while, we provide skills sessions to help prepare you for studying again, as well as sessions for non-native English speakers.

Assessment

Assessment is through supervised mini-projects, presentations, time-constrained assignments and examinations.

For more details, see our full glossary of assessment terms.

Features

Study facilities

While you are studying with us, you will have access to a range of facilities to enhance your learning experience. This includes the University library, which is open 24 hours a day and includes computer facilities. The library is well stocked with electronic and print books, newspapers, journals, government publications, statistics, encyclopaedias, dictionaries, company information, market reports and DVDs.

The University is also currently investing in new facilities, including a £50m project to build the new Faculty of Business and Law building. This will provide a state-of-the-art teaching and learning environment for business and law students.

Find out more about the facilities and resources UWE has to offer.

Meet leaders of industry

As a student at Bristol Business School, you will have the opportunity to hear about the challenges, issues and decisions being made at the highest level of strategic leadership. Our inspirational line up of speakers has included Will King, CEO of King of Shaves who spoke on 'The Power of Social Media'. Read more about the speakers you can hear from at the Business School.

Careers

Careers / Further study

Getting the right message across to the right people is fundamental to business success and those with expertise in marketing communications are always going to be in demand in roles such as Advertising Copywriter, PR Manager, Direct Marketing Executive, Senior Brand Manager, Account Manager and Marketing Communications Manager.

If you are already working in the sector, the course will help you take that vital step up the ladder or move into a more specialist role. Graduates of this course have gone on to work with employers such as Creative England, SCISYS and Telefónica UK. Many of our graduates also go on to further academic study by embarking on a PhD.

You will have access to careers support while you are studying with us (and for three years after you graduate). Our award-winning careers service helps you develop your employment potential through career coaching, a vacancy service for internships, placements, jobs, global opportunities, volunteering and community activity plus support for entrepreneurial activity, and access to employer events.

Fees

Supplementary fee information

More information on fees can be found on our tuition fees pages.

For funding options, please see our funding and scholarships information.

Entry

Entry requirements

You will need:

  • an honours degree of 2:2 or above) in any subject; or
  • an equivalent academic qualification; or
  • an academic or professional qualification such as the Advanced Certificate in Marketing, a BTEC or HND plus significant marketing or management experience.

Personal Statement

You are required to complete a personal statement for this course. Please read the personal statement guidance carefully and make sure that you answer the questions on the postgraduate application form within the personal statement tabs, keeping to the advised word count.

UWE Bristol's International College
International students who do not meet the academic or English language requirements to study this course can qualify by completing preparatory study at our International College.

English language support

If you meet the academic requirements but require additional support to take your language skills to the required level, you may be able to attend one of our pre-sessional English courses. Students who successfully complete the pre-sessional course can progress onto their chosen degree course without retaking an IELTS or equivalent.

Read more about our Pre-Sessional English Programme.

English Language Requirement

If English is not your first language, you will be required to meet the UK Border Agency and Universities minimum English Language requirements such as the International English Language Test (IELTS) overall score of 6.5 with 5.5 in each component.

Further details on our English Language requirements.

How to apply

Deadline for application:
The deadline for applying for this course is three weeks before the start date.

For further information