MSc/Postgraduate Diploma/Postgraduate Certificate Marketing Communications
This course is open for applications
Page last updated 7 December 2023
This course develops thinking skills and will give you a general introduction to marketing with a focus on marketing communications. It is suitable for students wishing to work in a marketing communications agency or as a communications specialist, whatever your background or UG degree subject area.
The digital revolution has resulted in a widening of the number and types of organisations involved in communications. Previously advertising was often confined to larger commercial organisations, however, there is now a need to have a strong web presence. Organisations of all kinds have had to become far more professional in how they communicate with customers, the public and other audiences.
The MSc in Marketing Communications will give you a solid grounding in marketing, while also allowing you to position yourself as a marketing communications specialist. Whether you choose to go on to work in an agency, in house as part of a communications team, or as a freelance consultant, the course will help you gain the skills and insight needed to establish yourself confidently in this field.
The skills you need to succeed
We take a structured approach to developing the professional skills you need to be successful in this field. This includes both intellectual skills exploring different ways of thinking; and practical skills, such as communication, numerical and presentation capabilities.
A real-world focus
The course draws heavily on real-world issues, so you will learn the theory but also how to apply it to real-life situations. You will also have plenty of opportunity to engage with employers, with guest lecturers from industry, and research opportunities where you can work on real marketing problems.
The optional modules listed are those that are most likely to be available, but they may be subject to change.
- Contemporary Marketing Practice
- Corporate Communications
- Digital Marketing
- Marketing Analytics
- Principles of Marketing Communications
- Research Methods for Marketing
- Strategic Marketing Planning.
Plus, one of the following optional modules:
- Marketing Dissertation and Research Methods
- Work-based Project and Research Methods.
Plus, one of the following optional modules:
- Customer Relationship Management
- Global Marketing
- Promotion and Society
- Retail and Fashion Marketing Design and Delivery
- Socia Marketing Principles and Policy.
The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved we'll inform you.
Learning and Teaching
We assume no prior study of marketing communications. You'll learn though formal classes and seminar sessions, as well as through group work and independent study. The work will include assignments, exercises, case studies and presentations with an emphasis on independent learning to develop your problem-solving skills.
You will also have access to a range of study materials online through our virtual learning environment. This includes online lectures, five-minute 'talking head' discussions and other syllabus-related material to support your learning.
For more details see our glossary of teaching and learning terms.
You will attend the Business School for one year, study two to three days per week, and submit your dissertation in September. You can, however, choose to submit your dissertation in December, therefore taking 15 months to complete the course.
If you have been out of higher education for a while, we provide skills sessions to help prepare you for studying again, as well as sessions for non-native English speakers.
Assessment is through supervised mini-projects, presentations, time-constrained assignments and examinations.
For more details, see our full glossary of assessment terms.
While you are studying with us, you will have access to a range of facilities to enhance your learning experience. This includes the University library, which is open 24 hours a day and includes computer facilities. The library is well stocked with electronic and print books, newspapers, journals, government publications, statistics, encyclopaedias, dictionaries, company information, market reports and DVDs.
The University is also currently investing in new facilities, including a £50m project to build the new Faculty of Business and Law building. This will provide a state-of-the-art teaching and learning environment for business and law students.
Find out more about the facilities and resources UWE has to offer.
Take a Virtual Tour of the Marketing facilities and see what's on offer here for you.
Meet leaders of industry
As a student at Bristol Business School, you will have the opportunity to hear about the challenges, issues and decisions being made at the highest level of strategic leadership. Our inspirational line up of speakers has included Will King, CEO of King of Shaves who spoke on 'The Power of Social Media'. Read more about the speakers you can hear from at the Business School.
Careers / Further study
Getting the right message across to the right people is fundamental to business success and those with expertise in marketing communications are always going to be in demand in roles such as Advertising Copywriter, PR Manager, Direct Marketing Executive, Senior Brand Manager, Account Manager and Marketing Communications Manager.
If you are already working in the sector, the course will help you take that vital step up the ladder or move into a more specialist role. Graduates of this course have gone on to work with employers such as Creative England, SCISYS and Telefónica UK. Many of our graduates also go on to further academic study by embarking on a PhD.
You will have access to careers support while you are studying with us (and for three years after you graduate). Our award-winning careers service helps you develop your employment potential through career coaching, a vacancy service for internships, placements, jobs, global opportunities, volunteering and community activity plus support for entrepreneurial activity, and access to employer events.
You will need:
- an honours degree of 2:2 or above in any subject.
If you do not meet the above grade requirements but have at least 12 months relevant professional experience and/ or equivalent qualifications, we will consider you on an individual basis.
You are required to complete a personal statement for this course. Please read the personal statement guidance carefully and make sure that you answer the questions on the postgraduate application form within the personal statement tabs, keeping to the advised word count.
UWE Bristol's International College
International students who do not meet the academic or English language requirements to study this course can qualify by completing preparatory study at our International College.
English language support
If you meet the academic requirements but require additional support to take your language skills to the required level, you may be able to attend one of our pre-sessional English courses. Students who successfully complete the pre-sessional course can progress onto their chosen degree course without retaking an IELTS or equivalent.
Read more about our Pre-Sessional English Programme.
English Language Requirement
If English is not your first language, you will be required to meet the UK Border Agency and Universities minimum English Language requirements such as the International English Language Test (IELTS) overall score of 6.5 with 5.5 in each component.
Further details on our English Language requirements.