BA(Hons) Marketing (Top Up) *

close up of a student in a classroom.
Entry year
2020/21
Course code
N50J
Application
UCAS
Level
Undergraduate
Tariff points
Department
Bristol Business School
Campus
Frenchay
Duration
One year
Delivery
Full-time
Programme leader
Dr Akin Ojolo

* subject to final UWE Bristol approval

This course is open for applications

Page last updated 23 April 2020

Introduction

Top up your existing qualifications to an honours degree. This top-up degree is equivalent to the final year of undergraduate study, and is aimed at students who have previously completed a relevant qualification, such as a Higher National Diploma or equivalent.

Why study marketing?

Consumers are confronted with thousands of brands every day. The challenge for businesses is to find ways to cut through the noise and stand out in a fast-moving global economy.

Marketing is a vital component in any business, enabling brands to communicate the quality and usefulness of a product or service to potential and existing customers.

It's a creative, competitive industry that offers diverse career paths across multiple sectors. Studying marketing gives you a skillset that will always be in demand.

Why UWE Bristol?

Our BA(Hons) Marketing top-up course is written and delivered by industry experts and delivers a balance of academic rigour and practical learning. On successful completion, you will be awarded a full BA(Hons) degree.

This one-year course covers specialist marketing modules in the key areas of branding, global marketing, and digital marketing.

You'll learn how to create a brand, undertake market research and respond to briefs. Developing your ability to communicate in a compelling way, and understand consumers, you'll also co-ordinate and manage projects from start to end in line with financial targets.

The flexibility of the course allows you to hone your interests and skills, and our connections with practitioners across the industry keeps the teaching relevant and useful.

Be part of a lively community of students and research-active tutors in a city recognised as a leading marketing hub.

Guest speakers from industry, case studies, internships and competitions present regular opportunities to gain real-world insight.

Employability is central to the course and ensures you graduate 'work ready', with the skills and experience to succeed in your career.

Where can it take me?

Career options are as diverse as the course itself. Emphasis on skills development and real experience ensures you develop attributes valuable to any business.

Go into roles within a marketing team for a brand or organisation, such as brand or product manager, business analyst, campaign manager, customer relationship manager or digital marketer. Some graduates find careers in management and recruitment.

Use your skills in the world of big business, or for charities, social enterprise or government. There are roles to suit all personality types whether you love to network, or prefer a more 'behind the scenes' role such as digital marketing analytics.

Our students have secured graduate roles with companies such as GlaxoSmithKline, Intel, The Guardian, John Lewis, Disney, Coca Cola and the Rugby Football Union, as well as a range of SMEs.

Structure

Content

The optional modules listed are those that are most likely to be available, but they may be subject to change.

You will study:

  • Enterprise Project or Business Project
  • Integrated Marketing Communications
  • Brand Management
  • Contemporary Issues in Marketing.

Plus, three optional modules from:

  • Global Marketing Management
  • Retail Marketing Management
  • Public Relations
  • Events and Festivals Management
  • Digital Marketing Strategy.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.

Learning and Teaching

Our approach to learning is student-focused, with emphasis on helping you to find things out for yourself.

You'll be expected to balance academic rigour and a practical approach to your work, so you can appreciate the relevance and application of the concepts you learn.

This can involve preparing for classes, reviewing lectures, online working, reading, conducting research, preparing assessed work and revising for exams.

Lectures, workshops/seminars, tutorials and group work make up 12 hours of contact time each week and you'll spend at least as much time again studying independently.

You'll develop your communication, presentation, IT and numeracy skills, with a strong focus on data interpretation and analysis. Your improved problem solving, critical thinking, analysis, evaluation and innovation skills will help you stand out as a graduate.

See our full glossary of learning and teaching terms.

Assessment

You'll be assessed through a mix of coursework and examinations to assess what you know and can do, and help you develop the confidence and skills that employers value.

You'll complete essays and reports, business plans and applied research projects, portfolios and weekly notes, and assessed group and individual presentations and posters. You'll also reflect and comment on your own learning and personal development.

See our full glossary of assessment terms.

Features

Study facilities

In our £55m Bristol Business School, you'll have access to cutting-edge learning spaces.

Designed with student input, the Business School offers learning spaces for individual and group study, interactive learning environments and conference rooms you can book. It's a space for students and businesses to come together, collaborate and form new partnerships.

In our specialist library, business librarians manage vast collections to support your research. Attend workshops to develop your information skills or use our study skills

You'll have access to books, trade press, academic journals and industry databases, including FAME, MINTEL, Marketline Advantage, Passport and WARC both on and off campus.

Learn more about UWE Bristol's facilities and resources.

UWE Bristol Marketing Society

Join our lively UWE Marketing Society, which brings students from all our marketing degrees together socially and academically. The society provides a local business network for employees and students, organises regular events and a programme of guest speakers.

In the past, it's received UWE Bristol grants to run marketing workshops for local businesses, including a re-branding project with the UWE Students' Union.

Careers

Careers / Further study

This broad degree gives you diverse career pathways to choose from. These include client side and agency side positions, such as marketing executive, account executive and trainee management roles.

Bristol has a vibrant and growing marketing sector and employers highly value our course and students. Our graduates have secured brand management, advertising and marketing roles with multinationals such as the Rugby Football Union, Intel and GlaxoSmithKline.

Many students take up graduate management schemes in the public and private sector, or set up their own business. Others go on to further study and teaching or research careers.

Get inspired

Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.

We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events.

Visit our employability pages to learn more about careers, employers and what our students are doing six months after graduating.

See also:
The Guardian - what to do with a degree in marketing

Fees

There is currently no published fee data for this course.

Supplementary fee information

Additional costs are for items you could need during your studies that aren't covered by the standard tuition fee. These could be materials, textbooks, travel, clothing, software or printing.

Learn more about costs.

Entry

Typical offers

  • GCSE: Grade C/4 in English Literature or Language and Mathematics, or equivalent. We do not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as alternatives to GCSEs.
  • English Language Requirement:

    International and EU applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or approved equivalent*).

    *The university accepts a large number of UK and International Qualifications in place of IELTS. More information of acceptable tests and the required grades can be found in English Language requirements.

Entry requirements

You should hold an HND or Foundation Degree (or equivalent), or have successfully completed a course which is equivalent to the first two years of a UK honours degree (240 credit points (120 ECTS credits)) in a Marketing related discipline.

For further information