Marketing Communication Management (with Foundation Year)
This course is open for applications.
About this course
- Entry year:
- Course code:
- Tariff points:
- Bristol Business School
- Four years full-time; five years sandwich
- Full-time; sandwich
- Study abroad:
- Programme leader:
- Dr Craig Whittaker
- Key fact:
- This innovative, hands-on course was developed with industry professionals to make sure you gain practical experience and the skills you need to succeed in your career.
Page last updated 11 September 2018
Why study marketing communication management?
Marketing communication management is a dynamic field that includes a range of disciplines.
On and off-line channels include advertising, digital marketing, public relations, direct marketing, design and sales promotion. Businesses need managers with a broad understanding of these fields, who can co-ordinate them on a strategic level.
To be successful in this field, you must be analytical yet highly creative. You should be a strategic thinker with the ability to communicate ideas to clients and colleagues.
Why UWE Bristol?
BA(Hons) Marketing Communication Management is for self-motivated individuals keen for a career in an agency or in-house communications.
In Year one, you'll develop a mini agency with its own brand, digital media presence, print materials and strategy based on what you've learned in tutorials.
It's ideal if you want a focused, hands-on approach to the creative and strategic aspects of marketing.
Class-based activities focus on developing your marketing knowledge through challenges and problem solving. You prepare for these sessions using videos, case studies, quizzes and research, so your contact time is always interactive and engaging.
You'll work in small groups with academics and employer mentors who will set challenges, provide feedback and guide your learning.
You'll address real-world issues from the start, using your new skills to address case studies and support local start-ups and charities with their marketing challenges. You'll graduate with professional experience and useful contacts to help kick-start your career.
If you choose to do a sandwich degree, you'll study abroad for a year with one of our partner universities or complete a work placement after Year two.
Where can it take me?
When you graduate, you'll have the skills to go directly into a wide range of careers; the majority of our Marketing Communications graduates report being in work or further study 6 months after graduating.
Bristol is the biggest creative hub outside London and we work closely with local businesses and agencies to secure mentoring and placements. According to Bristol Media, the skills gap of qualified marketers and account handlers in the South West means there's plenty of opportunity in the region.
You might work for a multinational 'through-the-line' agency or a small 'hot shop'. You could choose to work in-house or even start your own business.
Watch: The learning and teaching experience
The optional modules listed are those that are most likely to be available, but they may be subject to change.
Year zero (foundation year)
You will study:
- Becoming a Professional
- Introduction to Organisations, Enterprise and Management
- Economics and Accounting for the Real World
- Introduction to Law in a Social, Business and Global Context.
You normally need to pass your foundation year before going into Year one.
You will study:
- Introduction to Marketing
- Analysing Markets and Marketing
- Applied Marketing Communications
- Marketing and the Regulatory Environment
- Project Management in a Marketing Context
- Building a Marketing Business
- Academic and Management Skills 1
- Practical Marketing Skills 1.
You will study:
- Integrated Marketing Communications
- Market Research and Analytics
- Market Insight for Maximum Effectiveness
- Managing Business Services
- Managing Marketing Teams
- Real Live Case
- Academic and Management Skills 2
- Practical Marketing Skills 2.
Placement year (if applicable)
If you study on the four year (sandwich) course, you'll spend a year away from the University on a work or study placement after Year two.
Depending on which you choose, you'll either complete a placement learning or learning and development module.
See the Placements and Fees sections for more information.
You will study:
- Strategic Communications Management
- International and Intercultural Communications
- Critical Approaches to Communications Strategy
- Achieving Growth and Managing Organisational Change
- Business to Business Communication
- Creating a Professional Profile*
Plus one major final year project from:
- Critical Business Enquiry Project
- Enterprise Project
- Applied Business Project.
*You'll take this module if you haven't completed a placement or study year abroad module.
The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.
Learning and Teaching
Marketing Communication Management is a specialist course with smaller class sizes, giving you a more focused, personal learning experience.
You'll be taught by lecturers who have worked at reputable advertising agencies, including Saatchi & Saatchi, Ogilvy & Mather and McCann.
Mentors from leading Bristol agencies and the Chartered Institute of Marketing will also be on hand to offer advice and ensure you get the inside track on industry developments.
To ensure your class-based activities are interactive and engaging, you'll prepare in your own time using a combination of videos, case studies, quizzes and research.
See our full glossary of learning and teaching terms.
Approximate percentage of time you'll spend in different learning activities*:
|Year||Scheduled learning and teaching study||Independent study||Placement study|
*Calculated from compulsory and optional modules (where applicable) each year
Meet the experts
As part of our Distinguished Address series at Bristol Business School, top level business leaders deliver guest talks to both students and local business practitioners. Past speakers include Rob Law of Trunki, Michael Ward of Harrods and Lord Karan Bilimoria, Founder of Cobra Beer.
Our employer events for students have featured IBM, Intel, Hewlett-Packard, 3M, LSG Creative, the Chartered Institute of Marketing, Purple Fish PR, L'Oreal, and PwC.
Student teams from our marketing degrees now offer pro-bono marketing advice to local startups. Overseen by academic staff and employer mentors, students have provided support to a Bristol homelessness charity and businesses set up by our alumni.
Where possible, we ensure assessment resembles the processes and practices you find in industry.
You'll be assessed through proposals, reports, presentations, exhibitions and posters you produce, and a small number of exams.
You'll also take on an independent project in an area of marketing communication management that interests you.
See our full glossary of assessment terms.
Approximate percentage of marks awarded by each assessment method*:
|Year||Written exam assessment||Coursework assessment||Practical exam assessment|
*Calculated from compulsory and optional modules (where applicable) each year
We are currently seeking accreditation from The Chartered Institute of Marketing (CIM).
We encourage you to do a 40-week paid sandwich placement after Year two. It can be in the UK or abroad.
Your placement is valuable because it allows you to gain real-world experience and skills that increase your employability.
UWE Bristol has a growing network of placement organisations and students have secured marketing and business-related placements with Mini, Disney, Coca Cola, Intel and GlaxoSmithKline. There are also opportunities and support to set up your own business.
You'll get help to find your placement and support throughout from your department and the careers service.
Find out how Charlotte's placement at Coco-Cola helped her confidence grow.
Study year abroad
You'll also have opportunities to study overseas on courses that are taught in English and relevant to your degree. The study year abroad is not a paid placement.
In the new £55m Bristol Business School, you'll have access to modern learning spaces and facilities designed to provide collaborative and interactive learning opportunities.
Designed with student input, the Business School offers learning spaces for individual and group study plus conference rooms you can book. It's a space for students and businesses to work together and form new partnerships.
Our Study Skills section and regular workshops will help you develop information literacy and referencing skills.
You'll have access to books, trade press, academic journals, and industry databases including MINTEL, Marketline Advantage, Passport and WARC both on and off campus.
Learn more about UWE Bristol's facilities and resources.
UWE Bristol Marketing Society
Join our lively UWE Marketing Society, which brings students from all our marketing degrees together socially and academically.
The society provides a local business network for employees and students, organises regular events and a programme of guest speakers.
In the past, it's received UWE Bristol grants to run marketing workshops for local businesses, including a re-branding project with the UWE Students' Union.
Careers / Further study
When you graduate you'll have the skills to go directly into a wide range of careers; the majority of our Marketing Communications graduates report being in work or further study a year after graduating.
You could become an advertising account executive, digital marketing executive, recruitment manager, sales manager.
Your skills would also make you suitable for project and events management across a number of industries.
You might work for a multinational 'through-the-line' agency or a small 'hotshop', choose to work in-house or start your own business.
Whatever you decide, you'll be equipped with management, leadership and organisational skills that will make you attractive to employers from a variety of industries.
Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.
We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events.
Visit our employability pages to learn more about careers, employers and what our students are doing six months after graduating.
There is currently no published fee data for this course.
Supplementary fee information
Your overall entitlement to funding is based on how long the course is that you're registered on. Standard funding is allocated based on the standard number of years that your course lasts, plus one additional year.
You'll apply for funding each year that you study and Student Finance will take into account how long the course is in each year that you apply. So if you register for the five year course and then transfer to the four year course, the number of years you can apply for funding will change. Student Finance will reassess your funding based on how many years you have been in study, not just those years for which you received student finance.
Always seek advice before taking any action that may have implications for your funding.
This refers to items you could need during your studies that aren't covered by the standard tuition fee. These could be materials, textbooks, travel, clothing, software or printing.
- Tariff points: 48
- GCSE: For all applicants, Grade C/4 or above in English Language and Mathematics, or equivalent. Please note the University does not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as suitable alternatives to GCSEs.
- A-level subjects: No specific subjects needed. You can include points from A-Level General Studies and AS-Level subjects (not taken onto full A-Level) towards overall tariff. You must have at least one A-Level.
- EDEXCEL (BTEC) Diploma: No specific subjects required.
- Access: Achievement of the Access to HE Diploma; no specific subjects required.
- Baccalaureate IB: No specific subjects required.
We welcome applications from students who don't have the entry requirements*.
The University will consider your application based on evidence of personal, professional and educational experience that shows your ability to meet the demands of the degree.
If you think you'll achieve a higher tariff score, you may be interested in our BA(Hons) Marketing Communication Management.
UWE Bristol's International College
If you are an international student your recommended route of study for this degree is through UWE Bristol's International College which, upon successful completion to the required level and with good attendance, guarantees entry to Year 1 of the degree.
If you have not received your exam results, your offer from us will be conditional and will be subject to you achieving the tariff points/grades required for your course.
If you have already satisfied the academic entry requirements of your chosen course, you are likely to be made an unconditional offer. Please note that we will only make unconditional offers if you have already achieved your qualifications.
To make sure our applicants are academically prepared for when they start their studies here, we do not make unconditional offers to those that are still studying their Level 3 qualifications (such as A levels, BTEC, Access or equivalent). We hope that this will encourage our applicants to value their academic achievements as much as we do.
How to apply
For further information
- Email: Admissions@uwe.ac.uk
- Telephone: +44 (0)117 32 83333