Female student explaining notes on a board

BA(Hons)

Marketing Communication Management (with Foundation Year)

Please note that new student recruitment to this course has been suspended for the September 2019 intake whilst the programme is being redeveloped. Applications for 2020 should be made through UCAS from September 2019.

If you would like information about our alternative courses, please visit the BA(Hons) Marketing (with Foundation Year) or BA(Hons) Business Management with Marketing (with Foundation Year) course pages

About this course

Entry year:
2019/20
Course code:
N51F
Applications:
UCAS
Level:
Undergraduate
Tariff points:
48
Department:
Bristol Business School
Campus:
Frenchay
Duration:
Four years full-time; five years sandwich
Delivery:
Full-time; sandwich
Study abroad:
Yes
Programme leader:
Dr Craig Whittaker
Key fact:
This CIM-accredited course has been developed with industry professionals to make sure you gain the practical experience and skills you need to succeed in a career in digital marketing or marketing communications.

Page last updated 5 December 2018

Introduction

Why study marketing communication management?

This degree combines marketing communications, digital marketing and management subjects. It's designed to equip you with the skills that marketing and marketing communications employers are looking for in the increasingly digital workplaces of the future.

From advertising and creative design packages, through to direct marketing, social media marketing, public relations, search engine optimisation, websites and Google Analytics, you'll graduate with a portfolio of skills as well as a strong personal brand. 

Why UWE Bristol?

In your first year, you'll develop a mini agency with its own brand, digital media presence, print materials and strategy based on what you've learned in tutorials.

You'll address real-world issues from the start, using your new skills to explore case studies and support local start-ups and charities with their marketing challenges. You'll graduate with professional experience and useful contacts to help kick-start your career.

Bristol is the biggest creative hub outside of London, and our close links with local business and agencies will ensure plenty of opportunities to secure mentoring and placements. The course's Chartered Institute of Marketing (CIM) accreditation will further enhance your employability.

If you choose to do a sandwich degree, you'll study abroad for a year with one of our partner universities or complete a work placement before your final year.

Where can it take me?

This course could lead you into many different careers in digital marketing, marketing communications and in agencies.

Your skills will be in demand in a wide range of roles, including graduate management trainee, digital marketing manager, marketing communications executive, account executive, social media executive or direct marketing manager.

The majority of our Marketing Communications graduates report being in work or further study six months after graduating.

Watch: The learning and teaching experience

Accreditations and partnerships:

Structure

Content

The optional modules listed are those that are most likely to be available, but they may be subject to change.

Year zero (foundation year)

You will study:

  • Becoming a Professional
  • Introduction to Organisations, Enterprise and Management 
  • Economics and Accounting for the Real World
  • Introduction to Law in a Social, Business and Global Context.

You normally need to pass your foundation year before going into Year one.

Year one

You will study:

  • Introduction to Marketing
  • Analysing Markets and Marketing
  • Applied Marketing Communications
  • Marketing and the Regulatory Environment
  • Project Management in a Marketing Context
  • Building a Marketing Business
  • Academic and Management Skills 1
  • Practical Marketing Skills 1.

Year two

You will study:

  • Integrated Marketing Communications
  • Market Research and Analytics
  • Market Insight for Maximum Effectiveness
  • Managing Business Services
  • Managing Marketing Teams
  • Real Live Case
  • Academic and Management Skills 2
  • Practical Marketing Skills 2.

Placement year (if applicable)

If you study on the four year (sandwich) course, you'll spend a year away from the University on a work or study placement after Year two.

Depending on which you choose, you'll either complete a placement learning or learning and development module.

See the Placements and Fees sections for more information.

Final year

You will study:

  • Strategic Communications Management
  • International and Intercultural Communications
  • Critical Approaches to Communications Strategy
  • Achieving Growth and Managing Organisational Change
  • Business to Business Communication
  • Creating a Professional Profile*

Plus one major final year project from:

  • Critical Business Enquiry Project
  • Enterprise Project
  • Applied Business Project.

*You'll take this module if you haven't completed a placement or study year abroad module.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.

Learning and Teaching

Marketing Communication Management is a specialist course giving you a focused, personal learning experience.

You'll be taught by lecturers who have worked at reputable advertising agencies, including Saatchi & Saatchi, Ogilvy & Mather and McCann.

Mentors from leading Bristol agencies and the Chartered Institute of Marketing will also be on hand to offer advice and ensure you get the inside track on industry developments.

Along with key marketing concepts students will learn how to work effectively to deliver customer briefs. You'll be building your brand, contacts and portfolio of skills every step along the way.

You can also gain work experience through short-term internships, paid work as a Student Ambassador or Peer Assisted Learning Leader, or through volunteering.

See our full glossary of learning and teaching terms.

Approximate percentage of time you'll spend in different learning activities*:

YearScheduled learning and teaching studyIndependent studyPlacement study
024%76%0%
124%76%0%
224%76%0%
321%79%0%

*Calculated from compulsory and optional modules (where applicable) each year

Meet the experts

As part of our Distinguished Address series at Bristol Business School, top-level business leaders deliver guest talks to both students and local business practitioners.

Past speakers include Rob Law of Trunki, Michael Ward of Harrods and Lord Karan Bilimoria, Founder of Cobra Beer.

Our employer events for students have featured IBM, Intel, Hewlett-Packard, 3M, LSG Creative, the Chartered Institute of Marketing, Purple Fish PR, L'Oreal, and PwC.

Assessment

Where possible, we ensure assessment resembles the processes and practices you find in industry.

You'll be assessed through proposals, reports, presentations, exhibitions and posters you produce, and a small number of exams.

You'll also take on an independent project in an area of marketing communication management that interests you.

See our full glossary of assessment terms.

Approximate percentage of marks awarded by each assessment method*:

YearWritten exam assessmentCoursework assessmentPractical exam assessment
036%41%23%
125%45%30%
213%61%26%
312%79%9%

*Calculated from compulsory and optional modules (where applicable) each year

Features

Professional accreditation

We are currently seeking accreditation from The Chartered Institute of Marketing (CIM).

Placements

We encourage you to do a 40-week paid sandwich placement after Year two. It can be in the UK or abroad.

Your placement is valuable because it allows you to gain real-world experience and skills that increase your employability.

UWE Bristol has a growing network of placement organisations and students have secured marketing and business-related placements with Mini, Disney, Coca Cola, Intel and GlaxoSmithKline. There are also opportunities and support to set up your own business.

You'll get help to find your placement and support throughout from your department and the careers service.

Find out how Charlotte's placement at Coco-Cola helped her confidence grow.

Study year abroad

You'll also have opportunities to study overseas on courses that are taught in English and relevant to your degree. The study year abroad is not a paid placement.

Study facilities

In the new £55m Bristol Business School, you'll have access to modern learning spaces and facilities designed to provide collaborative and interactive learning opportunities.

Designed with student input, the Business School offers learning spaces for individual and group study plus conference rooms you can book. It's a space for students and businesses to work together and form new partnerships.

Our Study Skills section and regular workshops will help you develop information literacy and referencing skills. 

You'll have access to books, trade press, academic journals, and industry databases including MINTEL, Marketline Advantage, Passport and WARC both on and off campus.

Learn more about UWE Bristol's facilities and resources.

UWE Bristol Marketing Society

Join our lively UWE Marketing Society, which brings students from all our marketing degrees together socially and academically.

The society provides a local business network for employees and students, organises regular events and a programme of guest speakers.

In the past, it's received UWE Bristol grants to run marketing workshops for local businesses, including a re-branding project with the UWE Students' Union.

Careers

Careers / Further study

When you graduate you'll have the skills to go directly into a wide range of careers; the majority of our Marketing Communications graduates report being in work or further study a year after graduating.

You could become an advertising account executive, digital marketing executive, recruitment manager, sales manager.

Your skills would also make you suitable for project and events management across a number of industries.

You might work for a multinational 'through-the-line' agency or a small 'hotshop', choose to work in-house or start your own business.

Whatever you decide, you'll be equipped with management, leadership and organisational skills that will make you attractive to employers from a variety of industries.

Get inspired

Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.

We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events.

Visit our employability pages to learn more about careers, employers and what our students are doing six months after graduating.

Fees

Full time course

FeesAmount (£)
Home/EU-Full Time-Annual (Per Year) Fee9250
Home/EU-Full Time-Module Fee (15 Credit)1156
International-Full Time-Annual (Per Year) Fee13000
International-Full Time-Module Fee (15 Credit)1625

Full time course with placement year

FeesAmount (£)
Home/EU-Sandwich-Annual (Per Year) Fee9250
Home/EU-Sandwich-Annual Full Final Year Fee9250
Home/EU-Sandwich-Annual Reduced Final Year Fee8094
Home/EU-Sandwich-Module Fee (15 Credit)1156
Home/EU-Sandwich-Placement Year Fee1156

Indicative Additional Costs

FeesAmount (£)
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Over 4 years1260
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Over 4 years with placement1575
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Per year315

Indicative additional costs

FeesAmount (£)
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Over 4 years1260
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Over 4 years with placement1575
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Per year300

Supplementary fee information

Your overall entitlement to funding is based on how long the course is that you're registered on. Standard funding is allocated based on the standard number of years that your course lasts, plus one additional year.

You'll apply for funding each year that you study and Student Finance will take into account how long the course is in each year that you apply. So if you register for the five year course and then transfer to the four year course, the number of years you can apply for funding will change. Student Finance will reassess your funding based on how many years you have been in study, not just those years for which you received student finance.

Always seek advice before taking any action that may have implications for your funding.

Learn more about funding.

Additional costs

This refers to items you could need during your studies that aren't covered by the standard tuition fee. These could be materials, textbooks, travel, clothing, software or printing.

Learn more about costs.

Entry

Typical offers

  • Tariff points: 48
  • GCSE: For all applicants, Grade C/4 or above in English Language and Mathematics, or equivalent. Please note the University does not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as suitable alternatives to GCSEs.
  • A-level subjects: No specific subjects needed. You can include points from A-Level General Studies and AS-Level subjects (not taken onto full A-Level) towards overall tariff. You must have at least one A-Level.
  • EDEXCEL (BTEC) Diploma: No specific subjects required.
  • Access: Achievement of the Access to HE Diploma; no specific subjects required.
  • Baccalaureate IB: No specific subjects required.

Entry requirements

We recognise the individual nature of each application and our typical offer should be viewed as a guide. UWE Bristol welcomes interest from applicants who may not have the standard entry requirements. We will consider evidence of your relevant personal, professional or educational experience where it demonstrates an ability and potential to succeed on the course. Please include details of any relevant experience in your application. 

If you think you'll achieve a higher tariff score, you may be interested in our BA(Hons) Marketing Communication Management.

If you receive an offer for this course, you may be invited to attend an Offer Holder Day in February or March. These are a great opportunity to find out what it's really like to study here. You'll experience taster lectures or workshops, meet your course tutors, current students and other offer holders.

Read more about entry requirements.

UWE Bristol's International College

If you are an international student your recommended route of study for this degree is through UWE Bristol's International College which, upon successful completion to the required level and with good attendance, guarantees entry to Year 1 of the degree.

Offer Types

If you have not received your exam results, your offer from us will be conditional and will be subject to you achieving the tariff points/grades required for your course.

If you have already satisfied the academic entry requirements of your chosen course, you are likely to be made an unconditional offer. Please note that we will only make unconditional offers if you have already achieved your qualifications.

To make sure our applicants are academically prepared for when they start their studies here, we do not make unconditional offers to those that are still studying their Level 3 qualifications (such as A-levels, BTEC, Access or equivalent). We hope that this will encourage our applicants to value their academic achievements as much as we do.

How to apply

Read more about undergraduate applications.

For further information

Unistats

UWE Main Campus

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