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Marketing Communication Management

Please note the entry requirements stated for this course are indicative. The entry requirements for 2019 will be published by September 2018.

About this course

Entry year:
Course code:
Tariff points:
Bristol Business School
Three years full- time; Four years sandwich
Full-time; Sandwich
Programme leader:
Carolyn McNicholas
Key fact:
This innovative, hands-on course was developed with industry professionals to make sure you gain practical experience and the skills you need to succeed in your career.

Page last updated 18 May 2018


Why study marketing communication management?

Marketing communication management is a dynamic field that includes a range of disciplines.

Online and offline channels include advertising, digital marketing, public relations, direct marketing, design and sales promotion. Businesses need managers with a broad understanding of these fields, who can co-ordinate them on a strategic level.

To be successful in this field, you must be analytical yet highly creative. You should be a strategic thinker with the ability to communicate ideas to clients and colleagues.

Why UWE Bristol?

In your first year, you'll develop a mini agency with its own brand, digital media presence, print materials and strategy based on what you've learned in tutorials.

It's ideal if you want a focused, hands-on approach to the creative and strategic aspects of marketing.

Class-based activities focus on developing your marketing knowledge through challenges and problem solving. You prepare for these sessions using videos, case studies, quizzes and research, so your contact time is always interactive and engaging.

You'll work in small groups with academics and employer mentors who will set challenges, provide feedback and guide your learning.

You'll address real-world issues from the start, using your new skills to address case studies and support local start-ups and charities with their marketing challenges. You'll graduate with professional experience and useful contacts to help kick-start your career.

If you choose to do a sandwich degree, you'll study abroad for a year with one of our partner universities or complete a work placement before your final year.

Where can it take me?

When you graduate, you'll have the skills to go directly into a wide range of careers; the majority of our Marketing Communications graduates report being in work or further study 6 months after graduating.

Bristol is the biggest creative hub outside London and we work closely with local businesses and agencies to secure mentoring and placements. According to Bristol Media, the skills gap of qualified marketers and account handlers in the South West means there's plenty of opportunity in the region.

You might work for a multinational 'through-the-line' agency or a small 'hot shop'. You could choose to work in-house or even start your own business.

Watch: The learning and teaching experience

Accreditations and partnerships:



The optional modules listed are those that are most likely to be available, but they may be subject to change.

Year one

You will study:

  • Introduction to Marketing
  • Analysing Markets and Marketing
  • Applied Marketing Communications
  • Marketing and the Regulatory Environment
  • Project Management in a Marketing Context
  • Building a Marketing Business
  • Academic and Management Skills 1
  • Practical Marketing Skills 1.

Year two

You will study:

  • Integrated Marketing Communications
  • Market Research and Analytics
  • Market Insight for Maximum Effectiveness
  • Managing Business Services
  • Managing Marketing Teams
  • Real Live Case
  • Academic and Management Skills 2
  • Practical Marketing Skills 2.

Placement year (if applicable)

If you study on the four year (sandwich) course, you'll spend a year away from the University on a work or study placement after Year two.

Depending on which you choose, you'll either complete a placement learning or learning and development module.

See the Placements and Fees sections for more information.

Final year

You will study:

  • Strategic Communications Management
  • International and Intercultural Communications
  • Critical Approaches to Communications Strategy
  • Achieving Growth and Managing Organisational Change
  • Business to Business Communication
  • Creating a Professional Profile*

Plus one major final year project from:

  • Critical Business Enquiry Project
  • Enterprise Project
  • Applied Business Project.

*You'll take this module if you haven't completed a placement or study year abroad module.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.

Learning and Teaching

Marketing Communication Management is a specialist course with smaller class sizes, giving you a more focused, personal learning experience.

You'll be taught by lecturers who have worked at reputable advertising agencies, including Saatchi & Saatchi, Ogilvy & Mather and McCann.

Mentors from leading Bristol agencies and the Chartered Institute of Marketing will also be on hand to offer advice and ensure you get the inside track on industry developments.

To ensure your class-based activities are interactive and engaging, you'll prepare in your own time using a combination of videos, case studies, quizzes and research.

You can also gain work experience through short-term internships, paid work as a Student Ambassador or Peer Assisted Learning Leader, or through volunteering.  

Meet the experts

As part of our Distinguished Address series at Bristol Business School, top level business leaders deliver guest talks to both students and local business practitioners.

Past speakers include Rob Law of Trunki, Michael Ward of Harrods and Lord Karan Bilimoria, Founder of Cobra Beer.

Our employer events for students have featured IBM, Intel, Hewlett-Packard, 3M, LSG Creative, the Chartered Institute of Marketing, Purple Fish PR, L'Oreal, and PwC.

Gain experience

Student teams from our marketing degrees now offer pro-bono marketing advice to local startups. Overseen by academic staff and employer mentors, students have provided support to a Bristol homelessness charity and businesses set up by our alumni.

See our full glossary of learning and teaching terms.

Percentage of time you'll spend in different learning activities, each year: 

YearScheduled learning and teaching studyIndependent studyPlacement study% check


Where possible, we make assessment resemble the processes and practices you find in industry.

You'll be assessed through exams and by the proposals, reports, presentations, exhibitions and posters you produce.

You'll also take on an independent project in an area of marketing communication management that interests you.

See our full glossary of assessment terms.

Percentage of time you'll spend on different assessment methods, each year: 

YearWritten exam assessmentCoursework assessmentPractical exam assessment% check


Professional accreditation

This course is accredited by the Chartered Institute of Marketing (CIM) whereby you'll be able to claim exemptions in some of CIM's professional exams.

Employers highly value CIM's internationally-recognised qualifications.


We encourage you to do a 40-week paid sandwich placement after Year two. It can be in the UK or abroad.

Your placement is valuable because it allows you to gain real-world experience and skills that increase your employability.

UWE Bristol has a growing network of placement organisations and students have secured marketing and business-related placements with Mini, Disney, Coca Cola, Intel and GlaxoSmithKline. There are also opportunities and support to set up your own business.

You'll get help to find your placement and support throughout from your department and the careers service.

Find out how Charlotte's placement at Coco-Cola helped her confidence grow.

Study year abroad

You'll also have opportunities to study overseas on courses that are taught in English and relevant to your degree. The study year abroad is not a paid placement.

Study facilities

In the new £55m Bristol Business School, you'll have access to modern learning spaces and facilities designed to provide collaborative and interactive learning opportunities.

Designed with student input, the Business School offers learning spaces for individual and group study plus conference rooms you can book. It's a space for students and businesses to work together and form new partnerships.

Our Study Skills section and regular workshops will help you develop information literacy and referencing skills. 

You'll have access to books, trade press, academic journals, and industry databases including MINTEL, Marketline Advantage, Passport and WARC both on and off campus.

Learn more about UWE Bristol's facilities and resources.

UWE Bristol Marketing Society

Join our lively UWE Marketing Society, which brings students from all our marketing degrees together socially and academically.

The society provides a local business network for employees and students, organises regular events and a programme of guest speakers.

In the past, it's received UWE Bristol grants to run marketing workshops for local businesses, including a re-branding project with the UWE Students' Union.


Careers / Further study

When you graduate you'll have the skills to go directly into a wide range of careers; the majority of our Marketing Communications graduates report being in work or further study a year after graduating.

You could become an advertising account executive, digital marketing executive, recruitment manager, sales manager.

Your skills would also make you suitable for project and events management across a number of industries.

You might work for a multinational 'through-the-line' agency or a small 'hotshop', choose to work in-house or start your own business.

Whatever you decide, you'll be equipped with management, leadership and organisational skills that will make you attractive to employers from a variety of industries.

Get inspired

Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.

We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events.

Visit our employability pages to learn more about careers, employers and what our students are doing six months after graduating.


Supplementary fee information

Your overall entitlement to funding is based on how long the course is that you're registered on. Standard funding is allocated based on the standard number of years that your course lasts, plus one additional year.

You'll apply for funding each year that you study and Student Finance will take into account how long the course is in each year that you apply. So if you register for the four year course and then transfer to the three year course, the number of years you can apply for funding will change. Student Finance will reassess your funding based on how many years you have been in study, not just those years for which you received student finance.

Always seek advice before taking any action that may have implications for your funding.

Learn more about funding.

Additional costs

This refers to items you could need during your studies that aren't covered by the standard tuition fee. These could be materials, textbooks, travel, clothing, software or printing.

Learn more about costs.


Typical offers

  • Tariff points: 120
  • GCSE: For all applicants, Grade C/4 or above in English Language and Mathematics, or equivalent. Please note the University does not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as suitable alternatives to GCSEs.
  • English Language Requirement:

    If English isn't your first language, you will need to meet the UK Border Agency's and the University's minimum English language requirements such as the International English Language Test (IELTS) overall score of 6.0 with 5.5 in each component.

  • A-level subjects: No specific subjects needed. You can include points from A-Level General Studies and AS-Level subjects (not taken onto full A-Level) towards overall tariff. You must have at least two A-Levels.
  • Relevant subjects: Business, Media, Psychology, Maths, History and English Language and Literature.
  • EDEXCEL (BTEC) Diploma: A minimum of DDM from the BTEC Diploma
  • Access: Achievement of the HE Diploma; achievement of 30 L3 credits at merit; achievement of Level 2 credits giving GCSE equivalency (where appropriate) in English Language and Mathematics
  • Baccalaureate IB: 26 points

Entry requirements

If you do not think you will be able to meet the entry requirements for entry into Year 1 of this course, you can consider applying for the Foundation Year of this or related degree courses.

If you have completed your qualifications and do not meet the normal entry requirements, but you can show us that you have relevant experience and capabilities that make you suited to this course, we will be pleased to consider your application. Please make sure your application form includes details of your experience and capabilities. If you would like to discuss this before formally applying, please talk to us at an open day or contact the course leader (details above).

Read more about entry requirements.

UWE Bristol's International College

If you are an international student and do not meet the academic or English language requirements to study this course, you can qualify by completing preparatory study at our International College.

How to apply

Read more about undergraduate applications.

For further information


UWE Main Campus

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