Marketing Communication Management
Please note that new student recruitment to this course has been suspended for the September 2019 intake whilst the programme is being redeveloped. Applications for 2020 should be made through UCAS from September 2019.
About this course
- Entry year:
- Course code:
- Tariff points:
- Bristol Business School
- Three years full- time; Four years sandwich
- Full-time; Sandwich
- Programme leader:
- Carolyn McNicholas
- Key fact:
- This CIM-accredited course has been developed with industry professionals to make sure you gain the practical experience and skills you need to succeed in a career in digital marketing or marketing communications.
Page last updated 5 December 2018
Why study marketing communication management?
This degree combines marketing communications, digital marketing and management subjects. It's designed to equip you with the skills that marketing and marketing communications employers are looking for in the increasingly digital workplaces of the future.
From advertising and creative design packages, through to direct marketing, social media marketing, public relations, search engine optimisation, websites and Google Analytics, you'll graduate with a portfolio of skills as well as a strong personal brand.
Why UWE Bristol?
In your first year, you'll develop a mini agency with its own brand, digital media presence, print materials and strategy based on what you've learned in tutorials.
You'll address real-world issues from the start, using your new skills to explore case studies and support local start-ups and charities with their marketing challenges. You'll graduate with professional experience and useful contacts to help kick-start your career.
Bristol is the biggest creative hub outside of London, and our close links with local business and agencies will ensure plenty of opportunities to secure mentoring and placements. The course's Chartered Institute of Marketing (CIM) accreditation will further enhance your employability.
If you choose to do a sandwich degree, you'll study abroad for a year with one of our partner universities or complete a work placement before your final year.
Where can it take me?
This course could lead you into many different careers in digital marketing, marketing communications and in agencies.
Your skills will be in demand in a wide range of roles, including graduate management trainee, digital marketing manager, marketing communications executive, account executive, social media executive or direct marketing manager.
The majority of our Marketing Communications graduates report being in work or further study six months after graduating.
Watch: The learning and teaching experience
The optional modules listed are those that are most likely to be available, but they may be subject to change.
You will study:
- Introduction to Marketing
- Analysing Markets and Marketing
- Applied Marketing Communications
- Marketing and the Regulatory Environment
- Project Management in a Marketing Context
- Building a Marketing Business
- Academic and Management Skills 1
- Practical Marketing Skills 1.
You will study:
- Integrated Marketing Communications
- Market Research and Analytics
- Market Insight for Maximum Effectiveness
- Managing Business Services
- Managing Marketing Teams
- Real Live Case
- Academic and Management Skills 2
- Practical Marketing Skills 2.
Placement year (if applicable)
If you study on the four year (sandwich) course, you'll spend a year away from the University on a work or study placement after Year two.
You'll complete a placement learning module.
See the Placements and Fees sections for more information.
You will study:
- Strategic Communications Management
- International and Intercultural Communications
- Critical Approaches to Communications Strategy
- Achieving Growth and Managing Organisational Change
- Business to Business Communication
- Creating a Professional Profile*
Plus, one major final year project from:
- Critical Business Enquiry Project
- Enterprise Project
- Applied Business Project.
*You'll take this module if you haven't completed a placement year or study year abroad.
The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.
Learning and Teaching
Marketing Communication Management is a specialist course giving you a focused, personal learning experience.
You'll be taught by lecturers who have worked at reputable advertising agencies, including Saatchi & Saatchi, Ogilvy & Mather and McCann.
Mentors from leading Bristol agencies and the Chartered Institute of Marketing will also be on hand to offer advice and ensure you get the inside track on industry developments.
Along with key marketing concepts students will learn how to work effectively to deliver customer briefs. You'll be building your brand, contacts and portfolio of skills every step along the way.
See our full glossary of learning and teaching terms.
Approximate percentage of time you'll spend in different learning activities*:
|Year||Scheduled learning and teaching study||Independent study||Placement study|
*calculated from compulsory and optional modules (where applicable) each year
Meet the experts
As part of our Distinguished Address Series at Bristol Business School, top-level business leaders deliver guest talks to both students and local business practitioners.
Past speakers include Rob Law of Trunki, Michael Ward of Harrods and Lord Karan Bilimoria, Founder of Cobra Beer.
Our employer events for students have featured IBM, Intel, Hewlett-Packard, 3M, LSG Creative, the Chartered Institute of Marketing, Purple Fish PR, L'Oreal, and PwC.
Where possible, we make assessment resemble the processes and practices you find in industry.
You'll be assessed through exams and by the proposals, reports, presentations, exhibitions and posters you produce.
You'll also take on an independent project in an area of marketing communication management that interests you.
See our full glossary of assessment terms.
Approximate percentage of marks awarded by each assessment method*:
|Year||Written exam assessment||Coursework assessment||Practical exam assessment|
*Calculated from compulsory and optional modules (where applicable) each year
This course is accredited by the Chartered Institute of Marketing (CIM).
We encourage you to do a 40-week paid sandwich placement after Year two. It can be in the UK or abroad.
Your placement is valuable because it allows you to gain real-world experience and skills that increase your employability.
UWE Bristol has a growing network of placement organisations and students have secured marketing and business-related placements with Mini, Disney, Coca Cola, Intel and GlaxoSmithKline. There are also opportunities and support to set up your own business.
You'll get help to find your placement and support throughout from your department and the careers service.
Find out how Charlotte's placement at Coco-Cola helped her confidence grow.
Study year abroad
You'll also have opportunities to study overseas on courses that are taught in English and relevant to your degree. The study year abroad is not a paid placement.
In the new £55m Bristol Business School, you'll have access to modern learning spaces and facilities designed to provide collaborative and interactive learning opportunities.
Designed with student input, the Business School offers learning spaces for individual and group study plus conference rooms you can book. It's a space for students and businesses to work together and form new partnerships.
Our Study Skills section and regular workshops will help you develop information literacy and referencing skills.
You'll have access to books, trade press, academic journals, and industry databases including MINTEL, Marketline Advantage, Passport and WARC both on and off campus.
Learn more about UWE Bristol's facilities and resources.
UWE Bristol Marketing Society
Join our lively UWE Marketing Society, which brings students from all our marketing degrees together socially and academically.
The society provides a local business network for employees and students, organises regular events and a programme of guest speakers.
In the past, it's received UWE Bristol grants to run marketing workshops for local businesses, including a re-branding project with the UWE Students' Union.
Careers / Further study
When you graduate you'll have the skills to go directly into a wide range of careers; the majority of our Marketing Communications graduates report being in work or further study a year after graduating.
You could become an advertising account executive, digital marketing executive, recruitment manager, sales manager.
Your skills would also make you suitable for project and events management across a number of industries.
You might work for a multinational 'through-the-line' agency or a small 'hotshop', choose to work in-house or start your own business.
Whatever you decide, you'll be equipped with management, leadership and organisational skills that will make you attractive to employers from a variety of industries.
Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.
We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events.
Visit our employability pages to learn more about careers, employers and what our students are doing six months after graduating.
Full time course
|Home/EU-Full Time-Annual (Per Year) Fee||9250|
|Home/EU-Full Time-Module Fee (15 Credit)||1156|
|International-Full Time-Annual (Per Year) Fee||13000|
|International-Full Time-Module Fee (15 Credit)||1625|
|Offshore-Full Time-Annual (Per Year) Fee||9250|
|Offshore-Full Time-Module Fee (15 Credit)||1156|
Supplementary fee information
Your overall entitlement to funding is based on how long the course is that you're registered on. Standard funding is allocated based on the standard number of years that your course lasts, plus one additional year.
You'll apply for funding each year that you study and Student Finance will take into account how long the course is in each year that you apply. So if you register for the four year course and then transfer to the three year course, the number of years you can apply for funding will change. Student Finance will reassess your funding based on how many years you have been in study, not just those years for which you received student finance.
Always seek advice before taking any action that may have implications for your funding.
This refers to items you could need during your studies that aren't covered by the standard tuition fee. These could be materials, textbooks, travel, clothing, software or printing.
- Tariff points: 112
- GCSE: For all applicants, Grade C/4 or above in English Language and Mathematics, or equivalent. Please note the University does not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as suitable alternatives to GCSEs.
- English Language Requirement:
If English isn't your first language, you will need to meet the UK Border Agency's and the University's minimum English language requirements such as the International English Language Test (IELTS) overall score of 6.0 with 5.5 in each component.
- A-level subjects: No specific subjects needed. You can include points from A-Level General Studies and AS-Level subjects (not taken onto full A-Level) towards overall tariff. You must have at least two A-Levels.
- Relevant subjects: Business, Politics, Psychology, Maths
- EDEXCEL (BTEC) Diploma: No specific subjects required.
- Access: Achievement of the Access to HE Diploma; to include 15 level 3 credits at merit.
- Baccalaureate IB: No specific subjects required.
We recognise the individual nature of each application and our typical offer should be viewed as a guide. UWE Bristol welcomes interest from applicants who may not have the standard entry requirements. We will consider evidence of your relevant personal, professional or educational experience where it demonstrates an ability and potential to succeed on the course. Please include details of any relevant experience in your application.
If you don't meet the entry requirements of this course, you may be eligible for Foundation Year entry into this or other related degree courses.
If you receive an offer for this course, you may be invited to attend an Offer Holder Day in February or March. These are a great opportunity to find out what it's really like to study here. You'll experience taster lectures or workshops, meet your course tutors, current students and other offer holders.
UWE Bristol's International College
If you are an international student and do not meet the academic or English language requirements to study this course, you can qualify by completing preparatory study at our International College.
If you have not received your exam results, your offer from us will be conditional and will be subject to you achieving the tariff points/grades required for your course.
If you have already satisfied the academic entry requirements of your chosen course, you are likely to be made an unconditional offer. Please note that we will only make unconditional offers if you have already achieved your qualifications.
To make sure our applicants are academically prepared for when they start their studies here, we do not make unconditional offers to those that are still studying their Level 3 qualifications (such as A-levels, BTEC, Access or equivalent). We hope that this will encourage our applicants to value their academic achievements as much as we do.
How to apply
For further information
- Email: firstname.lastname@example.org
- Telephone: +44(0) 117 32 83333