MSc Digital Marketing

Entry year
Course code
Bristol Business School
One year
Full-time, starts September
Programme leader
Tom Bowden-Green

Please note this course is closed to new International and EU applications.

This course has earlier application, acceptance and deposit (for International and EU students) deadlines due to high interest in the programme. For more information please visit Early application deadlines

Page last updated 27 April 2022


Develop your digital marketing expertise through industry connections, expert tuition and the latest technology.

Accreditations and partnerships:

Why study MSc Digital Marketing?

The digital marketing sector is booming. More time and money is being invested in digital marketing than ever before, and experienced specialists are in high demand. It's a creative and fast-moving field offering plenty of opportunities for versatile, proactive professionals. 

Why UWE Bristol?

This course is designed for individuals who are ready to build on their existing marketing background by delving into digital.

You'll gain an extensive understanding of digital channels, including websites, social media, search engines and direct online marketing. Explore the ethics of data handling, and discover how to make your communications work harder through in-depth analytics.

With expert tuition and the chance to network with industry leaders, you'll graduate with the knowledge, skills and contacts you need to make new headway in your marketing career.

In this video you'll hear from industry experts on the benefits of studying the MSC Digital Marketing at UWE Bristol.

Where can it take me?

Marketing is a key constituent of business, and the skills gap in digital expertise means you'll find opportunities across a range of sectors.

As a digital marketing graduate you could manage and advise on campaigns in-house or through an agency. This might be as a generalist working across all channels, or as a specialist in advertising, SEO, analytics, sales or social media.



You will study the following areas:

Principles of Digital Marketing:

  • Behaviour, strategy and content production
  • Use of data

Application of Digital Marketing:

  • Applying Digital Tools 1: (Websites, social networks, search engines, content management) Professional portfolio
  • Applying Digital Tools 2 (Websites, social networks, search engines, content management) Group pitch

Researching Digital Marketing

  • Digital Marketing Dissertation.

Please be aware that students studying on this course will be expected to use a variety of digital marketing and social media platforms, including those provided by Google and Facebook. This will require you to log in to these platforms. If you are uncomfortable with this, please contact Tom or Ed for a discussion before you apply.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved we will inform you.

Learning and Teaching

A variety of techniques that are likely to include practical workshops, tutorials, group work and small lectures.

See our full glossary of learning and teaching terms


Assessment is likely to include a portfolio of work, a group presentation, and individual project work.  It is unlikely that assessment would be through a traditional examination.

See our full glossary of assessment terms


Professional accreditation

This course is accredited by The Digital Marketing Institute.

Study facilities

Learn more about UWE Bristol's facilities and resources


Supplementary fee information

See our funding pages for more information. 


Entry requirements

You will need:

  • an honours degree (minimum 2:2) in Marketing or a closely related subject


  • a minimum of two years industry experience in a marketing related field


  • be able to demonstrate a keen and informed interest in Digital Marketing.

English language support

If you meet the academic requirements but require additional support to take your language skills to the required level, you may be able to attend one of our pre-sessional English courses. Students who successfully complete the pre-sessional course can progress onto their chosen degree course without retaking an IELTS or equivalent.

Read more about our Pre-Sessional English Programme.

English Language Requirement

If English is not your first language, you will be required to meet the UK Border Agency and Universities minimum English Language requirements such as the International English Language Test (IELTS) overall score of 6.5 with 5.5 in each component.

How to apply


Applicants should pay especially close attention to the personal statement which forms part of the application form. You should show why you are interested in taking the MSc Digital Marketing course, explain why you believe you are suited to a career in this area and outline any recent experience (within the last two years).

If you do not have a first degree, you may still be able to take the course but you will need to complete a written assessment exercise.

Deadline for application:
The deadline for applying for this course is three weeks before the start date.

Informal Open Day:
You will be invited to attend an informal open day (usually in July) where we will answer any questions you have, give you comprehensive information about the course and introduce you to fellow applicants.

For further information