MSc Digital Marketing
Page last updated 30 July 2025
Applications for 2026/27 entry will open in September 2025. Entry requirements currently stated are indicative but will be available from October 2025.
If you wish to be notified when applications are open, you can provide your details.
Introduction
Become a full-stack digital marketer with this future-facing MSc Digital Marketing. Designed and delivered by leading marketing professionals in the heart of one of Britain's fastest growing digital hubs, this course will enhance your future career prospects in this industry.
Why study MSc Digital Marketing?
Our MSc Digital Marketing introduces you to core areas like emerging technologies and data-driven strategies, equipping you with technical and strategic skills for modern marketing. You'll develop transferable skills and ethical decision-making to tackle contemporary business challenges. Advance your career as a full-stack digital marketer, learning from leading marketing professionals in Bristol's fast-growing digital hub.
Why UWE Bristol?
Designed in collaboration with employers, the MSc in Digital Marketing is delivered by industry experts. Our practitioner-led teaching approach and curriculum is continually updated to reflect the fast-moving environment in which modern businesses operate.
We know it's not where you start but where you finish that matters. With this in mind, we've designed a skills and aspirations audit on arrival. This will help you identify gaps in your knowledge, including digital literacy, and guide you in choosing the right career path.
Throughout the course, you'll receive tailored support to develop your skills and track your personal and professional growth. This feeds into the Careers Catalyst module, which enables you to reflect on your aspirations, build a relevant skillset and develop your personal unique selling point.
You'll also enjoy access to and dialogue with business leaders, debating current, relevant topics at our popular annual Masters' Business Conference.
Read more about the speakers you can hear from at the Business School.
Where can it take me?
Graduates will be well prepared for a successful career in digital marketing across various industries.
Open to graduates from all backgrounds, this MSc provides a solid foundation in digital marketing and shows how business functions interrelate to gain a competitive advantage.
If you're already working in a digital marketing role, the practical skills you gain will improve your performance in your current role and enhance your future prospects.
Personalised virtual tour
There's no need to visit us in person to explore our facilities and campuses. Take a personalised virtual tour and discover it all for yourself from wherever you are.
Take a virtual tourStructure
Content
The optional modules listed are those that are most likely to be available, but they may be subject to change.
You'll study:
- Career Catalyst: Developing Skills for Long Term Success
- The Anatomy of a Business
- Navigating Organisational Complexity
- Digital Marketing.
Plus, one of the following optional modules:
- Enterprise Project
- Marketing Project and Research Methods
- Work Based Learning Project.
Please be aware that students studying on this course will be expected to use a variety of digital marketing and social media platforms, including those provided by Google and Facebook. This will require you to log in to these platforms. If you are uncomfortable with this, please contact the Programme Leader for a discussion before you apply.
The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved we'll inform you.
Learning and Teaching
The MSc Digital Marketing is offered as a one-year intensive course of study, which will particularly appeal to those students who want to gain a postgraduate qualification, graduate and progress their career within 12 months.
You'll learn through formal lectures, seminars, group work, mentor meetings and further independent study to consolidate your learning.
The course is designed so that the different modules interrelate allowing you to build your knowledge and skills.
Support is available in a variety of formats both in person and online. You're expected to conduct independent study and to prepare for each session to be able to engage in meaningful discussions.
See our glossary of learning and teaching terms.
Assessment
The skills you'll need to succeed in your assessments are the same skills you'll need to succeed in your business management career. These include:
- collaborative teamwork
- evidence-based discussion
- advanced communication skills
- information processing
- strategic decision-making
- deadline management.
All assessments are designed to enable you to develop a range of skills and insights which can be applied in a future career. We encourage you to reflect through your journey on the skills that you are learning and how they might be useful in the future.
Learn more about our assessments.
Features
Study facilities
While you're studying with us, you'll have access to a wide range of facilities to enhance your learning experience. This includes:
- facilities at Bristol Business School, including our collaborative learning rooms, computer labs, and Bloomberg trading room (the same trading platform used by the city investment banks).
- the University library which is open 24 hours a day.
- access to specialist business software related to areas such as finance and project management.
Take a personalised virtual tour of the Business Management facilities and experience what a typical day could look like here for you.
Learn more about UWE Bristol's facilities and resources.
Life
Postgraduate support
Our support includes access to fantastic facilities, study tools and career consultants, plus practical help to access everything from funding to childcare.
Bristol
A stunning city for student living with all the qualities to make you want to stay.
Sports, societies and activities
There is more to your experience here than study. Choose to make the most of it and try new things.
Health and Wellbeing
We provide support in the way you need it.
Campus and facilities
Discover our campuses and the wealth of facilities provided for our students.
Careers
Careers / Further study
Our award-winning Careers Service helps you develop your employment potential through career coaching, a vacancy service for internships, placements, jobs, global opportunities, volunteering and community activity, plus support for entrepreneurial activity, and access to employer events.
Read more about where our graduates go onto after studying with us.
Fees
There is currently no published fee data for this course.
Supplementary fee information
See our funding pages for more information.
Entry
Entry requirements
You'll need:
- an honours degree of 2:2 or above in any subject.
If you do not meet the above grade requirements but have at least 12 months relevant professional experience and/ or equivalent qualifications, we will consider you on an individual basis.
Personal Statement
You are required to complete a personal statement for this course. Please read the personal statement guidance carefully and make sure that you answer the questions on the postgraduate application form within the personal statement tabs, keeping to the advised word count.
English language support
If you meet the academic requirements but require additional support to take your language skills to the required level, you may be able to attend one of our pre-sessional English courses. Students who successfully complete the pre-sessional course can progress onto their chosen degree course without retaking an IELTS or equivalent.
Read more about our Pre-Sessional English Programme.
English Language Requirement
International and EU applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*).
*The University accepts a large number of UK and international qualifications in place of IELTS. You can find details of acceptable tests and the required grades you will need in our English Language section.
How to apply
Read about postgraduate applications.
Read more about international applications and key international deadline dates.
For further information
- Email: Admissions@uwe.ac.uk
- Telephone: +44 (0)117 32 83333
