MSc Digital Marketing

Entry year
Course code
Bristol Business School
One year
Full-time, starts September
Programme leader
Alex Scher-Smith

This course is open for applications

Page last updated 6 February 2024


Develop your digital marketing expertise through industry connections, expert tuition and the latest technology.

Accreditations and partnerships:

Why study MSc Digital Marketing?

The digital marketing sector is booming. More time and money is being invested in digital marketing than ever before, and experienced specialists are in high demand. It's a creative and fast-moving field offering plenty of opportunities for versatile, proactive professionals. 

Why UWE Bristol?

Through this course you'll gain an extensive understanding of digital channels, including websites, social media, search engines and direct online marketing. Explore the ethics of data handling, and discover how to make your communications work harder through in-depth analytics.

With expert tuition and the chance to network with industry leaders, you'll graduate with the knowledge, skills and contacts you need to make new headway in your marketing career.

In this video you'll hear from industry experts on the benefits of studying the MSc Digital Marketing at UWE Bristol.

Where can it take me?

Marketing is a key constituent of business, and the skills gap in digital expertise means you'll find opportunities across a range of sectors.

As a digital marketing graduate you could manage and advise on campaigns in-house or through an agency. This might be as a generalist working across all channels, or as a specialist in advertising, SEO, analytics, sales or social media.



The optional modules listed are those that are most likely to be available, but they may be subject to change.

You'll study:

  • Customer Behaviour
  • Data Driven Marketing
  • Fundamentals of Marketing Communications
  • Marketing Strategy
  • Search Engine Marketing
  • Social Media Marketing
  • Website Design.

Plus, one of the following optional modules:

  • Artificial Intelligence
  • Corporate Communications
  • Creative Marketing Methods
  • Customer Relationship Marketing
  • E-Commerce
  • Ethical Marketing Practice
  • Global Marketing
  • Marketing and Sustainability
  • Promotion and Society
  • Retail and Fashion
  • Social Marketing
  • Video Game Marketing.

Plus, one of the following optional modules:

  • Enterprise Project - New Business Plan
  • Research Project Module
  • Work-based Learning Project.

Please be aware that students studying on this course will be expected to use a variety of digital marketing and social media platforms, including those provided by Google and Facebook. This will require you to log in to these platforms. If you are uncomfortable with this, please contact the Programme Leader for a discussion before you apply.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved we'll inform you.

Learning and Teaching

A variety of techniques that are likely to include practical workshops, tutorials, group work and small lectures.

See our full glossary of learning and teaching terms


Assessment is likely to include a portfolio of work, a group presentation, and individual project work.  It is unlikely that assessment would be through a traditional examination.

See our full glossary of assessment terms


Professional accreditation

This course is accredited by The Digital Marketing Institute.

Study facilities

Learn more about UWE Bristol's facilities and resources

Take a Virtual Tour of the Marketing facilities and see what's on offer here for you.


Postgraduate support

Our support includes access to fantastic facilities, study tools and career consultants, plus practical help to access everything from funding to childcare.


A stunning city for student living with all the qualities to make you want to stay.

Sports, societies and activities

There is more to your experience here than study. Choose to make the most of it and try new things.

Health and Wellbeing

We provide support in the way you need it.

Campus and facilities

Discover our campuses and the wealth of facilities provided for our students.


Supplementary fee information

See our funding pages for more information. 


Entry requirements

You'll need:

  • an honours degree of 2:2 or above in any subject.

If you do not meet the above grade requirements but have at least 12 months relevant professional experience and/ or equivalent qualifications, we will consider you on an individual basis.

Personal Statement

You are required to complete a personal statement for this course. Please read the personal statement guidance carefully and make sure that you answer the questions on the postgraduate application form within the personal statement tabs, keeping to the advised word count.

English language support

If you meet the academic requirements but require additional support to take your language skills to the required level, you may be able to attend one of our pre-sessional English courses. Students who successfully complete the pre-sessional course can progress onto their chosen degree course without retaking an IELTS or equivalent.

Read more about our Pre-Sessional English Programme.

English Language Requirement

If English is not your first language, you will be required to meet the UK Border Agency and Universities minimum English Language requirements such as the International English Language Test (IELTS) overall score of 6.5 with 5.5 in each component.

How to apply

Read about postgraduate applications.

Read more about international applications and key international deadline dates.

For further information