MSc Digital Marketing
- Entry year
- 2025/26
- Course code
- N5I11
- Application
- University
- Level
- Postgraduate
- School
- Bristol Business School
- Campus
- Frenchay
- Duration
- One year
- Delivery
- Full-time, starts September
- Programme leader
- Alex Scher-Smith
This course is open for applications
Page last updated 28 October 2024
Develop your digital marketing expertise through industry connections, expert tuition and the latest technology.
The digital marketing sector is booming. More time and money is being invested in digital marketing than ever before, and experienced specialists are in high demand. It's a creative and fast-moving field offering plenty of opportunities for versatile, proactive professionals.
Through this course you'll gain an extensive understanding of digital channels, including websites, social media, search engines and direct online marketing. Explore the ethics of data handling, and discover how to make your communications work harder through in-depth analytics.
With expert tuition and the chance to network with industry leaders, you'll graduate with the knowledge, skills and contacts you need to make new headway in your marketing career.
In this video you'll hear from industry experts on the benefits of studying the MSc Digital Marketing at UWE Bristol.
Marketing is a key constituent of business, and the skills gap in digital expertise means you'll find opportunities across a range of sectors.
As a digital marketing graduate you could manage and advise on campaigns in-house or through an agency. This might be as a generalist working across all channels, or as a specialist in advertising, SEO, analytics, sales or social media.
The optional modules listed are those that are most likely to be available, but they may be subject to change.
You'll study:
Plus, one of the following optional modules:
Plus, one of the following optional modules:
Please be aware that students studying on this course will be expected to use a variety of digital marketing and social media platforms, including those provided by Google and Facebook. This will require you to log in to these platforms. If you are uncomfortable with this, please contact the Programme Leader for a discussion before you apply.
The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved we'll inform you.
A variety of techniques that are likely to include practical workshops, tutorials, group work and small lectures.
See our full glossary of learning and teaching terms.
Assessment is likely to include a portfolio of work, a group presentation, and individual project work. It is unlikely that assessment would be through a traditional examination.
See our full glossary of assessment terms.
Learn more about UWE Bristol's facilities and resources.
Take a personalised virtual tour of the Marketing facilities and experience what a typical day could look like here for you.
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You'll need:
If you do not meet the above grade requirements but have at least 12 months relevant professional experience and/ or equivalent qualifications, we will consider you on an individual basis.
You are required to complete a personal statement for this course. Please read the personal statement guidance carefully and make sure that you answer the questions on the postgraduate application form within the personal statement tabs, keeping to the advised word count.
If you meet the academic requirements but require additional support to take your language skills to the required level, you may be able to attend one of our pre-sessional English courses. Students who successfully complete the pre-sessional course can progress onto their chosen degree course without retaking an IELTS or equivalent.
Read more about our Pre-Sessional English Programme.
International and EU applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*).
*The University accepts a large number of UK and international qualifications in place of IELTS. You can find details of acceptable tests and the required grades you will need in our English Language section.
Read about postgraduate applications.
Read more about international applications and key international deadline dates.