MSc/Postgraduate Diploma/Postgraduate Certificate Events Management (part-time 3 years)
This course is open for applications.
To apply for entry to this course in January 2021 please visit the 2020/21 course page.
Page last updated 17 November 2020
Open to graduates from any discipline, this course offers you the opportunity to hone your practical skills by getting involved in a range of exciting events and projects, building on our expertise and many links with event managers, organisations and venues in south-west England and beyond.
The event industry is one of the youngest and fastest growing industries in the world today, playing a key role in economic development and social wellbeing, and stimulating business and leisure travel - both nationally and internationally.
By studying our MSc Events Management, you will be equipped with an in-depth knowledge and understanding of planning, organising and evaluating the impact of a wide variety of events in a range of different industry sectors. Throughout the course you will develop the professional and transferable skills you need to make your mark in this exciting and dynamic profession.
Events span a huge range of activities, from highly-publicised international sporting events, concerts, charity fundraisers, corporate promotions, conferences and exhibitions, to performing arts and cultural festivals, national and regional events, and locally-run festivals.
The course brings together our established and internationally-recognised expertise in event studies, and business and management, to give you a solid grounding in the various concepts and issues, research techniques and examples of good and distinctive practice across this diverse field.
Gaining practical experience of working in events and festivals is a compulsory part of the course, providing you with invaluable industry experience. Being based in Bristol means you will have access to a year-round calendar of festivals and events, and be able to benefit from our many partnerships with event businesses and organisations in the area.
The optional modules listed are those that are most likely to be available, but they may be subject to change.
You will study the theories and practice of event management, which will be underpinned by marketing, project management, leadership and tourism modules. As part of the course, you will also study the various sectors of the event industry, develop knowledge of the significance of different types of events and festivals, and be given the opportunity to investigate particular events that interest you.
The Postgraduate Certificate is made up of the following four core modules.
- Critical Issues in Tourism and Events Management introduces you to event studies, an interdisciplinary field that studies all kinds of planned events and considers the meanings attached to events and the event experience.
- Meeting Customer Needs introduces you to marketing and operations management knowledge, in the context of understanding customer needs and fulfilling those needs in ways that offer the greatest value to customers and organisations.
- Events and Festivals: Planning and Management equips you with knowledge and understanding of planning and managing events and festivals. This includes pitching, accessing funding and project management for events, along with regulatory frameworks and policy contexts.
- Staging and Evaluation of Events explores the various challenges and responsibilities of managing a range of resources to stage events and festivals, including their design and the evaluation and monitoring of them with regard to the customer experience.
The Postgraduate Diploma is made up of the above modules, along with the following three core modules and one optional module.
- Marketing Events and Tourism Destinations: This module provides you with a grounding in the use of events for the promotion of the wider tourism and leisure economy, particularly in UK city destinations. The module is delivered as a partnership with a destination management organisation and explores the distinctiveness of regional events, and how they generate secondary markets outside their geographical location. This module incorporates five full days of fieldwork.
- Work-based Learning in Events and Tourism provides you with the opportunity to hone your practical skills by getting involved in real-world events and projects. You will undertake a short work placement, volunteering for an events or festival organisation.
- Leadership enables you to critically examine and evaluate leadership theory and practice. It also helps you to develop a capacity for self-awareness and reflective learning with regard to leading and managing within organisations.
Plus, one optional module from:
- Project Management offers a theoretical and practical perspective on critical factors for the successful management of projects. It also provides you with a comprehensive insight into the realities of project management processes in a variety of contemporary organisational settings.
- Digital Marketing is integral to the marketing of contemporary events. This module focuses on the planning and execution of digital marketing campaigns, focusing on the practical skills that need to be developed to maximise the benefit derived from digital marketing channels.
- Customer Relationship Management this module explores the contribution of changes in marketing theory to a more relationship-based approach to dealing with customers in business-to-business and consumer contexts. There is a focus on the processes of strategy development and the design of customer relationship management programmes that reflect customer behaviour.
The Master of Science also involves writing a dissertation.
- Dissertation gives you the chance to research an issue of academic, management or policy relevance in the field of event management or, as an alternative, undertake a significant work-based project. You can focus on an issue of particular interest and/or relevance to your career or organisation.
The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.
Learning and Teaching
This is a 'conversion' Masters course, and we assume no prior study of events. Teaching is based on international published literature, the professional experience of specialist staff and the use of debate and discussion.
We place an emphasis on using real-world examples of event scenarios, in line with the applied nature of event management, and our tutors are thought leaders in their field with industry connections and research experience.
You'll learn though formal classes and seminars, as well as through group work, work-based learning and independent study. The work will include assignments, exercises, case studies and presentations, with an emphasis on independent learning to develop your problem-solving skills.
Outside of the classroom, you will have access to the latest research, publications and intelligence on events and business / management.
See our full glossary of learning and teaching terms.
The part-time route lets you fit study around work and family commitments. It runs over 36 months, during which time you'll attend the University for a total of four to six hours per week during term time.
A variety of assessment approaches are used, both individual and group-based, including essays, examinations, reports, critical literature reviews, vivas and presentations.
Formal assessments are normally scheduled towards the end of each module, but there are opportunities to submit work and receive feedback on this work throughout the course for example, through blogs, diaries and 'elevator' pitches.
See our full glossary of assessment terms.
You will have the opportunity to put your learning into practice by being involved in real-world projects and events, both within the University and the local business community.
As part of the Work-based Learning in Events and Tourism module, you will undertake a short work placement, volunteering for an events or festival organisation. Previous hosts have included Macmillan Cancer Support, Eat Drink Fashion Bristol, St Pauls Carnival, Destination Bristol and Bristol City Community Trust. These placements are organised with the help of the University and provide an ideal opportunity for you to gain valuable work experience to enhance your knowledge and skills.
A field trip is organised in induction week as an 'ice-breaker' and to get you thinking about the subject and profession. Emphasis is placed on 'learning from the locality' throughout the course.
In our new £55m Bristol Business School building, you'll have access to cutting-edge learning spaces.
Designed with student input, the Bristol Business School building offers learning spaces for individual and group study, interactive learning environments and conference rooms you can book. It's a space for students and businesses to come together, collaborate and form new partnerships.
In our specialist library, business librarians manage vast collections to support your research.
Learn more about UWE Bristol's facilities and resources.
Meet leaders of industry
You will have the opportunity to hear about the challenges, issues and decisions being made at the highest level of strategic leadership.
Find out more about The Bristol Distinguished Address Series.
Careers / Further study
Careers in event management are diverse, and roles include working as an event organiser, conference centre manager or event marketing executive. There are opportunities to specialise in particular events and event types, including meetings and exhibitions, and sporting and cultural events.
The MSc in Events Management will give you the broad-based skills and insights needed for a successful career within the industry. Networking with event organisers and other employers, and gaining hands-on experience, will stand you in good stead for shaping a successful events career.
You will need either:
- An honours degree (minimum 2.2) in any subject.
- At least two years event management responsibility or as a consultant/sole practitioner.
Applicants may be interviewed prior to being accepted onto the course.
UWE Bristol's International College
International students who do not meet the academic or English language requirements to study this course can qualify by completing preparatory study at our International College.
English language support
If you meet the academic requirements but require additional support to take your language skills to the required level, you may be able to attend one of our pre-sessional English courses. Students who successfully complete the pre-sessional course can progress onto their chosen degree course without retaking an IELTS or equivalent.
Read more about our Pre-Sessional English Programme.
English Language Requirement
If English is not your first language, you will be required to meet the UK Border Agency and Universities minimum English Language requirements such as the International English Language Test (IELTS) overall score of 6.5 with 5.5 in each component.
Further details are available on our English Language requirements.
How to apply
For further information
- Email: +44 (0)117 32 83333
- Telephone: Admissions@uwe.ac.uk