BA(Hons) Media Culture and Communication

Entry year
Course code
Tariff points
Creative and Cultural Industries
Three years full-time; six years part-time
Full-time; part-time
Programme leader
Dr Rehan Hyder

Please note we are no longer offering this course to new applicants. If you would like information about our alternative course, please visit the BA (Hons) Media Communications course page.

Page last updated 3 August 2020


This course equips you with a deep understanding of media culture so you can communicate effectively between media makers, organisations, their clients and end users.

Accreditations and partnerships:

Why study media culture and communication?

Graduates with strong digital media production and research skills are highly sought after in the cultural and media communications sectors.

Studying media culture and communication provides insight into the development of our contemporary, globally-connected media landscape. It teaches you how to develop media content and communicate effectively to diverse audiences.

You'll graduate skilled, confident and ready to take your place in the fast-paced, exciting cultural and media industries.

Why UWE Bristol?

BA(Hons) Media Culture and Communication is for students looking to develop their creative media skills and build a successful career in the media and cultural industries.

It's for those interested in understanding and researching audiences and communicating ideas to them.

Design your own projects and work with our external partners in Bristol's unique cultural and media industries to create a portfolio of work oriented to your chosen career.

Study a mix of production and research-based modules and carry out coursework, developing your confidence through writing, research, production, project design and coordination.

Develop enterprise skills and strong self-reliance, and gain the confidence and flexibility to adopt digital media innovations just over the horizon.

The Media Culture and Communication team is immersed in diverse industry collaborations that link our students to the city's key creative media makers and cultural organisations, including Watershed, the Pervasive Media Studio, Bristol Festival of Ideas, the Arnolfini and M-Shed museums.

Showcase your work to talent scouts and potential employers at the final year degree show,focus on the avenues that most interest you, and graduate with an impressive portfolio of work.

Where can it take me?

The pattern of work placements and graduate destinations our students pursue represent a wide range of career paths both within and outside the media sector.

Graduates go on to work as media campaign producers and coordinators for charities, or in social media marketing for enterprises. Others take up project management in areas such as broadcast and online media production, museums and education.

Some graduates progress to postgraduate study on courses like our MA Creative Producing or MA Curating.



The optional modules listed are those that are most likely to be available, but they may be subject to change.

Year one

You will study:

  • Contemporary Digital Practice
  • Mediated Lives
  • Network Culture.

Year two

You will study:

  • Media Culture 1: Researching Media Cultures
  • Co-creativity: Audiences and Participation.

Plus, two optional modules from:

  • Media Culture 2: Creative Cultural Research
  • Online Media Production
  • Photomedia
  • Videomedia
  • Screen Media.

Final year

You will study:

  • Creative Campaigns.

Plus, three optional modules from:

  • Media Production Project
  • Video Games and Digital Culture
  • Music Cultures
  • Future Cities
  • Photography and Visual Culture
  • Automatic Society
  • Dissertation
  • Work Placement and Experience.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you

This structure is for full-time students only. Part-time students study the same modules but follow a different structure.

Learning and Teaching

The modules in year one focus on Bristol as a centre of arts and culture. You'll test concepts, theories and ideas using the city as a living brief.

In year two, you'll choose a specialism pathway and develop campaigning approaches and project management skills.

Communicating ideas tailored to your audience is a critical skill in the media and cultural sectors.You'll develop flexible writing and presenting skills in a variety of contexts, from project analysis and design treatments, to pitching and funding applications.

You'll produce social media campaign communications as well as reviews and formal academic essay writing.

In the final year, production modules introduce you to digital photo and video, sound design, interactive and online media production and software.

Learn through a mix of learning and teaching methods, including lectures, seminars, workshops, field trips, projects, placements, student-led research and live briefs. We teach theory and practice in combination, mixing classroom learning, communication and discussion with online resources, lectures, guest lectures and individual tutorials.

Craft your expertise as a researcher, working with academics and partners helping to shape new thinking in the field. You'll learn from experienced media practitioners, researchers and technical instructors, many of whom work closely with Bristol's media organisations, and are actively involved in research through UWE Bristol's Digital Cultures Research Centre.

The centre engages Bristol's vibrant community of media innovators through collaborations. You'll have opportunities to take part in research events and conferences and work on live briefs, drawing on the centre's latest research.

Student-led and public-facing projects at the heart of our curriculum provide you with an insight into this fast-paced sector and its needs. Learn to plan and pitch your ideas at a professional level, and develop enterprise skills to take your talents in interesting directions.

Produce a major practical project or a dissertation, or a combination of both, to showcase both your writing and making skills.

See our full glossary of learning and teaching terms.

Approximate percentage of time you'll spend in different learning activities*:

YearScheduled learning and teaching studyIndependent studyPlacement study

*Calculated from compulsory and optional modules (where applicable) each year.

Get involved

Look forward to plenty of opportunities to network, take part in projects, and collaborate in Bristol's creative community.

Students recently produced content for the Bristol Music Seven Decades of Sound exhibition at M-Shed.

Others have been working with the Domestic Violence Health Research Group to develop an online training resource for domestic violence counsellors.

There's also the chance to exhibit your work at the final year degree show.

Study time

On average, you'll attend class activities for 10-12 hours a week over 24 weeks, with additional time allocated for production workshops and working on group projects.

Outside of class time, we expect you to prepare course readings and complete writing and research exercises, essays, production exercises and projects.

You'll also complete a library workbook in the first semester of Year one.


There's a balanced mix of group and individual work. You'll be assessed through exams and a variety of assignments including written work, presentations, research essays, extended projects, and digital media projects and portfolios.

Projects might include photo books, interactive documentaries, film, video and digital design work.

See our full glossary of assessment terms.

Approximate percentage of marks awarded by each assessment method*:

YearWritten exam assessmentCoursework assessmentPractical exam assessment

*Calculated from compulsory and optional modules (where applicable) each year


Professional accreditation

On completion of both the Media Culture 2: Creative Cultural Research and Contemporary Digital Practice modules, you'll  be awarded the Institute of Leadership and Management (ILM) Level 3 Award in Management awarded by the City and Guilds of London Institute.


In the summer break of year two, you can take a work placement for up to 20 days or equivalent (this is a requirement for applying to study the Work Placement and Experience module in the Final year).

If you choose the four-year (sandwich) course, you'll spend a year away from the University on a work placement after year two.Your placement will be at least 26 weeks long and relevant to your course.

Students who get work experience tend to graduate with better degrees. Experience also hones your skills, industry knowledge and professional network, making you a sought after graduate.

Bristol's approach to media culture and production is unique. Discover a vibrant mix of media arts, innovation and activism and engage with the local creative and cultural industries throughout the course.

Get help to find placements and support throughout from department staff and our award-winning careers service.


You'll explore the region, conducting research that draws on Bristol's cultural and media scene, at no extra cost to you.

You can also attend optional research trips to cultural events, exhibitions or festivals to supplement your coursework-based field research.

Study facilities

You'll be based at Frenchay Campus and also work at City Campus at Watershed and Arnolfini, learning from creative industry producers and doing research for project-based assignments.

Learn in excellent facilities with bespoke computing suites, creative media software, and areas for moving and still image production and editing.

Use our HD video cameras, digital SLRs and industry-standard software for photographic, video and web-based production on both Apple Mac and PC platforms.

Our experienced technical staff will provide you with support and instruction to build your technical production skills.

Learn more about UWE Bristol's facilities and resources.


Careers / Further study

Graduate with the skills, research and content development experience to work in a range of media-related organisations.

Your skills will be relevant across a broad variety of professional media production contexts, including marketing and promotions, community media, the small to medium enterprise sector, the heritage and museum sector and charity sector.

You could also go on to do a postgraduate qualification, such as our popular MA Creative Producing or MA Curating.

Get inspired

Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.

We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events.

Visit our employability pages to learn more about careers, employers and what our students are doing six months after graduating.

Discover how studying media and culture kickstarted Cat's career in television.


Supplementary fee information

Additional costs

Additional costs are for items you could need during your studies that aren't covered by the standard tuition fee. These could be materials, textbooks, travel, clothing, software or printing.

Learn more about costs.


Typical offers

  • Tariff points: 112
  • GCSE: Grade C/4 in English Literature or Language, or equivalent. We do not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Literacy and Numeracy as suitable alternatives to GCSEs.
  • English Language Requirement:

    If English is not your first language, you will need to meet the UK Border Agency's and the University's minimum English language requirements, such as the International English Language Test (IELTS) overall score of 6.0 with 5.5 in each component.

  • A-level subjects: No specific subjects required.
  • EDEXCEL (BTEC) Diploma: No specific subjects required.
  • Access: No specific subjects required.
  • Baccalaureate IB: No specific subjects required.

Entry requirements

If you don't meet the entry requirements, you may be eligible for BA(Hons) Media Culture and Communication (with Foundation Year).

International applicants

For country specific entry requirements please find your country on the Country Information pages. If you are an international student and do not meet the academic requirements to study this course, you can qualify by completing preparatory study at our International College.

If you are applying to study at UWE Bristol and require additional support to meet our English language requirements, you may be able to attend one of our pre-sessional English courses. Read more about our Pre-Sessional English Programme.

Read more about entry requirements.

How to apply

Read more about undergraduate applications.

For further information


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