Male student sat at a computer screen

BA(Hons)

Media Culture and Communication

This course is open for applications.

About this course

Entry year:
2019/20
Course code:
P30C
Applications:
UCAS
Level:
Undergraduate
Tariff points:
112
Department:
Arts and Cultural Industries
Campus:
Frenchay
Duration:
Three years full-time; six years part-time
Delivery:
Full-time; part-time
Programme leader:
Dr Rehan Hyder
Key fact:
This course equips you with a deep understanding of media culture so you can communicate effectively between media makers, organisations, their clients and end users.

Page last updated 29 August 2018

Introduction

Why study media culture and communication?

Graduates with strong digital media production and research skills are highly sought after in the cultural and media communications sectors.

Studying media culture and communication provides insight into the development of our contemporary, globally-connected media landscape. It teaches you how to develop media content and communicate effectively to diverse audiences.

You'll graduate skilled, confident and ready to take your place in the fast-paced, exciting cultural and media industries.

Why UWE Bristol?

BA(Hons) Media Culture and Communication is for students looking to develop their creative media skills and build a successful career in the media and cultural industries.

It's for those interested in understanding and researching audiences and communicating ideas to them.

Design your own projects and work with our external partners in Bristol's unique cultural and media industries to create a portfolio of work oriented to your chosen career.

Study a mix of production and research-based modules and carry out coursework, developing your confidence through writing, research, production, project design and coordination.

Develop enterprise skills and strong self-reliance, and gain the confidence and flexibility to adopt digital media innovations just over the horizon.

The Media Culture and Communication team is immersed in diverse industry collaborations that link our students to the city's key creative media makers and cultural organisations, including Watershed, the Pervasive Media Studio, Bristol Festival of Ideas, the Arnolfini and M-Shed museums, and the Bristol Games Hub.

Where can it take me?

The pattern of work placements and graduate destinations our students pursue represent a wide range of career paths both within and outside the media sector.

Graduates go on to work as media campaign producers and coordinators for charities, or in social media marketing for enterprises. Others take up project management in areas such as broadcast and online media production, museums and education.

Accreditations and partnerships:

Structure

Content

The optional modules listed are those that are most likely to be available, but they may be subject to change.

Year one

You will study:

  • Contemporary Digital Practice
  • Mediated Lives
  • Network Culture.

Year two

You will study:

  • Media Culture 1: Researching Media Cultures
  • Co-creativity: Audiences and Participation.

Plus, two optional modules from:

  • Media Culture 2: Creative Cultural Research
  • Online Media Production
  • Photomedia
  • Videomedia
  • Screen Media.

Final year

You will study:

  • Creative Campaigns.

Plus, three optional modules from:

  • Media Production Project
  • Video Games and Digital Culture
  • Music Cultures
  • Future Cities
  • Photography and Visual Culture
  • Automatic Society
  • Dissertation
  • Work Placement and Experience.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you

This structure is for full-time students only. Part-time students study the same modules but follow a different structure.

Learning and Teaching

The modules in Year one focus on Bristol as a centre of arts and culture. You'll test concepts, theories and ideas using the city as a living brief.

In Year two, you'll choose a specialism pathway and develop campaigning approaches and project management skills.

Communicating ideas tailored to your audience is a critical skill in the media and cultural sectors.You'll develop flexible writing and presenting skills in a variety of contexts, from project analysis and design treatments, to pitching and funding applications.

You'll produce social media campaign communications as well as reviews and formal academic essay writing.

In the Final year, production modules introduce you to digital photo and video, sound design, interactive and online media production and software.

We use a diverse range of learning and teaching methods on the course including seminars, workshops, field trips, projects, placements, student-led research and live briefs. Mixing classroom learning, communication and discussion with online resources, together with lectures and guest lectures and individual tutorials.

You'll learn from experienced media practitioners, researchers and technical instructors, many of whom work closely with Bristol's media organisations, and are actively involved in research through UWE Bristol's Digital Cultures Research Centre.

The centre engages Bristol's vibrant community of media innovators through collaborations. You'll have opportunities to take part in research events and conferences and work on live briefs, drawing on the centre's latest research.

See our full glossary of learning and teaching terms.

Approximate percentage of time you'll spend in different learning activities*:

YearScheduled learning and teaching studyIndependent studyPlacement study
132%68%0%
222%78%0%
324%76%0%

*Calculated from compulsory and optional modules (where applicable) each year

Study time

On average, you'll attend class activities for 10-12 hours a week over 24 weeks, with additional time allocated for production workshops and working on group projects.

Outside of class time, we expect you to prepare course readings and complete writing and research exercises, essays, production exercises and projects.

You'll also complete a library workbook in the first semester of Year one.

Assessment

There's a balanced mix of group and individual work. You'll be assessed through exams and a variety of assignments including written work, presentations, research essays, extended projects, and digital media projects and portfolios.

Projects might include photo books, interactive documentaries, film, video and digital design work.

See our full glossary of assessment terms.

Approximate percentage of marks awarded by each assessment method*:

YearWritten exam assessmentCoursework assessmentPractical exam assessment
10%100%0%
218%76%6%
38%86%6%

*Calculated from compulsory and optional modules (where applicable) each year

Features

Professional accreditation

Upon completion of both the Media Culture 2: Creative Cultural Research and Contemporary Digital Practice modules, you'll  be awarded the Institute of Leadership and Management (ILM) Level 3 Award in Management awarded by the City and Guilds of London Institute.

Placements

In the summer break of Year two, you can take a work placement for up to 20 days or equivalent (this is a requirement for applying to study the Work Placement and Experience module in the Final year).

You will be paid at least £300 a week for your work, with UWE Bristol contributing part of this figure.

Students who get work experience tend to graduate with better degrees. Experience also hones your skills, industry knowledge and professional network, making you a sought after graduate.

Bristol's approach to media culture and production is unique. Discover a vibrant mix of media arts, innovation and activism and engage with the local creative and cultural industries throughout the course.

Fieldwork

You'll explore the region, conducting research that draws on Bristol's cultural and media scene, at no extra cost to you.

You can also attend optional research trips to cultural events, exhibitions or festivals to supplement your coursework-based field research.

Study facilities

You'll be based at Frenchay Campus and also work at City Campus at Watershed and Arnolfini, learning from creative industry producers and doing research for project-based assignments.

Learn in excellent facilities with bespoke computing suites, creative media software, and areas for moving and still image production and editing.

Use our HD video cameras, digital SLRs and industry-standard software for photographic, video and web-based production on both Apple Mac and PC platforms.

Our experienced technical staff will provide you with support and instruction to build your technical production skills.

Learn more about UWE Bristol's facilities and resources.

Careers

Careers / Further study

Graduate with the skills, research and content development experience to work in a range of media-related organisations.

Your skills will be relevant across a broad variety of professional media production contexts, including marketing and promotions, community media, the small to medium enterprise sector, the heritage and museum sector and charity sector.

You could also go on to do a postgraduate qualification, such as our popular MA Creative Producing or MA Documentary Production.

Get inspired

Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.

We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events.

Visit our employability pages to learn more about careers, employers and what our students are doing six months after graduating.

Discover how studying media and culture kickstarted Cat's career in television.

Read how Nuno, Rita and Ed turned their business dream into a reality through a UWE Bristol scheme.

Fees

There is currently no published fee data for this course.

Supplementary fee information

Additional costs

Additional costs are for items you could need during your studies that aren't covered by the standard tuition fee. These could be materials, textbooks, travel, clothing, software or printing.

Learn more about costs.

Entry

Typical offers

  • Tariff points: 112
  • GCSE: For all applicants, Grade C/4 or above in English Language, or equivalent. Please note the University does not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as suitable alternatives to GCSEs.
  • A-level subjects: No specific subjects required. Points from A-Level General Studies and AS-Level subjects (not taken onto full A-Level) can be included towards overall tariff. You must have a minimum of two A-Levels.
  • Relevant subjects: Communications and Culture, Sociology, History, English, Philosophy
  • EDEXCEL (BTEC) Diploma: No specific subjects required.
  • Access: Achievement of the Access to HE Diploma; to include 15 level 3 credits at merit.
  • Baccalaureate IB: No specific subjects required.

Entry requirements

We recognise the individual nature of each application and the standard offer should be viewed as a guide. We will consider applications on the basis of evidence of personal, professional and educational experience which indicates an applicant's ability to meet the demands of the degree.

Read more about entry requirements.

UWE Bristol's International College
International students who do not meet the academic or English language requirements to study this course can qualify by completing preparatory study at our International College.

If you don't meet the entry requirements of this course, you may be eligible for Foundation Year entry into this or other related degree courses.

Offer Types

If you have not received your exam results, your offer from us will be conditional and will be subject to you achieving the tariff points/grades required for your course.

If you have already satisfied the academic entry requirements of your chosen course, you are likely to be made an unconditional offer. Please note that we will only make unconditional offers if you have already achieved your qualifications.

To make sure our applicants are academically prepared for when they start their studies here, we do not make unconditional offers to those that are still studying their Level 3 qualifications (such as A levels, BTEC, Access or equivalent). We hope that this will encourage our applicants to value their academic achievements as much as we do.

How to apply

Read more about undergraduate applications.

For further information

Unistats

UWE Main Campus

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