BA(Hons) Media Communications

Media Communications students at UWE Bristol
Entry year
2020/21
Course code
P30H
Application
UCAS
Level
Undergraduate
Tariff points
112
Department
Arts and Cultural Industries
Campus
Frenchay
Duration
Three years full-time; four years sandwich; six years part-time
Delivery
Full-time; sandwich; part-time
Programme leader
Dr Rehan Hyder

This course is open for applications

Page last updated 15 June 2020

Introduction

This course equips you with a deep understanding of media culture so you can communicate effectively between media makers, organisations, their clients and end users.

Why study media communications?

Graduates with strong digital media production and research skills are highly sought after in the cultural and media communications sectors.

Gaining insight into the development of our contemporary, globally-connected media landscape, you'll learn to develop your own media content, and become highly adept at communicating to diverse audiences.

Why UWE Bristol?

BA(Hons) Media Communications is for students looking to build their creative media skills, by understanding and researching audiences, and communicating ideas effectively to them.

You'll design your own projects and work with our external partners in Bristol's unique cultural and media industries to create a portfolio of work oriented to your chosen career.

Study a mix of theory, production and research-based modules, and carry out coursework, developing your confidence through writing, research, production, project design and coordination.

Develop enterprise skills and strong self-reliance, and gain the confidence and flexibility to adopt digital media innovations just over the horizon.

The course is immersed in diverse industry collaborations that link students to the city's key creative media makers and cultural organisations, including Watershed, the Pervasive Media Studio, Bristol Festival of Ideas, the Arnolfini and M-Shed museums.

Showcase your work to talent scouts and potential employers at the final year degree show, and focus on one of four specialist pathways, to reflect your interests and career plans.

Where can it take me?

The pattern of work placements and graduate destinations our students pursue represent a wide range of careers both within and outside the media sector.

Graduates go on to work as media campaign producers and coordinators for charities, or in social media marketing for enterprises. Others take up project management in areas such as broadcast and online media production, museums and education.

Graduates can also progress to postgraduate study on courses like our MA Curating.

Structure

Content

You will register onto BA(Hons) Media Communications. As you progress through the programme you will have the opportunity to specialise in a specific subject. Depending on your module choices, you could graduate with one of the following awards:

  • BA(Hons) Media Communications
  • BA(Hons) Media Communications (Advertising)
  • BA(Hons) Media Communications (Campaigns)
  • BA(Hons) Media Communications (Public Relations).

The optional modules listed are those that are most likely to be available, but they may be subject to change.

Year one

You will study:

  • Contemporary Digital Practice
  • Network Culture
  • Communication Contexts.

Year two

You will study:

  • Researching Media Cultures
  • Communication Practice.

Plus, two modules (depending on your chosen pathway) from:

  • Strategy and Planning
  • Copywriting and Art Direction
  • Communicating for Change
  • Campaigning Contexts and Environments
  • Reputation Management
  • Social Media Management.

Plus, two optional modules from*:

  • Engaging Audiences
  • Creative Cultural Research
  • Screen Media.

*only if you have chosen the BA(Hons) Media Communications pathway.

Placement year (if applicable)

If you study on the four year (sandwich) course, you'll spend a year away from the University on a work placement after Year two.

During this time students must complete the Professional Development on Placement module.

See the Placements and Fees sections for more information.

Final year

You will study:

  • Work Experience or Communications Live Brief
  • Dissertation or Media Project.

Plus, two modules (depending on your chosen pathway) from:

  • Consumer Behaviour
  • Social Media and Digital Tools
  • Creative Campaigns
  • Advocacy and Activism
  • PR Campaign Skills
  • Crisis Communications.

Plus, two optional modules from*:

  • Automatic Society
  • Music Cultures
  • Image Cultures.

*only if you have chosen the BA(Hons) Media Communications pathway.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.

Learning and Teaching

Focusing on Bristol as a centre of arts and culture, you'll test concepts, theories and ideas using the city as a living brief.

You'll build diverse skills in production (digital photo and video, sound design, interactive and online media production and software), campaigning, project management, writing and presenting.

In the final year, you'll produce a major practical project or dissertation, or a combination of both, to showcase your writing and making skills.

Learn through a mix of lectures, seminars, workshops, field trips, projects, placements, student-led research and live briefs.

Work with experienced media practitioners, many of whom work closely with Bristol's media organisations, and are actively involved in research through UWE Bristol's Digital Cultures Research Centre.

Take part in research events and conferences, and student-led and public-facing projects, to gain insight into this fast-paced sector. 

Gaining experience across different aspects of media communication in Year one, you'll then have the option to shape your degree along one of four pathways, based on your module choices:

BA(Hons) Media Communications

You will explore a wide range of concepts and contexts relating to media and communications culture. You'll build a diverse skillset across different media platforms, with the flexibility to move into many different areas of the industry.

BA(Hons) Media Communications (Advertising)

For those interested in advertising and commercial communications, this pathway covers areas such as consumer psychology and strategic thinking, and shows you how to apply them using practical art direction and copywriting.

BA(Hons) Media Communications (Campaigns)

Develop your ability to understand and create compelling and innovative campaigns for change, by gaining insight into the techniques campaigners use to engage, persuade and influence audiences, and mobilise support for key social and cultural issues.

BA(Hons) Media Communications (Public Relations)

If you're looking to enter the fast-moving world of public relations, we'll help you develop the skills to be a versatile and proactive PR practitioner, or social media manager, able to act decisively in a crisis communications situation.

See our full glossary of learning and teaching terms.

Study time

On average, you'll attend class activities for 10-12 hours a week over 24 weeks, with additional time allocated for production workshops and working on group projects.

Outside class time, we expect you to prepare course readings and complete writing and research exercises, essays, production exercises and projects.

You'll also complete a library workbook in the first semester of year one.

Assessment

There's a balanced mix of group and individual work. You'll be assessed through exams and a variety of assignments including written work, presentations, research essays, extended projects, and digital media projects and portfolios.

Projects might include photo books, interactive documentaries, film, video and digital design work.

See our full glossary of assessment terms.

Features

Placements

In the summer break of year two, you can take a work placement for up to 20 days or equivalent (this is a requirement for applying to study the Work Placement and Experience module in the final year).

Students will also have the opportunity of working with external partners in their final year as part of the Communication Live Brief module.

If you choose the four-year (sandwich) course, you'll spend a year away from the University on a work placement after year two. Your placement will be at least 26 weeks long and relevant to your course.

Students who get work experience tend to graduate with better degrees. Experience also hones your skills, industry knowledge and professional network, making you a sought after graduate.

Bristol's approach to media culture and production is unique. Discover a vibrant mix of media arts, innovation and activism and engage with the local creative and cultural industries throughout the course.

Get help to find placements and support throughout from department staff and our award-winning careers service.

Fieldwork

You'll explore the region, conducting research that draws on Bristol's cultural and media scene, at no extra cost to you.

You can also attend optional research trips to cultural events, exhibitions or festivals to supplement your coursework-based field research.

Study facilities

You'll be based at Frenchay Campus and also work at City Campus at Watershed and Arnolfini, learning from creative industry producers and doing research for project-based assignments.

Learn in excellent facilities with bespoke computing suites, creative media software, and areas for moving and still image production and editing.

Use our HD video cameras, digital SLRs and industry-standard software for photographic, video and web-based production on both Apple Mac and PC platforms.

Our experienced technical staff will provide you with support and instruction to build your technical production skills.

Learn more about UWE Bristol's facilities and resources.

Careers

Careers / Further study

Graduate with the skills, research and content development experience to work in a range of media-related organisations.

Your skills will be relevant across a broad variety of professional media production contexts, including marketing and promotions, community media, the small to medium enterprise sector, the heritage and museum sector and charity sector.

You could also go on to do a postgraduate qualification, such as our popular MA Curating.

Get inspired

Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.

We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events.

Visit our employability pages to learn more about careers, employers and what our students are doing six months after graduating.

See also:
Prospects - careers in business and management

Fees

Supplementary fee information

Your overall entitlement to funding is based on how long the course is that you're registered on.

Standard funding is allocated based on the standard number of years that your course lasts, plus one additional year.

You'll apply for funding each year that you study and Student Finance will take into account how long the course is in each year that you apply. So if you register for the four year course and then transfer to the three year course, the number of years you can apply for funding will change. Student Finance will reassess your funding based on how many years you have been in study, not just those years for which you received student finance.

Always seek advice before taking any action that may have implications for your funding.

Learn more about funding.

Additional costs

This refers to items you could need during your studies that aren't covered by the standard tuition fee.

These could be materials, textbooks, travel, clothing, soLware or printing.

Learn more about costs.

Entry

Typical offers

  • Tariff points: 112
  • GCSE: Grade C/4 in English Literature or Language, or equivalent. We do not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Literacy and Numeracy as suitable alternatives to GCSEs.
  • English Language Requirement:

    International and EU applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or approved equivalent*).

    *The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades you will need in English Language requirements section.

  • A-level subjects: No specific subjects required.
  • EDEXCEL (BTEC) Diploma: No specific subjects required.
  • Access: No specific subjects required.
  • Baccalaureate IB: No specific subjects required.

Entry requirements

If you don't meet the entry requirements, you may be eligible for BA(Hons) Media Communications (with Foundation Year).

International applicants

For country specific entry requirements please find your country on the Country Information pages. If you are an international student and do not meet the academic requirements to study this course, you can qualify by completing preparatory study at our International College.

If you are applying to study at UWE Bristol and require additional support to meet our English language requirements, you may be able to attend one of our pre-sessional English courses. Read more about our Pre-Sessional English Programme.

How to apply

Read more about undergraduate applications.

UCAS Extra: We welcome applications through UCAS Extra for this course between 25 February and 5 July 2020. We aim to give you a response to your application within 21 days.

For further information