Journalism and Public Relations
This course is open for applications.
About this course
- Entry year:
- Course code:
- Tariff points:
- Film and Journalism
- City Campus
- Three years
- Full-time; Part-time
- Programme leader:
- Dr Sally Reardon
- Key fact:
- This course combines traditional, hands-on skills with exciting new media opportunities, making you highly employable in a range of communications careers.
Page last updated 18 October 2018
Why study journalism and public relations?
Through carefully curated messaging, PR specialists use their media expertise to help create and preserve a positive image of the company or organisation they stand for. It's a diverse, challenging career, with opportunities to mix with a wide variety of people.
A combination of journalism and PR is ideal if you're fascinated by current trends and issues, and excel at building relationships.
Why UWE Bristol?
BA(Hons) Journalism and Public Relations will give you an in-depth understanding of core journalistic skills, enhancing them with specialist public relations expertise.
You'll work individually and as part of a team to deliver projects to live briefs and deadlines, and apply your entrepreneurial skills to meet the needs of diverse audiences.
Gain cross-platform skills in writing, marketing communications and media strategy.
Explore the hands-on skill of traditional reporting and PR, and produce compelling, well-researched stories using blogs, content marketing, digital and social media to engage diverse audiences.
Develop an in-depth understanding of the political, economic and media contexts in which today's media are produced and consumed. Find out how to turn your skills into a rewarding, well-paid career.
Our strong industry links with Bristol's cultural scene mean you'll receive regular input from journalists and PR professionals. You'll benefit from the insights of guest lectures and take on live briefs and work placements at organisations like The Post and Bristol City Council.
Showcase your work to talent scouts and potential employers at the final year Creative Industries Degree Show and graduate with an impressive portfolio of work.
All our journalism courses are based at Bower Ashton Studios, giving you the opportunity to mix with like-minded individuals from similar disciplines. It's part of City Campus, a creative powerhouse that spans the city of Bristol and consists of Bower Ashton, Spike Island, Arnolfini and Watershed.
Where can it take me?
As a PR practitioner you may choose to work in-house or in a consultancy, with sectors including business-to-business, local government, charity and finance. Taking the Journalism and PR route could also see you working in copywriting, editing or publishing, among many other options.
Whichever path you choose, your advanced communications and research skills will ensure you stand out in a rapidly expanding industry.
Watch: The learning and teaching experience
The optional modules listed are those that are most likely to be available, but they may be subject to change.
You will study:
- Introduction to Journalism and Public Communication
- Civic Journalism
- Public Relations Skills.
You will study:
- Visual Journalism
- Reputation Management
- Researching Journalism and Public Communication
- Digital Communication Management.
You will study:
- PR Consultancy Skills.
Plus, three optional modules from:
- Independent Project or Journalism Dissertation
- Journalism Innovations
- Newsroom Practice
- Activism and the Media
- Advanced Feature Writing
- Work Experience.
The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.
This structure is for full-time students only. Part-time students study the same modules but the delivery pattern will be different.
Learning and Teaching
Learn through a mix of practical workshops, lectures, seminars, and individual tutorials.
Get help setting up your own blog or website. Choose your own specialisms and graduate with a degree that matches your strengths and interests.
See our full glossary of learning and teaching terms.
Approximate percentage of time you'll spend in different learning activities*:
|Year||Scheduled learning and teaching study||Independent study||Placement study|
*Calculated from compulsory and optional modules (where applicable) each year
You'll be assessed through a mix of written individual and group coursework, peer assessment, case studies, live briefs, practical projects, self-assessment, tests, presentations, and research essays.
See our full glossary of assessment terms.
Approximate percentage of marks awarded by each assessment method*:
|Year||Written exam assessment||Coursework assessment||Practical exam assessment|
*Calculated from compulsory and optional modules (where applicable) each year
The course will be seeking accreditation with the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA).
Students who get work experience tend to graduate with better degrees. Experience also hones your skills, industry knowledge and professional network, making you a sought after graduate.
You'll engage with the vibrant urban and media culture of Bristol. We encourage you to take up work placements, internships and volunteering and our industry contacts include the BBC, the National Union of Journalists, the Bristol Post, M Shed, the Tobacco Factory Theatres and a range of regional media and PR companies.
Get help to find your placements and support throughout from department staff and our award-winning careers service.
Fieldwork includes visits to the Westminster parliament and assignments in and around Bristol throughout the three years.
Our City Campus connects teaching and learning with some of the best creative and cultural organisations in Bristol. Bower Ashton houses the main creative and cultural industries library as well as student support services.
Use high-definition digital cameras for projects and specialist software in the studio for editing audio and visual material. Our computer labs provide further facilities for producing material. Friendly technical support is always available.
This mix of traditional and hands-on learning environments helps you quickly take on essential knowledge and skills, standing you in good stead for your professional career.
Learn more about UWE Bristol's facilities and resources.
Careers / Further study
A broad range of organisations and brands need the skills you'll gain on this degree.
As well as classic journalism or PR posts, you'll be well placed for a career as part of a communications team in the cultural industries, national and local government, charities or private business.
Some graduates go on to study for a master's qualification or do teacher training.
Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.
We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events.
Visit our employability pages to learn more about careers, employers and what our students are doing six months after graduating.
There is currently no published fee data for this course.
Supplementary fee information
Additional costs are for items you could need during your studies that aren't covered by the standard tuition fee. These could be materials, textbooks, travel, clothing, software or printing.
- Tariff points: 120
- GCSE: For all applicants, Grade C/4 or above in English Language, or equivalent. Please note the University does not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as suitable alternatives to GCSEs.
- A-level subjects: No specific subjects required. Points from A-Level General Studies and AS-Level subjects (not taken onto full A-Level) can be included towards overall tariff. You must have a minimum of two A-Levels.
- Relevant subjects: English Language, English Literature, Media Studies, Sociology, History
- EDEXCEL (BTEC) Diploma: No specific subjects required.
- Access: Achievement of the Access to HE Diploma; to include 30 level 3 credits at merit.
- Baccalaureate IB: No specific subjects required.
Suitability for the course is assessed on the basis of qualifications and personal statement. Those not in possession of the minimum entry requirements who are able to demonstrate aptitude, enthusiasm and motivation through nonacademic achievements will be considered on an individual basis and may be admitted subject to satisfactory interview.
Successful applicants will use their personal statement to show a genuine interest in a career in journalism or the communications and media industries. You should demonstrate or show potential to develop the qualities which are essential to be a successful journalist, PR or communications professional; creative thinking, team working, communication, people skills, confidence and IT skills. Applicants are able to submit a separate document to provide a more tailored statement if desired.
Applicant days for all take place in January, February and March. You will experience what it's like to study Journalism here, take part in a group activity, view the facilities, resources, support and meet fellow applicants. Teaching staff will outline the course and be available for one to one discussions. The applicant day is a really important part of your journey to ensure it's the right course for you.
UWE Bristol's International College
International students who do not meet the academic or English language requirements to study this course can qualify by completing preparatory study at our International College.
If you don't meet the entry requirements of this course, you may be eligible for Foundation Year entry into this or other related degree courses.
If you have not received your exam results, your offer from us will be conditional and will be subject to you achieving the tariff points/grades required for your course.
If you have already satisfied the academic entry requirements of your chosen course, you are likely to be made an unconditional offer. Please note that we will only make unconditional offers if you have already achieved your qualifications.
To make sure our applicants are academically prepared for when they start their studies here, we do not make unconditional offers to those that are still studying their Level 3 qualifications (such as A levels, BTEC, Access or equivalent). We hope that this will encourage our applicants to value their academic achievements as much as we do.
How to apply
For further information
- Email: Admissions@uwe.ac.uk
- Telephone: +44(0)117 32 83333