Two students looking down at the table.

BA(Hons)

Journalism and Public Relations

This course is open for applications.

About this course

Entry year:
2019/20
Course code:
PP52
Applications:
UCAS
Level:
Undergraduate
Tariff points:
120
Department:
Film and Journalism
Campus:
City Campus
Duration:
Three years
Delivery:
Full-time; Part-time
Programme leader:
Dr Sally Reardon
Key fact:
This course combines traditional, hands-on skills with exciting new media opportunities, making you highly employable in a range of communications careers.

Page last updated 15 November 2018

Introduction

Why study journalism and public relations? 

Through carefully curated messaging, PR specialists use their media expertise to help create and preserve a positive image of the company or organisation they stand for. It's a diverse, challenging career, with opportunities to mix with a wide variety of people.

A combination of journalism and PR is ideal if you're fascinated by current trends and issues, and excel at building relationships.

Why UWE Bristol?

BA(Hons) Journalism and Public Relations will give you an in-depth understanding of core journalistic skills, enhancing them with specialist public relations expertise.

You'll work individually and as part of a team to deliver projects to live briefs and deadlines, and apply your entrepreneurial skills to meet the needs of diverse audiences.

Gain cross-platform skills in writing, marketing communications and media strategy. 

Explore the hands-on skill of traditional reporting and PR, and produce compelling, well-researched stories using blogs, content marketing, digital and social media to engage diverse audiences.

Develop an in-depth understanding of the political, economic and media contexts in which today's media are produced and consumed. Find out how to turn your skills into a rewarding, well-paid career.

Our strong industry links with Bristol's cultural scene mean you'll receive regular input from journalists and PR professionals. You'll benefit from the insights of guest lectures and take on live briefs and work placements at organisations like The Post and Bristol City Council.

Showcase your work to talent scouts and potential employers at the final year Creative Industries Degree Show and graduate with an impressive portfolio of work.

All our journalism courses are based at Bower Ashton Studios, giving you the opportunity to mix with like-minded individuals from similar disciplines. It's part of City Campus, a creative powerhouse that spans the city of Bristol and consists of Bower Ashton, Spike Island, Arnolfini and Watershed.

Where can it take me?

As a PR practitioner you may choose to work in-house or in a consultancy, with sectors including business-to-business, local government, charity and finance. Taking the Journalism and PR route could also see you working in copywriting, editing or publishing, among many other options.

Whichever path you choose, your advanced communications and research skills will ensure you stand out in a rapidly expanding industry.

Read about our graduate Tessa's career so far.

Watch: The learning and teaching experience

Structure

Content

The optional modules listed are those that are most likely to be available, but they may be subject to change.

Year one

You will study:

  • Newsgathering
  • Introduction to Journalism and Public Communication
  • Civic Journalism
  • Public Relations Skills.

Year two

You will study:

  • Visual Journalism
  • Reputation Management
  • Researching Journalism and Public Communication
  • Digital Communication Management.

Final year

You will study:

  • PR Consultancy Skills.

Plus, three optional modules from:

  • Independent Project or Journalism Dissertation
  • Journalism Innovations
  • Newsroom Practice
  • Activism and the Media
  • Advanced Feature Writing
  • Work Experience.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.

This structure is for full-time students only. Part-time students study the same modules but the delivery pattern will be different.

Learning and Teaching

Learn through a mix of practical workshops, lectures, seminars, and individual tutorials.

Strengthen your writing skills in UWE Bristol student media such as the Western Eye newspaper and supplement Westworld and numerous blogs such as UWE Bristol Lingo and Behind the Spin.

Get help setting up your own blog or website. Choose your own specialisms and graduate with a degree that matches your strengths and interests.

See our full glossary of learning and teaching terms.

Approximate percentage of time you'll spend in different learning activities*:

YearScheduled learning and teaching studyIndependent studyPlacement study
124%76%0%
224%76%0%
324%76%0%

*Calculated from compulsory and optional modules (where applicable) each year

Assessment

You'll be assessed through a mix of written individual and group coursework, peer assessment, case studies, live briefs, practical projects, self-assessment, tests, presentations, and research essays.

See our full glossary of assessment terms.

Approximate percentage of marks awarded by each assessment method*:

YearWritten exam assessmentCoursework assessmentPractical exam assessment
16%74%20%
20%94%6%
30%94%6%

*Calculated from compulsory and optional modules (where applicable) each year

Features

Professional accreditation

The course will be seeking accreditation with the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA).

Placements

Students who get work experience tend to graduate with better degrees. Experience also hones your skills, industry knowledge and professional network, making you a sought after graduate.

You'll engage with the vibrant urban and media culture of Bristol. We encourage you to take up work placements, internships and volunteering and our industry contacts include the BBC, the National Union of Journalists, the Bristol PostM Shed, the Tobacco Factory Theatres and a range of regional media and PR companies.

Get help to find your placements and support throughout from department staff and our award-winning careers service.

Fieldwork

Fieldwork includes visits to the Westminster parliament and assignments in and around Bristol throughout the three years.

Study facilities

Study at Bower Ashton Campus, part of our City Campus, where exceptional facilities and resources include industry standard digital media studios.

Our City Campus connects teaching and learning with some of the best creative and cultural organisations in Bristol. Bower Ashton houses the main creative and cultural industries library as well as student support services.

Attend lectures and seminars at the Arnolfini and Watershed in Bristol city centre.

Use high-definition digital cameras for projects and specialist software in the studio for editing audio and visual material. Our computer labs provide further facilities for producing material. Friendly technical support is always available.

This mix of traditional and hands-on learning environments helps you quickly take on essential knowledge and skills, standing you in good stead for your professional career.

Learn more about UWE Bristol's facilities and resources.

Careers

Careers / Further study

A broad range of organisations and brands need the skills you'll gain on this degree.

As well as classic journalism or PR posts, you'll be well placed for a career as part of a communications team in the cultural industries, national and local government, charities or private business.

Some graduates go on to study for a master's qualification or do teacher training.

Get inspired

Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.

We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events.

Visit our employability pages to learn more about careers, employers and what our students are doing six months after graduating.

See also:

Prospects - careers in marketing, advertising and PR

Fees

Full Time Course

FeesAmount (£)
Home/EU-Full Time-Annual (Per Year) Fee9250
Home/EU-Full Time-Module Fee (15 Credit)1156
International-Full Time-Annual (Per Year) Fee13500
International-Full Time-Module Fee (15 Credit)1688
Offshore-Full Time-Annual (Per Year) Fee9250
Offshore-Full Time-Module Fee (15 Credit) 1156

Part Time Course

FeesAmount (£)
Home/EU-Part Time-Module Fee (15 Credit)1156
Offshore-Part Time-Module Fee (15 Credit)1156

Indicative Additional Costs

FeesAmount (£)
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Per year265

Supplementary fee information

Additional costs

Additional costs are for items you could need during your studies that aren't covered by the standard tuition fee. These could be materials, textbooks, travel, clothing, software or printing.

Learn more about costs

Entry

Typical offers

  • Tariff points: 120
  • GCSE: For all applicants, Grade C/4 or above in English Language, or equivalent. Please note the University does not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as suitable alternatives to GCSEs.
  • A-level subjects: No specific subjects required. Points from A-Level General Studies and AS-Level subjects (not taken onto full A-Level) can be included towards overall tariff. You must have a minimum of two A-Levels.
  • Relevant subjects: English Language, English Literature, Media Studies, Sociology, History
  • EDEXCEL (BTEC) Diploma: No specific subjects required.
  • Access: Achievement of the Access to HE Diploma; to include 30 level 3 credits at merit.
  • Baccalaureate IB: No specific subjects required.

Entry requirements

We recognise the individual nature of each application and our typical offer should be viewed as a guide. UWE Bristol welcomes interest from applicants who may not have the standard entry requirements. We will consider evidence of your relevant personal, professional or educational experience where it demonstrates an ability and potential to succeed on the course. Please include details of any relevant experience in your application. We may wish to discuss this with you as part of a phone interview.  

If you don't meet the entry requirements of this course, you may be eligible for Foundation Year entry into this or other related degree courses.

Successful applicants will use their personal statement to show a genuine interest in a career in journalism or the communications and media industries. You should demonstrate or show potential to develop the qualities which are essential to be a successful journalist, PR or communications professional; creative thinking, team working, communication, people skills, confidence and IT skills. Applicants are able to submit a separate document to provide a more tailored statement if desired.

If you receive an offer for this course, you may be invited to attend an Offer Holder Day in February or March. These are a great opportunity to find out what it's really like to study here. You'll experience taster lectures or workshops, meet your course tutors, current students and other offer holders.

Read more about entry requirements.

UWE Bristol's International College
International students who do not meet the academic or English language requirements to study this course can qualify by completing preparatory study at our International College.

Offer Types

If you have not received your exam results, your offer from us will be conditional and will be subject to you achieving the tariff points/grades required for your course.

If you have already satisfied the academic entry requirements of your chosen course, you are likely to be made an unconditional offer. Please note that we will only make unconditional offers if you have already achieved your qualifications.

To make sure our applicants are academically prepared for when they start their studies here, we do not make unconditional offers to those that are still studying their Level 3 qualifications (such as A-levels, BTEC, Access or equivalent). We hope that this will encourage our applicants to value their academic achievements as much as we do.

How to apply

Read more about undergraduate applications.

For further information

Unistats

UWE Main Campus

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