BA(Hons) Journalism and Public Relations

Entry year
Course code
Tariff points
Creative and Cultural Industries
City Campus
Three years
Full-time; Part-time
Programme leader
Dr Sally Reardon

Please note we are no longer offering this course to new applicants. If you would like information about our alternative course, please visit the BA (Hons) Media Communications course page.

Page last updated 3 August 2020


This course combines traditional, hands-on skills with exciting new media opportunities, making you highly employable in a range of communications careers.

Why study journalism and public relations?

Through carefully curated messaging, PR specialists use their media expertise to help create and preserve a positive image of the company or organisation they stand for. It's a diverse, challenging career, with opportunities to mix with a wide variety of people.

A combination of journalism and PR is ideal if you're fascinated by current trends and issues, and excel at building relationships.

Why UWE Bristol?

BA(Hons) Journalism and Public Relations will give you an in-depth understanding of core journalistic skills, alongside specialist public relations expertise.

You'll work individually, and as part of a team, to deliver projects to live briefs and deadlines, and apply your entrepreneurial skills to meet the needs of diverse audiences.

Gain sought-after skills in writing, marketing communications and media strategy. 

Explore the hands-on skill of traditional reporting and PR, and produce compelling, well-researched stories using blogs, content marketing, digital and social media to engage diverse audiences.

Develop an in-depth understanding of the political, economic and media contexts in which today's media are produced and consumed. Find out how to turn your skills into a rewarding, well-paid career.

Our strong industry links with Bristol's cultural scene mean you'll receive regular input from journalists and PR professionals, and benefit from the insights of guest lectures.

Take on live briefs, take part in work placements at organisations like The Post and Bristol City Council, and apply for a paid internship with South West News Service.

Showcase your work to talent scouts and potential employers at the final year Creative Industries Degree Show.

All of our journalism courses are based at Bower Ashton Studios, giving you the opportunity to mix with like-minded individuals from similar disciplines. You'll be part of City Campus, a creative powerhouse that spans across the city of Bristol and consists of Bower Ashton, Spike Island, Arnolfini and Watershed.

Focusing on the areas that most interest you, you'll graduate with an impressive portfolio of work to take to employers.

Where can it take me?

As a PR practitioner, you might choose to work in-house or in a consultancy, with sectors including business-to-business, local government, charity and finance.

Taking the journalism and PR route could also see you working in copywriting, editing or publishing, among many other options.

Whichever path you choose, your advanced communications and research skills will ensure you stand out in a rapidly expanding industry.

Read about our graduate Tessa's career so far.

Watch: The learning and teaching experience



The optional modules listed are those that are most likely to be available, but they may be subject to change.

Year one

You will study:

  • Newsgathering
  • Introduction to Journalism and Public Communication
  • Civic Journalism
  • Public Relations Skills.

Year two

You will study:

  • Visual Journalism
  • Reputation Management
  • Researching Journalism and Public Communication
  • Digital Communication Management.

Final year

You will study:

  • PR Consultancy Skills.

Plus, three optional modules from:

  • Independent Project or Journalism Dissertation
  • Journalism Innovations
  • Newsroom Practice
  • Activism and the Media
  • Advanced Feature Writing
  • Work Experience.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.

This structure is for full-time students only. Part-time students study the same modules but the delivery pattern will be different.

Learning and Teaching

Learn through a mix of practical workshops, lectures, seminars and individual tutorials.

Strengthen your writing skills in UWE Bristol student media such as the Hub Voice newspaper and blogs such as UWE Bristol Lingo.

Develop as a trainee professional, with access to practice-led teaching, leading facilities and opportunities to work with experienced professionals.

Craft your skills as a researcher, working with academics and partners helping to shape new thinking in the field. You'll work on research methods, use relevant theories to inform your practice, and work on your own piece of original academic or practice-based research.

Develop enterprise skills, to take your talents in interesting directions and open the door to a range of careers. 

Equip yourself to work as a freelancer or inhouse, building your experience working on live briefs and client-led projects. Students have recently worked on a PR project for Caving magazine, looking at how to making caving appealing to a wider audience; and with a charity to create a third world waste management campaign.

Get help setting up your own blog or website. Choose your own specialisms and graduate with a degree that matches your strengths and interests.

Hear from guest speakers and take part in Q and A's, to learn about different career paths and approaches.

See our full glossary of learning and teaching terms.

Approximate percentage of time you'll spend in different learning activities*:

YearScheduled learning and teaching studyIndependent studyPlacement study

*Calculated from compulsory and optional modules (where applicable) each year.

Get involved

Take part in the Waste Aid project, with our Sustainability team, using your PR and journalism skills to help increase plant-based food consumption across our campuses.

We also run projects with the Festival of Democracy and Festival of Ideas, offering opportunities to put your skills into practice, tweeting and reporting on events.


You'll be assessed through a mix of written individual and group coursework, peer assessment, case studies, live briefs, practical projects, self-assessment, tests, presentations, and research essays.

See our full glossary of assessment terms.

Approximate percentage of marks awarded by each assessment method*:

YearWritten exam assessmentCoursework assessmentPractical exam assessment

*Calculated from compulsory and optional modules (where applicable) each year


Professional accreditation

The course will be seeking accreditation with the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA).


Students who get work experience tend to graduate with better degrees. Experience also hones your skills, industry knowledge and professional network, making you a sought after graduate.

You'll engage with the vibrant urban and media culture of Bristol. We encourage you to take up work placements, internships and volunteering and our industry contacts include the BBC, the National Union of Journalists, the Bristol PostM Shed, the Tobacco Factory Theatres and a range of regional media and PR companies.

Get help to find your placements and support throughout from department staff and our award-winning careers service.


Fieldwork includes visits to the Westminster parliament and assignments in and around Bristol throughout the three years.

Study facilities

Study at Bower Ashton Campus, part of our City Campus, where exceptional facilities and resources include industry standard digital media studios.

Our City Campus connects teaching and learning with some of the best creative and cultural organisations in Bristol. Bower Ashton houses the main creative and cultural industries library as well as student support services.

Attend lectures and seminars at the Arnolfini and Watershed in Bristol city centre.

Use high-definition digital cameras for projects and specialist software in the studio for editing audio and visual material. Our computer labs provide further facilities for producing material. Friendly technical support is always available.

This mix of traditional and hands-on learning environments helps you quickly take on essential knowledge and skills, standing you in good stead for your professional career.

Learn more about UWE Bristol's facilities and resources.


Careers / Further study

A broad range of organisations and brands need the skills you'll gain on this degree.

As well as classic journalism or PR posts, you'll be well placed for a career as part of a communications team in the cultural industries, national and local government, charities or private business.

Some graduates go on to study for a master's qualification or do teacher training.

Get inspired

Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.

We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events.

Visit our employability pages to learn more about careers, employers and what our students are doing six months after graduating.

See also:

Prospects - careers in marketing, advertising and PR


Supplementary fee information

Additional costs

Additional costs are for items you could need during your studies that aren't covered by the standard tuition fee. These could be materials, textbooks, travel, clothing, software or printing.

Learn more about costs


Typical offers

  • Tariff points: 120
  • GCSE: Grade C/4 in English Literature or Language, or equivalent. We do not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Literacy and Numeracy as suitable alternatives to GCSEs.
  • A-level subjects: No specific subjects required.
  • EDEXCEL (BTEC) Diploma: No specific subjects required.
  • Access: No specific subjects required.
  • Baccalaureate IB: No specific subjects required.

Entry requirements

If you don't meet the entry requirements, you may be eligible for BA(Hons) Journalism and Public Relations (with Foundation Year).

International applicants

For country specific entry requirements please find your country on the Country Information pages. If you are an international student and do not meet the academic requirements to study this course, you can qualify by completing preparatory study at our International College.

If you are applying to study at UWE Bristol and require additional support to meet our English language requirements, you may be able to attend one of our pre-sessional English courses. Read more about our Pre-Sessional English Programme.

Read more about entry requirements.

How to apply

Read more about undergraduate applications.

For further information


UWE Main Campus

Full Time