Professional/Short course Conservation Communication and Marketing

Content

The module syllabus typically includes the following topics:

Designing a communication strategy

• Understanding the different communication methods to apply in different contexts
• Developing communication skills through oral presentation and networking skills
• Understanding and focusing your target audience and identifying the best mean and platform for communication
• Communication in a cross-cultural environment
• Using communication strategies to engage with partners, sponsors and guarantee buy-in from stakeholders

Marketing for achieving conservation goals

• Audience engagement and strategic communication
• Context, audience, messages
• Measurement and analytics
• Fundraising and outcome focus
• Conservation advocacy
• Identify stakeholders
• Effective transmission frameworks for information transfer across social and political boundaries
• Demonstrating scientific rigour and its relevance to good conservation practice

Communication styles of a leader and self-reflection

Equality, Diversity and Inclusivity (EDI) training, including anti-racism training and awareness as well as following best practice when working/communicating with vulnerable individuals and communities.

Governance in conservation

• Understanding the fundamental tenets of governance; ethics, risk management, compliance, and administration
• Environmental policy and how to target policy content-relevant information to policy makers
• Managing partnerships around conflicting goals

Learning and Teaching

This module will be delivered through a combination of recorded lectures and asynchronous activities, including contributions to forums, wikis and guided reading. Students will also be offered live, interactive tutorial classes and facilitated group work.

Assessment

Assessment for this module comprises a written assignment (1,500 words) and an individual presentation (10 minutes speaking and 10 minutes questions from the marking team).