Professional course Preparation for Professional Midwifery Advocate

Entry year
Course code
Professional/Short Course
Nursing and Midwifery
Programme leader
Teresa Shalofsky

30 credit Masters level module

Page last updated 2 April 2020


This module will, upon successful completion, allow midwives to practice as professional midwifery advocates.

Entry requirements

  • Students nominated and selected by Directors/Head of Midwifery with agreement by programme leader regarding suitability to study at level M.
  • Completion of HEE A-Equip e-learning module.
  • Access to a relevant practice environment in order to meet the learning outcomes of the module.
  • Assignment of a PMA mentor with sign-off status to assess practice competencies.

Careers / Further study

This course may contribute towards:

  • MSc Advanced Practice (Optional)
  • MSc Specialist Practice (District Nursing) (Optional).



Theoretical and practical learning will center of the four elements of the A-EQUIP model:

  • Monitoring, evaluation and quality control
  • Clinical supervision (restorative)
  • Personal action for quality improvement
  • Education and development.

Learning and Teaching

On successful completion of this module, students will be able to:

  1. Demonstrate deep understanding of NMC statutory, regulatory frameworks, showing critical judgement and a systematic approach when interpreting and applying the NMC Code (2015), and the requirements for revalidation (NMC 2015a), to support midwives to consider their practice. (Component A and B)
  2. Critically review and interpret the impact of national and local policies, guidelines, recommendations, quality indicators and evidence on the provision of maternity services, and identify strategies to support midwives to develop their practiceaccordingly. (Component A and B)
  3. Critically appraise the role of a Professional Midwifery Advocate and the A-Equip model in creating an environment for learning and cultural change in the service, organisation and profession and for opportunities to develop transformative care for women. (Component A and B)
  4. Critically evaluate the complex, ethical, legal and professional issues that impact upon maternity care and the provision of clinical supervision, and demonstrate strategies to support midwives in relation to this. (Component B)
  5. Demonstrate originality in influencing, leading and evaluating service development and transformation, at a strategic level, which promotes a safe, evidence-based,collaborative, proactive, user-led service. (Component B)
  6. Demonstrate accountability and positive role modelling through reflection on personal learning, leadership, advocacy, autonomous decision-making and active contribution to assurance and quality improvement. (Component A and B)
  7. Critically evaluate models of supervision and other enablers that optimise the supervisor/supervisee relationship to promote and assure: colleagues' understanding of personal accountability and responsibility; well-being and personal safety; and management of conflict and distress. (Component A and B )
  8. Achieve a passing grade in the competencies set out in the operational guidance (DH 2017). (Component A)

Study time

The module will be delivered over 12 weeks with 72 hours contact time spread over 10 days. It is recommended that 60 hours should be spent learning in practice supported by a PMA mentor.


The assessment strategy for this module will be supported by formative and summative review points and will ensure the midwife has developed the necessary variety of skills, at the appropriate standard, to be a professional midwifery advocate (PMA).

Formative Assessment
Formative assessment includes:

  • An initial, interim and end of placement learning review
  • A reflective account focussing on an area of midwifery practice that is enhanced by the PMA, with a focus on how the midwife has developed and applied their knowledge to the A-EQUIP model.

Summative Assessment
Component A: Completion of practice competencies
The midwife is required to attain all the practice competencies in the practice document signed off (by his/her mentor). These practice competencies are marked as pass /fail. The midwife will be allocated a PMA mentor from the practice area, who will meet with them at regular intervals to discuss learning opportunities, allowing them to meet the proficiencies. The one to one meetings will also allow them to discuss and reflect with them the activities they have undertaken.

Component B
Element 1: Presentation
In his/her role as a PMA, the midwife is required to be able to communicate and present information and ideas in a concise and articulate manner. This requirement supports the rationale for a presentation as part of the assessment and the supporting paper. The weighting of the presentation assessment (50%) reflects the importance placed on the PMA's ability to articulate his/her topic demonstrating his/her aptitude to critically discuss elements of the topic selected related to enhancing midwifery practice.

Element 2: Supporting paper
The expectation from the supporting paper is to allow the midwife to further evaluate and elaborate on the presentation topic, whilst demonstrating a thorough knowledge and understanding how the A-EQUIP model and the PMA role can be effectively utilised to enhance midwifery care. The supporting paper will account for 50% of the allocated marks.

Formative feedback is not given within 10 working days of the module summative assessment date.

Prices and dates

Supplementary fee information

Please visit full fee information to see the price brackets for our modules.

Funding may be available to support your learning. Please contact your Trust Education Lead. If you work in the Private, Independent and Voluntary Sector, please contact your employer who will advise you.


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How to apply

How to apply

You are required to apply online for your CPD modules, which you can take as stand-alone courses or as part of an undergraduate (level 3) or postgraduate (Masters level) programme.

For further information

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