A student wearing elf ears modelling shorts and t-shirt stood between two classical paintings.

BA(Hons) Fashion Communication (with Foundation Year)

Entry year
2026/27
Course code
W2PF
Application
UCAS
Level
Foundation
School
School of Arts
Tariff points
72
Campus
City Campus
Duration
Four years
Delivery
Full-time
Programme leader
Mary Murphy

This course is open for applications

BA(Hons) Fashion Communication is a practice-led course developed to reflect the dynamic and fast changing pace of this exciting industry. Its interdisciplinary structure enables you to create engaging fashion stories and effective brand campaigns through a diverse range of media.

About

Why study fashion communication?

The fashion industry supports 1.3 million jobs in the UK and communication is a key part of this business. The industry is seeking emerging talent with a clear understanding of contemporary culture and fashion, and experience in creative problem-solving skills.

Our Fashion Communication course builds transferable skills through live briefs and professional practice, focusing on employability throughout.  

You'll research brands, trends and consumer behaviour, then develop strategies and creative campaigns across branding, styling, storytelling, still and moving image-making, art direction, graphics, marketing, traditional print and digital platforms.  

You'll gain software and immersive-tech skills while developing ethical, inclusive approaches and critically exploring the role of AI in contemporary communication. 

Why UWE Bristol?

BA(Hons) Fashion Communication will provide you with all the key skills required by employers to create content and communicate effectively through a variety of digital and print platforms.  

Based at the Arnolfini, in the heart of Bristol, you'll be part of a tight knit community of expert staff, many of whom are fashion communication practitioners, alumni and visiting lecturers from the industry.  

Our students produce ambitious and innovative portfolios and many have won, or been shortlisted, for Graduate Fashion Week awards. We're a member of the Graduate Fashion Foundation, which offers the chance to showcase work nationally and internationally.

Where can it take me?

As a Fashion Communication graduate, you'll be equipped with the hands-on skills and real-world experience you need to kick start your professional career in industry.  

Previous graduates are now working as fashion editors, creative directors, art directors, content producers, social media/influencer marketing managers, PR executives, photographers, videographers, stylists, trend forecasters and visual merchandisers.

Our alumni have worked with brands such as JW Anderson, Burberry, Selfridges, BBC, DAZED, Loewe, ModusBPCM, Mytheresa, Purple Mountain Observatory, Ralph Lauren, Stylist and YOOX Net-A-Porter.

Explore our Fashion Communication students work in our Showcase 2025.

Watch: Welcome to the School of Arts at UWE Bristol

Entry

Typical offers

You will need to meet the following Level 2 requirements:

  • GCSE: Grade C/4 in English, or equivalent.

In addition to the above Level 2 qualifications, you'll need to achieve the published tariff points from your Level 3 studies prior to entry. Below is an indicative list of the main qualification types. However, we will consider any Level 3 qualifications towards meeting our entry requirements.

  • Tariff points: 72
  • Contextual tariff: See our contextual offers page.
  • English Language Requirement:

    International and EU applicants are requirement to have a minimum overall IELTS (Academic) score of 5.5 with 5.5 in each component (or approved equivalent*).

    *The University accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades you will need in our English language section. Please visit our English language requirements page.

  • A-level subjects: No specific subjects required.
  • EDEXCEL (BTEC) Diploma: No specific subjects required. For information on required Guided Learning Hours please see our minimum entry requirements page.
  • Access: No specific subjects required.
  • Baccalaureate IB: No specific subjects required. We accept the IB Career-related Programme in conjunction with other Level 3 qualifications.
  • Irish Highers: No specific subjects required.
  • Welsh Baccalaureate: We accept tariff points achieved from the Advanced Skills Baccalaureate Wales in conjunction with other Level 3 qualifications.
  • Cambridge Technical: No specific subjects required.
  • T Levels: No specific subjects required.

Selection process

Following our review of your application, if you're not studying a related subject, we may request that you provide us with a digital portfolio.

If you are asked to provide a digital portfolio and we have any questions about your portfolio, you may also be invited for an online interview.

A decision will then be made on the basis of both your application and our review of your portfolio.

For more details on the process, please visit our selection page.

Entry requirements

If you exceed the entry requirements you may be eligible for BA(Hons) Fashion Communication.

International applicants

If you're applying to UWE Bristol from another country or region, visit international study for tailored application information.

Read more about entry requirements.

How to apply

Read more about undergraduate applications.

Read more about international applications and key international deadline dates.

For further information

Structure

Content

Throughout your studies, you'll have the chance to specialise in diverse areas of fashion communication, including creative direction, image making, styling, branding and marketing.

Year zero (foundation year)

You'll study:

  • Disciplinary Projects 
  • Core Studies in Art, Media and Design
  • Building Creative Skills
  • Foundation Project.

You normally need to pass your foundation year before going into Year one.

Year one

You'll study:

  • Exploring Practice in Fashion Communication
  • Design Contexts
  • Introduction to Fashion Communication
  • Contextualising Practice in Fashion Communication 1.

Year two

You'll study:

  • Developing Practice in Fashion Communication: Realisation
  • Developing Practice in Fashion Communication: Exploration
  • Design Futures
  • Contextualising Practice in Fashion Communication 2.

Final year

You'll study:

  • Design Research Project
  • Self-Directed Study in Fashion Communication: Exploration
  • Self-Directed Study in Fashion Communication: Realisation
  • Contextualising Practice in Fashion Communication 3.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we'll inform you.

Learning and Teaching

Develop your professional and creative strengths through practice-led teaching and fast-paced experimental projects. Learn through a mix of taught, independent and collaborative learning, which will expand your understanding of industry roles and workflow process. Lectures, seminars, tutorials, technical, academic and employability workshops, presentations, critiques, and external visits will develop your creative, technical, and critical thinking skills.

Our strong industry links will offer you a range of professional opportunities, such as attending talks from guest speakers. Previous speakers have included representatives from Alexander McQueen, Burberry, Gut Magazine, Twin Magazine, International Magic, Institiute of Digital Fashion, Warner Music, CRACK Magazine, Fred Perry and LN-CC.

Highlight your work to talent scouts and potential employers at the Degree Show and via Showcase.

We also take part in national and international exhibitions, such as Graduate Fashion Week.

See our full glossary of learning and teaching terms.

Study time

In a typical week in your first year, you could expect to be timetabled with academic staff for an average of 12 hours, with the expectation that you'll also work on practice and assessment tasks through independent self-study for an additional 12 -18 hours. 

Assessment

There are no formal exams in this course. Instead, we use a variety of assessments that will enable you to show how you are developing as a creative, professional practitioner as well as a reflective and critical thinker. These may include the creative practice work you make, either individually or in groups, as well as presentations, reports, and written or film essays. These assessments take place at key points in the module. In addition, formative assessment is offered throughout the module to enable you to track your progress and help you develop assessment tasks.

Learn more about assessments.

Fees

Supplementary fee information

Additional costs are for items you could need during your studies that aren't covered by the standard tuition fee. These could be materials, textbooks, travel, clothing, software or printing.

Learn more about costs.

Features

Placements

Students who undertake work experience tend to graduate with better degrees. Work experience hones your skills, industry knowledge and professional network, making you a sought-after graduate.

The role of practical experience in the success of our graduates is unquestionable. Past students have worked with iconic brands such as: Gucci, Italian Vogue, London/Paris Fashion Week, Toni & Guy, Moschino, Burberry and Getty Images.

You'll also study modules that include professional practice and work experience, tailored to your career ambitions. 

Get help to find your placement and support throughout from college staff and our award-winning careers service.

Study exchange

Grow your personal and professional network, and develop specialist subject knowledge by spending a semester at one of our fantastic partner universities abroad. Explore our study abroad pages to find out more.

Increase your confidence and intercultural communication skills and boost your employability.

Fieldwork

Go behind the scenes of the fashion industry at trips to agencies, factories and events. We also arrange an optional visit to Tokyo, Copenhagen or Stockholm, as well as regular visits to exhibitions in London, where possible.

Study facilities

Fashion Communication is based at Arnolfini contemporary arts centre at City Campus, a creative powerhouse that spans the city of Bristol. Our location connects your teaching and learning with some of the best creative and cultural organisations in Bristol.

Exceptional facilities and resources include industry-standard digital media studios, plus production and fabrication workshops offer a combination of traditional tools and the latest technology.

You'll also study at Bower Ashton, home to the main creative and cultural industries library and support services for students.

Learn more about UWE Bristol's facilities and resources.

Take a personalised virtual tour of the Fashion facilites and experience what a typical day could look like here for you.

Careers

Careers / Further study

Throughout your course, you'll shape your studies towards your chosen career path through your modules and assessments. Study and apply branding, market analysis, content creation and PR to your creative work and investigate digital marketing strategies, future trends and technology's role in fashion.

Discover approaches towards communicating and promoting fashion and apply new ideas through developing projects, such as zine making, digital marketing campaigns, content creation and promotional films. In your final year, you'll have the chance to demonstrate your creativity and fashion knowledge through an extended independent project using a platform of your choice.

Focusing on the avenues that most interest you, you'll graduate with an impressive portfolio of work and skills, ready to take your place in the fashion industry. From the outset, you'll develop strong research skills to help you engage with contemporary and historical debates in fashion communication. Working with practitioners on live projects provides a unique opportunity for you to gain enterprise skills for your CV.

You'll also hone your soft skills, such as interpersonal skills, teamwork, organisational skills and student conduct. We'll encourage you to use these skills to share your work online and offline throughout the course. We update the course's Instagram regularly with student work. 

As a fashion communication graduate, you could go into a variety of roles across the industry. These include art direction, fashion film, digital and social media, advertising, PR and marketing, copywriting, photography, event management, styling and more.

Past graduates have gone on to work at companies such as: Burberry, Gucci, Levi's, Garage Magazine, Getty Images, Stella McCartney, Disney, Adidas, Vice, Oxfam, ASOS, Nike, Monsoon, Accessorize, LUSH Cosmetics, COS, Pandora Jewellery, Universal Music, Sony Music Entertainment, Ted Baker, Urban Outfitters and Superdry. 

Get inspired

Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.

We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events.

Visit our employability pages to learn more about careers, employers and what our students are doing six months after graduating.

Life

Accommodation at UWE

Accommodation

An excellent range of options for all of the Bristol campuses and the city centre.

Discover Bristol

Bristol

A stunning city for student living with all the qualities to make you want to stay.

Sport in Bristol

Sports, societies and activities

There is more to your experience here than study. Choose to make the most of it and try new things.

Health and Wellbeing

Health and Wellbeing

We provide support in the way you need it.

Campus and facilities

Campus and facilities

Discover our campuses and the wealth of facilities provided for our students.

Unistats

UWE Campus

Full Time

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Page last updated 26 March 2026