BA(Hons) Fashion Communication (with Foundation Year)

Display of students' fashion designs
Entry year
Course code
Tariff points
Art and Design
City Campus
Four years
Programme leader
Mary Murphy

This course is open for applications

Page last updated 7 December 2020


This course was developed alongside industry experts and has produced Graduate Fashion Week award-winners across several categories.

Why study fashion communication?

The fashion industry employs over 400,000 people in the UK alone, and engages and inspires global audiences through diverse media.

Fashion brands use a range of platforms and techniques to speak to existing and new customers. To do this, they need professionals with a solid understanding of contemporary culture and fashion.

Studying fashion communication will introduce you to a variety of roles and specialisms. The knowledge and network you develop will open the door to many careers, including art direction, fashion film, social media, advertising, marketing, copywriting, photography, event management, styling, social media, branding and more.

Why UWE Bristol?

BA(Hons) Fashion Communication is a creative interdisciplinary course based at Arnolfini, one of Europe's leading centres for the contemporary arts.

Our staff are industry experts and have strong relationships with the fashion industry so you'll benefit from regular input from fashion professionals.

Exceptional facilities and resources include industry-standard digital media studios. Production and fabrication workshops offer a combination of traditional tools and the latest technology.

Discover approaches towards communicating and promoting fashion. Work with photography, digital media and film to explore ideas around fashion and its global dissemination.

Study and apply branding, market analysis and PR to your creative work and investigate the use of digital marketing strategies, future trends and technology's role in fashion.

Apply new ideas through project development, which can include online marketing campaigns, promotional films or publications. Demonstrate your creativity and fashion knowledge through an extended independent design project.

We work closely with industry specialists to keep the curriculum current and relevant to industry. Develop professional and entrepreneurial skills, and participate in live briefs and collaborative projects with industry professionals.

Go on visits to workplaces and sector events where you'll see the fashion industry in action. Gain valuable experience through professional practice and internships.

City Campus is a creative powerhouse that spans the city of Bristol and is made up of Bower Ashton, Spike Island, Arnolfini and Watershed.

Showcase your work to talent scouts and potential employers at the final year Creative Industries Degree Show, and exhibitions in London.

Focusing on the avenues that most interest you, through your modules and assessments, you'll graduate with an impressive portfolio of work, ready to take your place in the fashion industry.

International students

This course will give you the skills and confidence to find out what type of artist you are. Not only will you develop your creative portfolio while studying the foundation year, but you will have the opportunity to reach and improve your English language and communication skills through a unique module designed for those in the creative arts.

Find out our country specific requirements on our Country Information pages

Where can it take me?

Fashion communication can take you in many directions.

Potential careers include photographer, stylist, trend forecaster, fashion editor, brand manager, online marketeer, online visual merchandiser and events manager.

Watch: The learning and teaching experience



The optional modules listed are those that are most likely to be available, but they may be subject to change.

Year zero (foundation year)

You will study:

  • Drawing and Making
  • Developmental Projects
  • Foundation Project
  • Academic Skills.

You normally need to pass your foundation year before going into Year one.

Year one

You will study:

  • Introduction to Fashion Communication
  • Exploring Practice in Fashion Communication
  • Professional Practice and Work Experience in Fashion Communication 1
  • Critical Perspectives.

Year two

You will study:

  • Developing Practice in Fashion Communication
  • Creative Analysis.

Plus, optional modules (the number depending on your credit requirements) from:

  • Developing Practice in Fashion Communication 2
  • International Exchange
  • Professional Practice
  • Negotiated Presentation 2
  • Professional Practice and Work Experience in Fashion Communication 2 or Collaborate.

Final year

You will study:

  • Preparation for Extended Study in Fashion Communication
  • Extended Study in Fashion Communication
  • Professional Practice and Work Experience in Fashion Communication 3
  • Independent Research Project.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.

Learning and Teaching

Develop your individual strengths and interests through fast-paced, experimental projects.

Learn through a mix of taught, independent and collaborative learning, including lectures, seminars, technical workshops, tutorials, presentations, critiques and external visits.

Develop your professional and creative practice, with practice-led teaching, access to leading facilities and plenty of professional input.  

Craft your skills as a researcher, working with academics and partners helping to shape new thinking in the field. The team on this course are involved in globally significant research into production and the effects of fashion making on communities.

Develop enterprise skills, to take your talents in interesting directions and open the door to different careers. You'll learn about launching brands, developing publications and working as a freelancer.

As well as ensuring the course reflects industry, experts come in to present and deliver live briefs, assess portfolios and give talks. Past speakers include freelance fashion journalists, photographers and designers and experts from YADDA, Antiform, Kurt Geiger, Burberry, Dora Larsen and BRICKS magazine.

We currently offer live projects in association with Kurt Geiger, Peregrine Clothing, Lazy Oaf, Confinery, Movement Boutique, Antiform and Native Youth, as well as the chance to take part in national and international design competitions such as the DA&D's New Blood exhibition.

Showcase your work at our final year Creative Industries Degree Show. We also encourage you to show work on and off-line throughout the course and will help you develop the skills to do this. See some of our students' exhibits on Instagram and Tumblr.

See our full glossary of learning and teaching terms.

Approximate percentage of time you'll spend in different learning activities*:

YearScheduled learning and teaching studyIndependent studyPlacement study

*Calculated from compulsory and optional modules (where applicable) each year

Study time

You can expect to be taught for a minimum of three days each week.

You'll have access to the studios based at Arnolfini and the photographic studios at Bower Ashton campus. In your final year, you'll have evening access to the studios and workshops.


We use various methods of assessment so you can develop a range of critical, creative and practical skills.

The majority of the assessments are coursework. Assessment types include portfolio assessments, presentations and exhibitions. You're also required to engage in peer assessment as part of the formative assessment process.

You'll receive written and verbal feedback on all the work you submit.

See our full glossary of assessment terms.

Approximate percentage of marks awarded by each assessment method*:

YearWritten exam assessmentCoursework assessmentPractical exam assessment

*Calculated from compulsory and optional modules (where applicable) each year



Students who get work experience tend to graduate with better degrees. Experience also hones your skills, industry knowledge and professional network, making you a sought-after graduate.

The role of practical experience in the success of our graduates is unquestionable. Past and current students have worked with well-known brandssuch as LOVE magazine, Toni and Guy, Storm Model agency and Harvey Nichols and fashion labels such as Moschino and Vetements.

You'll study professional practice and work experience modules, enabling you to find work experience that fits with your career ambitions.

Get help to find your placement and support throughout from department staff and our award-winning careers service.

Study exchange

Grow your personal and professional network, and develop specialist subject knowledge by spending a semester at one of our fantastic partner universities abroad.

Increase your confidence, intercultural communication skills and boost your employability.

Explore our study abroad pages to find out more.


Go behind the scenes of the fashion industry at trips to agencies, factories and events. We also arrange an optional visit to an event such as Fashion Week in London, Paris and Milan.

Study facilities

Fashion Communication is based at Arnolfini contemporary arts centre.

It's an excellent base within the exciting City Campus, connecting teaching and learning with some of the best creative and cultural organisations in Bristol.

Bower Ashton houses the main creative and cultural industries library and support services for students.

Access industry standard department facilities and resources and collaborate with students, alumni and industry professionals.

Develop skills in photography, filmmaking and digital media in our state-of-the-art technical resource centres. Bring your ideas to life using a range of media.

Attend lectures and seminars at the Watershed in Bristol city centre.

This mix of traditional and hands-on learning environments helps you quickly take on essential knowledge and skills, standing you in good stead for your professional career.

Learn more about UWE Bristol's facilities and resources.


Careers / Further study

Tailoring what and how you study, you can shape the course towards your chosen career path.

You could go into a variety of professions across the fashion industry. Potential careers could include fashion photography, styling, trend forecasting, fashion journalism, merchandising, photography, brand development, social media, events, marketing management and e-commerce.

Past graduates have gone on to work at Saatchi & Saatchi, Vogue, COS, Crack and i-D magazines, Company magazine, Burberry, Ted Baker, Kurt Geiger, Superdry and Urban Outfitters.

Get inspired

Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.

We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events.

Visit our employability pages to learn more about careers, employers and what our students are doing six months after graduating.


Supplementary fee information

Additional costs are for items you could need during your studies that aren't covered by the standard tuition fee. These could be materials, textbooks, travel, clothing, software or printing.

Learn more about costs


Typical offers

  • Tariff points: 48
  • GCSE: Grade C/4 in English Literature or Language, or equivalent. We do not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Literacy and Numeracy as suitable alternatives to GCSEs.
  • English Language Requirement: International and EU applicants are requirement to have a mimimum overall IELTS (Academic) score of 5.5 with 5.5 in each component (or approved equivalent*).

    *The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades you will need in our English Language section. Visit
  • A-level subjects: No specific subjects required.
  • EDEXCEL (BTEC) Diploma: No specific subjects required.
  • Access: No specific subjects required.
  • Baccalaureate IB: No specific subjects required.

Entry requirements

If you exceed the entry requirements you may be eligible for BA(Hons) Fashion Communication.

International applicants

For country specific entry requirements please find your country on the Country Information pages.

Selection process

Applicants will be required to submit a digital portfolio for review. For more details on the process, please visit our selection page.

Read more about entry requirements.

How to apply

Read more about undergraduate applications.

For further information


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