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Professional course

Social Marketing: A Practical Approach to Changing Behaviour

About this course

Course code:
Professional/Short Course
Bristol Business School
Course director:
Dr. Janet Carruthers

Page last updated 23 October 2017


Social marketing is an approach used to develop activities aimed at changing or maintaining people's behaviour for the benefit of individuals and society as a whole.

Combining ideas form commercial marketing and the social sciences, social marketing is a proven tool for influencing behaviour in a sustainable and cost effective way. It helps you to decide the following:

  • Which people to work with?
  • What behaviour to influence?
  • How to go about it?
  •  How to measure it?

The goal of social marketing is always to change or maintain how people behave not what they think or how aware they are about an issue.



By the end of the programme you will have:

  • A clear understanding of what constitutes social marketing, what it can achieve and its limitations.
  • A clear knowledge and understanding of social marketing principles.

And be able to:

  • Apply a range of appropriate tools to resolve a range of social problems.
  • Develop recommendations for behavioural change interventions.
  • Analyse the complexities that underpin the attitudes and beliefs of behaviour.
  • Understand the environmental, economic and social factors that may enhance or inhibit socal marketing interventions.
  • Create practical strategies and tactics in order to design, implement and evaluate social marketing interventions.

Prices and dates

Supplementary fee information

Full fee: £500.00

20% early bird discount fee: £400.00 (for bookings paid in full 8 weeks or more in advance)

15% UWE Alumni Discount fee: £425 (available until course start date)

Please note that discounts cannot be used in conjunction with each other. The greatest discount available will be applied at your booking confirmation.

(Fees include car parking, lunch and refreshments)


21 and 22 March 2018

How to apply

How to apply

To make a full or provisional booking please compete the booking form for the relevant course

March 2018 run of this course, please complete our online booking form.

For all enquiries, please complete our online enquiry form or contact us on the number below.


For further information

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