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Professional course

Leading Innovation for Impact

About this course

Course code:
Professional/Short Course
Bristol Business School
One day
Course director:
Dr. Noordin Shehabuddeen

Page last updated 9 March 2018



Bristol Business School's portfolio of short courses offers flexible learning solutions for you and your business. We have a range of courses covering a wide range of subjects on Finance, Strategy, Marketing, Coaching and Mentoring, Events Management, Project Management, among many others.  Our short courses are delivered by experienced practitioners, who apply their expertise and cutting-edge thinking with a practical focus.

Course introduction

Innovation management remains a key feature of any organisational strategy, regardless of whether it is explicitly defined or not, and increasingly, it is a skillset that is in demand in the contemporary work environment.  An effective introduction of innovation requires the ability to challenge the status quo; cultivate the creative potential of the workforce; and most importantly, convert creative outputs into tangible outcomes. While some organisations do this as a matter of routine, for others it is somewhat of a black art. The reality is that innovation is a management practice that can be orchestrated methodically, hence it does not have to be a game of chances.    

This short, sharp, one-day programme will introduce you to the latest concepts and practices around innovation, and give you the essential tools, techniques, and hints and tips that are crucial for starting or managing an innovation journey.  

Who is it for?

This programme is designed for anyone with either a formal or an informal remit to manage, or contribute to, innovation initiatives in an organisation. You may already be in a managerial position as a leader of a small team or a larger department, or are about to step into a managerial position. The programme is designed to suit a range of industry sectors, including services, retail, manufacturing, and product development.

What do I get out of it?

By the end of the programme you will be:

  • Able to apply a number of creativity tools and techniques
  • Able to run group sessions to facilitate creativity
  • Familiar with practical approaches to gaining customer insights
  • Equipped with useful approaches for converting ideas into projects
  • Familiar with practical approaches for stimulating and sustaining innovation in an organisation
  • Able to scope out innovation as a management process

Entry requirements

There are no formal entry requirements for this open programme, although some familiarity with established management concepts is desirable.



What does it cover?

The programme will cover the following topics:

  • The definition and scope of innovation management
  • Examples of how other organisations manage innovation
  • The role of creativity in innovation
  • Core principles of creativity
  • Creativity tools and techniques
  • Approaches for gathering deep customer insights
  • A method for selecting winning ideas
  • An introduction to innovation strategy
  • Factors that influence and facilitate a culture of innovation

How will I learn?

This stimulating programme with feature a rich mix of real-life examples, lectures, and group sessions. It is designed to be highly engaging and practical. As such, participants are expected to contribute their own perspectives and take an active part in group activities.


Study facilities

Our short courses are run at our dedicated Bristol Business Engagement Centre, providing a professional environment for your training needs. Located at Frenchay Campus, with easy access to the M4 and M5 motorways and Bristol Parkway rail station, it has four fully equipped training rooms, a communications and reception area.

To be able to fully participate in our course, you will need to be comfortable with using the Internet and searching for information online. Session materials are presented through a number of sources including Microsoft Word, Power Point, pdf and online workbooks and discussions.

Prices and dates

Supplementary fee information

Please see the table below for current fees and discounts available. All prices are VAT exempt.

Discounts cannot be used in conjunction with each other. The greatest discount available will be applied at your booking confirmation.

CohortFull FeeEarly Bird DiscountAlumni Discount
June 2018£325£293£276
Payment deadline 9 April 201821 May 2018
November 2018£325£293£276
Payment deadline 24 September 20185 November 2018

(Fees include car parking, lunch and refreshments)

Course dates


June 2018

Session 1


Tuesday 5 June 2018


9.30 - 17.00

November 2018

Session 1


Tuesday 20 November 2018


9.30 - 17.00


Bristol Business School, UWE Bristol, Frenchay Campus, Coldharbour Lane, Bristol BS16 1QY.

How to apply

How to apply

To make a full or provisional booking for this course, please complete the relevant online booking form below:

June 2018Book NowEnquire Now
November 2018Book NowEnquire Now

For further information

  • Email: Please contact us on the enquiry form above
  • Telephone: +44 (0) 117 32 87408

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