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Professional course

Marketing Analytics for Results

About this course

Course code:
Professional/Short Course
Bristol Business School
Two days
Course director:
Dr. Ed Little

Page last updated 12 March 2018



Bristol Business School's portfolio of short courses offers flexible learning solutions for you and your business. We have a range of courses covering a wide range of subjects on Finance, Strategy, Marketing, Coaching and Mentoring, Events Management, Project Management, among many others.  Our short courses are delivered by experienced practitioners, who apply their expertise and cutting-edge thinking with a practical focus.

Course introduction

Organisations generate a lot of data. Whether its sales records, customer data, web analytics or financial information, many managers feel they are drowning in data. Properly used, however, data can be an organisation's most valuable resource, providing the information with which to develop an effective strategy, as well as refining core business processes.

This two-day course is designed to help you learn how to pick out the most important parts of the marketing data that you need. As well as outlining the range of marketing metrics that managers might use, you will learn how to home in on those metrics that are crucial to your business. Most importantly, you will learn how to interpret numerical information, using it to support business decisions.  

Who is it for?

This programme is designed for anyone who is in a position to use data to inform business decision-making. You may already be in a managerial position as a leader of a small team or a larger department, or are about to step into a managerial position. The programme is designed to suit a range of commercial and non-profit sectors, including services, retail, manufacturing, charity and public sector.

What do I get out of it?

By the end of the programme you will be able to:

  • Identify a range of marketing metrics that are relevant to your business
  • Design a marketing analytic system
  • Generate insight from quantitative data
  • Use data to improve organisational performance

Entry requirements

There are no formal entry requirements for this open programme, although some familiarity with established management concepts is desirable.



What does it cover?

The programme will cover the following topics:

  • What are marketing analytics?
  • Problems and pitfalls of data collection and analysis
  • Making sense of quantitative data
  • Evidence-based decision-making
  • Identifying core business processes
  • Designing a learning system
  • Web analytics
  • Putting it all together

How will I learn?

This stimulating programme with feature a rich mix of real-life examples, lectures, and group sessions. It is designed to be highly engaging and practical. As such, participants are expected to contribute their own perspectives and take an active part in group activities.


Study facilities

Our short courses are run at our dedicated Bristol Business Engagement Centre, providing a professional environment for your training needs. Located at Frenchay Campus, with easy access to the M4 and M5 motorways and Bristol Parkway rail station, it has four fully equipped training rooms, a communications and reception area.

To be able to fully participate in our course, you will need to be comfortable with using the Internet and searching for information online. Session materials are presented through a number of sources including Microsoft Word, Power Point, pdf and online workbooks and discussions.

Prices and dates

Supplementary fee information

Please see the table below for current fees and discounts available. All prices are VAT exempt.

Discounts can not be used in conjunction with each other. The greatest discount available will be applied at your booking confirmation.

CohortFull FeeEarly Bird DiscountAlumni
June 2018£500£450£425
Payment Deadline 25 May 20186 June 2018
December 2018£500£450£425
Payment Deadline 8 October 201819 November 2018

(Fees include car parking, lunch and refreshments)

Course dates


June 2018

Session 1

Session 2


Thursday 21 June 2018

Friday 22 June 2018




December 2018

Session 1

Session 2


Tuesday 4 December 2018

Wednesday 5 December 2018





Bristol Business School, UWE Bristol, Frenchay Campus, Coldharbour Lane, Bristol BS16 1QY.

How to apply

How to apply

To make a full or provisional booking for this course, please complete the relevant online booking form below:

June 2018Book NowEnquire Now
December 2018Book NowEnquire Now

For further information

  • Email: Please contact us on the enquiry form above.
  • Telephone: +44 (0) 117 32 87408

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