Three students in a classroom laughing sat around a table

Executive Education

Marketing Analytics for Results

About this course

Course code:
Professional/Short Course
Bristol Business School
Two days
Course director:
Dr. Ed Little

Page last updated 6 December 2018


At Bristol Business School, our portfolio of open programmes offers you and your business a flexible learning solution.  We have a range of programmes covering a wide range of topics, including Finance, Strategy, Marketing, Leadership, Coaching and Mentoring, Innovation, and Design Thinking, among many others.  Our programmes are delivered by experienced practitioners and academics, who combine cutting-edge thinking with a practical, real-world focus, ensuring our programmes meet professional and industry needs.

Programme introduction

Organisations generate a lot of data. Whether its sales records, customer data, web analytics or financial information, many managers feel they are drowning in data. Properly used, however, data can be an organisation's most valuable resource, providing the information with which to develop an effective strategy, as well as refining core business processes.

This two-day programme is designed to help you learn how to pick out the most important parts of the marketing data that you need. As well as outlining the range of marketing metrics that managers might use, you will learn how to home in on those metrics that are crucial to your business. Most importantly, you will learn how to interpret numerical information, using it to support business decisions.  

Who is it for?

This programme is designed for anyone who is in a position to use data to inform business decision-making. You may already be in a managerial position as a leader of a small team or a larger department, or are about to step into a managerial position. The programme is designed to suit a range of commercial and non-profit sectors, including services, retail, manufacturing, charity and public sector.

What do I get out of it?

By the end of the programme you will be able to:

  • Identify a range of marketing metrics that are relevant to your business
  • Design a marketing analytic system
  • Generate insight from quantitative data
  • Use data to improve organisational performance

Entry requirements

There are no formal entry requirements for this open programme, although some familiarity with established management concepts is desirable.



What does it cover?

The programme will cover the following topics:

  • What are marketing analytics?
  • Problems and pitfalls of data collection and analysis
  • Making sense of quantitative data
  • Evidence-based decision-making
  • Identifying core business processes
  • Designing a learning system
  • Web analytics
  • Putting it all together

How will I learn?

This stimulating programme with feature a rich mix of real-life examples, lectures, and group sessions. It is designed to be highly engaging and practical. As such, participants are expected to contribute their own perspectives and take an active part in group activities.


Study facilities

Our Executive Education Programmes are run at our dedicated Bristol Business Engagement Centre, providing a professional environment for your development needs. Located at Frenchay Campus, with easy access to the M4 and M5 motorways and Bristol Parkway rail station, it has four fully equipped training rooms, a communications and reception area.

To be able to fully participate in our programme, you will need to be comfortable with using the Internet and searching for information online. Session materials are presented through a number of sources including Microsoft Word, Power Point, pdf and online workbooks and discussions.

Prices and dates

Supplementary fee information

Please see the table below for current fees and discounts available. All prices are VAT exempt.

Discounts can not be used in conjunction with each other. The greatest discount available will be applied at your booking confirmation.

CohortFull FeeEarly Bird DiscountAlumni/ UWE Staff Discount
March 2019£500£450£425
Payment Deadline 28 February 201911 March 2019

(Fees include car parking, lunch and refreshments)

Programme dates


December 2018

Session 1

Session 2


Monday 25 March 2019

Tuesday 26 March 2019





Bristol Business School, UWE Bristol, Frenchay Campus, Coldharbour Lane, Bristol BS16 1QY.

How to apply

How to apply

To make a full or provisional booking for this programme, please complete the relevant online booking form below:

March 2019Book NowEnquire Now

For further information

  • Email: Please contact us on the enquiry form above.
  • Telephone: +44 (0) 117 32 87408

You might also like

Back to top