Two students listening to a lecturer

Executive Education

Customer Experience Management

About this course

Course code:
Z20000119
Applications:
University
Level:
Professional/Short Course
Department:
Bristol Business School
Campus:
Frenchay
Duration:
Two days
Course director:
Dr. Ed Little

Page last updated 6 December 2018

Introduction

At Bristol Business School, our portfolio of open programmes offers you and your business a flexible learning solution.  We have a range of programmes covering a wide range of topics, including Finance, Strategy, Marketing, Leadership, Coaching and Mentoring, Innovation, and Design Thinking, among many others.  Our programmes are delivered by experienced practitioners and academics, who combine cutting-edge thinking with a practical, real-world focus, ensuring our programmes meet professional and industry needs.

Course introduction

Management gurus talk about the need to `delight' customers, meaning to exceed their expectations in a way that is surprising and pleasing. This, however, is easier said than done; attempts to offer new and unusual service experiences can be expensive, time-consuming and can often backfire. This two-day programme is designed to get behind the hype to look at the practicalities of creating satisfying service experiences. You will learn techniques for managing and developing the many elements that contribute to a service experience. You will also explore different ways of pursuing that elusive goal of `the delighted' customer.

Who is it for?

This programme is designed for anyone who is involved in service management or delivery. You may already be in a managerial position as a leader of a small team or a larger department, or are about to step into a managerial position. The programme is designed to suit a range of commercial and non-profit sectors, including services, retail, manufacturing, charity and the public sector.

What do I get out of it?

By the end of the programme you will:

  • Understand how the servicescape supports the management of the customer experience
  • Create, design and delivery new service products
  • Monitor and control the delivery of customer experiences
  • Understand the potential and limitations of self-service technology
  • Gather data which enables continuous improvement

Entry requirements

There are no formal entry requirements for this open programme, although some familiarity with established management concepts is desirable.

Structure

Content

What does it cover?

The programme will cover the following topics:

  • Experiences, emotion and value in service delivery
  • Designing the servicescape
  • Creating satisfying customer experiences
  • Managing service quality
  • Customer relationship management
  • Making use of technology in services
  • Service recovery
  • Putting it all together

How will I learn?

This stimulating programme with feature a rich mix of real-life examples, lectures, and group sessions. It is designed to be highly engaging and practical. As such, participants are expected to contribute their own perspectives and take an active part in group activities.

Features

Study facilities

Our Executive Education Programmes are run at our dedicated Bristol Business Engagement Centre, providing a professional environment for your development needs. Located at Frenchay Campus, with easy access to the M4 and M5 motorways and Bristol Parkway rail station, it has four fully equipped training rooms, a communications and reception area.

To be able to fully participate in our programme, you will need to be comfortable with using the Internet and searching for information online. Session materials are presented through a number of sources including Microsoft Word, Power Point, pdf and online workbooks and discussions.

Prices and dates

Supplementary fee information

Please see the table below for current fees and discounts available. All prices are VAT exempt.

Discounts can not be used in conjunction with each other. The greatest discount available will be applied at your booking confirmation.

 

CohortFull FeeEarly Bird DiscountAlumni/UWE Staff Discount
TBC£500£450£425
Payment Deadline   

(Fees include car parking, lunch and refreshments).

Programme dates

CohortDateTime

TBC

Session1

Session 2

 

TBC

TBC

 

9.30 - 16.30

9.30 - 16.30

Location

Bristol Business School, UWE Bristol, Frenchay Campus, Coldharbour Lane, Bristol BS16 1QY.

How to apply

How to apply

To make a full or provisional booking for this programme, please complete the relevant online booking form below:

Cohort  
TBCBook Now- coming soonEnquire Now

For further information

  • Email: Please contact us on the enquiry form above
  • Telephone: +44 (0) 117 32 87408

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