Professional course Machine Learning and Predictive Analytics

Entry year
Course code
Professional/Short Course
School of Computing and Creative Technologies
Twenty sessions, scheduled over twenty-four weeks
Through weekly lectures and tutorial sessions
Course Director
Dr Hisham Ihshaish

Page last updated 24 April 2024


This course can count towards one of our postgraduate qualifications within our Information Technology Awards.

This module will help you to understand how organisations can capitalise on their information assets and use them for both evaluating performance and identifying new opportunities. Key principles and approaches to machine learning will be covered alongside examples of how they relate to business problems and research/development questions.

Entry requirements

Participants are expected to have a first degree at 2.2 level or above (or equivalent), or alternatively have six-months of relevant industrial experience.

If you are a non-UK student you will need to show your passport on entry to the UK. Please check your eligibility to visit and study in the UK here. If you are a non-Irish EU national currently resident in Ireland please contact us directly for further advice.

If English is not your country's first language, you will be required to provide evidence to show you meet the UK Border Agency and the University's minimum English Language requirements. Further details are available on our English Language Requirements webpage

We strongly recommend that you speak to the course tutor prior to the course if you are unsure about your suitability to complete the assessment.

Careers / Further study

This module can be taken as a standalone module, or used to build up credit towards a named postgraduate qualification (PG Certificate, PG Diploma or Masters) within our Information Technology awards



This module will cover the following topic areas:

Introduction to predictive analytics

  • Defining predictive analytics - introduction
  • Business Relevance of PA - Business intelligence and applications
  • Relevance of pattern recognition, classification, optimisation
  • Predictive analytics and big data
  • Case study: A business application using predictive analytics approaches 

Predictive analytics in business - applications

  • Sources of data and value of knowledge
  • Identify a wide range of applications for predictive analytics:
  • Marketing and recommender systems, fraud detection, business process analytics, credit risk modelling, web analytics and others
  • Social media and human behaviour analytics
  • Case study: Email targeting - which message will a customer answer? - [tutorial]

Analytics models and techniques

  • Introduction to analytics modelling
  • Types of analytics models:
  • Predictive models
  • Survival models
  • Descriptive models
  • Define pattern recognition, inferring data and data visualisation
  • Briefing learning and regression approaches
  • Comparison of approaches - use and goals - [tutorial]

Introduction to machine learning

  • Introduction: Basic principles
  • Basic notions of learning
  • Introduction to learning problems (classification, clustering and reinforcement) and literature
  • Identifying different learning approaches - supervised, unsupervised and reinforcement
  • Case study on different types of learning - [tutorial]

Machine learning for predictive analytics [1]

  • Review of types of problems
  • Machine Learning techniques:
  • Decision tree learning
  • Artificial neural networks
  • Clustering
  • Naive Bayes classifier
  • k-nearest neighbours
  • Genetic algorithms
  • Case study on problem - a "suitable" predictive modelling technique - [tutorial]

Regression techniques for predictive analytics

  • Review of types of problems (application)
  • Linear regression models
  • Survival or duration analysis (time to event analysis)
  • Ensemble learning and random forest
  • Case study on problem - a "suitable" predictive modelling technique - [tutorial]

 Advanced topics and Software tools

  • Analytics in the context of big data
  • Predictive analytics as art and science
  • Software tools; the R project and Python
  • Trends and challenges in predictive analytics - where are we going?

Learning and Teaching

The module is delivered through weekly lectures and tutorial sessions, which take place on consecutive weeks.

Each lecture will direct the course and introduce the new ideas and skills required. Then small group tutorial sessions will enable each student to carry out the study and research exercises described in the associated work-sheet under the guidance of a Tutor.

The teaching material is available from Blackboard (our online learning environment).

A course text is also recommended.

Study time

This module (course) will involve 2 hours direct contact time per week for one semester equally divided between lecture and tutorial sessions.

A 15 credit module, like this, is expected to take 150 hours to complete:

  • 24 hrs contact time through lectures and face to face discussion
  • 30 hrs coursework preparation
  • 86 hrs assimilation and development of knowledge
  • 10 hrs exam preparation


The module will be assessed though a coursework project and a written exam.

For more details, see our full glossary of assessment terms.


Study facilities

The University has excellent facilities, accessible to all students, as required; however, it is expected that much of the work will be carried within the work environment.

Find out more about the facilities and resources UWE has to offer.

Get a feel for the Computer Science and Creative Technologies facilities we have on offer here from wherever you are.

Prices and dates

Supplementary fee information

Course dates

This course is planned to run again in 2025. Course dates, updated fees and online booking forms will be published here in the summer of 2024. Please complete our online enquiry form below to be notified once these details are made available.

Cohort February 2025TimeLocation
Twenty sessions, scheduled over twenty-four weeksTBCFrenchay Campus


Course fees

All prices are VAT exempt


CohortFebruary 2025
UK students£792.00*
International students£1,333.00*

*Fees displayed are based on 2023/24 entry and are an indication only. Please note there might be a small increase for 2024/25. Please complete our online enquiry form below to be notified once these details are made available. 

For information on fees, managing your money and determining your fee status, please go to our fees and funding pages.

Course location

UWE Bristol, Frenchay Campus, Coldharbour Lane, Bristol BS16 1QY

How to find UWE Bristol

How to apply

How to apply

This course is planned to run again in 2025. Course dates, updated fees and online booking forms will be published here in the summer of 2024. Please complete our online enquiry form below to be notified once these details are made available.

As this module carries university accreditation, please note that once you have submitted your booking form, you will be required to provide the following supporting information for Tutor to be able to review and formally accept your application as required by the university:

  • An up-to-date copy of your Curriculum Vitae (including contact details of a work or academic reference)
  • A brief personal statement to support your application
  • A copy of your highest qualification certificate and transcript of modules studied
  • A copy of photographic proof of ID (i.e. driver's licence/passport). For non UK students, this must be a copy of your passport
February 2025 Enquire Now

For further information

  • Email: Please contact us using the online enquiry form link above.
  • Telephone: +44 (0)117 32 81043 (option 1, then option 3)