Communications Campaigns: Creative Approaches and Tools
About this course
- Course code:
- Professional/Short Course
- Geography and Environmental Management
- Five one-day sessions, scheduled over five continuous Fridays
- Through interactive workshops, presentations and independent study
- Programme leader:
- Dr Georgina Gough
- Key fact:
- This course can count towards one of our postgraduate qualifications in Sustainable Development in Practice
Page last updated 3 February 2020
The Department of Geography and Environmental Management offers a portfolio of short courses that focus on the urgent challenges faced by organisations, communities and government in effecting sustainable change in individual behaviour, business practice and wider society.
This course is suitable for professionals in an existing communications, campaigning or sustainability role who need to update their knowledge and skills, as well as career changers and recent graduates who are looking to build and differentiate their CV in the highly competitive sustainability sector.
This course is designed to enable you to develop and evaluate a communication strategy aimed at changing cultural understanding, attitudes and behaviours in regard to sustainable development. The course will introduce you to a range of historically significant campaigns and social movements and it will support you to examine the various ways in which the issue and proposed change is presented across a range of different media forms.You will also be introduced to a range of contemporary case studies which make innovative use of social media in the dissemination of information and in the planning and implementation of significant events and demonstrations.
Participants are expected to have a first degree at 2.2 level or above (or equivalent), or alternatively have industrial experience.
Overseas students need to have, in advance of application, either a valid student visa or evidence of residency status in the UK.
We strongly recommend that you speak to the course tutor prior to the course if you are unsure about your suitability to complete the assessment.
Careers / Further study
This course forms one module of the MSc Sustainable Development in Practice. They may be taken separately or combined to build towards a Postgraduate Certificate, Postgraduate Diploma or MSc Award if desired.
Please note that if your enrolment in this course is with the aim of completing a Sustainable Development in Practice Award, you will also need to complete the online booking form to be enrolled on the Sustainable Development in Practice Framework. Please see link under 'How to Apply'
Participants will engage with a very wide range of resources and examples - from philosophical materials, critical theory, film and documentary photography, manifesto and campaigning handbooks, reports and evaluation materials. You will work in a group with other course participants to research and devise a campaign strategy with a specific focus on identifying and critically evaluating persuasive techniques and approaches.
On successful completion of this course you will be able to:
- identify the rhetorical strategies and tactics used in successful social movements and processes of cultural change;
- critically evaluate the role of the media (print, image, broadcast and online) in the processes of communication and persuasion;
- demonstrate an awareness of the ethical and political issues that arise in the use of persuasive communication and their rhetorical strategies;
- devise and evaluate a campaign strategy aimed at changing cultural attitudes and behaviours that addresses a significant contemporary issue in sustainable development;
- communicate complex material in a range of visual, written and oral forms;
- situate your work within broader theoretical contexts and conceptual frameworks relevant to an understanding of processes of pro sustainability cultural change.
Learning and Teaching
The courses are taught through a mixture of face-to-face and independent learning, comprising weekly lectures and workshops (over 5 consecutive Fridays) and group discussion. The pattern of contact sessions is highly accessible for those who wish to study part-time.
You will be given access to orientation materials with links to a range of resources, archives a nd potential examples and case studies.
Some initial exercises will be set in preparation for the first workshop. Workshop one will immerse you in a range of historical and contemporary case studies of cultural change through a combination of talks, practical exercises and workshop activities.
Workshops two and three will support you to engage in connecting theories and practices of communicating for pro-sustainability change. Through practical exercise you will develop a campaign brief and begin the development of your portfolio and campaign materials.
Workshop three will be based around further practical exercises through which you will finalise campaign materials and devise a presentation. Assessed group presentations will take place three weeks after this.
You will be sharing resources, skills, aptitudes and perspectives with fellow course participants throughout. Staff will be monitoring the progress of the group project through group and individual online tutorials. There will be further opportunities for face to face tutorial support during the scheduled workshops.
The course is structured around five contact days. Students undertake a significant amount of directed and independent study between and after the contact sessions.
To complete the module and assessment (if taken), we recommend students allocate approximately 150 hours including taught sessions and personal study time. This is only a guideline and will depend on the participants' motivation and learning abilities.
Participants who wish to receive credit for their learning can undertake the two assessed elements to the module:
- A group presentation in-class, 20 mins with 10 mins Q&A per group, (worth 25% of the overall mark) which takes place on 1st May 2020.
Working in groups students develop a campaign strategy - they then present this strategy together.
- An individually authored report of 3,500 words, submitted online (worth 75% of the overall mark), which evaluates the campaign strategy presented in light of theories, concepts and practices covered by the module - this is due on 21st May 2020.
On successful completion, the course credits may then be used towards one of our postgraduate qualifications in Sustainable Development in Practice
You may also use the credit towards one of UWE's postgraduate qualifications in Integrated Professional Development.
Supplementary fee information
|Application deadline||Monday 17 February 2020*|
*Please note parking and refreshments are not provided as part of your course fee.
|Cohort||Start date||Session Time|
|February 2020||Friday 28 February 2020*||10:00 - 17:00|
*then every Friday on the 06, 13, 20 and 27 March 2020
UWE Bristol, Frenchay Campus. BS16 1QY
How to apply
As this module carries university accreditation, please note that once you have submitted your booking form, you will be required to provide the following supporting information to the administration team for the module tutor to be able to review and formally accept your application as required by the university:
- An up-to-date copy of your Curriculum Vitae (including contact details of a work or academic reference)
- A brief personal statement to support your application
- A copy of your highest qualification certificate and transcript of modules studied
- A copy of photographic proof of ID (i.e. driver's licence/passport). For non UK students, this must be a copy of your passport
Overseas participants will be required to provide evidence of visa status once accepted onto the course, before they can be fully registered and attend.
|February 2020||Book Now||Enquire Now|
|SDiP Framework*||Book Now|
*If your enrolment in this course is with the aim of completing a Sustainable Development in Practice Award (SDiP Postgraduate Certificate, Postgraduate Diploma or MSc), you will also need to complete this online booking form.
If you would like further information about this course or about the postgraduate qualifications in Sustainable Development in Practice, please contact the Programme Leader: Dr Georgina Gough /+44(0)117 32 87139.
For further information
- Email: For any questions in relation to the course, i.e. content, suitability, assessments, etc. please contact the Programme Leader: Georgina.Gough@uwe.ac.uk For all queries regarding administration aspects of registration, i.e. dates, fees, etc. please contact us using the online enquiry form link or telephone number below.
- Telephone: +44 (0)117 32 86927