Continuing Professional Development Reputation Management

Entry year
2022/23
Course code
Z51000173
Application
University
Level
Professional/Short Course
Department
Bristol Business School
Campus
Frenchay
Duration
One day
Delivery
Online delivery

Page last updated 9 August 2022

Introduction

At the Bristol Business School, our portfolio of open programmes offers you and your business a flexible learning solution. We have a range of programmes covering a wide range of topics, including Crisis Communications, Reputation Management, Finance, Strategy, Marketing, Leadership, Coaching and Mentoring, Innovation, and Design Thinking, among many others. 

Our programmes are delivered by experienced practitioners and academics who combine cutting-edge thinking with a practical, real-world focus, ensuring our programmes meet professional and industry needs.

Programme introduction

Reputation management and crisis communications go hand-in-hand. In the fast-moving world of social media, an organisation's reputation can be trashed in minutes. And then everything goes into crisis firefighting mode.

This practical one-day programme on reputation management aims to give you an understanding of why reputation management matters, and how you can build up a reputation as a trustworthy organisation that communicates effectively with its stakeholders.

We also deliver a one-day programme on Crisis Communication.

Who is it for?

This programme is designed for individuals who may have some experience of PR or who are new to the needs of the role. They may be working for charities, pressure groups or small businesses, or in the early days of a career in PR. The two workshops will be of particular use to new businesses who are looking to build up their reputation.

What do I get out of it?

By the end of the programme, you will be able to:

  • recognise the importance to an organisation of reputation management
  • understand how to build up a reputation as a trustworthy organisation
  • communicate effectively with stakeholders
  • plan and evaluation measures to safeguard your organisation's reputation
  • devise a social media plan for your organisation
  • communicate the plan with stakeholders to ensure familiarity
  • use feedback from the workshop leader to critically evaluate your plan

Entry requirements

There are no formal entry requirements for this open programme.

Structure

Content

What does it cover?

The programme will cover topics including:

  • Why reputation matters
  • Where start-ups often go wrong
  • Working with stakeholders
  • Using social media
  • Writing a social media plan
  • Behaving ethically
  • Corporate social responsibility

How will I learn?

This practical programme will expect you to participate in the sessions with your own and peer experiences. You will undertake hands-on exercises and be prepared to critique both your own work and that of peers. The workshop will be supported by online learning materials.

Features

Study facilities

We use the latest online learning technology to make your learning experience as effective and rewarding as our traditionally taught courses.

IT requirements

This course is delivered fully online. To ensure you can participate fully in the session and course materials, please see the following required computer specifications:

Operating system: Windows 7+, Mac OS 10.9

Web browser: Google Chrome is the optimal browser. However other browsers such as Firefox, safari and Microsoft Edge are also compatible.

Additional requirements:

Internet Access - 28.8 kbps speed or above (Broadband connection highly recommended). Slower internet connections may cause issues with audio and video.
A headset with microphone/headphones is highly recommended
Webcam
Find out more about the facilities and resources UWE has to offer.

Prices and dates

Supplementary fee information

Programme Dates

DateTimeLocation
Wednesday 22 June 202209:30 - 16:30Online

Programme Fees

Please see the table below for current fees and discounts available. All prices are VAT exempt.

Discounts cannot be used in conjunction with each other. The greatest discount available will be applies at your booking confirmation.

 Reputation Management OnlyReputation Management and Crisis Communication
Early bird discount£162£274
Payment deadline11 May 202211 May 2022
Full Fee£180£310
UWE Alumni discount£153£256
UWE staff discount£153£256
Course Connect Partner£144£238
Payment deadline for all other bookings15 June 202215 June 2022

How to apply

How to apply

To make a booking for Reputation Management only, please complete the online booking form below.

To receive a discounted rate book Reputation Management and Crisis Communication using the online booking form below

Cohort  
Reputation Management OnlyBooking ClosedSend an Enquiry
Reputation Management and Crisis CommunicationBooking ClosedSend an Enquiry

For further information

  • Email: Please contact us using the enquiry form above
  • Telephone: +44 (0)117 32 81874