Three students at a table: one speaks, moving their hands, while another holds a pen

BA(Hons)

Business Management with Marketing (with Foundation Year)

This course is open for applications.

About this course

Entry year:
2017/18
Course code:
NN5F
Applications:
UCAS
Level:
Undergraduate
Tariff points:
48
Department:
Bristol Business School
Campus:
Frenchay
Duration:
Four years full-time; five years sandwich
Delivery:
Full-time; sandwich
Study abroad:
Yes
Programme leader:
Dr Yvette Morey

Page last updated 22 February 2017

Introduction

Why BA(Hons) Business Management with Marketing?

Marketing is crucial to any business and one of the most exciting and dynamic sectors in a fast-paced, ever-changing global economy. United with a broader understanding of business, this course prepares you for the complexities of marketing management across stakeholders in the modern and complex business environment.

Why study our course?

This broad-based, contemporary business degree allows you to study marketing in depth, underpinned by a solid grounding in all business functions and an understanding of business law, finance, organisational behaviour and people management.  

You will analyse real business issues and gain an understanding of the market process, consumer behaviour, the lucrative business-to-business environment, traditional and digital marketing methods and global marketing.

You will be part of a lively community of students, enthusiastic and experienced tutors and an enterprising university with a strong reputation for producing employable and 'work ready' graduates. Bristol is recognised as one of the UK's leading marketing hubs, with a strong employer network and diverse graduate opportunities.

Real world experience

You will regularly apply marketing theory to real businesses and develop the crucial skills required by employers. Guest speakers and case studies from industry, paid placements and internships, competitions and an active Marketing Society ensure you have regular access to industry and the latest developments in the field in addition to valuable contacts with local employers.

Where it can take you

Career prospects are excellent and diverse with graduates securing predominantly marketing or management roles although due to the broad nature of this degree the possibilities are limitless. We have strong links with large multinationals, small-to-medium enterprises and charities, and past students have secured placement and graduate opportunities with employers such as Intel and Mini.

Watch: The learning and teaching experience

Structure

Content

In a Foundation year (Year zero), the content is designed to develop your academic skills. It also raises awareness of the relevance law, economics, accounting, plus business and management, will play in your future professional lives.

You are encouraged to develop as reflective learners and will gain an understanding of the attributes that graduates of UWE Bristol attain, such as being self-reliant, enterprising, future-facing, collaborative and globally responsible citizens.

Much of the scheduled class time will be spent in rooms equipped for technology-supported work in groups. Teaching methods will be engaging, as staff use the latest techniques and technologies to enhance the learning experience.

The four modules will have three hours of teaching each week (12 hours of scheduled class time in total). On four occasions during the year, the whole 12 hours will be spent team-working on a joint project. One of the weeks will result in an exhibition of assessed group posters and another will produce individual personal development plans.

Foundation Year (Year zero)

You will study the following compulsory modules:

  • Becoming a Professional
  • Introduction to Organisations, Enterprise and Management 
  • Economics and Accounting for the Real World
  • Introduction to Law in a Social, Business and Global Context.

You will study the Foundation year alongside students from other business and law courses and so you may transfer to another course in one of these areas at the end of a successful Foundation year. The normal expectation is that you must pass all Year zero modules before progressing to Year one. Students seeking transfer to BA(Hons) Business (Team Entrepreneurship) would be required to pass an interview process. Transfer to BSc(Hons) Economics (as distinct from BA(Hons) Economics) would require an A level in Mathematics.

Year one

The first year provides a foundation for the development of the knowledge, skills and attributes necessary for future success.

You will study the following compulsory modules:

  • Introduction to Management
  • Economics for Events and Marketing
  • Understanding Business and Financial Information (Marketing, Events and Tourism)
  • Understanding the Principles of Marketing (Marketing, Events and Tourism)
  • Business Decision Making for Marketing and Events
  • Enterprise and Entrepreneurship
  • Marketing in Society
  • Understanding Organisations and People (Marketing, Events and Tourism).

Year two

In the second year, you will study modules relating to the main functional areas of business, including a range of specialist module options, and you will develop your research and enquiry skills.

You will study the following compulsory modules:

  • Managing People
  • Management Skills (Marketing and Events)
  • Research Methods for Events and Marketing
  • Applied Marketing Practice
  • Introductory Research Project (Marketing and Events)
  • Financial Aspects for Marketing, Events and Tourism
  • Managing Business Processes (Marketing, Events and Tourism)
  • Integrated Marketing Communications.

All students are encouraged to spend their third year on placement and the curriculum in the second year provides support in securing this placement.

Final year

The final year will include a major project, modules which require the integration of the knowledge gained in the earlier years of study and a number of advanced business module options which allow you to further develop your specific interests. The final year curriculum also includes a focus on managing change, both in organisational terms and in terms of your own career.

You will study one of the following major final year projects:

  • Critical Business Enquiry Project
  • Enterprise Project
  • Work-based Enquiry Project
  • Applied Business Project
  • Business Project (International direct entrants only).

In addition, you will study the following compulsory modules:

  • Strategic Management (Marketing, Events and Tourism)
  • Managing Organisational Change
  • Integrated Business Simulation.

In addition, you will study two of the following optional modules OR one if a Study Year Abroad (SYA) or Placement Year has been completed:

  • Marketing Services
  • Digital Marketing Communication
  • Big Data for Marketing
  • Global Marketing Management
  • Key Account Management
  • Brand Management
  • Public Relations
  • Events and Festivals Management.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.

Learning and Teaching

The course is taught through a blend of learning activities - some tutor-led and face-to-face, some student-led and independent, some online, some in groups and some which require students to support each others' learning.

Lectures, workshops and seminars, group project working and tutoring account for 12 hours of contact per week. However, you will be expected to spend at least as much time again in essential independent study. For example, in preparing for workshops and seminars, reviewing lectures, online working through the university's 'virtual learning environment', reading, conducting research, preparing assessed work and revising for end of module exams.

For more details see our full glossary of learning and teaching terms.

Study time

Our learning and teaching approaches are student focused, with the emphasis on helping you to actively find out things for yourself. You will be expected to work with a mix of theory and practice, academic rigour and a practical approach, so that you can appreciate the relevance and application of concepts learnt. To help in this, you will be expected to gain high-quality work experience, ideally through the 40-week placement but if not, then through short-term internships or paid work as a Student Ambassador, Peer Assisted Learning Leader or through volunteering.

Assessment

You will be assessed through a mix of coursework and examinations, all of which aim to assess not only what you know and can do, but also to develop the graduate attributes that are valued by employers. These attributes include communication and presentation skills, IT and numeracy skills, team work, project and time management skills as well as the intellectual skills of problem solving, critical thinking, analysis and evaluation, creativity and innovation.

Coursework comes in many different forms: essays and reports; business plans and applied research projects; portfolios and weekly notes; assessed group and individual presentations and posters. You will also be required to reflect and comment on your own learning and personal development.

For more details see our full glossary of assessment terms.

Features

Placements

You are encouraged to undertake a 40-week paid sandwich placement, relevant to your degree. Placements are taken after the second year of study and could be based in the UK or internationally.

This is a valuable and rewarding aspect of your course allowing you to gain real-world experience, develop key skills and increase your employability on graduation.

UWE has established strong links with employers offering placements including large multinationals such as Mini, Disney, Microsoft, Intel and Warner Brothers in addition to local small to medium sized enterprises, charities and agencies. Roles are across marketing and business disciplines such as advertising, PR, event management and agency account handlers.

You will receive support in finding a placement and guidance throughout from our award-winning Careers and Employability service and departmental staff.

Study year abroad

As an alternative to a sandwich placement, there may be opportunities to undertake a study year abroad where courses are taught in English. Students are selected for this through a competitive process. Employers look favourably upon graduates who have studied overseas on account of them having acquired a global perspective (which is becoming even more valuable with increasingly globalised markets).

Study facilities

Your learning is supported through the provision of high-quality study facilities and an excellent library. Dedicated Business Librarians manage vast collections of materials to support all your curriculum subjects and independent research through information skills sessions and the University's Study Skills website. There is also an extensive programme of regular workshops including referencing management. 

The library offers zoned space from silent to group study and student bookable rooms. You will benefit from direct access to electronic databases on and off campus, including books, trade press, academic journals, and industry databases including MINTEL, Marketline Advantage, Passport and WARC.  The Business School also provides flexible learning spaces with wireless internet access and study areas, complete with sofas and areas for group work.

Find out more about the facilities and resources UWE Bristol has to offer.

UWE Marketing Society

You can opt to form part of the lively and hugely active UWE Marketing Society, which is made up of students from all marketing degrees and brings members together both socially and academically. It has established great connections with local businesses and organises regular events and a programme of guest speakers.

The society exists to provide a well-utilised local business network for employees and students and recently received a UWE grant to run workshops for local businesses to help improve their marketing, including a re-branding project with the UWE Students' Union.

Careers

Careers / Further study

Due to the broad degree and marketing specialism you will benefit from diverse career pathways in a range of business roles both client side and agency side including marketing executive, account executive and trainee management roles.

Bristol has a strong local labour market and employers highly value and recognise our course and students. UWE has established good links with organisations and, as a result, past graduates have secured roles with large multinationals, small to medium enterprises and charities.

Many students also take up graduate management schemes in both public and private sector, go onto further study or progress to teaching or research careers. Your career options are truly limitless - one of the benefits of such a broad and practical degree with a strong focus on employability. 

Award-winning Careers Service

Our award-winning careers service helps you develop your employment potential through career coaching, a vacancy service for internships, placements, jobs, global opportunities, volunteering and community activity plus support for entrepreneurial activity, and access to employer events.

Creating employable students

UWE Bristol places strong emphasis on employability and skills development at every level. Through work placements, volunteering, study abroad and initiatives nurturing talent and innovation, you will have opportunities to gain valuable real-world experience, allowing you to graduate with diverse career opportunities and a competitive place in the job market.

Visit our Employability pages to find out about careers, employers, real world experience and what our students are doing six months after graduating.

Fees

Full time course

FeesAmount (£)
Home/EU-Full Time-Annual (Per Year) Fee9250
Home/EU-Full Time-Module Fee (15 Credit)1156
International-Full Time-Annual (Per Year) Fee12500
International-Full Time-Module Fee (15 Credit)1563

Full time course with placement year

FeesAmount (£)
Home/EU-Sandwich-Annual (Per Year) Fee9250
Home/EU-Sandwich-Annual Full Final Year Fee9250
Home/EU-Sandwich-Annual Reduced Final Year Fee8094
Home/EU-Sandwich-Module Fee (15 Credit)1156
Home/EU-Sandwich-Placement Year Fee1156

Indicative Additional Costs

FeesAmount (£)
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Over 4 years1200
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Over 4 years with placement1500
Additional Course Costs - Full Time - Home/EU - Indicative Maximum Cost Per year300

Supplementary fee information

The additional costs listed are those that students could reasonably expect to incur during their studies and are for items not covered by the standard tuition fee. These could be materials, text books, travel, clothing, software or printing.

For information about funding for undergraduate courses see our funding pages.

Entry

Typical offers

  • Tariff points: 48
  • GCSE: For all applicants Grade C or above, or Grade 4 under newly reformed GCSE grading, in English Language and Mathematics, or equivalent. Please note the University does not accept Level 2 Key Skills, Functional Skills or Certificates in Adult Numeracy and Literacy as suitable alternatives to GCSEs.
  • A-level subjects: No specific subjects required. Points from General Studies and AS-Level subjects (not taken onto full A-Level) can be included towards overall tariff. You must have a minimum of one A-Level.
  • EDEXCEL (BTEC) Diploma: No specific subjects required.
  • Access: Achievement of the Access to HE Diploma; no specific subjects required.
  • Baccalaureate IB: No specific subjects required.

Entry requirements

Students who expect to achieve a higher tariff score may also be interested in our BA(Hons) Business Management with Marketing course.

For further information

Key information sets

UWE Main Campus

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