MSc/Postgraduate Diploma/Postgraduate Certificate Marketing Management

Entry year
2026/27
Course code
N50012
Application
University
Level
Postgraduate
School
Bristol Business School
Campus
Frenchay
Duration
One year
Delivery
Full-time; starts September
Programme leader
Dr Lucy Woodliffe

Page last updated 30 July 2025

Applications for 2026/27 entry will open in September 2025. Entry requirements currently stated are indicative but will be available from October 2025.

If you wish to be notified when applications are open, you can provide your details.

Introduction

Secure your expertise with our MSc Marketing Management. Learn to design and implement marketing strategies for long-term brand growth and success in any organisation.

Why study Marketing Management?

Our MSc Marketing Management will allow you to establish yourself as a fully rounded marketing professional. Develop the analytical and responsive planning skills and experience needed to coordinate complex and intricate marketing strategies, from brand strategy and marketing communications to product launches. 

You'll also learn how marketing activities are managed in different contexts. This allows you to perform effectively whether you're working in corporate or non-profit sectors, local markets, global markets and everything in between. 

Why UWE Bristol?

Designed in collaboration with employers, the MSc Marketing Management at Bristol Business School is delivered by industry experts, many of whom are active in business management-related research. Our practitioner-led teaching approach and curriculum is continually updated to reflect the fast-moving environment in which modern businesses operate.

We know it's not where you start but where you finish that matters. With this in mind, we've designed a skills and aspirations audit on arrival. This will help you identify gaps in your knowledge, including digital literacy, and guide you in choosing the right career path. Throughout the course, you'll receive tailored support to develop your skills and track your personal and professional growth. 

This feeds into the Careers Catalyst module, which enables you to reflect on your aspirations, build a relevant skillset and develop your personal unique selling point.    

You'll also enjoy access to and dialogue with business leaders, debating current, relevant topics at our popular annual Masters' Business Conference.

Read more about the speakers you can hear from at the Business School

Where can it take me?

When you graduate, you'll be ideally placed to pursue strategic roles such as marketing manager, brand strategist or marketing consultant in almost any industry or sector.

With or without a marketing background or experience, you'll be well positioned to progress quickly in your chosen career.  

Structure

Content

The optional modules listed are those that are most likely to be available, but they may be subject to change.

You'll study:

  • Career Catalyst: Developing Skills for Long Term Success
  • Going-to-Market
  • The Anatomy of a Business
  • Navigating Organisational Complexity.

Plus, one of the following optional modules:

  • Work Based Learning Project
  • Enterprise Project
  • Marketing Project and Research Methods.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved we'll inform you.

Learning and Teaching

The MSc Marketing Management is offered as a one-year intensive course of study, which will particularly appeal to those students who want to gain a postgraduate qualification, graduate and progress their career within 12 months.

You'll learn through formal lectures, seminars, group work, mentor meetings and further independent study to consolidate your learning. The course is designed so that the different modules interrelate allowing you to build your knowledge and skills. Support is available in a variety of formats both in person and online. You're expected to conduct independent study and to prepare for each session to be able to engage in meaningful discussions.   

See our glossary of teaching and learning terms.

Study time

While you're studying with us, you'll have access to a wide range of facilities to enhance your learning experience. This includes: 

  • facilities at Bristol Business School, including our collaborative learning rooms, computer labs, and Bloomberg trading room (the same trading platform used by the city investment banks) 
  • the University library which is open 24 hours a day 
  • access to specialist business software related to areas such as finance and project management. 

Take a personalised virtual tour of the Business Management facilities and experience what a typical day could look like here for you. 

Learn more about UWE Bristol's facilities and resources

Assessment

The skills you'll need to succeed in your assessments are the same skills you'll need to succeed in your business management career.  

These include:  

  • collaborative teamwork 
  • evidence-based discussion  
  • advanced communication skills 
  • information processing 
  • strategic decision-making 
  • deadline management.

All assessments are designed to enable you to develop a range of skills and insights which can be applied in a future career.  We encourage you to reflect through your journey on the skills that you are learning and how they might be useful in the future.   

Learn more about our assessments

Features

Placements

Find out more about our work experience and placements

Study facilities

In our £55m Bristol Business School, you'll have access to cutting-edge learning spaces.

Designed with student input, the Business School offers learning spaces for individual and group study, interactive learning environments and conference rooms you can book. It's a space for students and businesses to come together, collaborate and form new partnerships.

Learn more about UWE Bristol's facilities and resources.

Take a personalised virtual tour of the Marketing facilities and experience what a typical day could look like here for you.

Integrity Research Scheme

As a student on this course, you'll be able to apply to take part in the Business Advice Clinic. This gives you the chance to gain practical market research experience, where you'll work with a client on a real research project and gain valuable insight into what it's like to work as a market research consultant. 

Meet leaders of industry

As a student at Bristol Business School, you'll have the opportunity to hear about the challenges, issues and decisions being made at the highest level of strategic leadership. Our inspirational line up of speakers has included Will King, CEO of King of Shaves who spoke on 'The Power of Social Media'. Read more about the speakers you can hear from at the Business School.

Life

Postgraduate support

Our support includes access to fantastic facilities, study tools and career consultants, plus practical help to access everything from funding to childcare.

Bristol

A stunning city for student living with all the qualities to make you want to stay.

Sports, societies and activities

There is more to your experience here than study. Choose to make the most of it and try new things.

Health and Wellbeing

We provide support in the way you need it.

Campus and facilities

Discover our campuses and the wealth of facilities provided for our students.

Careers

Careers / Further study

Our award-winning Careers Service helps you develop your employment potential through career coaching, a vacancy service for internships, placements, jobs, global opportunities, volunteering and community activity plus support for entrepreneurial activity, and access to employer events.

Read more about where our graduates go onto after studying with us. 

Fees

There is currently no published fee data for this course.

Supplementary fee information

See our funding pages for more information. 

Entry

Entry requirements

You'll need:

  • an honours degree of 2:2 or above in any subject.

If you do not meet the above grade requirements but have at least 12 months relevant professional experience and/ or equivalent qualifications, we will consider you on an individual basis.

Personal Statement

You are required to complete a personal statement for this course. Please read the personal statement guidance carefully and make sure that you answer the questions on the postgraduate application form within the personal statement tabs, keeping to the advised word count.

UWE Bristol's International College

International students who do not meet the academic or English language requirements to study this course can qualify by completing preparatory study at our International College.

English language support

If you meet the academic requirements but require additional support to take your language skills to the required level, you may be able to attend one of our pre-sessional English courses. Students who successfully complete the pre-sessional course can progress onto their chosen degree course without retaking an IELTS or equivalent.

Read more about our Pre-Sessional English Programme.

English Language Requirement

International and EU applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*).

*The University accepts a large number of UK and international qualifications in place of IELTS. You can find details of acceptable tests and the required grades you will need in our English Language section.

How to apply

Read about postgraduate applications.

Read more about international applications and key international deadline dates.

For further information

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