MSc/Postgraduate Diploma/Postgraduate Certificate Marketing

Entry year
2023/24
Course code
N50012
Application
University
Level
Postgraduate
Department
Bristol Business School
Campus
Frenchay
Duration
One year
Delivery
Full-time; starts September
Programme leader
Dr Ed Little

This course is open for applications

Page last updated 2 February 2023

Introduction

This course develops the thinking skills required for a successful career in marketing, while also giving you plenty of opportunity to apply those skills to real marketing issues.

If you are looking to forge yourself a career in marketing, the MSc in Marketing at Bristol Business School will give you a solid qualification, and the skills and insights, to help lift you above other candidates in the job market, whatever your background or UG degree subject area.

This well-established and highly respected course will give you a thorough academic grounding in the subject, as well as developing your knowledge, experience and skills, to open the door to a wide range of rewarding marketing careers.

The latest marketing know-how

This is a fast-paced field, and the course is kept constantly updated and relevant to the latest developments in business practice. You will develop a comprehensive grounding in:

  • Planning, strategy development and implementation
  • Analysis of customers, markets and industry
  • Marketing communications
  • Research, investigations and data analysis.

The skills you need to succeed

The course is also designed to develop your problem-solving abilities and give you extensive opportunities for further personal development. We take a structured approach to developing the professional skills you need to be successful in this field. This includes both intellectual skills exploring different ways of thinking; and practical skills, such as communication, numerical and presentation capabilities.

A real-world focus

The course draws heavily on real-world issues, so you will learn the theory but also how to apply it to real-life situations. You will also have plenty of opportunity to engage with employers, with guest lecturers from industry, and research opportunities where you can work on real marketing problems.

This course is ideal if you are at the start of your marketing career.

Structure

Content

The department is currently reviewing the curriculum for this course. The following areas of study are indicative of the course structure but the final module titles are subject to university approval:

  • Consumer Behaviour
  • Marketing Strategy
  • Data-driven Marketing
  • Marketing Communication
  • Global Marketing
  • E-commerce
  • Customer Relationship Marketing.

You'll also be able to choose an option from a wide range of additional marketing modules, including specialist areas of digital marketing.

Dissertation

In addition to these modules, your dissertation gives you the chance to research an area of marketing of particular interest to you and of relevance to your career or company. You will have the choice of working on an academic-type dissertation or a work-based one, where you will work on a live marketing project. You will attend a number of dissertation workshops to provide you with the research training sufficient to produce a quality dissertation.

Previous dissertation topics include:

  • From Bond to Beckham the Evolution of Male Grooming.
  • Success factors in Capital and Revenue projects within Bristol Parks.
  • What Influences Pre-adolescent Girls to Buy in a Social Network.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved we will inform you.

Learning and Teaching

We assume no prior study of marketing. You'll learn though formal classes and seminar sessions, as well as through group work and independent study. The work will include assignments, exercises, case studies and presentations with an emphasis on independent learning to develop your problem-solving skills.

You will also have access to a range of study materials online through our virtual learning environment. This includes online lectures, five-minute 'talking head' discussions and other syllabus-related material to support your learning.

See our glossary of teaching and learning terms.

Study time

You will attend the Business School for one year, study two to three days per week, and submit your dissertation in September. You can, however, choose to submit your dissertation in December, therefore taking 15 months to complete the course.

Study support

If you have been out of higher education for a while, we provide skills sessions to help prepare you for studying again as well as sessions for non-native English speakers.

Assessment

Assessment is through supervised mini-projects, presentations, time-constrained assignments and examinations.

For more details, see our full glossary of assessment terms.

Features

Study facilities

In our new £55m Bristol Business School, you'll have access to cutting-edge learning spaces.

Designed with student input, the Business School offers learning spaces for individual and group study, interactive learning environments and conference rooms you can book. It's a space for students and businesses to come together, collaborate and form new partnerships.

Learn more about UWE Bristol's facilities and resources.

Get a feel for the Marketing facilities we have on offer here from wherever you are.

Integrity Research Scheme

As a student on this course, you will be able to apply to take part in the Business Advice Clinic. This gives you the chance to gain practical market research experience, where you will work with a client on a real research project and gain valuable insight into what it's like to work as a market research consultant. 

Meet leaders of industry

As a student at Bristol Business School, you will have the opportunity to hear about the challenges, issues and decisions being made at the highest level of strategic leadership. Our inspirational line up of speakers has included Will King, CEO of King of Shaves who spoke on 'The Power of Social Media'. Read more about the speakers you can hear from at the Business School.

Careers

Careers / Further study

Marketing is central to success in modern business the professional skills of the marketing expert are increasingly a passport through to the most senior positions in companies. This includes roles such as Digital Marketing Manager, Commercial Director, Marketing and Development Manager, Head of Business Development and Marketing, and Senior Direct Marketing Manager.

The MSc in Marketing at Bristol Business School will give you the broad-based skills and intellectual confidence needed to get started and get ahead in your career.

You will also have the opportunity to focus in on specific areas of marketing through the optional modules and your dissertation. Our graduates have gone on to work with employers such as Creative England, SCISYS and Telefónica UK.

Fees

Supplementary fee information

See our funding pages for more information. 

Entry

Entry requirements

You will need:

  • an honours degree of 2:2 or above in any subject; or
  • an equivalent academic qualification; or
  • a relevant academic or professional qualification plus significant marketing or general business experience: please give full details in your application.

Personal Statement

You are required to complete a personal statement for this course. Please read the personal statement guidance carefully and make sure that you answer the questions on the postgraduate application form within the personal statement tabs, keeping to the advised word count.

UWE Bristol's International College
International students who do not meet the academic or English language requirements to study this course can qualify by completing preparatory study at our International College.

English language support

If you meet the academic requirements but require additional support to take your language skills to the required level, you may be able to attend one of our pre-sessional English courses. Students who successfully complete the pre-sessional course can progress onto their chosen degree course without retaking an IELTS or equivalent.

Read more about our Pre-Sessional English Programme.

English Language Requirement

If English is not your first language, you will be required to meet the UK Border Agency and Universities minimum English Language requirements such as the International English Language Test (IELTS) overall score of 6.5 with 5.5 in each component.

Further details of our English Language requirements.

How to apply

The deadline for applying for this course is three weeks before the start date.

Read more about postgraduate applications.

For further information