Two students discussing their work while looking at a laptop screen.

BA(Hons) Marketing (with Foundation Year)

Entry year
2024/25
Course code
N50F
Application
UCAS
Level
Undergraduate
School
Bristol Business School
Tariff points
48
Campus
Frenchay
Duration
Four years full-time; five years sandwich
Delivery
Full-time; sandwich
Programme leader
Ms Chathushka Kiriella

Clearing applicants who do not meet the standard requirements as specified on the Entry tab may be considered.

Please call our Clearing helpline on +44 (0)117 32 83333 for further advice or you can apply online.

Page last updated 10 July 2024

Introduction

Guest speakers from industry, opportunities for placements and internships, competitions, case studies and strong connections with local businesses present regular opportunities to access industry and gain real-world insight.

Why study marketing?

Consumers are confronted with thousands of brands every day. The challenge for businesses is to find ways to cut through the noise and stand out in a fast-moving global economy.

Marketing is a vital component in any business, enabling brands to communicate the quality and usefulness of a product or service to potential and existing customers.

It's a creative, competitive industry that offers diverse career paths across multiple sectors. Studying marketing gives you a skillset that will always be in demand.

Why UWE Bristol?

BA(Hons) Marketing is written and delivered by industry experts and delivers a balance of academic rigour and practical learning.

We connect with practitioners across the industry to ensure we keep teaching relevant and useful for our students.

Study specialist marketing modules in the key areas of branding, global marketing, big data and digital marketing. Learn how to create a brand, undertake market research and respond to briefs.

Develop your ability to communicate in a compelling way, understand consumers, and co-ordinate and manage projects from start to end in line with financial targets.

The flexibility of the course allows you to hone your interests and skills, while valuable Chartered Institute of Marketing (CIM) accreditations increase employability.

Be part of a lively community of students and research-active tutors in a city recognised as a leading marketing hub.

Guest speakers from industry, placements and internships, competitions and case studies present regular opportunities to access industry and gain real-world insight.

Employability is central to the course and ensures you graduate 'work ready', with the skills and experience to succeed in your career.

Where can it take me?

Career options are as diverse as the course itself. Emphasis on skills development and real experience ensures you develop attributes valuable to any business.

Go into roles within a marketing team for a brand or organization, such as brand or product manager, business analyst, campaign manager, customer relationship manager or digital marketer. Some graduates find careers in management and recruitment.

Use your skills in the world of big business, or for charities, social enterprise or government. There are roles to suit all personality types whether you love to network, or prefer a more 'behind the scenes' role such as digital marketing analytics.

Our students have secured placements and graduate roles with companies such as GlaxoSmithKline, Intel, The Guardian, John Lewis, Disney, Coca Cola and the Rugby Football Union, as well a range of SMEs.

Structure

Content

The optional modules listed are those that are most likely to be available, but they may be subject to change.

Year zero (foundation year)

You'll study:

  • Becoming a Professional
  • Introduction to Organisations, Enterprise and Management 
  • Economics and Accounting for the Real World
  • Introduction to Law in a Social, Business and Global Context.

You normally need to pass your foundation year before going into Year one.

Year one

You'll study:

  • Introduction to Management
  • Economics for Events and Marketing
  • Understanding Business and Financial Information (Marketing, Events and Tourism)
  • Understanding the Principles of Marketing (Marketing and Events)
  • Business Decision Making for Marketing and Events
  • Enterprise and Entrepreneurship
  • Marketing in Society
  • Understanding Organisations and People (Marketing, Events and Tourism).

Year two

You'll study:

  • Consumer Behaviour
  • Research Methods for Marketing and Events
  • Applied Marketing Practice
  • Introductory Research Project (Marketing and Events)
  • Marketing Planning and Practice.

Plus:

  • Practical Digital Skills or Management Skills for Marketing and Events
  • Introduction to Digital Strategy or Financial Aspects for Marketing, Events and Tourism.
  • Introduction to Social Marketing or Service Operations.

Placement year (if applicable)

If you study on the four year (sandwich) course, you'll spend a year away from the University on a work placement or study year abroad after Year two.

You'll complete the Placement Learning module or Learning and Development on Study Year Abroad module, as appropriate.

See the Placements and Fees sections for more information.

Final year

You'll study:

  • Contemporary Issues in Marketing
  • Brand Management.

And a major project from:

  • Applied Business Project
  • Critical Business Enquiry Project 
  • Enterprise Project.

Plus, optional modules (the number depending on credit requirement) from:

  • Behaviour Change and Social Marketing
  • Campaign and Event Analytics
  • Digital Marketing Communication
  • Public Relations
  • Retail Marketing and Management
  • Strategic Management 
  • Global Marketing Management
  • Events and Festivals Management
  • Marketing Services and the Customer Experience
  • Digital Marketing Strategy
  • Work Integrated Learning (Marketing and Events)*
  • Cross Cultural Learning and Development*
  • Marketing Communications in the Digital World.

*These modules are not available to study if you complete the Sandwich Year.

The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we will inform you.

Learning and Teaching

Our approach to learning is student-focused, with emphasis on helping you to find things out for yourself.

You'll be expected to balance academic rigour and a practical approach to your work, so you can appreciate the relevance and application of the concepts you learn.

Lectures, workshops/seminars, tutorials and group work make up 12 hours of contact time each week and you'll spend at least as much time again studying independently.

During your foundation year, you'll become a reflective learner and begin developing skills you'll need later on, such as self reliance and collaboration.

You'll go on to develop your communication and presentation skills and IT and numeracy skills, with a strong focus on data interpretation and analysis. Your improved problem solving, critical thinking, analysis, evaluation and innovation skills will help you stand out as a graduate.

You can also gain work experience through short-term internships, paid work as a Student Ambassador or Peer Assisted Learning Leader, or through volunteering.

See our full glossary of learning and teaching terms.

Approximate percentage of time you'll spend in different learning activities*:

YearScheduled learning and teaching studyIndependent studyPlacement study
024%76%0%
124%76%0%
224%76%0%
318%69%13%

*Calculated from compulsory and optional modules (where applicable) each year

Assessment

You'll be assessed through a mix of coursework and examinations to assess what you know and can do and help you develop the confidence and skills that employers value.

You'll complete essays and reports, business plans and applied research projects, portfolios and weekly notes, and assessed group and individual presentations and posters. You'll also reflect and comment on your own learning and personal development.

Learn more about assessments.

Approximate percentage of marks awarded by each assessment method*:

YearWritten exam assessmentCoursework assessmentPractical exam assessment
036%41%23%
122%53%25%
223%61%16%
316%68%16%

*Calculated from compulsory and optional modules (where applicable) each year

Features

Professional accreditation

This course is accredited by the Chartered Institute of Marketing (CIM). Plus, parts of the course are accredited by the Institute of Direct Marketing.

Placements

We encourage you to do a 40-week paid sandwich placement after Year two. It can be in the UK or abroad.

Your placement is valuable because it allows you to gain real-world experience and skills that increase your employability.

UWE Bristol has strong links with employers, including large multinationals like Disney, Intel and GlaxoSmithKline. We also have links with smaller local enterprises, charities and agencies.

You'll get help to find your placement and support throughout from your department and the careers service.

Find out how Charlotte's placement at Coco-Cola helped her confidence grow.

Study facilities

In our Bristol Business School, you'll have access to cutting-edge learning spaces.

Designed with student input, the Business School offers learning spaces for individual and group study, interactive learning environments and conference rooms you can book. It's a space for students and businesses to come together, collaborate and form new partnerships.

In our specialist library, business librarians manage vast collections to support your research. Attend workshops to develop your information skills or use our Study Skills website

You'll have access to books, trade press, academic journals, and industry databases including FAME, MINTEL, Marketline Advantage, Passport and WARC both on and off campus.

Take a Virtual Tour of the Marketing facilities and see what's on offer here for you.

Life

Accommodation

An excellent range of options for all of the Bristol campuses and the city centre.

Bristol

A stunning city for student living with all the qualities to make you want to stay.

Sports, societies and activities

There is more to your experience here than study. Choose to make the most of it and try new things.

Health and Wellbeing

We provide support in the way you need it.

Campus and facilities

Discover our campuses and the wealth of facilities provided for our students.

Careers

Careers / Further study

This broad degree gives you diverse career pathways to choose from. These include client side and agency side positions, such as marketing executive, account executive and trainee management roles.

Bristol has a vibrant and growing marketing sector and employers highly value our course and students. Our graduates have secured brand management, advertising and marketing roles with multinationals such as the Rugby Football Union, Intel and GlaxoSmithKline.

Many students take up graduate management schemes in the public and private sector, or set up their own business. Others go on to further study and teaching or research careers.

Get inspired

Our award-winning careers service will develop your employment potential through career coaching and find you graduate jobs, placements and global opportunities.

We can also help find local volunteering and community opportunities, provide support for entrepreneurial activity and get you access to employer events.

Visit our employability pages to learn more about careers, employers and what our students are doing six months after graduating.

See also:The Guardian - what to do with a degree in marketing

Fees

Supplementary fee information

Your overall entitlement to funding is based on how long the course is that you're registered on. Standard funding is allocated based on the standard number of years that your course lasts, plus one additional year.

You'll apply for funding each year that you study and Student Finance will take into account how long the course is in each year that you apply. So if you register for the five year course and then transfer to the four year course, the number of years you can apply for funding will change. Student Finance will reassess your funding based on how many years you have been in study, not just those years for which you received student finance.

Always seek advice before taking any action that may have implications for your funding.

Learn more about funding.

Additional costs

This refers to items you could need during your studies that aren't covered by the standard tuition fee. These could be materials, textbooks, travel, clothing, software or printing.

Learn more about costs.

Entry

Typical offers

  • Tariff points: 48
  • Contextual tariff: See our contextual offers page.
  • GCSE: Grade C/4 in English and Mathematics, or equivalent.
  • English Language Requirement:

    International and EU applicants are required to have a minimum overall IELTS (Academic) score of 6.0 with 5.5 in each component (or approved equivalent*).

    *The university accepts a large number of UK and International Qualifications in place of IELTS. You can find details of acceptable tests and the required grades you will need in our English Language section. Please visit our English language requirements page.

  • A-level subjects: No specific subjects required.
  • EDEXCEL (BTEC) Diploma: No specific subjects required.

    For information on required Guided Learning Hours please see our minimum entry requirements page.

  • Access: No specific subjects required.
  • Baccalaureate IB: No specific subjects required.
  • Irish Highers: No specific subjects required.
  • T Levels: No specific subjects required.

Entry requirements

If you exceed the entry requirements you may be eligible for BA(Hons) Marketing.

International applicants

If you are an international student your recommended route of study for this degree is through our International College, which upon successful completion to the required level and with good attendance, guarantees entry to Year one of the degree.

Read more about entry requirements.

How to apply

Read more about undergraduate applications.

For further information

Unistats

UWE Main Campus

Full Time

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