Content
The programme sits within the wider Design community within the School of Art and draws on expertise spanning the field of design. We respond to current thinking and practices in the professional design industry as well as developments with cutting edge research and so these areas of inquiry may be subject to change. Through a series of structured briefs each year you'll develop your skills and tailor your practice in a multi-discipline approach. Topics and skills you'll cover include:
Year one
- A focus on human needs at the centre of the design process
- Analysis of a wider critical realm and investigating design in context
- Graphic design
- Physical/digital modelling and communication techniques
- Studio-based practice
- The fundamental skills required to begin your design journey
Year two
- Aesthetics and product language
- Development of digital and CAD based skills
- Engineering for designers
- Further development of your studio practice
- Materials and processes
Placement year (if applicable)
If you study on the four year (sandwich) course, you'll spend a year away from the University on a work placement after Year two.
You'll complete a Work-Based Research Project.
See the Placements and Fees sections for more information.
Final year
- Critically responding to a creative context and developing your own concepts within a clear design direction
- Design research methods
- Future focused design exploration based on emergent trends in; society, technology, materials and the environment
- Honing your studio-based practice with an individually driven project
- Learning to professionally communicate your project work
- Producing a final portfolio project to demonstrate everything you have learned on the programme and help you gain employment.
The University continually enhances our offer by responding to feedback from our students and other stakeholders, ensuring the curriculum is kept up to date and our graduates are equipped with the knowledge and skills they need for the real world. This may result in changes to the course. If changes to your course are approved, we'll inform you.
"We had the chance to work with a big brand company on a competition, giving us real-world industry experience. My team won this competition, which helped me to stand out when applying for graduate jobs. Since then, I've started my career in kitchen and bathroom design." Maisie, 2021 Product Design graduate.
Learning and Teaching
Our lecturers all have years of professional practice within the design industry. Along with an emphasis on hands-on learning, this gives the course professional practice focus that will prepare you for your career in design.
The course is project-led and taught mainly in studios. Apply your new skills and knowledge to diverse projects that solve human-centred problems through design practice.
Get intensive one-to-one mentoring with tutors for practical guidance on your work. Attend guest lectures with professional designers and receive help with your CV and interview skills from our partner organisations.
Lay a foundation in professional design skills including 3D design, sketching, concept generation, presentations, computer-aided design (CAD) and practical workshops. Gain an understanding of people and their complex emotional relationships with products.
Learn about human-centred design, co-design and innovative design processes, materials and manufacturing and form and aesthetics development.
Work on a range of studio projects with real companies (Brabantia, Dremel, Bloodhound and Piper Moto). Research, develop and create a product that will demonstrate your skills in the design area you'd like to grow in.
See our full glossary of learning and teaching terms.
Showcase your work
Showcase your final year projects to family and friends, as well as regional employers at the annual degree show. Take a look at some of our students' stories.
Graduates also exhibit at the New Designers exhibition in London, where awards and media interest are a springboard for careers.
Assessment
You'll be assessed mostly on your project work and the presentation of a portfolio of design and development studies. Four modules include conventional exams as a form of assessment.
Learn more about assessments.