Continuing Professional Development DMI Professional Diploma in Digital Marketing
Page last updated 8 February 2024
The DMI Professional Diploma in Digital Marketing is an internationally recognised qualification giving participants hands on practical skills in all key aspects of digital marketing.
The course is taught online, one evening per week, over 11 weeks. It is delivered by experienced UWE Bristol DigitalMarketing lecturers via the Digital Marketing Institute's (DMI's) state-of-the-art learning materials.
There is one two hour exam to sit which is in a multiple choice format. There are no assignments to write.
There are two entry points a year: January and October.
Next class start date: week commencing 15 January 2024
The programme covers the latest information on all the key digital topics needed to progress in the digital world. You will learn about Google Ads, social media marketing, SEO and much more (detailed below).
Who's it for?
The Professional Diploma in Digital Marketing is ideal for candidates seeking to gain a fundamental understanding of the digital skills needed to implement a digital strategy for their organisation. In addition it enables them to formulate, run, and measure effective digital marketing campaigns. This could include:
- traditional marketers and marketing executives
- marketing managers and senior management
- recent graduates
- career changers
- IT managers
- small business owners
- anyone in marketing or business who wishes to demonstrate proficiency in digital marketing
- those responsible for developing or implementing a digital marketing strategy for their organisation.
There are no formal entry requirements but we usually recommend that you have some understanding of marketing. You may have completed a previous qualification in marketing, or you may have some previous experience of working in marketing.
Careers / Further study
Introduction to Digital Marketing
The Introduction to Digital Marketing module helps you get to grips with the fundamentals of digital marketing. You'll learn about the key concepts of digital marketing and how it differs from traditional marketing, as well as how these two practices can complement each other.
You'll learn how to effectively use digital research to uncover audience and industry insights and to develop clear objectives for a digital marketing plan.
The Content Marketing module explores the knowledge and skills required to plan and execute a content marketing strategy. You'll learn how to connect content to your buyer's journey and understand how to engage with your audience in a relevant way. It covers content creation, content curation, and how to use scheduling tools and promotion methods. The module concludes by examining the key metrics and tools for measuring the performance of a content marketing strategy.
Social Media Marketing
This module explores the key social media platforms needed for digital marketing. You will learn techniques and best practices for growing and engaging with a social media audience as well as how to create effective paid advertising campaigns. The module also covers how to extract and report on data from the platforms' own analytics tools in order to gain deeper audience and campaign insights.
Search Engine Optimisation (SEO)
This module begins with the fundamentals of SEO and how search engines work. It then explores why it is vital to align SEO objectives with overarching business objectives and how to use keyword and competitor research to build an SEO content plan that brings the right kind of visitors to a website. It also covers techniques on how to boost online conversions to help stand out in today's fiercely competitive online marketplace and ensure the best possible return on investment (ROI).
Paid Search (PPC) With Google Ads
In this module, you will develop an understanding of the fundamentals of search marketing within a PPC context, as well as what is involved in creating and running campaigns using Google Ads.
Beginning with keywords and keyword research, you'll be able to create your search campaigns from the bottom up. You will learn how to manage paid search advertising budgets, and how to optimise your campaigns. The module also covers conversion tracking and how to measure and report on the performance of paid search campaigns using Google Analytics.
Display and Video Advertising
Covering the fundamentals of Display and Video advertising, this module teaches you how to set up, manage and optimise your YouTube channel and target, test and develop your use of the Google Display Network. The module also explores how to effectively target and remarket to audiences, with display banners and video advertising. The module concludes by identifying the key metrics and tools required to analyse and optimise the effectiveness of Display and Video campaigns.
Your email list is still one of your most powerful assets. In this module you will learn how to manage and segment your data, test headlines and maximise open rates and ROI. It also covers marketing automation and the importance of data management regulations.
The module introduces key email marketing tools and techniques, and explores subscriber lists and best practices in email design. It covers how to create, test, and optimize an email campaign that maximizes email open and click rates and provides an overview of the value provided by marketing automation tools.
This module teaches you how to make a winning website. You will gain the skills and knowledge to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers on your business objectives. The module also covers how to use metrics to capture, track, and measure website activity so as to develop deeper insights.
Analytics with Google Analytics
The Analytics module helps you track, monitor and optimise your digital marketing campaigns effectively to ensure that your digital marketing activities are fully optimised. You will learn how to create an effective online reporting structure for any business.
This module covers the setting of website goals as a means of analysing both performance and customer conversion journeys. It also provides detailed information on how to use Google Analytics reports and features in order to monitor and analyse digital campaigns.
Digital Marketing Strategy
This module adopts a structured approach that brings together all strands of the Professional Certification in Digital Marketing and culminates in a comprehensive, coherent digital marketing plan.
You'll discover how to create a situation analysis, define your target audience, select measurable objectives, plan your campaign, set the appropriate budget, and measure your campaign effectively.
Following completion of the programme you will be required to book your exam through Pearson VUE. You will have six months from the date of your first taught session in which to sit the exam. You can sit the exam up to three times during this period, but please note that only your first attempt is included in your programme fee. Any further attempts will incur a charge.
The exam is a two-hour Pearson VUE computer-based multiple choice examination.
Upon successful completion of a two-hour Pearson VUE computer-based examination you will be a certified Digital Marketing Professional.
The programme syllabus is validated by the Digital Marketing Institute's Syllabus Advisory Council, made up of representatives from leading digital giants, including Google, Twitter, Facebook, Microsoft and eBay.
Alongside the online sessions, participants will be expected to prepare for each module by watching bite-size videos and practical walk-throughs. These can be accessed at any time, providing complete flexibility of learning at the participant's own pace.
When you sign up for the course you automatically become a member of the DMI which means you get access to an extensive toolkit of resources, e-books, podcasts, lessons and much more, all of which can greatly support your learning and career.
As a learner at UWE Bristol, you will also have full access to our library on campus and all online materials and resources.
Prices and dates
Supplementary fee information
|Cohort - 2023/24
Date TBC - Online Introduction
17 January 2024 - Introduction to Digital Marketing
24 January 2024 - Content Marketing
31 January 2024 - Social Media Marketing
07 February 2024 - SEO
14 February 2024 - PPC
21 February 2024 - YouTube and Display
28 February 2024 - Email Marketing
06 March 2024 - Website Optimisation
13 March 2024 - Analytics
20 March 2024 - Digital Marketing Strategy
27 March 2024 - Exam Practice
Please see the table below for current fees and discounts available. All prices are VAT exempt.
Discounts cannot be used in conjunction with each other. The greatest discount available will be applied at your booking confirmation.
|Fees & Deadlines
|03 January 2024
|Early Bird Discount
|06 December 2023
|UWE Alumni Discount
|03 January 2024
|UWE Staff Discount
|03 January 2024
|Course Connect Discount
|03 January 2024
Fees include your DMI exam registration (1 attempt) and certification.
How to apply
How to apply
To make a full or provisional booking for this programme, please complete the relevant online booking form below:
For further information
- Email: For queries specific to course content or suitability, please email Course Leader, Chris Thomas, on Chris7.Thomas@uwe.ac.uk. For all other queries, please contact us through the online enquiry form.
- Telephone: +44 (0)117 32 81043 (option 1, then option 2)